I have always found the Alex & Ani bracelet I want, I buy as gifts and for my own collection. I really like to take my time walking around the store and finding neat things, I recently bought some baby items for my co-worker that was having a baby girl, she loved the gifts. Prices range form average to pricey but as always it depends on what "pricey" is to you. I find the clothes really not my taste or size, but I have added a scarf or two to my accessory box. Mini-MI loves to buy little knickknacks for her room and as gifts for birthdays. Everything is in little sections and by occasion, there isn't much elbow room in some sections-- so I would suggest you carry your toddler or baby, not room for a stroller. It can be really warm inside I don't think its from the heater as much as its a small building without open windows and twice the perfume or air freshener is a bit overpowering. We have yet to eat at the café but I have had friends who have enjoyed it in the summer time and say its nice. I'll have to check it out. read more

The White Butterfly - Great store, lots of cute things like this inside. I sent this photo to my hubby & his response- Happy Wife, Happy Life- have fun shopping! - Gift Shops Near Me - Jackson, New Jersey

A cute shop. Coming from out of the area, it was a bit of a hike in the middle of nowhere, and the outer appearance made me doubt whether I'd like it. What exactly is in the building directly behind the parking lot? I imagine on a summer day with the patio fully being utilized, this would make for a more appealing landscape. Upon entering the small shop, inviting scents and visually appealing colors welcomed me. Because it was Valentine's day weekend, the shop was covered in beautiful flowers. Everywhere I looked there were flowers. Roses to be exact. The store is arranged nicely for the amount of space they are working with. Be very careful...this is not a place to bring your stroller into unless you want to risk knocking something off the rack. Prices are a bit steep. I can understand to an extent. The chocolates being sold were from another store (as per the label), so in order to make a profit, there had to be an upcharge. It makes sense...you're paying a little more for the convenience of gettting...say the chocolate and some other gift all in one place. It's nice to have the option, but if you're looking for reasonable prices, it isn't happening here. I appreciate the off the wall items that are unique. They have Alex and Ani, and other bracelet brands I haven't heard of that might be the next hit. I was bummed about not seeing the entry forms for the lipstick kiss contest. Over by that area was some coffee and mini biscotti. I wasn't sure if this was complimentary or something you had to pay for. A sign would help. The staff was friendly and helpful. A little too helpful for my taste, but I'm just a person who would rather look around on my own. I'm certain, on this weekend in particular, some of the men found the willingness to help pick out items and answer questions very pleasing. The bag you receive your purchase in is cute. I would have preferred to have been asked if I wanted to be on the mailing list as opposed to asked for all of my contact info prior to ringing me up. In a small shop like this, I didn't know if it was a requirement of sorts for the transaction because it wasn't mentioned to me what the info was for. Overall, this shop definitely has a niche - there aren't many places that specialize in some more unique women's gifty items as well as serve a light fare amidst a patio. I'm glad this shop exists, and I like that they have a Yelp promo. I'd return if I was in the area. read more

This hidden gem in the middle of NJ reminds me of the time I spent in Italy stumbling across little cafes on my ventures through Milan. While I didn't get the employees names, they were extremely nice and welcoming. They suggested an apple pie cronut (a mix between a croissant and donut) and I got an espresso macchiato. True to espresso form, it was a shot with a honey cream on top. The perfect snack on a chilly winter day in Jersey! I would suggest this place to anyone who wants to relax in a great atmosphere over some coffee and dessert. But they have menu options as well that serve throughout the day and evening. Their main seating it outside, amongst heaters for all year round accommodations, and even a few seats inside NJ's #1 Gift Shop! I've been wanting to stop by here for a while now and I'm really glad I did. read more

The White Butterfly - A to-go espresso macchiato and an apple pie cronut with chocolate drizzle... Delish! - Gift Shops Near Me - Jackson, New Jersey

This place is great. Like others said it is a hidden gem. The food i had here was amazing and i love the atmosphere. I'm not really a huge gift shop guy but they also have great merchandise in the shop. read more

We had the perfect morning at the outdoor cafe. Tom assured us it would we warm. He made a 30 degree day feel like Spring. We enjoyed delicious lattes and bakes goods. We will be back with BYOB. read more

