The Reckless Unicorn offers a well curated and diverse selection of children's toys, books, apparel, and accessories. I went in searching for a gift for a 5 yo and had no clue what I wanted to get. The woman behind the counter was very helpful in pointing out a variety of potential options and then gave me time and space to browse. I love that they carry some clothing and books that are more local to LA, which made the gifts feel more unique and personal in a way. I would also much rather support local shops than massive e-commerce companies. So, I'll be doing more gift shopping here in the future! read more

When you're seeking clothes, toys and gifts for kids and babies, I recommend that you make this your first stop. It will likely be your last, because they have a stellar selection of kids toys (many great for childhood development and fun) and the cutest kids clothes. You can save yourself hours at a mall or one of those nasty chains you probably don't want to go to. I recently went in there and came out with a several gifts, all in about 30 minutes. The customer service is top notch - they're friendly, know their products, and can give good advice on what to pick based on your needs, and the kids' ages/interests. For winter holidays, they have both Christmas and Hanukkah themed gifts (clothes, pajamas, knitwear). They carry Mini Rodini, one of my favorite kids brands. They get bonus points for being well staffed - having enough staff to give 1:1 help to customers even during the holiday rush. Great hours, they open early enough that you can grab a gift before brunch or whatever else you have going on for the day. These people are a godsend. I'm rating this best kids store in L.A. read more

(What in the world does this name mean? Reckless? I know it is a sort of ironic affectionism for the owner's child but ... talk about marketing taboos.) Well, anyway, I renamed it in my pictures as the Restless Unicorn. We stumbled on this place on our way to brunch recently and popped in, as there are kids all over the place that we like to get gifts for. I was taken by the space pjs in the window - cute! The inside is very small and very well stocked and organized. Lots of interesting toys, clothes, decorative items that would be perfect for parents who are a bit conscious about consuming. So, a conscious curator is behind the scenes here. I particularly like their substantial stock of Manhattan Toy products -- educational, fun, beautiful, made mostly from properly resourced wood. This is the place to get gifts for people who know the difference between an upscale nichery like this and, well, the Big Box stores that are all we have apart from Amazin' online. These were the stores I frequented in NYC when my children were small and are hard to find in LA these days (and maybe even Manhattan?). Also, I want to address the comments about customer service. The friendly, smiling girl who greeted us handled the situation just right. She welcomed us, probably sized us up as harmless, and then offered help and stepped away to let us browse in comfort, which we did, even though we were in a hurry. Consider the peril a lone individual faces with one open door to just about anyone who walks in these days. In some areas here and in NY, the doors are locked and you have to be buzzed in! I say, an open door shows trust and customer care. Let's appreciate that. read more

The Reckless Unicorn - Cool, edgy, yet very little child appropriate items. Everything was clean, bright, and interesting. - Children's Clothing Near Me - Los Angeles, California

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I'm torn because the stuff here is SO cute, but, like some of the other reviewers have said, they don't like kids being in their actual shop . The lady working when I brought my daughter in was so rude about her being in the store. I thought maybe she was just having a bad day but then I saw all the other reviews. If you don't like kids maybe don't work at a shop for kids? read more

This store should be called "The Uptight Unicorn." I've lived in Los Feliz for years and have shopped there many times for friends' babies and kids, and then for my own baby. But the first time I took my son in as a toddler, the sales clerk (not the owner) was incredibly rude and stressed out about my son touching things. He was being calm and quiet, not running, didn't break anything (and ofc I would have bought it if he had, but he didn't), and we were the only people in the store -- but she made snarky comments TO HIM and even took a greeting card out of his hand. At one point he reached out to touch what looked like a plastic helmet, and she actually yelled at him, "NOT THAT! NOT THAT!" (Maybe if you have something you don't want a kid to touch, I dunno, don't put it right at kid level??) It was an awful experience, and I haven't been back since. It's a shame that a store for little kids doesn't welcome little kids. read more

