We had a great experience with Alex. Even though we didn't end up buying a home this time, he was super professional, friendly, and really listened to what we wanted. Alex kept us in the loop the whole way through and gave us great advice. He never pushed us into anything and totally understood our decision. We'd definitely recommend him to anyone looking for a realtor who cares about their clients. When we're ready to start looking again, he's the one we'll call! read more

I can't say enough good things about Alex Horowitz! I recently was ready to sell my home in Brea, and when looking for a realtor I wanted someone that was familiar with my town and neighborhood. I saw Alex's signs a lot and recently a house sold on my street for above the listing price. When I called Alex for consultation I knew I had found my guy! He was patient, thorough and very informative. He and his team immediately went to work. My house was in really good shape as it was, but WOW - when his team got hold of it, it absolutely sparkled! His entire team, the stagers, the handymen, the cleaners and all the co-workers in the office worked so hard for me. Everyone was just amazing. My house sold very quickly and for a little over 115K over the asking price. When problems arose with the buyers during escrow, Alex with there every step of the way, always available to talk and text to calm, reassure me and ultimately solve every problem. His final text to me: "Please let me handle all the small stuff". I would like give a shout out to each and every individual name that was there for me, but I know I'm not going to remember all of them: Denisse, Fatimah, Jaqueline, Joseph, Mark and I know there's more. Thank you so much! read more

Alex Horowitz - Coldwell Banker Diamond - Real Estate Agents Near Me - Brea, California

We would like to express our strong recommendation for Alex Horowitz. We enlisted his services for the sale of our home in Brea. From the very beginning, he demonstrated a high level of professionalism, reliability, and extensive market knowledge. His excellent problem-solving abilities were instrumental in preparing our home for the market. Throughout the entire process, he consistently displayed genuine care and support, complemented by outstanding communication skills that kept us well-informed. Notably, his strong negotiation skills provided us with confidence that our best interests were always prioritized. Therefore, we wholeheartedly recommend Alex Horowitz and his team without a single reservation. read more

Years ago we went to an open house in Brea...i know it has been a long time, but my encounter with Alex still bothers me. He was short and rude with me and a friend. We may have been rough looking, but we are hard workers and now own 5 homes between us. How dare you make rash judgements based on how a person is dressed. Or maybe you are just a nasty person. Anyhow, stay away from Alex- he does not treat people right. read more

Definitely beware before dealing with Alex Horowitz. He has no moral character. He heard me over the phone before even talking normally he starts asking qualifying questions just cause I sound very young on the phone but I'm 40 with 2 children. Anyway this incident happened like 10 years ago and I still can't forget this guy cause I was desperately looking for a house to rent in the La Habra area and I called him asking if a house he had advertised was available? He immediately was like "What do you do for a living?" How much do you make" things of that nature very rude. I responded with you know what you don't just start asking those questions. I wanted to schedule to see the house, not get harassed like I sounded on the phone I didn't qualify. Overall extremely rude I would definitely stay away and give your business to another agent with better morals. I know he's going to contact Yelp and request to remove this review because it's false etc and Yelp going to remove it cause he pays for business yelp. Yelp if you read this this completely true story intact so true I still remember till this date. That's why I post about it. Alex you know what type of person you are and how you conduct business. God knows you can put up a lie but the truth will always be the truth. If you feel for whatever reason someone isn't worthy of an property you immediately shun them and ask very rude questions without giving treating them like an human being. read more

We just sold and bought a home in Brea and had the pleasure to work with Alex Horowitz and his amazing team. They made what could have been a stressful and difficult process as seamless as could be. Alex really listens, cares passionately about his job and his calming manner worked wonders for us. He and his team are always available and helpful. They are an extremely happy, friendly and professional bunch. Life altering decisions are hard enough, no need to add a bad agent to the picture. I can't speak highly enough of Alex as our real estate agent. His professionalism, knowledge, honesty, integrity and hard work ethics are very much appreciated and respected. He is detail oriented, honest, good with people and has a knack for all things real estate. Alex is absolutely wonderful to work with. It's like having a friend on the "inside" that is working for you. He really cares about his clients as well as the community and neighborhood he lives in. We highly recommend Alex. You won't find a better agent and I can honestly say, you won't regret your decision. read more

