All About the Gown

•$$$

This is such an adorable, welcoming shop in Lake Geneva!…read more The shop offers a nice selection of boutique clothing for women and children. Here you will find casual and dressy casual wear, super cute, unique items for kids, and many accessories. If you are looking for something for you or your child that is different than a department store find, stop by and see what the shop offers. Prices are spot on. It's important to remember that boutique clothing provide an opportunity to obtain unique pieces that not everyone in town wi be wearing. This means you might expect to pay a little more. With that said, I thought the prices were extremely reasonable- $28-$60 or so per piece. I noted some necklaces and other accessories for $12. It's worth noting how extremely friendly the owner is. He was super sweet to my girls. His two dogs were in the shop, and he even brought one to my toddler so she could pet her. These are the types of small businesses to support.

Wonderful boutique located in the heart of Lake Geneva! All of the clothes are special and unique…read more The staff is warm and helpful. I've been coming here for years and have never been disappointed. The quality of the clothing is definitely there. Be sure to check it out when you're in the area!

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Bangles & Bags

4.0(17 reviews)

0.0 mi

•$

My daughter and I were in town and stopped in to see their latest treasures. I was hoping to get…read moreanother pair of readers but they didn't have big ones like I got before. I did find a cute bracelet and a pair of earrings and my daughter got a layered chain that she loves. The same lady that waited on us last year waited on us. She wraps the jewelry very nicely which we appreciate. Whenever we're in Lake Geneva we make it a point to stop here.

A lovely shoppe that sells bracelets, necklaces, earrings, purses and scarves . There are some for…read morekids too like rings. I got a nice 3 pocket chocolate brown crossbody purse. I like it alot !!!!

The readers I bought

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My new chain

E Street Denim

5.0(2 reviews)

0.0 mi

•$$

"Oooooooo." - My response to seeing the windows at E Street Denim…read more "Oooooo, shopping." - My 2 year old's response. I knew I liked her. And E Street Denim. This super cute shop hosts a nice variety of casual clothing for the 20-30 something. They had plenty of denim (obviously) and lots of cute tops, sweaters, low-key jackets and accessories. I only wish I had more time to pilfer through the stacks! Prices range from $15-$150 mostly. Employees seemed friendly and the store was nice and tidy. If you're in Lake Geneva and need some retail therapy, E Street Denim is a welcome respite!

I really like this store. They have such trendy clothes. Some of my favorite things have come…read morefrom this place. Most of their clothes are colorful and well made. They sell brands like Lucky Brand and Silver which are both brands that I like to wear. They have an outfit for every occasion. Going to the club...they have cute dresses AND shoes. Going out on a date...they have cute tops and pants that make your booty look awesome! I even bought my winter boots here last year...and they still look almost brand new. I stop here once a week during the summer and fall...I don't always buy something, but I would if I could afford it. The girls that work there are very friendly and don't get upset when you want to try on 20+items.

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Overland

3.8(8 reviews)

0.0 mi

•$$$

Terrible employee. Came in as a serious buyer but saleswoman was rude beyond belief. When I said…read morethat I wasn't interested in anything with real fur. She then criticized my sandles for being leatber. They weren't. I told her so. They are synthetic. Then she chastised me for them going to end up in a landfill. She just couldn't let it go. What salesperson does this? RUDE!!! Side note, I don't have a problem with using animals as long as the whole animal is used.

I bought a pair of lovely leather boots in Colorado at the Overland there. I loved them. Great…read morequality. Durable. Well a couple of months ago the zipper on one of the boots started to give me trouble. I was very upset because they were expensive and I spent the extra money to buy boots that would last. I got the zipper to work again and then today it completely broke. Well, I thought since the quality was good I'd bring them to a cobbler. Well, the closest cobbler is now 30 minutes away. So I thought I'd see what Lake Geneva Overland would say. They had 100% guarantee and replaced the boots. The was a nominal price difference feom when I bought the original pair. But as Gerald explained to me, they make high quality products and they back them and that should not have happened. My visit today exceeded my expectations and I will definitely continue to be loyal customer. In a world of products with declining quality it's nice to know someone still has our backs! Thank you for your exceptional customer service!

