I'm gonna update my previous "kinda ambivalent/ kinda negative" review. They're still functioning in what is clearly a "dead mall." And I've been re-thinking my ideas when it comes to malls overall-- relatively thriving malls (Willowbrook), "ghost malls," "dead malls." Phillipsburg Mall was a "ghost mall" when I reviewed it some years ago, and I haven't been back since. As I've also mentioned (ad nauseum, in fact), my review of the former Morris County Mall in Cedar Knolls was pulled due to the interference of Planet Fitness, I'm sure, but I'm re-thinking my negativity towards Planet Fitness because of that. Whether out of desperation or just plain balls, Planet Fitness planted its flag in "ghost mall" country, eliminated all crotchety negativity (from yours truly), and declared that many "excited' Morristown shoppers would transform their improbable vision into a capitalistic success story.
I actually don't know how that Planet Fitness in Cedar Knolls is doing, but I hope they're doing well and continue to do even better as time goes on.
If you travel to the Cedar Knolls Plaza (former Morris County Mall), you're going to find a deserted, empty mall bracketed on 1 side by a seemingly successful Walmart, and on the other by the aforementioned Planet Fitness. Hence, it's not really a "dead mall" (although, in my subsequently removed review, I only described it as a "ghost mall," which it was, and presumably still is, although maybe that has changed in the years since I last visited. I hope so.).
As I wandered about the deserted, decaying Livingston Mall recently, I couldn't really conceive of what was going to be done with this property. Are they going to tear down these structures and build office buildings? Maybe a condo/townhouse development that no one will be able to afford? Or will they be open to other stores, other commercially viable businesses, like Walmart or Planet Fitness or maybe something else entirely?
I don't know. I'm not a businessman, experienced in the ways of commerce and economics. I'm an aging wage slave of average intelligence. But, as I noted in my review of the Livingston Mall, I was somewhat heartened that the Barnes & Noble is still hanging on. For good? I'd like to think so, but its shrinking interior and diminishing inventory filled me with an ominous foreboding. My oldest friend, who IS a businessman, experienced in the ways of commerce and economics, of better than average intelligence, told me he thought they'd hold on until the lease or their contract expires. After that, he thinks they'll abandon ship.
But what if another business DID decide to do what Planet Fitness did and open a location in the now gigantic empty space that was once a bustling commercial center? How about a Walmart (not that the world really needs ANOTHER one). Maybe even something better and more impressive than Walmart, or Planet Fitness. I don't know if that's realistically feasible or even possible, but wouldn't it be great to see a "dead mall" transformed into a "Back From the Dead" mall?
(By the way, I recommend the documentary "Jasper Mall" about a dying mall in Alabama. I found it fascinating.)
I haven't been to the Willowbrook Mall in years, but when I pass it on Rt. 46 or Rt. 23, it still seems to be going pretty strong, attracting to me what looks like a high volume of shoppers with money to spend. If shopping malls have truly gone the way of drive-in movie theatres...well, it looks like someone forgot to give the Willowbrook Mall that particular memo. (As I said, I haven't been there in years; I find its confusing snarl of heavy traffic intimidating, but obviously other shoppers don't feel that way.) American Dream seems to be doing OK with its "new and improved" vision of mall shopping.
i admire the tenacity of Barnes & Noble in Livingston, a lone outpost in the middle of desolate, forgotten, pot-holed emptiness, doggedly still selling books and magazines, still providing jobs, still giving shoppers a brick-and-mortar place to go when they grow tired and maybe even repulsed at the smug expression on the smirking face of billionaire Jeff Bezos. God knows I've had my problems for years with Barnes & Noble as a chain (all branches are susceptible to that "hard sell" of getting your contact information so they can send you a never-ending stream of ads to your already overloaded email), but I guess this is what hard-pressed businesses and smaller-scale capitalists than Bezos do to keep themselves afloat. My favorite Barnes & Noble in Paramus has closed its doors and that doesn't bode well for those stores that still remain. God knows I'm as guilty as anyone else of pushing that button for Amazon and having something delivered to my door.
But when there's an actual brick-and-mortar store not far away that actually does sell something essential and positive, like books, it's almost one's civic duty to try and patronize them.
I wish them all the luck in the world. read more