Best customer service! Dereck always anticipates my needs and is well-prepared for my orders during…read moreholiday visits.

By far the best wine selection I have found in town! The sparkling selection is slightly small but…read morethe red wine options are vast and the staff is knowledgeable.

My go to for craft beer and wine. They stay updated with the latest beer happenings, and have a fun…read moreand relaxing environment to peruse and learn. You need to check this place out.

Best local place to get craft beer. Staff is friendly and extremely knowledgeable. Love this place!read more

Belchertown Pride station management decided to stop accepting empty cans and bottles for the…read moreproducts they sell. Even though the bottle bill is a in Massachusetts requires them to do so, they refuse to take back empty cans purchased from them. Well, at least not for money. The assistant manager said "you can leave them here but I'm not going to pay you for them". Now we will see if the bottle bill hotline (617-556-1054) or the environmental strike force (1-888-846-5283) that are both tasked with enforcement of the law steps in as I have contacted both agencies.

This is a busy little location for a quiet town like Belchertown. Not only is it the only thing…read moreopen after 8 or 9 pm they also sell beer and wine at good prices. The staff are all extremely friendly and helpful.

I'm always looking to shop local and especially at mom and pop shops and I'm so glad this one is in…read moremy neighborhood. They have an astonishing selection of craft as well as the standards at a reasonable price (remember it's not a big box so they don't have the same bargaining power based on volume). The wine selection is good and the liquor, considering it's a smallish space, is better than you would expect. Good variety on basics like vodka, tequila and rum and not bad on whiskey. They have more single malt scotch choices than most places in town and a big plus is, when I asked if they would consider offering my go-to, the 12 year-old Singleton, they stocked it for me (best value for a Speyside pretty much anywhere but especially here. Try it if you haven't - you can thank me later ). Nice folks. Helpful. If there's no parking right in front, there is plenty at the park directly across the street. Just yards away. They have sodas and snacks and most of the convenience store stuff you need.

As I strolled in, to quench my thirst of the day, I was not so warmly greeted by the disheveled,…read moredisgruntled, darned not so manly man hiding behind the counter. I walked in with kindness, with anticipation of a complete experience at the river. But the one behind the counter, is disrupted by others contentment. I tried to make pleasant conversation with him as he was dissecting my ID. He, however, did not return the social interaction. Instead he was bending my ID back and forth and tilting it to see how it catches the light and scanning back and forth several times, too much. But I thought that's okay, he is just doing the right thing. Still strange nonetheless. I hadn't my credit card on me, so it was either pay with phone or typing in my number, and he was EXTREMELY bothered when I asked to pay with my phone. All it takes is a simple no. So as I go to type in my card number he grabs the machine out of the simple touch of my fingertips accusing me of trying to commit fraud, saying I as a customer am not allowed to touch said machine. But that being said, how would I put my card in the chip reader and type my pin number anyways? I guess he must not have thought about that or was too focused on being well over the top rude. I was very shocked on being scolded as an adult, because these are simple conversations that take just a bit of patience and kindness, so, my knee-jerk response was "dude" half jokingly, because I don't think I've interacted with someone even half as rude as all of his wrinkles tell he is. So upon this well escalated situation, only on his behalf, he refused to sell me anything. Nothing but strange, I left feeling confused as nothing had gone wrong but his own attitude.

American owned and run by two fabulous young men and a selection is good .... sometimes I am amused…read moreby the names of the products they get in it's always fun for a gift

Customer service is great and they have a great selection of wine. I don't mind the 4% fee listed…read moreon the previous review. I am happy to support a family owned small business!

This place is not as bad as another made it out to be. It's very... "rural"…read more Parking: there is limited parking in front of the variety store, with some additional parking in the back. Watch for oncoming traffic in all directions when pulling in and out of the parking lot. Merchandise: fairly appropriate selection of goods (given the location). They do sell beer and wine. Singles are only available in the tall boy cans; you aren't permitted to break up a 6-pack. Wine is definitely 2-buck-chuck, so don't be expecting anything fancy. Prices are a dollar or two higher than most other convenience stores. Also sells lottery tickets, cigarettes, and a smattering of different snacks. Live bait available in the front cooler. Keno played here. Service: we usually have no issue at all with service; we're never given a hard time, even when paying with a credit card. Perhaps they do have a minimum, but we always buy a handful of things. Yesterday, we were helped by a cashier who seemed to have issues ringing stuff up, so it took a little longer than usual. Semi-decent place to stop on your way to the Swift River for booze. Make sure you bring a bottle opener/wine corkscrew in case you need it.

Very friendly staff, always willing to help and chat. Great selection, and very clean store.read more

Pretty trashy dive of a place. One of the two guys was pretty helpful and offered to help me find…read moreanything I needed, which was appreciated, but the other guy seemed rude. Whatever, either is fine- the full weight of my bad review lies on that the place stank like urine. Seriously, I've been in bus station bathrooms that didn't have that much pee stench going on. It was really bad.

Selection is ok. Cashier looks like a typical disenfranchised youth, looking for the next freebie…read more Has little/no initiative to help someone find something. Seems to be more intrested in being the boss over the local drunk, who appears to hold some type of job in the store.......maybe the neighborhood can-man? 2 other licquor stores in a 1/4 mile that want my money and greet me when I walk in. I'll go there for my $60-$75/week purchases.

Good store, friendly staff, and great selection. My usual go-to for all things booze infused.read more

This guy who works here sold me a regular sized monster for 5.50$. I went back because I didn't…read morenotice he did that and he tried to make excuses for it and had a bad attitude. I left him my empty monster can because he needs the nickle more than I do.