This review is 6 years late but better late than never! I bought a new construction townhome through Alex back in 2017. During the escrow process I dealt extensively with his staff, who was excellent. His team even worked out an arrangement for me to move in a couple of days early. Alex also made sure all loose ends were tied up after close to escrow and he was always very quick to resolve any issues. Alex is very experienced and there are so many potential hurdles in any escrow that requires a solid agent to help navigate. He's that guy. I no longer live in that townhouse but seeing the Alex Horowitz open house signs whenever I revisit the area brings back some great memories. read more

Alex Horowitz should be the first realtor you call when considering selling or buying your home. I specifically reached out to Alex as he came highly recommended from friends who have used him in the past. He did not disappoint from the first time we met him his knowledge, patience and efficiency made the process easy and put us at ease. He explained every step of the process and was always available to answer any questions we had. We put our house up for sale and within 2 days we had multiple offers. Alex was always looking out for us and explained what was best for us when decisions had to be made. I would recommend Alex Horowitz to anyone looking for a realtor whether you're buying or selling he's the best in Southern California. read more

Over Due Review: We purchased our forever home in August 2022. After working with the realtor that I gave my home to sell ( a friends relative) which sold in 2 weeks we started the serious search to purchase our forever home. After 2 months not understanding why with A paper, 35% down and underwriter approval every competitive offer was being overlooked! We finally said we're not buying right now. On 4th of July we went to look at a home I saw listed, in the conversation with the listing agent she mentioned " are you coming from Newcomb listing?" ..with that since we were just looking we decided to drive by. Instantly I feel in love with our home! I ask the attending agent to have Alex call me we were very interested. Within 30 minutes I received a call. I advised Alex I'm not working with an agent- serious buyers with Approval & A paper I'm not getting into a bidding war. Let us know the best offer and we would advise if we would proceed. His response was absolutely Gloria however this is what the sellers are looking for..I responded done. Next evening we received a call from Alex with highest offer we counterd and 30 minutes later we were in escrow. Our closing was actually done in 26 days however the seller needed 30 due to a big move. From the moment Alex introduced himself to me/us I knew our forever home was days away from owning. Alex handled both of our needs in a fair and professional manner. His staff is top notch! In addition the communication with the sellers was perfect! Are previous realtor tho many years in the business just didn't cut it for us. I've thought about it many times and it was a blessing... We found Alex Horowitz's listing and we now own our forever home. He is all that! My review doesn't come easy. I'm a Banker & work for one of the top lenders in the Nation- I've worked with many, many realtors over my long career..Alex and his devoted Team really take care of you and make every effort to make sure at the end of escrow the keys are handed over, both seller& buyersin this transaction were ever so happy!. Escrow, purchase and closing went smooth as butter! Thank you Alex Horowitz! Forever recommend! read more

I called Alex on a Thursday to ask about a home evaluation for a possible listing. I got an answering machine but surprised to have Alex return my call within minutes. We set up an appointment for the following day for Alex to come evaluate our home. We were completely happy to hear all Alex was prepared to do for us in listing our property for a speedy sale so we listed that day. Later that same day I received a call from Alex saying he had someone very interested in our home and would we mind if she came by to see our property the following morning. We said of course and an offer was made for 29 thousand over our asking price. She was also a highly qualified buyer. Alex and his team navigated through all of the mandatory items and made sure our home met the needs of the buyer while also meeting our needs. The process took a little more than a month. We found our new home and we closed our deal with Alex today. If you're looking for a realtor, especially in Country Roads Complex, Brea, Alex and his team will go the extra mile! Thank you Alex for your professional handling of our transaction. We are grateful for you and your exceptional team. read more

We're glad we went with Alex to help sell our house. We chose him because he has a marketing mindset and presented a very smart and logical strategy for listing and selling. We were in a tight spot - we had only owned our house for 2 years but needed to sell, and we had already invested a lot into remodeling. Our biggest fear was that we would lose money on the sale and come out worse off. We gave Alex what we needed to sell for to cut even, and he was able to sell our house above that amount, so to our surprise we came out making some money on the sale (fees included). The house was only on the market for 2 weeks before going into escrow. From the time we first met with Alex, we dropped off the keys and got our money in under 2 months. Alex has a full team that manages a lot of the marketing and listing, but it was nice that we had direct access to his email and cell. read more

