I rarely write reviews, but Ruth absolutely deserves one. I walked in with months of growth, chin-length bangs, and honestly wasn't sure how to explain what I wanted. Ruth took one look at me, immediately knew how to bring my face and jawline back out, and got right to work without hesitation. That level of confidence and intuition is rare. She listened, offered thoughtful recommendations, and created a style that felt fresh, modern, and edgy while still feeling completely like me. It never felt rushed. It felt like I was in the hands of someone who genuinely understands hair, face shape, and how to make people look their best. On top of being incredibly talented, Ruth is warm, down-to-earth, and clearly passionate about her craft. And to receive this level of skill and care at such a reasonable price is almost unheard of in San Francisco. Ruth is an absolute gem. I've officially found my new person. read more

I have been seeing Ruth for the past year and she consistently does a great job of cutting my hair and most of all listens to what I am looking for. Very friendly, personable, great location. Thank you! read more

I had a really nice haircut. I asked for short, and I got what I asked for. This place listened to me and did what I asked for. I will be going back. read more

I walked in close to closing and Ruth still saw me. Gave me a great consultation and an even better haircut! So grateful for her. If you need a great haircut stop by! Ruth really listened to my request and took her time. Thank you Ruth!!! read more

Small barber shop on Church street across from Safeway that opened in 2021. They take appointments online and also walkins. Ruth was fantastic and provided a really nice haircut! She seemed great with both the clippers and scissors as I had a buzz below and scissor cut for the long hair on top. Nice conversation and great experience overall. Will certainly be coming back. read more

Only great experiences here. Great cut and always a friendly conversation. Definitely recommend If you're looking for an affordable haircut in SF! read more

perfect place to get your haircut, they do women's hair perfectly great service as well best haircut i've had in sf read more

Ruth is the go to in the Duboce triangle area. Across from the Safeway on church st you'll find beli salon. Great haircuts and conversation!

Great Barber! Just had an Amazing experience, Matt was great! You can tell they all have a passion for hair and personal care at an affordable price. Every person working there gave a boost of confidence and inclusivity while I was walking out. 10/10 would recommend and definitely coming back. They had me feeling like a million bucks! Thank you Bali! read more

I decided to get a scissor cut yesterday at 4pm and am glad I went to see the gentleman barber at Beli SF. I have not had a good scissor cut that was affordable for many years. Looks good, feels great! I will be back in a couple of months. Cheers.....Scott read more

IF YOU WANT A PROFESSIONAL HAIRCUT AVOID THIS PLACE. If I l could give zero stars I would. By far the worst cut I have ever got. Please please avoid this place it is a waste of your time. They don't seem to know what they are doing. read more

My bf recommended this place because he got a great, affordable haircut. I was a little hesitant at first because it seemed more like a barbershop than a women's hair salon but I was beyond pleased with my haircut from Ruth. Great conversation. Amazing price. Will definitely be back! read more

First time coming here. I had appointment at 10:00am and it was closed. Waited 10 minutes and still closed so I left :( not good first impression unfortunately read more

Ayhan is the best barber have seen since I moved to the area. He is so talented, nice and friendly.

I just got my second haircut from Ruth at Beli, and I'm glad to have found a new place to go for haircuts in the Church and Market area. Ruth listens closely to what you want then gives it to you, at a very reasonable price. She recently opened her shop and is building a clientele. With her expert work and fair prices, I expect she will have many satisfied customers before long. She takes walk-ins when she can, along with regular appointments, so stop in soon to see what she can do for you. Welcome to the 'hood, Ruth. --Bill from Mint Hill read more

Amazing quality and quite affordable. Ruth was so kind and very welcoming. I told her what I'm use to getting and she suggested some edits that would look better, she even talked about bone shape on my head. Highly suggest this spot, a little more than a year old. High attention to detail! read more

Just finished having my long-overdue haircut with Ruth. I'm impressed with her patience, gentleness, and attention to detail. I wanted to donate my hair, 14+ inches off, and get a layered V-cut. Ruth made me feel relaxed (I get attached to my hair once I grow it out that long), and made me feel good about cutting it. Love that her business is at a central location and is easily accessible. Price was amazing for the kind of care I got (very attentive and listened to what I wanted). Would highly recommend trying this new spot. May it be a neighborhood favorite! read more

Ruth is WONDERFUL! I was in need of a haircut and actually early for an appointment at a chain barbershop several blocks away; after waiting 25-30 minutes, over 15 past my appointment time, my would be stylist bumped me for another client without even speaking to me about it (or even speaking to me or looking at me at all), I had to ask the desk clerk what was going on just to find out I was bumped. Deflated and truly wanting a haircut that day, I started walking hoping to find a place I could get in a walk-in appointment. Within like 15 minutes I spotted Beli Sf and it looked new, as I've been by that intersection before and had never seen it. I met Ruth and luckily she was able to take me; she explained that she just opened in June and is building a clientele so she had the availability to take a walk-in. After receiving what is by far one of my favorite haircuts in years, not to mention a wonderful conversation with Ruth, I can safely say that this wonderful place will have no issue finding clients. The haircuts are incredibly reasonable, especially for SF (the chain barbershop was staggeringly more expensive, more than double the cost but with no respect for my time or appointment; in contrast Ruth showed a great interest and respect for both). I cannot say enough good things about Ruth and her shop. Anyone looking for an extremely talented, incredibly nice stylist (not to mention reasonably priced) needs to look no further than Ruth and Beli Sf. read more