Great shop! Woman owned and operated. This is a cute small business with tons of options for all things kids. The Books, toys, and clothing are all high quality, unique and something any child (and family) would be excited to receive! read more

Expensive but very nice child's boutique. As the name applies, lots of unicorn stuff: clothes, dolls, and even make up. A nice but small selection of items for each age group including books, dolls, clothes and musical toys, instruments and games. Nice folks run the place. And as the prices are high it is more of a place to buy gifts than to buy for your own kids. But they fgift wrap which makes it s great place for last minute birthday gifts. read more

Worst service ever, me and my three year old niece arrived 10 minutes before they were supposed to close and the woman locked the door in our face after seeing my niece approaching the door trying to enter her store. read more

Reckless unicorn has an incredible selection of book, toys and clothing. This much is evident by their window display. Had I not been offered help in locating anything, I still would've left with a good experience. What unfortunately soured my visit to Reckless Unicorn was the feeling I get when being followed in a store, which is crazy to think still happens. This store isn't very large and its very obvious when an employee trails right around me without offering to help me locate an item but continues to stare me down. What also didn't help was the employee asking to take my bag (of food from the amazing Cafe Los Feliz) to the counter as well as the other items I was planning to purchase. Again, I'm any other scenario I wouldn't have thought twice, except for the fact that they'd already made me feel uncomfortable and there were plenty of other women with bags in their hands who were not being treated similarly. As someone who's lived in East Hollywood/ Los Feliz area my entire life, its hurtful to no longer feel comfortable in areas I grew up in. read more

Such an adorable small store filled with unique finds & great for gifts since they have a little of everything. My little one loves this store since she always spots something she wants to take home. I love their toy selection as well since they are educational. Of course the theme is unicorn so you can't go wrong here. The staff is super friendly as well which is definitely something I enjoy walking into. Items are in the pricier side in comparison to Zara being one of the stores I always shop at for my little ones but definitely understandable since this store isn't a large chain of retail stores. Will return here & I'm looking forward to winter time since I saw the cutest track suits so I'll definitely come back ! Hope they get more clothing with unicorn theme designs since that's my to go to for my toddler who's wildly obsessed with unicorns. On the plus side note ! Loooove how they wrap presents for you, hide the price, and provide you with a gift receipt at no extra cost. Saves you so much time from having to do things yourself read more

Great customer service and friendly staff. I was in a bind but found the perfect gift. Only 4 stars because I realized later they are about 20% more expensive than what was shown online at places like Saks or Amazon. read more

I got several things here for my little one recently. Absolutely everything is so unique and quirky and special! The person who assisted me was super sweet and helpful. I loved this store and my baby boy looks so adorable in his new threads!! read more

The Reckless Unicorn - Love has no gender onsie - Children's Clothing Near Me - Los Angeles, California

similar to some reviews here, poor customer service overall. i bought a baby gift and asked for gift wrapping. they gave me one piece of tissue paper. when i asked for one more tissue paper to fill out the bag, they told me one piece of tissue per gift (with alot of attitude). thats so cheap for an overpriced store. read more

I hope everyone near Los Feliz shops at The Reckless Unicorn this holiday season! I've long loved this store for gifts and today they really came through for me. With a budget and a few details, they helped me pick out 8 great gifts for my daughter for Hanukah. They even offered to wrap each gift separately so I wouldn't have to. Today wasn't the only occasion they have helped me find gifts for kids I know well and kids I don't know well. This store is a gem and I will be coming here for a long time. read more

LOVE this store!! They have super cute birthday cards and a great book selection. It's the perfect spot if you need to find a gift for a little one. read more

Here's your top 5: 1. This place is the best. It's a one of a kind store with one of a kind items and people. To start, they have Los Feliz shirts for the little ones. A porcupine on a skateboard that says Los Feliz on it. I want you for myself! 2. Fantastic books. If you're looking for books for kids that go beyond the jaded prince and princess storylines, then this is your store. They have books about diversity, saving the environment and much more. 3. Great toy selection! 4. Staff is friendly and always helpful in finding what I want! 5. This is a great gift idea place for others and yourself! read more

