I've recently moved to another state, but if I ever find myself living in California again, I will definitely be looking to return to 10401 Wilshire Blvd! I lived there for three years and had the most wonderful experience. Barbara and Paul work in the management office and are sweetest people I've had the pleasure of getting to know! Same goes for the doormen (Antonio, Jose, Alex) and the valets (Victor)! They were always welcoming and ultra responsive. If I ever had a maintenance issue (which was maybe only 2 times while I lived there), on-site staff was there to fix the problem same day! The maintenance staff, too, were ridiculously kind and always had what they needed to fix anything. I lived in a studio on the 10th floor, which was incredibly spacious with plenty of storage. Here are some notes from my experience living at this building: - Minimal noise disruptions (except from those crazy loud cars from the street... I don't think you can escape that in LA) - Building is non-smoking!!! - NEVER lost a package (thank you Antonio, etc.!). This is a big deal because at my old building, packages went missing all the time. The doormen here are always available to receive packages (which you sign for when you pick them up) and they lock them away in a room when you're out of town! - Even though washer/dryer is not in unit, I never had issues waiting on machines in the laundry room. The industrial dryers were AWESOME! Could throw everything in there from multiple loads and dry it all in one load. - The gym is basic, but it had what I needed considering I don't do any crazy workouts. - All utilities were included in the price!! (Except internet, but that's pretty normal!) - Very walkable neighborhood. Everything I needed was less than a 5min drive! Having the Westfield Mall nearby was clutch. Holmby Park is nearby too and I loved spending time there as well! - Parking was included with my unit! - No pets! I do love animals, but I didn't own one, so this was not an issue whatsoever! - Incredibly safe!!! Having video cameras and 24hr doormen helped me feel at ease living in such a large city by myself! - Super clean! The hallways were cleaned every week, and I never saw any trash ANYWHERE! There are recycling options available too! - The lobby is so cool and there's a lot of history to this building - just ask Barbara or Paul! Anywho, I really can't say enough good things about this building. I'm very grateful to have gotten the chance to live there and would definitely do it again! Give them a call, and Barbara or Paul will show you around :) read more

As a three year resident of 10401 I have recently become aware of some negative reviews and I would like to share my thoughts. As many others have noted, the building is highly walkable and its central location allows me to go to most places in under twenty minutes. I deeply appreciate the help of the 24/7 doormen and valet car service. To characterize any of them as hostile or racist is a complete fabrication. They go above and beyond what is expected of them on a daily basis. When I arrive both the valet and doorman say: Welcome home. How delightful! Let's talk about the general manager, Barbara, and the assistant manager, Paul. Barbara has managed 10401 for over twenty-five years and her experience shows repeatedly. I have never met a manager who is more competent and dedicated to the well being of our residents. Emails to both of them are answered almost immediately. They are both seasoned professionals who treat people with great respect. I see them interacting with residents and staff and I am deeply impressed. Most residents are not aware that most of the staff have worked here over twenty years. If employees are unhappy they do not stay for decades. As I perused other reviews I read a very negative review by a physician. Apparently, she only sees negativity. Barbara is neither a bully or a harasser. The building is not trashy, run down or filthy. I have never smelled urine in the hallways. I have occasionally seen a notice regarding a washer or dryer under repair. We are notified about this situation and they a fixed in a reasonable amount of time. Several amenities that have not been mentioned are the dry cleaning service that picks up items twice weekly. There is a food service and a car wash service that come to the building for food delivery and car wash services at a very reasonable price. Lastly, I wish to address the ongoing discussion about the cost of the apartments at 10401. Not one person has mentioned that the gas, electricity and water are included in the rent. In my last apartment on the Wilshire corridor I paid about $150 a month for my water usage. I have been honest, transparent and as clear as possible about my feelings about living here. When one tours the building I wish you could speak to other current tenants as they will give you feedback similar to what I have written. 10401 Wilshire is truly a great place to live! read more

