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    The Shop at NBC Studios

    3.5 (137 reviews)
    ModerateSouvenir Shops
    Open • 8:00 am - 8:00 pm

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    Jason B.

    You wait here for the NBC studios tour. Did some browsing while waiting and while the people are friendly, it is absurdly priced even by NY standards. $53 for a t-shirt!. I don't consider myself to be cheap, but where I come from t-shirts max out at $30 and typically run around $20.

    TINA IS THE BEST!! I left a cardigan at the Kelly Clarkson taping and because of her diligence, patience. people skills & kindness she helped me find it!!! She went the extra mile and made my day. You're a real one Tina, THANK YOU

    The best years of SNL!
    Renee N.

    Definitely a tourist trap with high prices but there is some cool merchandise from some of your favorite shows. I mainly wanted to come in to view all the classic SNL pictures and merchandise along with viewing the Jimmy Fallon items as well. The store is located on some prime real estate in NYC on the Avenue of the Americas. Nearby is Rockefeller Center, Radio City Music Hall, Times Square, and St. Patricks Cathedral. It is a gorgeous building but then what building isn't in NYC? The store feature items from This Is Us, Friends, SNL, The Office, Jimmy Fallon, The Voice, Seinfeld, 30 Rock and other NBC shows. You can get overwhelmed and think you need to buy so much stuff, but take your time and you will discover that you only need a few items if that. We were too late to complete a tour and I was kinda bummed that Jimmy Fallon was not taping the week we were in NYC, but we still managed to amuse ourselves with the store. The staff were somewhat friendly but not over the top. I ended up purchasing my hubby some "Thank You" cards from the Late Night Jimmy Fallon show, a magnet and a couple of SNL pins for posterity. We are both huge fans of Fallon's show and love Friday nights as this is when Jimmy pulls out his Thank you cards! With the Yelp check in, I saved an additional percentage off. This building houses many other stores, restaurants, the tour of NBC studios and you can access The Top of the Rock here too (another review).

    Complimentary recyclable bag
    Heidi M.

    Local New Yorker here (not a tourist!) that stopped by the store about a month ago to do some holiday shopping & pick up some "This Is Us" merch for my friends. Thankfully they were super stocked up and I found everything that I needed -- a few Pearson jerseys and a nice mug. There were lots of mugs on display, but unfortunately they were all dusty/dirty... It was a busy morning so when I tried looking around for an associate, they were nowhere to be found. I was also in a bit of a rush to head to work, so I figured I'd just wash out the mug before I gifted it... I don't think I should have to do that but it's whatever, I didn't mind that much. I had planned on using the 10% discount you get from checking in on Yelp, but when I showed it to the cashier person he was very confused as it was clearly his first time seeing/hearing about this. He asked his colleagues about it, and no one knew how to apply the discount. He was kind enough to just quickly scan one of the Today Show 10% discounts that he had on hand which I greatly appreciated. But just a suggestion to management - keep your employees in the loop about this offer! They lightly joked about never being told anything... but were great sports about it. Again very thankful! Love the complimentary recyclable bag that held my new purchases!

    Regular bag for your purchase
    Linda B.

    How fun! The shop has everything for all of your favorites from Jimmy Fallon to Seth Meyers, SNL and more. And if your shower before 1:30 PM no sales tax how great is that! Yelp has a 10% off coupon which was really nice as well. Great selection of affordable items and I found a glow in the dark Tonight Show T-shirt which I will treasure. Staff is friendly and helpful and the bags are actually a keepsake

    06/04/17
    Marianne W.

    Coolest stuff. All these years and I never visited. Must see if you're a fan of NBC. I am. They have a lot of security and sales staff none of which are intimidating or aggravating. The building housing the store is one of the most beautiful I visit. As you enter on Sixth which is Avenue of the Americas look at the space all around you and above. Beautiful artwork. You are near Radio City Music Hall and Magnolia Bakery. It's a tourist paradise. St. Patrick's and much more to see. While you're here buy your NBC souvenirs. There was so much to see in the store I need to return. The subway entrance is right outside the door. I was on my way home when I decided to go in. I'll be back!

    Rob S.

    This is like walking through a portal to the past (in some cases). Greeters at the door are very welcoming and find out if you want to get signed up for a tour. As you walk through the shop you'll find merchandise from some of the biggest NBC hits throughout history. Friends (my personal favorite), Seinfeld, SNL, Late Night and many, many more. If you know a fan of one of the shows you should check thus place out for some unique items you won't find anywhere else. Keep in mind this is NYC as you look at the prices, they aren't cheap by any stretch. But, good value if you want a unique collectible. Remember to check in on Yelp to get a % off offer that you can redeem when you check out. If you're in the area, it's worthy of taking the time to wander through.

    Triumph in Your Pocket (from their Web site)

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    15 days ago

    Got mini art prints for memories of the city and helpful tips to enjoy the rest of our trip from Vladimir!

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    7 years ago

    Fun shop with a Today Show desk to take pics in front of. Like everything it's totally touristy and overpriced but fun to look around

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    10 years ago

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    8 years ago

    We enjoyed buying some souvenirs from our favorite shows. Too many to choose from. Staff were friendly & the lines moved pretty quick.

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    “This caught us by surprise, as they were about to do the SNL rehersals, and we were offered standby tickets.”

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    NYC Gifts Megamart 4

    NYC Gifts Megamart 4

    5.0(1 review)
    0.2 mi•Theater District, Midtown West

    We searched high and low for a snow globe that had a normal base that wasn't overly decorated for…read moreour kids. We were so glad to stumble into megamart after several failed attempts. This is you can buy your run of the mill NYC snow globe with the I LOVE NYC base instead of the ones you see everywhere with the buildings. A++ Megamart!

    From the owner: At NYC Mega Mart 4, we take pride in offering an extensive array of captivating products that go…read morebeyond the usual souvenir fare. Our store is a treasure trove of diverse offerings, ensuring there's something for everyone to cherish their NYC memories. For fashion-forward visitors and locals alike, our classic ILNY (I Love New York) apparel collection is a must-see. From stylish t-shirts, cozy hoodies, and trendy caps adorned with the iconic "I ♥ NY" logo, you can wear your love for the city proudly and in style. Automobile enthusiasts will be thrilled with our carefully curated selection of die-cast cars. These finely detailed replicas capture the spirit of classic and modern automobiles, providing a perfect addition to any car enthusiast's collection. Ladies can indulge in the elegance of our handbag section. From chic city-inspired designs to practical totes, we offer a range of handbags that blend fashion with functionality, catering to every taste and occasion. Sports fans will find their haven with our dedicated sections for the Yankees, NYPD, and FDNY. Cheer on your favorite baseball team or show support for the brave men and women of New York's police and fire departments with our wide selection of merchandise. Travel back in time with our nostalgic TAXI-themed collection, reminiscent of the iconic yellow cabs that roam the streets of NYC. Whether it's a taxi-inspired keychain or a charming magnet, these pieces add a touch of vintage charm to your keepsakes.

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    The Shop at NBC Studios - souvenirs - Updated September 2026

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