If you're looking for a unique child's birthday gift, you can't go wrong here. Not only do they have a diverse selection, but they do all these subtle things to create an amazing experience. For example, they removed the price (something I always forget to do) and professionally wrapped my purchase at no extra cost. read more

This place is amazing. I've ordered for pickup a couple times here during Covid, and each time the staff has been SO helpful, considerate, and personable. All of their merchandise is super high quality too! When they didn't have a plush that I wanted to order, the person working sent me photos of other things in the store and helped me pick out a plushie to put in its place. They also brought everything out to my car! Definitely worth supporting this lovely local shop if you're looking for baby gifts!! read more

I'm assuming the older gray haired man who is there managing there must be the owner. Whoever he is,he gave my son who is only 9 months old dirty looks. The ladies who are the staff were amazing. Too bad, i ended up not buying anything because i felt so uncomfortable he kept looking at me as if i was trying to steal, i even smiled at him and he let it be known he didn't like me. He was nice to the other people who were there who were of same race. He completely stereotyped me or is racist because i am Hispanic and my son is mixed black [he is white] very sad that i had to feel this way. When i left he left the shop with me and followed behind me to my car. Not a good experience. The shop itself looks very nice. My son loves looking around, very small shop. The items in the shop although i love them are very pricey. A simple amazon search and you can find the same item for at least $10 less. If you don't mind overpaying then you should be fine. Very colorful and nice regardless. I pray for that man and hope he finds love in his heart no matter what color a person is. Update. I know in the reply Derek, you say he was a customer but he was also behind the cash register doing some work so unless you have customers who go behind the register i doubt he was a customer. And when he walked out to follow me to my car, he walked out alone right behind me, not with this family you speak of. But thank you read more

This is the cutest store! A go to spot for gifts, clothes, or just to make your kid happy! I personally love going in here. They also have good prices. One thing I wish they had, was maybe some things that older kids would like too. read more

Best place to run by if you forgot to get that gift for your next toddler birthday party! They've helped me out in many a pinches and have beautiful bags that work as the gift wrapping! read more

If you don't mask your kids then don't go to this store. I was the only one in the store and apparently the woman working there was fearful of my 2 and 4 year old even though the CDC has admitted that cloth masks don't work! Like a paper mask is going to do anything. read more

This is a magical haven for kids and parents alike! Not only do they have (by far) one of the best curated selections of clothing, toys, books and gifts...walking in transports you into another time. The store is gorgeous and fun (not an easy combo to achieve. The owners are the sweetest and most helpful people, its no wonder they own a kids store. My kids love to play in the play section while I shop for all our birthday parties. So happy they opened in LF...what a treat to have them here..they brightened up the whole street. And PS you can not beat the gift wrapping they do! As whimsical as the store is. read more

This store was such a delight. I'm so glad I found it. Cutest kids clothes and toys. The employees were so helpful and sweet. Will find any excuse to come back! read more

Cutest store around! I have bought my daughter stuff there and amazing gifts for others. The staff is super helpful and friendly. Will definitely visit again soon! read more

I stumbled upon The Reckless Unicorn after eating with a friend next door...and what a gem! The absolute cutesy store with the best selection of kids clothing! They were so helpful in helping me pick out a few gifts. It was such a great feel hood shopping experience. I will definitely be back! read more

I had heard about this store and a service they do on Los feliz the podcast. It was that if you call them up, and need a gift picked out, wrapped and ready for pick up that they could do that no problem. Today I had to get to a birthday party with no time to get to a shop and get a gift. I rememberd the podcast, and called the ole' unicorn right at 10 am. Sarah, quickly took my email down and sent photos of items that I inquired about. I picked out some things, and they wrapped them and had them ready to pick up on way to store. I just love this place. Thanks sarah and unicorns for such an effortless shopping experience. read more