I was super fortunate to come across 10401 Wilshire while searching for an apartment for my last year of medical school. Living here has been an awesome experience for the past year. If I had been staying for residency in LA, I would have gladly stayed longer. Where to begin: from the immediately recognizable iconic pink building conveniently located at the cross of Beverly Glen and Wilshire to the convenience of all utilities (except internet but easy to set up with their partner or provider of your choice) plus parking (with valet!) plus amazing amenities like gym and 24/7 staff manning front door all included in your rent. As a busy med student, it was super reassuring to know that there is always someone on staff to welcome you at late nights with secure entries. Plus Barbara and Paul are amazing management that are always quick to respond to emails plus are on site every day (including weekends) in case anything comes up you want to talk to them directly. All staff is super nice as well including super responsive and quick response to maintenance requests. Truly felt super safe and comfortable in my spacious studio with amazing natural lighting. I highly recommend anyone looking for convenience of so much included in your rent and being close to not just UCLA but all else LA has to offer to schedule a viewing at 10401 Wilshire. read more

I was in my apartment at 10401 Wilshire for one year, and moved only because I needed to be closer to my parents in another city. I had a wonderful experience: I got a terrific deal on a very nice apartment that was spotless and in great shape when I moved in. The staff (concierges, valets, maintenance workers, managers) were all incredibly kind, accommodating, helpful, professional and respectful - every single one. I only had to contact maintenance once, and the problem (smoke detector replacement) was fixed right away. Everything was very clean, especially the lobby and laundry room, which were cleaned every day. Parking was included at no fee. The building is very quiet, which I appreciated as a professional who works from home. I recommend the Starry internet service available in the building - best internet service I've ever had, and I got a very good deal on my first year. Thank you, 10401 Wilshire, for creating such a welcoming, comfortable environment! read more

Lived here on the 9th floor looking out toward Wilshire. The management team of Barbara and Paul made living very comfortable as they were always available and timely in response when we reached out. A 24 hour doorman kept the building safe and made package security simple while my wife and I were at work. Gym with free weights up to 50 lbs, bike, elliptical, treadmill, and weight machine provided convenient exercise when going to a gym was too out of the way after work. Best part was being walking distance to the beautiful Holmby Hills neighborhood and Holmby Park. To put into perspective the area, from our apartment we could walk to LA County's most expensive home, The Manor, in 5 minutes. This area is nice. Honestly Holmby Park is the best kept secret, it is a giant park that even has a pitch and putt that can be played for 3 dollars. Check this place out. read more

My company rented me an apartment for over two years at this wonderful historical building while working in Beverly Hills. I cannot say enough about Barbara Morrow and Paul Nance and their professionalism and dedication to the tenants. The doorman were friendly and accommodating and would do anything you ask of them when needing help or information. For as old as this building is the apartments are well maintained and if needing something fixed they were right on it. The apartment building is perfectly located, so if you wanted to walk or drive to the mall, park, stores or restaurants you did not have far to go. I would recommend to anyone that needs a place to live short term or long term and a great monthly rate to visit 10401 Wilshire Building first. Joe W. read more

I lived here in a one bedroom for a year and I liked my overall stay here. It is quite spacious for a one bedroom and the rent includes electricity, water, trash and parking. This area is very safe and all the door men who work 24/7 in front of the entrance always took good care of my car and delivery packages. Whenever I have issues with my unit, the leasing office and maintenance people reacted promptly to my request. Especially Barbara always tried to help me out and make things work out whenever I had an issue. Although it cannot turn into a brand new building, I think the people who work in the building are willing to always help you and that is the good point of living in this apartment! read more

I lived in this building for +9 years and moved out only because my fiancé and I wanted a dog. The building was great!!! Tenants on our floor were always so quiet and we Never had issues with neighbors. Barbara, the on-site property manager was always extremely helpful. The doormen and valets were the loveliest. I always felt safe knowing we had someone on site/at the front desk 24/7. The maintenance crew was always so quick to fix even the smallest issue! Parking and utilities were also included which was so nice. In the time I lived there, I barely had any major problems - just a plumbing issue with the kitchen sink but it was quickly resolved. I really wish we could move back in! read more

