This salon is a clearance center for Vera's Bridal in Madison. My daughter and I visited earlier…read morethis summer in search of a gown for her October wedding. She was fortunate to find her dream gown: a $1300 gown for $299. Can't beat that! There were many gowns in good shape for great prices; my daughter's a size 12 so she had a fair number to choose from; I think she tried on at least 10. The consultant was very helpful but not at all pushy. The décor is plush 1970s (original) and quite comfortable, but for these prices I wouldn't care if it were in an outlet mall. Now, the downside. Naturally, when you buy a gown at a clearance center, it will likely need some alterations. The seamstress there said they would soon stop offering alterations on site but that I should call her in early September as she also works from home. So I called her right after Labor Day and she told me she was booked through October. Boo! However, she gave me the name of another seamstress in Janesville who turned out to be awesome working under time pressure. So the first seamstress redeemed herself a wee bit. One more thing: there were many, many bridesmaid dresses there at terrific prices, but the mother-of-the-bride section was almost non-existent. Bottom line: go here first just in case you luck out like my daughter did.

Look at paying anywhere between about $300-$900 on dresses that were from Vera's in Madison. These…read moreare all sample dresses that were tried on in the shop for a year or two. They have imperfections, tears, stains, etc. If you're crafty and ok with a fixer upper, this is a good place to go! I got some ideas on dress styles and will take those to Vera in Madison. There wasn't much traffic at this location, so we were helped right away. It is pretty far out, but it's nice for a fun little weekend pop-in, if you are in the area.

Judy was amazing!!! Great location, extremely nice studio. Couldn't recommend more!!read more

Sara P here. I was in all sorts of panic with my only daughter's wedding only 3 months away. Due to…read morecertain circumstances I couldn't start shopping sooner. I was prepared to be brow beaten, shamed, and dismissed! Instead I was treated with kindness, understanding, patience, sweetness, compassion, and a sense of friendship and sisterhood by Judy. She made this so easy and successful! Thank you, Judy! I will always remember you when I think of my daughter's wedding! Judy is my Fairy Godsister!

The ladies were very kind and helpful! They brought out different dress styles and options for me…read moreto try on and were patient with my fussiness about how I wanted the dress to look and feel. I enjoyed getting to chat with them and learn about how their business got started, and has remained a family affair (now on the 3rd generation!). If you want customer service and the time & care of a small town bridal shop, check out Fair Lady!

Sweet, kind, and utterly good hearted people! So helpful and worked hard to make sure everything on…read moremy dress was perfect! They were very considerate and worked very well together. Always complimentary and I could tell it was genuine! Highly highly recommended!!!!

I first met Maggy and Arlene last year when we went to get my son a tux for prom. We felt so…read morewelcome the minute we walked in. The made everything so easy that I decided to come back to check out their selection of wedding dresses. Again, they are both extremely pleasant women to work with. Thru my visits with Maggy and Arlene, it almost feel like we became friends. My mom is hours away and has missed this part of the process with my wedding planning. I always walked away feeling like I got a little "mom love" from those two. I HIGHLY recommend you visit. It oozes the small town charm and the sincere friendliness that made the process quite easy. Thank you ladies from the bottom of my heart!!!

I wanted to get a head start on prom dress shopping and have heard great things about Moments to…read moreCherish bridals--needless to say I was not disappointed. Not only was the environment very welcoming but I received excellent customer service as well. Audrey helped me find dresses that fit my style and my size! I am shorter and more on the petite side and she made sure I was able to try dresses on in my size! They seriously have the best selection of prom that I have seen in Madison. I never would have thought to visit a bridal store for my prom dress but I'm so glad that I did! Overall an excellent experience.

This was the first and only place that I went dress shopping. Tea was such a great person to work…read morewith and made trying on dresses so much less stressful. She took the time before my appointment to get to know me, my fiancé and our story. She listened to the things that I was looking for in a dress and was just super attentive. It was a wonderful experience with her. I love the dress that I got it came in way faster than it was supposed to which I was pleasantly surprised with. They were always quick to respond and get me in! When I went to pick my dress up and did the dress reveal Anna was the one that helped me. She also was such a kind person and was asking questions and getting to know me in the short amount of time.

This is the first stop that my daughter wanted to look for her wedding dress at. Anna was amazing…read moreand went above and beyond!!! greeted at the door, she gave us some bubbly and gave my daughter a gift as well. She had three dresses already out after talking to my daughter about her likes and dislikes so that was nice but she also got out a lot more dresses for her and was very sweet and patient about it. Anna made my daughter and the rest of us for welcome and did an amazing job

Dress shopping was so easy, very nice dresses for great prices! I love the champagne toast at the…read moreend

It was SO important to me to purchase my bridal gown through a local boutique and not a big chain…read morestore. When I called or posted something here on FB I always heard back very quickly/immediately. When I went in for my appointment Julie (the owner) was there to greet me and it was just the two of us in the store. I literally got one-on-one attention I got was unmatched. I shopped during their sample sale and got 25% off my dress! If all this wasn't amazing enough, she had a tv hooked up to her laptop just so brides can video chat with their families that may be out of state! I walked in at 10 am and by 11:30 am I had tried on about 5 dresses, re tried the one I wanted, got dressed again, had some celebratory champagne, paid for my dress, and was back in my car! If you want a simple pain free experience and want some great personal attention then Julie's Bridal is the place to go!!

