Typical shop for tourist in time square ! Lots to get on your trip to NY! Things are priced for…read morethose who are in NY so somewhat "expensive" ! Lots of items to choose from ! Staff was helpful in asking what we needed !

Visiting New York City almost feels incomplete without taking home at least one souvenir that…read morescreams, "I was here." During my recent trip, I stopped by the I Love NY Gift Shop right in the heart of Times Square, and it ended up being exactly what I expected from a classic NYC souvenir stop: lively, colorful, jam-packed with merchandise that is marked higher now with the added trump tax, while still being conveniently located at the Subway Station. Overall, I'd give the store four stars--it's not perfect, but it's definitely worth a visit if you're looking to bring home some fun memories. The first thing that stood out to me was the sheer variety of items. This shop is a treasure trove of New York-themed souvenirs with trump souvenirs as well. LMFAO! You'll find everything from the classic "I NY" T-shirts and hoodies, to quirky Statue of Liberty figurines, to mugs, magnets, tote bags, and snow globes. There are even some novelty items like keychains shaped like taxi cabs and Empire State Building models that make for perfect little gifts. Prices range quite a bit--some things are reasonably cheap, while others feel a bit tourist-trap expensive. For example, I grabbed a T-shirt for around $10, which felt fair, but I also saw hoodies going for over $50, which seemed steep for basic quality. That said, the range does give you options depending on what you're looking to spend. The atmosphere is exactly what you'd expect in Times Square: busy, bright, and buzzing with energy. The store itself is well lit and organized into sections, which makes browsing easier even when it's crowded. And yes, it will be crowded, especially during evenings when Times Square is at its busiest. If you don't mind the bustle, it's actually part of the fun--you're shopping for NYC memorabilia while standing in the middle of one of the most iconic spots in the world. Still, if you prefer a calmer shopping experience, I'd recommend going earlier in the day. One of the highlights of my visit was the staff. Even though they were juggling a steady flow of customers, they were patient and helpful to some extent. Security guards and staff eyeball at you at your every move. If you misplace an item or unfold a shirt, they will come to you directly to help you put it back where it came from. LOL! When I asked about size availability for a shirt, one of the employees quickly checked the stockroom without hesitation. The checkout process was smooth too--they moved the line quickly while still greeting customers warmly. They accept all forms of payment except checks. What keeps this from being a five-star review comes down to two things. First, the pricing inconsistency can feel frustrating. Some items are considered worth the money, while others are clearly marked up due to their prime location and the fact that they are mostly imported goods made in China. Notably, nothing is made in the USA, except for a bottle of water in the store and the cash when receiving change. Second, the store can feel overwhelming because of the sheer volume of merchandise packed into the space. It's exciting, but also easy to feel like you're being pulled in ten directions at once. Overall, though, the 'I Love NY Gift Shop' is precisely what a Times Square souvenir stop should be: fun, vibrant, and full of options at a marked-up price plus the added trump tax. It may not be the cheapest or calmest shopping experience, but it's memorable and somewhat convenient to window shop. For affordable NY items, shop at Amazon and have them shipped home. It's as if you went to New York, and no one will know. If you're visiting New York and want to grab gifts for family and friends--or even treat yourself to a little piece of NYC nostalgia--you really can't go wrong here if you want to pay a premium price and NOW.

Did you know you can walk into The NBC studios at Rockefeller studios to grab a souvenir from your…read morefavorite shows? Included: SNL tonight show Brooklyn 99

I was in a hurry after being on the Kelly Clarkson show so just walked passed by . But it's on my…read moremind to come back soon . Did took some snaps because I wanted to show them to my son . It's fun & exciting to be here .

There are many, many souvenir stores in New York City, but this one is different. Why? This store…read morehas Broadway memorabilia you won't find anywhere else, especially if you're not going to see a Broadway show, but you're interested in the merchandise. Broadway Memories has song books, shirts, mugs, posters, magnets, jewelry, and calendars for current shows and past shows. I found a Mary Poppins "to go" mug, and my sister bought a Wicked umbrella. If you're a fan of Broadway, this store is a must see. Right next to the Winter Garden Theatre where Mamma Mia! is playing.

This unique souvenir store stands out from the rest because of its friendly and informative…read morecustomer service, assortment of special Broadway goods, and delightful atmosphere. Most souvenir stores sell the basic "I Love NY" shirts, but Backstage Memories sells a great variety of different t-shirt designs specifically tailored to Broadway Shows and more. You can also find CDs and DVDs of the shows at this cute souvenir shop. There is a television that plays DVDs of the Broadway spectacles and a CD player that broadcasts tunes throughout the store. I was humming along to some tunes which made my shopping experience much more enjoyable than simply listening to the radio that other stores settle for. What's wonderful is that the store really lives up to its name. After watching a show, you can go backstage to relive your memories! Definitely recommend Backstage Memories!

Nice place to visit when visiting the World trade Center. Good selection of stores. 5 stars.read more

Great retail venue near the 9/11 memorials and World One. Wide selection of stores. There are also…read moremany places nearby with great food offerings.

This is the kind of place you go to when you want scores, or shirts, or mugs, bumper stickers,…read moremagnets, etc from different shows but you aren't going to get to all the shows on this trip. So it's high on products and a little low on customer service. Be self-directed and you'll be fine.

Very cool selection of items, for an ok price. But yes, the workers were awful…read more Made fun of a group of students on a New York trip to see Broadway shows... like dude, you work in a store all about Broadway, maybe don't make fun of people who like it? Also got upset at me for not folding a sweater correctly before putting it back on the shelf (which I did). I'd recommend going here to pick up something if you really want it, but be prepared.

A gift shop located on Statue of Liberty Island and a few steps away from the Statue of Liberty…read more They have the usual here: cloths, ornaments, key chains, Miniture Statue of Liberty, toys and etc. A great place to get souvenir. But again, it is a bit pricy here compared to the small stores or street vendors that you find in Manhattan.

I do love all the stuff there. It's cool. I got a really cool knock off like I said, which I…read morelove. I love America. Sammy, age 6

Cute little shop! We got a New York hot dog ornament to take home. Loved the home alone turtle dovesread more

I love Christmas and also shops that selling Christmas stuff. I've walked by this shop before, but…read moreI had a big backpack on me, so I didn't go in. This time, I only had a purse, so I checked it out. It was a cute little shop that was filled by ornaments. They were very cute, and you may be able to find the one you like. I didn't buy anything as i thought it was a little pricy, but I guess it's normal for New York.

I couldn't pass their 10 for $1 NY post cards and their $1.99 umbrella. Around the corner from the…read more47 Street Theatre (Forbidden Broadway).

Really nice little souvenir shop. Small, old, cramped but lots of cute little souvenirs for folks…read moreof all ages. We splurged on t-shirts, caps, socks, etc. Loved the customer service. We went there a total of 3 times in one day. Each time the cashier/owner said 'you folks back again'! It was funny after the third time. We had to look this place up almost a month later (as we were visiting NY from Texas). Thinking of calling back to buy more!