Haberdapper

3.4(5 reviews)

Stopped in to the store on a whim to purchase a tie before a wedding. Service was great as the…read moreowner helped me match my tie to my jacket/outfit. Nice selection of quality menswear at fair prices!

Shirley and I visited Lake Geneva this past September and were delighted to find Steve and his…read moreunique Men's Clothing store, the Haperdapper. Looking forward visiting again on next trip East. I love d the decor along with the choice of fine men's clothing and accessories

Mizzen+Main Fall Collection

New to the lineup, Desoto Shirts direct from Germany. Wrinkle-free cotton shirts.

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I Love my HaperDapper MUG. Bought it September 2015 on trip to Lake Geneva.

Treasure Cove Gifts

2.7(10 reviews)

•$$

This is such a cute little gift shop conveniently located in downtown Lake Geneva. They have all…read moresorts of items for sale like t shirts, hoodies, magnets, jewelry, mugs, fudge, etc. Their prices are fair. The staff is very welcoming and kind. Check it out if you're in town!

I purchased sandals for my daughter at this location. I went next-door and the same pair of shoes…read moreand several other items are half the price of Treasure Cove Gifts. The return policy is not noted at the time of purchase. There is a small sign that was pointed out to me after I attempted to return my item along with the receipt. The return policy is obscure, above eye level and partially covered at the cash register. In addition to the sign being partially covered, there are several other messages and postings surrounding the return policy message, making the area clutter, and difficult to view, since the area is busy, making it difficult to view. Upon learning that the sandals were not returnable, I pointed out store policy to other customers, so they do not have the same experience. I also share the business next-door has the same items for half price. To the owners of this store, please properly post your return policy. Please make sure that your policy is posted in a place where people of all stature and ability, are able to view your policy. An individual in a wheelchair or of short stature would not be able to clearly view this policy. Asking me to leave and threatening to call the police seems like this business does not want your customers to be aware of your allegedly easy to view return policy. My other advice to the business owner is, if you do not want customers to share local business, details and best area deals, this business should make their own prices more competitive to stand out among area competitors. It is understandable that these are difficult economic times. Everyone works hard for their money and is struggling. It is understandable that tourists are looking for the best deal in the area. Please respect the business that tourists bring in. Do not exploit it.

Outside

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Outside

JAYNE - Lake Geneva

4.0(9 reviews)

•$$$

Cute little store in Lake Geneva! I happened upon it when I was walking around downtown -- it's one…read moreof many stores and boutiques in the area. Mostly, they have a lot of shoes. Sporty sneakers, Uggs, Birkenstocks, etc. There's like a whole separate wing of the store just for shoes. Clothing is all women's clothing. The prices are what you'd expect for a boutique in a lake town. But if you're looking for a bargain, Jayne has an outlet store down the street where items are deeply discounted.

Jayne shoe store in Lake Geneva has lovely shoes every style you can imagine. Very accommodating…read moreand friendly service. I recommend you visit the store the next time you're in Lake Geneva.

Clothes

Clothes and shoes

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Shoes

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6 reviews that are not currently recommended

The reviews below are not factored into the business's overall star rating.

Dawn S.