I LOVE BRIDEOLOGY!!!! I generally don't like trying on clothes so I was very much dreading going…read morewedding dress shopping. This was surprisingly such a wonderful experience. If you need a dress go here first!!! We met the owner and I shared with her what I was hoping for in a dress while perusing the racks with her. She disappeared to the back for a split second to grab a dress and BOY DID SHE DELIVER. She took exactly what I described and manifested it into the perfect dress. Needless to say I said yes to the dress within an hour and had so much fun along the way!! The price for quality is insane and I brought my dress home same day. Also shoutout to my girl Susie for buttoning all those buttons and making me feel like an absolute queen. You are the real MVP.

AMAZONG STORE! I fully intended not walking out with a dress because this was my first time trying…read moreon dresses and wanted to just get a feel for different styles. Liz, my dress consultant, did a wonderful job pulling dresses for me and could not have asked for a better experience! She pulled things that I would not have even considered before walking into the store. I walked out with "the one" and said YES to the dress. Their $499 dress sale was too good to pass up!

No pictures available to look at. The phone number is incorrect. I'm trying to help my daughter…read morefind a bridesmaid dress. I'm the mother of the groom and looking for a dress as well. I rather see some dresses and check prices before I go to the actual store.

I went into Eden Bridal with two girlfriends to start trying on some dresses and see what fit I…read moreliked. I did not intend on buying a dress that day as it was my first stop and was actually intimidated because it was a boutique which can be expensive. I was greeted and fitted by the owner and not pressured at all to buy a dress. They were nice, hospitable and everything you would want in a dress shopping experience. Plus, their prices are very reasonable!! If you are looking for a bridal gown, I highly encourage you to check them out!!!

BOOK THE APPOINTMENT!!!…read more This was the second shop I went wedding dress shopping at and I wish I made it my first one!! This experience was incredible and I cannot recommend this store enough. I worked with Mallory and even got to meet the owner, Maya. The service I received with Mallory (Mal) felt like a night and day difference when compared to the precious shop I went too. Mal listened to my concerns, my needs, and adjusted to find better selections when I wasn't even sure of what I wanted! I was torn between 2 dresses for different reasons. When I showed my concerns, Mal was able to talk me through my choices and helped me decide. Photo included is the dress I did not pick but hope someone else does!!! BOOK THE APPT, you WILL NOT REGRET IT!

I found out about Genevieve's through a referral from someone else who bought their dress at…read moreGenevieve's. My trip to Genevieve's was my first experience trying on dresses and I didn't appreciate just how good their service was at the time! Monika was very kind, thorough, discreet and knowledgeable. She helped me find the style that I was ultimately looking for (I had no idea what I was doing) and her selections were spot on. I chose to shop around for a few more weeks but eventually called back to order my dress! If you are early or late in your dress shopping - go to Genevieve's. They had a large selection of dresses that all felt like such great quality and the service was helpful without being obtrusive. Compared to other stores Genevieve's felt calmer and more professional. They set a very high standard that I couldn't find elsewhere. Their selection of dresses felt well maintained (some other dress shops had dresses that really needed to be retired) and classy (no buttons popping off and the dresses I tried on were are in the same size, 14, so I felt like I had a safe comparison across dresses). All of the dresses I tried on had corseting or boning to give the dress support without relying on shapewear. The price range quoted for the store was $2k-$7k but the dresses I selected were actually below $2k.

I went to Vera's last weekend with my mom and sisters -- we had a great experience! Making an…read moreappointment was easy. The store is really pretty, and we were warmly greeted when we checked in. Their dressing rooms are nice sized and feel really private. Lydia was our consultant and she couldn't have been better! She started by asking me to describe what I liked, and she was able to put that into bridal terms. She was patient with my family picking our different options and she brought me some fantastic picks (including the dress I ended up falling for!). She brought me dresses under my budget too, which I really appreciated. She wasn't pushy at all. Vera herself even came in to say hi and brought me an option! Lydia was sweet, fun to work with, and asked me the right questions when I was torn between two options. I didn't feel rushed and was able to take my time going back and forth between two dresses. Overall, I had a great experience at Vera's and would highly recommend it!

As many people do, I was looking forward to shopping for my dream wedding dress but left feeling…read morejust okay after my experience. Vera's is such an iconic spot that I had fairly high expectations but looking back felt neutral about my visit there. The store itself was clean and appeared to have numerous dresses in stock and were a variety of styles. After checking in we were taken back to a ready room where my bridal party was able to comfortably fit. My consult was polite but I'm not sure she understood my style. It felt like each dress I tried on was a hard sales pitch as to why that dress was "the one" rather than allowing my feedback to guide the dress selections. Then when it came time to ordering the size of the dress, I was shocked to see how poorly measured I was and that the staff member did not answer my questions when I had hesitations about the size she had chosen. I left feeling meh and anxious about my dress and feeling more like I had been pressured into the purchase than I cared to feel. Which is not a fun feeling after spending a large amount of money. After purchasing the dress, the list of tailor recommendations were horrible and thankfully I found someone not on the list. Overall I'm not sure I would go back there again for my dress.