Super cute shop with lots of great items. I loved seeing all the wacky UT themed earrings and…read moreapparel. They also carry regular, non-orange clothing and accessories, as well as shoes, gifts, home and bath items, books, jewelry and more. There's so much to see and this would be a go-to spot for me for gifts if I lived in the area. I went in twice while staying downtown and fell in love with this cute leather cross-body bag. I was curious to see if the brand/designer was local, so I looked it up online. It was not local and the bag was steeply discounted online (50% off) vs the price at Bliss, so I ended up ordering it online directly from the brand. I do love to support local businesses and shops, but I also have to consider my budget. That being said, this is a great place to stop for a unique souvenir or gift for yourself or someone else!

LOVE this spot so much. I honestly think I could spend a whole day here and would gladly spend an…read moreentire year's worth of my salary if not for, ya know...those pesky bills. This store is well-named and is bright, cheery, and beckons you inside from the street. Whether you are visiting or are a local looking for gift items or something for yourself, this store has something for everyone. There are clothes/shoes, games, jewelry, skincare, books, TN/Knoxville-specific goods, and knickknacks galore. There are many items that you don't even KNOW you need until you feast your eyes on them. The staff was welcoming and friendly without being overzealous. I need to go back in without my husband so that I can overanalyze the differing varieties of lip balms without judgmental eyes. ha!

Best friend was visiting from SD, she used to buy shoes at this store for years when she lived…read morehere in Knoxville. The other day she bought 10 pairs of size 11, I could only find one to fit my narrow 8 1/2 foot. The lady checking us out was very helpful, sweet & funny. **** BUT the PROBLEM came the next day! We went back so Alisa could return a pair her hubby didn't like. She asked the young counter girl (tall blonde) if she could use the rest room, she was told NO! Though Alisa has used it many many times before. She spent over $500, returned one pair and was TOLD NO to use the bathroom??? We drove 15 minutes back to my house for a bathroom!! It kind of ruined the store for me & possibly my friend! She has loved this Knoxville store for years because she can't find size 11 very often!

I have always loved this store but seeing that they are now selling political merchandise I will…read morehave to move my business elsewhere. Why do this?? It's not a good look for businesses across the board.

Really liked this boutique end fashionable clothing for a Great price! The staff friendly & helpful!read more

What a great find! This little boutique carries Cloudswift shoes as well as Naot! Stephanie also…read moresells clothing made in the USA! Yes, some garments are a bit pricey but the quality speaks for itself. Shoes are what any good pair of running shoes would cost and foot support is superior. Stephanie has perfumes made in CA (unique scents) and jewelry designed and made in GA. I love this charming store and it's promotion of domestic goods as well as attention to customers.

My twins were pleased with the new shoe store and exclaimed "great service and so many cool shoes…read moreto chose from". The place was full of college-aged customers and the vibe was very cool. This place is located on the strip right next to Regions bank. There are some parking spaces on the corner next to Regions too. If you are looking for the latest, hard-to-find kicks, this is the place.

Awesome selection of new and used sneakers, streetwear, and vintage. All authentic, all good people.read more

No place in sight to sit and try on shoes and since their displays are made of cardboard, you can't…read moreeven lean against those while you put on shoes unless you want a fun collapse situation. ;-) Kid clearance highly disorganized/mislabeled and the staff was not helpful or friendly, unfortunately. Fair pricing. Many BOGO 50% deals. Most shoes I was interested in were not included in the deals. I will continue to make the trek to Turkey Creek for DSW and Shoe Carnival.

Didn't have a great time here. Very unorganized.. seemed like they only had one person working the…read moreentire time I was there. Had little to no help when I needed because the poor girl was working all alone. Kids' shoe prices were all over the place..

Very friendly n really helpful staff. Amanda was an excellent saleswoman. She has extensive…read moreknowledge on all of the brands that they carry. My husband who is very picky found just the right type of sandals. And better yet, it has memory foam And an arch support for his very flat feet. Here's to hoping that these sandals will actually make his feet feel better rather than giving him grief. And to top it off they had a sale going on so my bling bling sandals were half of When we are in Knoxville again on our way to the beaches of 30A, we will for sure stop by here again to buy another pair of sandals.

Great selection! Love the buy one get one free! Got two pair of shoes one for me and one for my…read moredaughter for less than $40 with tax!!! Melissa and Jennifer are great! Will be returning for more!!!

Really great selection if you are willing to pay double what you would anywhere else in Knoxville…read more Cheapest shoe I found was 40.00 in the clearance section. Staff was very courteous and helpful, if you have a hard to fit situation, this might be the spot for you. But 129.00$ for a pair of sketchers no thank you.

They have a huge selection of shoes and clothes! I especially liked the Simply Southern t-shirt…read morecollection. They carry brands like Chacos Kavu Rainbow and Keen but they also have dress shoes and work boots. They have plenty of parking and they're easily accessible from most of Knoxville without the west Knoxville traffic.

What a fun store! I love that they are pet friendly! It was nice to be able to visit a new area and…read morebe able to take my pup in with me. Mast General store is larger than meets the eye. There is an entire downstairs that offers clothing brands like Columbia, Vuori, and more! There is some camping gear and camping shoes. It was an unexpected surprise to find that section. Above, there is a selection of clothes, candies, gifts, and other goods to look at. It is fun to walk the store and see everything they had to offer. I was looking for a Christmas ornament. They did have some, but they were generic. I wanted something more specific to the area. There is a parking garage nearby. The area is super busy and you may have to walk a ways to get to the store. Stay pet friendly, this is a lovely perk to visiting!

I walked into Mast General Store expecting a typical shopping experience... but was immediately…read morestruck by the sheer variety of offerings. The store is a treasure trove, offering high-end camping gear alongside a nostalgic selection of candy sold by weight. This wide angle creates a unique shopping experience that caters to a depth of audience. The aisles are stocked with university-branded apparel and an eclectic mix of knick-knacks and toys, blending modern and vintage elements seamlessly. Navigating through the store I found myself drawn to the carefully curated sections featuring well-known brands like L.L. Bean and Patagonia, each showcasing top-tier camping gear. The store's commitment to quality is evident in every product, promising durability and reliability for outdoor enthusiasts. The candy aisle is what is the most impressive to me having all of the old-school candy and the ability to buy what you want per the weight or even a separate bag for gifts later on to family member members makes this experience truly wonderful. Overall, Mast General Store offers a distinctive blend of functionality and fun, making it a must-visit destination for anyone seeking unique finds or quality outdoor equipment. I'll definitely be returning to explore more of what this gem has to offer. RATINGS & LOGISTICS: - Atmosphere: 10/10 - Exhibit Quality: 8/10 - Service/Flow: 8/10 - Value: 9/10 - Would Return: Yes. Will be back for sure.