The sales associates are very friendly and greet you coming in and actually say- "thank you" when…read moreyou make a purchase. While the store is neatly organized and well-stocked, it is a bit tight, especially if you have to push a stroller through the aisles. They were having a sale- everything in the store was up to 40% off with specific items 50% off. Basic jeans were $7.99 and overalls were $14.97- so I'm a happy shopper!!!

This is a great children's store and is located right next the Artful Bean Coffee shop. Good…read morequality clothing, fun toys and games with some unique finds along with traditional stuff. They have superman and woman capes, princess costumes, butterfly wings, leather kids shoes, dolls, puzzles, fake wooden food by Melissa & Doug and not your run of the mill kids clothes. It's on the smaller side but nicely equipped and it would be hard to walk out of here without at least a small toy or a new shirt for your wee ones. The person working in the shop was very nice and attentive. I'm bummed that I waited until the end of our trip to finally patronize the business. I got a couple of toys and saw some cute clothes that I'd go back for when I have more time because I had to rush out for an appointment. It's a nice departure from the typical beach shop with souvenir tees. Even great for back to school clothes shopping for the pre-k and kindergarten bunch. Infant and toddler clothes and toys are also in abundance. Took off one star because some of the clothing is a bit on the pricier side for kids clothing but hey, if you've got a house at the beach you can probably afford it!

So many unique games and toys and they let you sample all of them! It's always a fun visitread more

This place is expensive, especially since babies grow so fast. Even with their sales, the prices…read moreare still too high. The workers are friendly and always try to help you find what you're looking for and the store is always neat. In spite of the high prices, I frequently look around because the clothes are really cute and the items I've actually but the bullet and purchased were of good quality.

The clothes in this store are cute as can be. However the prices are outside of my family's…read morebudget, especially since my two children normally grew out of clothes just as fast as I bought them. Personally, I go to this store for accessories, those items which can add to an outfit you purchased at Walmart or Sears and make it extra special. They have great headbands, purses, barrettes, etc. that make an outfit.

Beautiful childrens clothing,great selection ,I love all the accessories, and toys ,going back todayread more

Such a great children's clothing store. Always clean, carry the cutest infant/toddler clothes and…read morethe service is excellent. Love the OCNJ clothing line - always a must have for new parents who come to our beaches.