The White Butterfly - It certainly didn't feel like a 30 degree morning. It was the perfect atmosphere for a girls coffee clutch. - Gift Shops Near Me - Jackson, New Jersey

I don't know about the gift shop, but the food at the cafe is barely edible. I don't know how they got these other 5 star reviews, but clearly we must be from different planets - no, make that different universes. The food is so amateurishly prepared that one has to question how they have the nerve to charge for it. It makes me wonder if they taste their own preparations. They should stick to boutiques and not venture into the culinary realm. Ordered the roasted red pepper soup that was the consistency of library paste, and may just have been. The color of it was a scary day glow orange. It came with Italian bread that had to be a few days old. When I asked the waitress for fresh bread, she said "no problem. I 'll have them cut some more". Well, you don't have to be Sherlock Holmes to figure out what she bought out next: more of the same stale bread. I was just not in the mood to argue, so I discarded it. But it shows a lack of caring, integrity, or whatever you want to call it. Next came the"crepes", as theyre referred to here. Three odd sized rolled up pieces of dough (too thick to be even remotely considered "crepes") that were on the verge of falling apart. There were three to an order, and I selected three different fillings. The mash in each was practically indistinguishable from the others. I didn't eat them all because they had a disgusting cloying after taste. I am not joking when I tell you that I had to stop at a pizzeria to get a slice in order to get the taste out of my mouth. If there were a taste police, it should be illegal to charge for this crap. read more

Their website claims they have a huge selection of Alex & Ani bracelets. I just left after seeing a display rack of 4 bracelets. The rack was bare except for those four. This was my first and last time coming to this establishment. Waste of gas! read more

A gift store that is a great addition to the area. You have to travel a distance to find a similar store. They are nicely stocked with items to give. The staff is attentive. The downside here, is the breathability of the store due to the fragrance of some of the gift items. Not a store for anyone with breathing issues. read more

Beautiful shop! They have a lovely selection of jewelry, clothing , ect. The cafe has wonderful food and beverage . Unique and charming

Great little shop. Very cool stuff inside. Trendy!! The cafe is super cute with GREAT food!!!! I mean GREAT food and an even greater atmosphere!! Hidden GEM! read more

Buyer beware !!! Horrendous return policy. A family member purchased a gift for me from this store for Christmas. I wasn't able to return it until today. The receipt stated that after 10 days of purchase there would be no refund but store credit or exchange only which is fine. When I came to the store today, the very nice young lady behind the counter called her boss to see what she can do for me. While she was waiting for a response, she did mention that I may only get 50% of the original amount because the sweaters were marked down, I would've been okay with that although not a great way to do business. After she spoke to her boss, she informed me that there was nothing that they could do for me at all, no store credit, no 50% credit, no store exchange. Please keep this in mind when you shop here. This was a one and done for me !!! read more

Best gift shop around. Unique and quality gifts make ideas easy. Friendly, helpful and informative staff that goes above and beyond for customer satisfaction. They are doing right, keep it up WB! read more

A charming, romantic slice of cafe heaven in the middle of Jackson NJ. You know a great amount of time and attention went into making this outdoor wonderland complete with sofas, fire pits and great food. There is is even live music on the weekends. And don't worry about the chilly nights, the heaters will be on. Perfect for a meal or just coffee and dessert. Before you leave, make sure you check out the boutique gift shop. My new favorite happy place. read more

Excellent atmosphere it's our happy place great outside cafe and great gifts inside owner is friendly and always available love it

I do all my gift shopping for my wife at the white butterfly because the staff is very, very helpful in picking out just the right gift. Stopped there yesterday for a Mother's Day gift and walked into the attached cafe and had the WB sampler and it was terrific. Topped it off with a vanilla bean coffee tonic. I recommend both the gift shop to all the men out there for hassle free shopping and the café for their delicious food and specialty coffees. AAA+++ read more

total rip off for chinese items its crazy expensive. very small selection of alex and ani bracelets, I was super disappointed. The have a sign outside stating they are the best gift shop in NJ that is certainly an exaggeration. To top it off the saleswomen in the store tried to sell me on a 80$ tapestry that can be found on amazon or ebay for 28-35$, I know i own several. Ill stick to the kiosks in the mall next time. The customer service was fabulous though. read more