This boutique is really affordable! They have an amazing selection and the owners are really nice!read more

For boutique shopping with beautiful clothing and accessories, look no further! This is a quaint…read moreshop in downtown Tuscumbia that has fabulous clothes, jewelry, belts, purses, shoes, etc. The owner has an excellent sense of style and is always helpful. If you're wanting something different than what you see at the mall, this is the place for you!

From the owner: Audie Mescal is a womens clothing boutique specializing in fabulous fashions -- apparel, handbags,…read morejewelry. We love helping our customers find their unique style!

I looove Billy Reid. The clothes are absolutely divine. The prices, especially during the…read morerecession, are a little high, but the quality and feel is unmatched. I do have to wonder, though, why Billy put his flagship store in... Florence, Alabama, of ALL places. In a college town where American Eagle and Target fashions grace the runway that is Court Street, and Ugg boots and oversized sorority sweatshirts rule (and simultaneously accost my eyes and sense of fashion), his flair, while unabashedly scrumptious, is underappreciated, to say the least. This is evident in one reviewer's comment that Billy Reid items look like she "made them in High School Home Ec Class." The staff are helpful if a little pretentious, but the atmosphere of the store is great. I really hope it sticks around.

I am so disappointed with my experience with Billy Reid and their disingenuous "policies." I…read morepurchased an item from their website, only to see the exact same item discounted over 25% less than 24 hours later. Seriously, I hadn't even received the item that I ordered, and here they published a significant discount. No problem, I thought. I simply reached out to customer service expecting what I thought was a reasonable request for a price adjustment, but they flatly refused. Most reputable retailers recognize that price changes immediately after a purchase create a poor customer experience and will honor a short price-adjustment window. Billy Reid chose not to, despite the minimal time between my purchase and the price drop. Instead of making a simple, industry-standard gesture, Billy Reid chose to hide behind an inflexible "policy." It's not about the amount of money--it's about customer service and standing behind your customers. Refusing to make such a simple accommodation demonstartaes predatory pricing, and makes customers feel like their business isn't valued. I have bought thousands of dollars of clothing from Billy Reid over the years, and this send the message that customer loyalty means very little. This experience with Billy Reid has completely changed my opinion of the brand, and I will now take my buiness elsewhere. There are many other fashion retailers who value a relationship with customers and will do the right thing. I will leave you with a quote from Mr. Billy Reid himself: "My mother taught me the importance of customer service, the importance of knowing your customer." Hypocrisy, anyone?