BUYERS AND SELLERS BEWARE!!!! My family and I we're looking for a home earlier this year and found one of Alex's listings. It had been sitting on the market for over 2 months and the price had been reduced twice, from $1,000,000 to $950,000 to $900,000. We had my agent submit an offer, but we never received a response. My agent followed up with Alex multiple times, to no avail. A generic "we are reviewing all offers and will get back to you" is all we ever received, only after submitting 2 additional offers once the first one expired. Not knowing if the sellers were even receiving our offers, I sent them a hand written note to let them know we were interested in their home and that we had not heard back from their agent. Finally! We received a correspondence from Alex. Not through my agent, but directly with me (keep in mind the property was now on the market for over 4 months). He began negotiating with me directly, asking to waive all contingencies and a placing a larger than normal deposit, along with saying he was hoping to get into a bidding war. I asked him to submit a formal counter offer to my agent and we would respond. He never did. Fast forward a couple months, and we find a new home we love, down the street from the home Alex was representing. As soon as our offer was accepted by the sellers (That looks pretty bad for 'Brea's Best Realtor', when a house down the street sells in 3 days and your listing is sitting for 4 months), our phone, email and text messages blow up. Multiple messages to our agent from Alex's office asking if we were still interested in the property on buckthorn. We of course declined, and we're are glad we did. We love our new home. The home on Buckthorn is now sold (as you can see from the flyer I was sent by Alex). Curiousity got the best of me, so when I looked up the property to see how much it went for and who represented the buyer. It wasn't surprise to see that Alex represented both the buyer and seller. Double dipping. In my opinion he didn't want to sell it to us because he was waiting for a buyer he could help to double his commission. Dirty. He also claimed on the flyer that it "Just sold! Over asking" but doesn't mention that from the day it was listed to the day it sold, it took 7 and a half months and a 10% price reduction to get it sold. But that's OK for Alex, because in my opinion he made much more by waiting for a buyer he could represent to come along to make double his commission. So buyer and seller, beware. You might receive a pretty flyer in the mail saying 'Alex is the best!' Hopefully you are doing your due diligence by reading this before you go with him. I dealt with a couple fantastic realtors with my purchase, and would love to share their information with you. Just send me a message. For the record, our last offer on this property was 900k. read more

Alex Horowitz - Coldwell Banker Diamond - Real Estate Agents Near Me - Brea, California

This review is long overdue, but I have to share the incredible experience I had working with Alex and his team. My first conversation with Alex, he was attending a conference in Las Vegas. I knew he was so knowledgeable. My house was in S. OC, so not his traditional market, but it did not matter. I learned on his way home from Vegas, he surveyed the area in which I lived, to better understand the market, community and house that I owned. Our first appointment, I met Alex, so personable, genuine, honest. passionate professional with the utmost integrity. He presented me with a complete real estate portfolio for everything I would want to know and should know about the sale of my house and walked through every page so I could make an informed decision on what to do. He did not rush our meeting, in fact we spent probably (3) hours together of which Alex listened very attentively to me and what my goals were for selling as well as being the expert he is to provide information necessary for me to make the right decision. Above and beyond any realtor hands down. Fast forward, December 2017, Alex listed my house on Friday, hosted two open houses Saturday and Sunday. Numerous offers received that weekend and following week. Offer accepted on Thursday - SOLD. Alex made it point to check in with me throughout the transaction, even just to say hello and to minimize the stress of selling a house and created a seamless real estate experience. There are not enough words to express my thanks and gratitude to Alex and his team, but I am so thankful to have met him and worked with him and would highly recommend. Alex continue to shine and prosper and thank you again for who you are and the great work that you do. read more