I lived at 10401 Wilshire Blvd from June 2025 to June 2026 and had a positive experience overall. The team was wonderful during my stay. Barbara, the Regional Manager, was supportive, pleasant, and welcoming, and both she and Paul were available and helpful. The doormen Jose, Antonio, Chris, and Jay were friendly and handled packages promptly. The valet team Omar, Mauricio, Alex, and Mose were courteous and attentive, often opening the door when I arrived or left., Security was reliable, and I felt safe. There were carts available for groceries or packages. Move-in and move-out were both smooth. Thank you to the entire team for making my stay a positive one. read more

I've lived in this building for 4 years. I have nothing but the best to share, for the building safety with 24/7 receptionist, very helpful and useful staff. Super prompt, professional and reliable management. I loved the view from my apartment, I'm already missing that. The location is amazing, I felt nested but being in the center of LA, everything is so close and accessible. I'm going to miss my daily routine walking in Holmby Hills, and the beautiful scenario year round. If you are looking for home in a great managed building you've definitely found it in this place. read more

This building is absolutely disgusting and smells like an old person home mixed with urine. It's THE worst building on Wilshire and they have the audacity to charge the prices they do. It legit feels like a nursing home here. The lady running it is incompetent and just all around a despicable person and think her job is of any importance . She snoops around all the time and is in everyone's business. VERY creepy old lady. STAY away from this building . Oh also the dumpster smell will be alllll in your apt cuz it's next to the building read more

I lived at 10401 Wilshire Boulevard ("Pinky Building") for about a year and had a great experience. We were moving from OC and needed a place fast. Most buildings had long approval processes, but Paul and Barbara made everything quick and easy--our application was approved in half a day. The building is clean, quiet, and well-maintained. Neighbors are friendly, and the staff is always professional. Even though we've moved out now, I highly recommend this building for a smooth and comfortable living experience. read more

When I moved to Los Angeles, I wanted to live at a place that was safe, hassle-free, and close to UCLA. This building ticked all those boxes. There are doormen 24/7, and the campus is a nice 20-minute walk through a nice neighborhood. The management is very friendly and always quick to respond, and they took care of every little problem that I had without hesitation. I would strongly recommend this building to everyone that are moving to Los Angeles. read more

I lived here for two years and had a fantastic experience. Barbara and Paul were extremely helpful and hospitable managers of the complex. The doormen are fantastic as well. The level of service made it seem like I was living in a 5-star hotel. I highly recommend 10401 Wilshire to anyone looking for a luxurious living experience in a great location in the Westwood area. The only reason I left was for a job out of town. Otherwise, I'd still be there! read more

Had the pleasure of calling 10401 home for the last two years while I did my masters at UCLA. If not for the fact my new job is on the other side of the city, I would have stayed longer. Paul and his team have been awesome with taking care of anything that comes up. Maintenance has usually been completed same day or next day at the latest. Special shout-outs to the doormen and valets who are always super friendly. read more

My son lived here while attending UCLA and had a wonderful experience. The building has a classic early Beverly Hills era vibe and the amenities are great. The Property Manager, Barbara, is a delight to work with, and the doormen and staff are absolutely wonderful. The fitness center is also fantastic, always clean, rarely busy and includes state-of-the-art equipment. Great experience. read more

I had an amazing year living here! The building itself was always clean, tidy, and quiet. The 24/7 doorman service adds a strong sense of security. Our unit was very spacious and equipped with modern appliances. Barbara, the building manager, was exceptional. She was incredibly friendly and always available to address any inquiries or issues we had. read more

It has been a pleasant living experience - a safe, clean, quiet, and convenient location. Great management! Paul and Barbara are awesome! All staff from the concierge and valet team and maintenance staff are amazing, friendly, and responsive. Thank you all ! read more

I love this building. Not only is it in a great location, but it has the best views on Wilshire. The concierge, valets, maintenance, and management staff are all extremely helpful and kind. Great experience all around! Patricia Velasquez read more