I was working for a delivery food service and I was new to the area and parked behind the stores with my emergency lights on because I was unsure where to park. After doing what i needed to do i noticed a car behind me and they told me they need to park in there and i told them i had to go the opposite direction and would move. As I was pulling out of the driveway I had to do 4 stops to get out of such a tight 1 way road since the lady would not move and was blocking the road. As soon as i made the first 2 stops they became very hostile and motioning with her hands telling me to get out. I literally heard her yelling from her car through my car I had to put my hand up twice to tell her to stop and give me time because I /was/ getting out of her way. She continued to rush me and come to find out she is the owner of this store. They should be more kind to strangers who are not their customers read more

Nothing puts in a playful festive mood like this magical store...and I fight the freeways all the way from OC for their unique finds! The owners are delightful and the whole staff is fabulous! Like I always say, support independently owned! read more

Great assortment of kids close with unique brands!! Staff is very friendly and helpful!!

Was in the area and spotted this store! Super cute and adorable. They carry very cute clothes and have super special toys. I was in the store maybe 10-15 minutes and left with $270 dollars worth of merchandise. When I got home I realized that the construction of a $40 baby shirt was pretty bad, so I came by today to exchange it and the manager told me they were not doing exchanges. I'm pretty upset that this notice is nowhere in the store, the receipt doesn't mention anything about this. She said to me that she's been TRYING her best to tell people and that it's a precaution for the virus--- no other retail store that I know is doing this. I'm not really sure what this is about. When I was shopping I touched at least 20-30 items so I'm not sure what that means.... I was there alone with this manager picking clothes for my baby and a friend and she didn't mention it to me once. Anyway, I appreciate the normal precautions they are taking mandated by the city but I think it's totally messed up that they didn't warn me and I think this precaution is pretty unreasonable. The city would make it a requirement if returning and item was a hazard. She shouldn't TRY to tell people, they should just update the receipt and announce it officially. I will not be coming back sadly. read more

The Reckless Unicorn - Receipt not update on exchange policy! - Children's Clothing Near Me - Los Angeles, California

Lovely, warm service from Sarah, the manager. The shop is very well curated and full of vibrant, soft, creative and fun toys, books, clothes, accessories and goodies. Highly recommend! read more

Such a beautiful store! I don't even have kids and love coming to this place! Lovely staff and unique collection.

Stopped in to grab a birthday gift for my 5 year old niece. Left with unicorn hair clips, unicorn snot body glitter/lip gloss, press on tattoos and a dainty pink headband with cat ears studded with crystals! Very upscale, cool things in here. The clothes are comparable to the kids section at Barney's. I chose it all with the help of Darylyn and Derek. Awesome owners, awesome stuff! read more

Love this store! I had been looking for a bigger Gromsquad California hat for my 2.5 year old for awhile and we finally found it here. I also love the store's screen printed shirts. Such cute designs and very soft t-shirts. read more

Cutest store ever! Best selection of kids clothing, toys, books and more. Great addition to the neighborhood and perfect place to buy kids gifts. My daughter loves to play in the the little kitchen area, makes it super easy while i shop! Also love staff, they always took good care of us! read more

Absolutely love this little shop. Came here last minute for a present for a unicorn loving little girl and found a cute plushy, some unicorn socks. They have a lot of adorable clothes and shoes as well as books and toys. Owners are very nice and helpful and told me they'd contact me with more unicorn items coming in soon. Definitely recommend if you're looking for something unique for your little one. Will be coming back!! read more

So excited for this shop!!! I have many pregnant friends and friends with babies and this is just super cute!!!!

Cute, unique gifts for babies and children! I can always count on this place to pick up the most perfect, special gift for the little friend in your life. Interactive toys, adorable clothing, and overall, a beautifully curated store! read more

Thank you for adding this incredible store to the neighborhood. I simple adore the clothes - it's a must see! You will find very unique stuff from books, toys, vintage kids clothing (which is unreal), shoes and little trinkets. It's amazing for gifts. Definitely my favorite kids store. The staff is great and super helpful, they always have valuable suggestions for all the bday gifts! read more