Edit 3/20/18 in response to Alex's comment below: How would I know the details of this property you said it yourself -- you had over 50 offers Very unprofessional, does Alex Horowitz even exist? I see his signs everywhere but have never seen him at any open houses. Maybe we're looking at the lower cost houses that Alex doesn't even bother with. We've been interested in a property that was listed earlier in February for $450K. Then we noticed 2 agents on the listing and for whatever reason, Alex had it listed for $500K. Okay, a bit confusing but whatever. We submitted a CASH offer for far above the asking price and then nothing. We never heard anything back from Alex. A couple weeks later, the property is relisted at $600K and my broker can't get a callback from Alex or anyone at Coldwell Banker. I think that is incredibly unprofessional but I guess this agent and Coldwell Banker have the luxury of dismissing perfectly good buyers. Are you really that busy that you can't take a minute to call people back? I'm really irritated at the waste of time and effort we've taken to try to buy this property, only to have an agent who doesn't seem to care about people, or at least the lowly people. I guess cash offers aren't even good enough these days in this competitive market, maybe we needed to offer $100K over to at least get a call back? Whatever the case is, I will think twice before pursuing anything with Alex Horowitz or Coldwell Banker name on it in the future. Side note: I have noticed Alex responds to each review left here which does say something. Customer service goes a long way, but unfortunately we haven't experienced any with this agent. read more

I have known Alex for a couple of decades. I have watched Alex grow his business and expertise in N. Orange County. Alex marketed our property very quickly (5 offers in the first weekend) and negotiated a sales price that was above asking price. Alex has an excellent process for getting the property sold and following up until escrow is closed. I found Alex's team very responsive and quick to follow up on any issues. I will definitely use Alex again when I need to sell another property. I highly recommend Alex and his team to anyone that needs to sell or purchase a home in N. Orange County. read more

Nearly a million dollars Transfered into our account today! We inherited our parents house and went shopping for a realtor on a Sunday June 12. I left a voice mail and was pleased when Alex called me right back, even though he was out of town. I explained our circumstance, that we had inherited a house in the Woodwalk track in Brea. The house was packed full of stuff accumulated over the past 45 years. My parents were the original owners. My thought was to let a couple of agents know it was available, as is, on an off market basis. Alex explained that houses that don't show well can sit for a long time and that with rising interest rates, time was not our friend. He explained a special service he offers, just for sellers in our situation. He said if we get everything we want out of the house, that he would take care of everything else! We gave him the go ahead the next day, Monday and on Tuesday we met with 4 of his team members at the house, signed the agreement and went over the plan with his project manager, Austin. Once we had everything we wanted out of the house, his team arranged for useable items to be donated and and junk hauled away. Since Alex is also a home builder, he tapped into his network of contractors and arranged for the house to be stripped down, repaired, repainted, brought up to code with new outlets and water heater strapping, etc. and had the place looking fresh and new, staged with new furniture and ready for open house in no time. During all this commotion, we did nothing but stay out of the way! We quickly received several offers and settled on a clean offer, $50K over asking and today the money showed up in our account. For all these extra services, Alex did not charge us anything extra. The actual amounts of the bills from the various contractors were simply paid out of escrow. I have sold several houses over the years and worked with some nice agents, but no one who has done anywhere near the amount of work that Alex did and all built in to his competitive commission rate. We come away feeling almost guilty that we owe him more for all he did. On performance, professionalism, helpfulness and sense of urgency , we could not be happier. read more

Just closed on our home in early July! From the very beginning, Alex Horowitz had a game plan of 'no drama' at anytime during the sale of our home. His team's approach of getting the home properly prepared for the optimal sale price for the home, I believe, sold the house FAST. We sold our home on the first weekend's open house, receiving multiple offers with most well over the asking price. We received $20K+ over the Asking Price. I highly recommend Alex Horowitz of Coldwell Banker Diamond Realty! read more

I worked with Alex during the summer of 2020 in regards to selling my Grandparents beloved home in Olinda Village (Brea). I had seen Alex's name on property listings and advertisements for many years. With Olinda Village being a unique area, I knew we needed someone with knowledge, experience and expertise. After speaking with him and his staff I knew he was the best real estate agent for us. Alex immediately prepared us for listing. He always responded to my calls, text or email immediately. I was truly impressed by him. We had multiple offers and in 11 days sold for more than $100k over asking price. He is a true professional and I recommend him to anyone buying or selling a home, not only in Brea but anywhere. read more

We're very happy to have worked with Alex and his team in selling our home. They staged our home and kept us well informed of every step of the home selling and buying process. Alex helped us sell our previous home and buy our new home in such a short time. He also has been very helpful even after we moved in to get settled in our new neighborhood. read more

Alex deserves our highest recommendation. Not only did he prevent us from a VERY expensive mistake but he worked with us to get a great price on our house.He also worked with us to find the house of our dreams WITH all the amenities we asked for, at an unbelievable price. His office is a well- oiled machine. He and his staff are the best. Bill & Sue La Habra, Ca read more