132

7 years ago

We had the privilege of working with "All About the Gown" when we were searching for my daughter's wedding gown, her bridesmaids dresses, the guys tuxedos, my Mother of the Bride dress, the Groom's Mother's dress, Grandma's dress and even one of her special Aunt's dresses. They were our 4th boutique that we looked at dresses at. They really should have been our first stop, because the service we had was WAY above the rest. As soon as we walked in for our Bridal Appointment, we were greeted with warm, friendly smiles and excited bridal stylists. We all hit it off instantly! It was like shopping with friends! They were so helpful and gave good, honest feedback when we asked questions about the dresses. They were extremely courteous and knowledgable about the dresses and tuxedos as well. We had some family health issues at the time, and Judy went over and above what was requested from us, to help meet our family needs. For that alone, we will be FOREVER GRATEFUL. My heart still overflows with gratitude for the love that was shown to our entire family. Stefany was amazing at returning emails whenever we had additional questions. I highly, highly recommend "All About the Gown" for your wedding, prom & formal event needs. Such a fantastic, family run business. I definitely would give them OVER & ABOVE a FIVE STAR review!! read more

Paul D.

6 years ago

Not a good experience for my family,Judy you should be embarrassed. I feel really bad for my Daughter and Wife the added stress and expense was not something that we were looking forward to when we're trying to have a wonderful experience. All about the gown should step up and make this right. Threatening intimidating and calling the police on my family is not a wonderful experience. A nightmare is more like it, Your business etiquette leaves a lot to be desired. read more

Linda M.

7 years ago

I can't even begin to tell you how great our experience here was. So very helpful, and yet honest with us. We loved all of our dresses that we bought. I had an earrings that i purchased there break, when i was putting on my dress for my daughter's wedding. I called them up and Judy came over to the hotel, with four pairs of earring's for me to choose from! What more can I say about customer service!! Very happy, and will be back agin! read more

Katelyn S.

8 years ago

I'm recently engaged and visiting from out of town and I noticed the beautiful windows so I decided to stop in. Little did I think I would find my wedding dress. I was extremely impressed with the customer service and the two woman who helped me were so helpful! Anything I needed they were there to answers my questions. I HIGHLY recommend this great selection of dresses. Also wonderful selection in mom dresses too. read more

Diane C.

7 years ago

Called the store this am to schedule a Tux measuring for my husband. When we arrived I realized that the many stairs to the second floor would be problematic for my husband who is disabled. Explained the situation to the staff and immediately Judy and another member offered to go downstairs and actually measure Paul while he was standing next to the car!!! Thank you, thank you. Diane T. Lake Geneva, WI 53147 read more

Bri P.

6 years ago

TERRIBLE experience. This company does not care about finding you the perfect dress - they care about making money and money only. They have no form of customer service. I am sure these reviews don't do them justice as they will tell their customers that a bad review is "slander" and will threaten a lawsuit if you write your truthful and unpleasant experience. Be cautious going here. read more

All About the Gown - bridal - Updated September 2026

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Bon Bon Belle Bridal Boutique

(4 reviews)

Went to help a friend find her dream dress and SHE FOUND IT HERE! This was our 3rd store together…read moreand the bride said that Sky was the MOST helpful stylist she'd worked with. Emailing and calling her before the appointment to help make everything smooth and efficient. When we arrived Skys energy was amazing! very happy, bubbly, and still very professional. We had an amazing experience and my friend SAID YES! Would absolutely recommend to other brides and definitely request SKY as your stylist!

Bon Bon Belle Bridal Boutique offered an enhanced shopping experience with a lasting impact; would…read morehighly recommend! Bon Bon Belle is located on the second floor inside the Mercantile Building, which is a beautiful building that features ample light, larger windows, exposed brick and raw industrial vibes. Once you step inside Bon Bon Belle, you're welcomed by more of the building's gorgeous exposed brick in a bright and sunny boutique setting. With an appointment set up in advance (mandatory, with COVID), you'll arrive for your appointment and be greeted by friendly & courteous staff. They'll take you to your private 'nook' where you'll stay for the duration of your appointment. Your space is cozy and inviting with plush seating, great lighting, a full length mirror and platform to stand on for your mirror and viewing pleasure. You'll also be given a nice large dressing space with mirrors where both you and your bridal consultant can tag team the process of 'dress on, dress off, next dress, repeat.' Staff will also ask you if you'd like a beverage and they have quite a few options for you to enjoy during your time there. All in all, the entire experience was great. Their dresses are gorgeous and include a wide variety of styles and sizes. Their approach is much appreciated--no pushing or convincing, just helping and advising. Highly recommend!

