How many people actually "like" going to the doctor? This place made going to the eye doctor a really nice experience! EVERYONE was pleasant and very kind. (I mean, they obviously teach a customer service class, they have it perfect!). From arrival to finishing in the vision center, they moved swiftly and worked together. Dr. Riff was funny, easy going and got my contacts PERFECT. I will certainly return! read more

Dr. Riffe is truly an inspiration. He ensures optimal care with the most technologically-advanced equipments around town. His compassion, honesty, and intelligence can be felt by anyone under his care. He excels as a doctor, educator, and awesome human being. Not to mention his friendly & hard-working staff! Incredible experience. I highly recommend this clinic for your primary eye care! read more

While I was at Ole Miss, I hated coming home to Texas every time I needed to get my prescription checked so I decided to try out a new optometrist and Dr. Riffe came highly recommended. WOW, I am so happy I left my old grumpy optometrist in the dust back in Texas because Dr. Riffe is the BEST optometrist and the nicest man I've ever met! After deciding to apply to Optometry school and actually getting the opportunity to shadow him, I got the best experience I could've ever asked for. I feel like every patient that left his office left so much happier and it was because him and his staff made it a very pleasant experience for all patients which is so rare in any medical office these days. Everyone on his staff is just as friendly as he is and I honestly have nothing but positive things to say about West Oxford Vision Center. Even after graduating and moving back to Texas, I couldn't imagine going to my old Optometrist, so I still go to get my eyes checked yearly from Dr. Riffe! Needless to say, I HIGHLY recommend this optometry office and the wonderful group of people who run it! read more

A great place for eye care with welcoming and lovely staff! They were all so friendly and helpful! Dr. Riffe was so nice and made my eye appointment a breeze! I will continue to back again and again! read more

I had a great experience with Dr. Riffe and his staff. They were extremely friendly and went out of their way to take care of my family and me. Very high end equipment and a most pleasant examination. I would wholeheartedly recommend them. read more