This review is long overdue, as our family made a big move from South Orange County to the St Louis area last summer and we've been busy getting settled since. We contacted Alex about selling our home in June 2018 and by late July, it was under contract. As nervous as we were about the sale (the market being a little shaky in our price range, and the fact we were somewhat on a time crunch due to our personal needs for leaving the state), Alex made sure to settle our nerves and negotiate seemlessly on our behalf. The Buyers tried some last-minute tricks on us but Alex dissuaded the situation and we felt really good about the transaction. Escrow was quick and we ended up selling at above the list price. We are thankful for being able to work with someone as professional as Alex. He even helped us find a great agent in the area we moved to! read more

We contacted Alex to help us sell our home. He was professional and easy to get a hold of. When we ran into issues with a buyer backing out and a difficult realtor who was very demanding, Alex was able to help navigate us through those difficult issues and resolve them quickly. Alex has our interest in mind and worked to get us the best deal. He has a great staff who helped from staging the home to setting up repairs at a reasonable rate. I would definitely use him again. read more

I've sold 6 homes in my life time and by far Alex is the best realtor I've ever had. Yes he did get me more money for my house then I expected. But that wasn't what made him the best realtor I've ever used...it was his attention to the details, and customer service. He took care of us when it really counted...even when I had to leave before the transaction was completed. I would recommend Alex to anyone wanting to buy or sale their home. Thanks again Alex for everything. read more

Great team work. When you hire Alex he brings in a team with experience. And they work quickly. Everything he said he would do and promised he did. Professional, high quality and ready for the challenge. Received a final bid well over the asking price. House was only on the market one week. read more

Alex is extremely knowledgeable, I call him King of Brea's real state world. We had been searching for YEARS (Yes YEARS!) and Alex helped us to get the deal done. He took care of some issues even after we close the deal. Trust me you need to buy a property specially in BREA? contact him. read more

My neighbor sold his house through Alex Horowitz within 2 weeks & said he was a true professional & great to work with, so I gave it a try. I was never disappointed, he is a true & genuine professional with lots of experience & knows the market well. I entrusted him to sell our home. During the process I got to me his staff & team members which helped stage & set up the house. They were great & very attentive. Alex sold my house in record time towards the end of summer & got me 50k above asking price. I made a friend in Alex & would recommend him to anyone. He does not B.S. & is very forthcoming & honest. I would definitely use Alex again to sell or even to buy. I personally want to thank Alex & his staff for their hard work & quick results. read more

My wife and I got an invitation to a pumpkin patch from Alex and his team. My daughters were excited to go so we did. All I can say is wow nicely done my daughters had a blast and they gave away free pumpkins. I wanted to say thank you for giving back I mean who does this. Ps the lemon aid was amazing read more

I used Alex when selling my house in La Habra. At the time the house needed a new roof, and several repairs. Alex had a great network of people who helped me find good but affordable contractors in order to help me maximize my sale price. His roofing contractor alone saved me $8K compared to the next highest quote I found while shopping around myself. He is very up to date technology-wise and was very good at doing quick turnarounds on documents via docusign, and was responsive to text messages. He insisted on three price points, which seemed wrong to me, but in the end resulted in a bidding war and a favorable sale price. I would highly recommend going with Alex for your real estate needs, and my only regret is not being able to take him with me after moving out of state. Keep it simple, trust his judgement and let him do all of the hard work for you. read more

My wife and I had the good fortune to work with Alex Horowitz in purchasing our first home. Alex was the listing agent for the property we were interested in and we also used his services from our perspective as buyers. We found Alex to be professional, prompt, hard-working, and, above all else, INVESTED in our process of finding our first home. My wife and I are now happily residing in a beautiful condo in Brea and would highly recommend Alex Horowitz for anyone needing to list a property or in the market to buy! read more

I'm a Realtor and have worked at 3 top producing companies in Orange County, since I got into the business. I started my career working with Prudential California Realty in Yorba Linda. I've literally met hundreds of Realtors over the years, and I could have chosen anyone to sell my own personal home last month. I decided to list my home with Alex Horowitz, and he totally exceeded my expectations. This man is non-stop. I'm so pleased with everything he did to make this sale happen. You'll be in great hands working with Alex. Thank you Alex for all your hard work, and for helping to go above and beyond to help close our escrow early.I've learned so much from watching you and the way you are with all of your clients. You're a Class Act. read more