Tulle Bridal Boutique

(3 reviews)

Kayla, the owner, is OUTSTANDING!!! I am a 6'1" woman in my mid-30's, and was doubtful that a…read moreboutique would have anything that would fit me. I visited the largest retail bridal company the day before, and was really disappointed in them--they had me pick 3 styles I liked to help guide the search but then proceeded to bring me almost every style they carried to have me try on by myself. Kayla provides as OPPOSITE an experience as possible! She is sweet, caring, genuine, and carries a LOVELY selection of dresses. My dress was even prettier in person than the pictures captured. She didn't rush us, was helpful without being pushy, and really LISTENED to me. Tulle Bridal made a daunting experience absolutely perfect and low-stress! I would recommend her to everyone!!!!

What an experience! I went during the sample sale and it was awesome. This was my first time trying…read moreon wedding dresses and I showed the owner about a dozen photos and she picked out so many dresses and I fell in love with just about every dress that I tried ! I found my perfect dress that same day! I would like recommend this place to everyone! I am from Rockford,IL and it's about 40 minutes away. I could not ask for a better experience.

Geneva Upscale Consignment & Furs

3.1

(17 reviews)

Very selective on extremely nice items brought in as a consignor. Which means ~ only a couple items…read moretaken in. Called the next day and spoke to Maureen who was annoyed I was asking what my items were priced at. Unfriendly at best coming into store and leaving.

Love this store! Great selection of designer clothes, purses, boots, and jewelry, plus furs. I've…read moregotten a couple of my favorite purses there recently! The staff is super friendly and helpful. This store is on my list whenever I shop in Lake Geneva. Always something new to find!

Finery & Finishes Boutique

3.0

(2 reviews)

I visited here the past Sunday, March 24th. I dropped $107 on 4 pieces of clothing from their sales…read moreracks. Upon paying, I was told that because I purchased from the "sales racks & that the clothing was almost free, I didn't deserve a bag as they (the bags) were too expensive for discounted clothing" It was pouring rain outside. If I hadn't already paid, I would have left the clothing and walked out. I'm a business consultant- I am fully aware that those sale pieces were written off in 2018 taxes. So, they were written off as a business loss, then discounted and sold in 2019. Not exactly FREE, and the owner had the tax write off. The bags are also a tax deduction. I will NEVER return. I hope the $2 bag is worth the bad press. I'll never understand the incompetence of some business owners. I've purchased $800 shoes for $50 at Nordstrom's and THEY give ME a bag. Such foolish business practices. Treat your store like a garage sale & you'll attract garage sale customers.

This is the cutest women's boutique with clothes, shoes, jewelry , toiletries and more. Service was…read moregreat and I purchased apparel items that were 30 percent off that day. This holiday season I am shopping as many small businesses as I can. Downtown Richmond is a great place to shop and dine!

All For Ewe

3.7

(3 reviews)

In all my years and countries of travel. I have NEVER been treated as rudely by a business owner as…read moremy husband and I were by this woman. We parked and I was going to the store ,my husband was going to wait outside with our dog, because he wasn't entering the woman's clothing store, we were both extremely rudely ordered to park elsewhere. Needless to say we left and will NEVER COME BACK. She makes Cruella Devil look like Mother Teresa.

All For Ewe is listed as an antique store, which it used to be, but now the focus is on women's…read moreclothing. My friend and I were staying at the Abbey Resort for a quick spa getaway, and she's addicted to thrift/vintage/consignment shopping, so we went across the street to Posh Threads. When we pulled into the parking area in front, I saw All For Ewe's sign and got excited, thinking it was a yarn store (I'm an avid knitter), but it was actually a boutique, which I also like! The shop is owned by a lovely older woman and her adult daughter. She told us they used to be an antique store and transitioned to clothing instead, but it looked like there's still a few antique and home decor items for sale. They carry several lines of clothing, but the biggest selections are from Easel and Habitat. The Easel line is young, fun, boho inspired, rather oversized and very affordable (most items between $20-48). I was immediately drawn to this part of the store, and I loved all the dusty pinks, mauves, mustard yellows, peach, smokey purples and blues. The displays are fun to explore, and they've used a lot of vintage armoires, china cabinets, baskets and dressers to showcase accessories and clothing. The Habitat line feels more polished and professional, though there are definitely some fun and unique sweaters and blouses. The colors are more "basic" (not in a bad way!) with easily matched items in black, cream, red, gray, blue, and some nice prints. My friend was drawn to the Habitat clothing, which was at least twice the cost of the average Easel pieces, but they're more classic and timeless, so it makes sense. There was another line of clothing, I can't recall the name, but it had a very artisanal, look with beautifully pieced jackets, dresses, and tunics, made from a variety of colorful fabrics, and layered with embroidery. These pieces are probably the most expensive in the store, however they look like they're worth it! Unfortunately, I'm only 5'2", and most of these pieces were very oversized and would look amazing on a woman 5'8" or taller, someone that loves to dress in the layered Lagenlook style. Sadly they swallowed my friend and I up! I've bought quite a few things here, including a stretch velvet empire waist dress, a floral print velvet duster, a super soft fuzzy pullover hoodie, an a-line jumper, lace trimmed tank, boho print tunic/blouse, a spring scarf, an oversized striped summer blouse, some jewelry and a couple of hair clips from France. I definitely enjoy shopping here! The vibe is welcoming, the owners will help you with your shopping or will leave you alone to wander through all the fun stuff. A stop at All For Ewe is definitely a must for my friend and I when staying at the Abbey Resort!

Dawsons Treasures

(2 reviews)

I visited Dawson Treasure and absolutely loved everything in the store! They have such a great…read moreselection of unique and beautiful items. The owner is wonderful--very friendly, helpful, and welcoming. You can tell she truly cares about her customers and her business. I had a great shopping experience and will definitely be back. Highly recommend checking it out!

Its great place lots of new items every week owner is warm and welcoming and very accommodating if…read moreyou need a different color in her tie dye selections. Will be back

Stitchery

4.3

(6 reviews)

What a wonderful shop! It ticks all the boxes. Selection, service, quality products. The owners…read morewere so welcoming and helpful. I bought the rest of the bolt and they ironed the terribly creased yardage. Any store that Carrie's Kim Diehl is going to be my favorite! A must for anyone traveling through the area. Or not planning to travel through, you must detour here.

LOVE this store and owner!! She went over and above to personally help me create a layer cake for a…read morequilt for a gift.

Posh Threads

3.7

(3 reviews)

So happy I stopped by this place! So many great designer items at amazing prices! This is going to…read morebe a "must stop by" place for whenever I'm in town

First off Id like to premise this by saying I have been coming up to the Fontana/Lake Geneva area…read moresince I was a kid and now that I have my own am so grateful to be able to do the same. This being my kids first trip up here we decided to grab pizza. I was playing and dancing to the live music with MY 1 YEAR OLD daughter. I was rudely and obtusely interrupted by a villainous voice Telling me to "take the baby and go back to the pizza place" (twice). First of all you may have private parking signs but however no private property signs that are clearly visiblE. I am not from Wisconsin but well versed in law. Per Wisconsin law there is nothing stating in the statutes for pedestrians or private property of the like that prohibits pedestrians from walking through a parking lot. Also at the time there was a Fontana Police Officer that was sitting not 50 yards from us in plain sight. Please next time you decide to try to "flex" whatever privilege you think you have and think twice from insulting a 1 year old and her father. This has significantly changed my thoughts of this place and thank you for being the voice and representative of this community and single handedly ruining it. I urge no one to attend or do any business with this business. Remember a sharp tongue is no indication of a keen mind.

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