In response to the review by A.T., I found that the process, which took place during the heart of the holiday season and was desired by both parties to be fast tracked and completed by the end of the year, to have been accomplished in a very timely manner. Considering the last minute structural issues and related costs that were negotiated just prior to closing, Alex seemed to pull the pieces together quite well, letting us know the status and contingencies of escrow at all times. Both parties seemed quite happy that the end of the year deadlines were able to be met and the sale completed by 12/31/12. S.P. read more

Alex Horowitsz is awesome, I've been dealing with him for over 20 years he sold two of my homes also have dealt with Melissa in renting homes their service is impeccable. I highly recommend them read more

Alex assisted me with a short sale, with which I had a 1st (Wells Fargo) and 2nd (Chase) mortgage. It was a very complicated short sale and it got handled very quickly. 1 1/2 months, from listing date to close of escrow. His office handled everything for me. They make it all seem so easy, but I know they invested hours and hours into my sale. I appreciate them more than words can say. I would definatly recommend Alex and his staff (Julie), to anyone looking to do a short sale. read more

I am a first time home buyer and I could not be happier with the service I have received from Alex Horowitz and team. I have been working with Deanna Chavez and she has been nothing short of professional and I truly appreciate her advice and input while shopping for home. I am excited to continue my home shopping journey with Deanna and her team. Thank you for the outstanding service! read more

Alex and his team were fantastic! My husband and I had a some last minute relocation plans and needed to rent out our home in Brea QUICK! Alex and his team got it rented within the week! Then about a year later we decided to go ahead and sell our home instead, and the transition from a rental to market was seamless, they took care of everything! Our house was on the market for about a month before selling!!! Escrow was a breeze too with all the "efiles/esignatures" it was so easy to do since we didnt live in the area any longer. Being out of state during all these transitions was a little nerve racking but they made the experience very calm and smooth. Would definitely recommend him and his team to anyone who needs a property management company for rentals or who is in the market to buy/sell. Thank you Alex! read more

Alex and Matthew were absolutely fabulous during the whole process of house hunting. Matthew was very available to meet up and check out properties. Alex was very helpful and supportive during stressful times of escrow (especially since we were first time home buyers and freaking out!). This team is amazing and I highly recommend them to anyone looking to buy or sell a home in Brea. Thank you Alex and Matthew! read more

Alex worked to find an excellent tenant for my North Orange County rental property which I had just refurbished inside and out. He made the process simple and easy. He found a great match with a responsible couple. His "no drama" approach to the business relationship, expert knowledge and people skills are excellent. Alex's company handled the property management this last year as well. The few property issues that did arise were handled quickly and effectively, again with "no drama". I will continue to work with Alex and highly recommend him. read more

I recently worked with Alex to sell my family home and buy a new home. I work in Brea and wanted to move closer to work so naturally, Alex was the first agent that I thought of when considering my real estate needs. Alex was always thoughtful, dependable and prompt when handling my questions and concerns relating to my home for sale. He assisted me in purchasing a new home and was informative about the foreclosure, short sale and standard sale process. He worked quickly to submit my offer(s) and was always available to assist me during the escrow process. I just closed sale on my new home! Additionally, I must comment on Wanda's review. Alex has been in business for 25 years. He doesn't even work in Orange. Sounds like a jealous competitor to me. Did anyone notice the additional 16 filtered (positive) reviews below? read more

I can't sing the praises LOUD ENOUGH when I look back at my experience working with Alex Horowitz. He... - showed up right away when we first called about our house in La Habra - gave us a prompt, honest assessment of our house and it's a selling potential - talked about strategies for maximizing our price - managed the process through to sale I highly recommend Alex. read more

I called this guy because he had signs up all over my neighborhood and throughout Brea. But I was really disappointed. His attitude with me was immediately superior. When I would ask a question he had a condescending answer. Even my teenage son was offended by his attitude. Plus, he wanted to list my home over $100,000 lower that its online estimated value. Guess he was just looking for a quick sale to make his commission. When I checked for reviews, I noticed that he had a bunch of them, but they were all submitted the same month. And they seemed fake. I think they were because they are not here any more. I think this guy is shady. read more