Biasa Rose Boutique

We love coming to this Mahinax when we're in the area. They have cute clothes abs great customer…read moreservice! We love the selecting of clothing they have here. Sunbathing for everyone, even my mom found something here. The value of the clothes are great. You get what you pay for. Come to this Mahina if you're ever in the area ladies. You'll be glad that you did.

I was thrilled that I found my fave clothing store in Maui! Then I found out it was the FIRST one…read more(or OG) in the state!! Love the selection at this store!! Paia town is a great place to find good food, friendly people and great resort, beach and aloha wear!!

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Nuage Bleu

4.5(28 reviews)

0.1 mi

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui

These colors!

14K Adina Reyter necklace

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Come here!

Wings Hawaii

4.4(19 reviews)

Love my traditional Tahitian pearl bangle! It's sooo me!!! Came with very fast shipping, and I…read morecouldn't be more excited it's from the islands my ancestral homeland. I'll def be collecting more pieces in the future!! Mohalo! Tina

Fun stores with clothing, jewelry, food, trinkets, toys, accessories that are made locally. Mostly…read morestuff for women but they do have a men's and kid's section.

Entrance

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Lilikoi

5.0(6 reviews)

These people are angels. My son left his favorite stuffed animal at their store the night we were…read moreflying home. He was heartbroken. I tracked it down to this store and the lady was nice enough to go out of her way and mail it back to me. My son was estatic to get it back. Thank you for your kindness In regards to the store, it's one of the chicest in Paia and sells cute one teaspoon shorts, shirts, rompers and tunics. Nice jewelry and baby section as well. Very good selection - can't go wrong with anything here! Will definitely visit again next time we are back

Discovered a fine Italian handbag maker brand called Campomaggi Teodorano-Italia, fine, hand made…read moreleathergoods from Italy. Exquisite attention to detail and workmanship and color that pops. With time and wear, the leather refines and softens and the explanatory tag states, "...these fashion accessories are always produced with high quality and materials. The "aged" look and the nonconformity to standards are the results of innovative and handcrafting processes." Also available on store are clothing, make-up, shoes, and accessories! Woo hoo!

Hand made Italian Boots

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Local designer XIX Palms

Sassabella Boutique

5.0(4 reviews)

0.1 mi

This boutique is so adorable and full of unique and one of a kind handmade jewelry and purses. I…read morecouldn't help myself, purchased an amazing ammonite handbag. The leather is buttery soft and truly a special and unique treasured find.

I really can't say enough good things about this cute little Paia boutique. Not only is Shayna (the…read moreowner) an absolutely lovely person (whose enthusiasm for what she does is enough to keep you coming back for more), she also has a unique taste that seamlessly reaches across generations and styles. Unbelievably soft and eco friendly fabrics, with looks the somehow manage to flow effortlessly from loungewear to formal attire depending on accessories. Her hand curated collection of jewelry will have you questioning just how many necklaces you can fit in your carry-on. Every item in her store is high quality, without being inaccessible, and she's got a personal relationship with every artist she sources from. And if that's not enough to convince you, the customer service is also top notch. I purchased a one of a kind necklace (that I absolutely adored) and returned to the mainland a few days later only to notice it had a minor manufacturing flaw I had not caught earlier. I reached out to Shayna and within one day, she had contacted the manufacturer, found the most similar necklace they had, and offered to swap them for me. If you are looking for a truly sweet shopping experience during your visit to Maui, please stop in to Sassabella. Trust me, you'll be glad you did.

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Trendy local designs

Boutique Aloha

4.8(4 reviews)

The clothes are fun and the little coffee stand inside is awesome! Got a latte and tried a sample…read moreof the nitro!

Aloha Boutique Maui is one of the many swimwear boutiques that lines the Hana Hwy in Paia. It has a…read morepretty good selection of swimwear and cover ups; there is probably something to suit ladies of all ages. I got a cute striped Roxy bikini, and there were a lot of other floral patterns, one-pieces, some Volcom two-pieces, and a few board shorts. The style is less surf and more sun-yourself-on-the-beach. It also has a little selection of jewelry at the counter (silver necklaces with various marine life shapes, rings, earrings, etc.). The best thing about Aloha Boutique is that there are 3 dressing rooms, each with hypoallergenic disposable thongs.

BODY GLOVE

ISSA DE MAR

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WATERWEAR

Keani Hawai'i

5.0(5 reviews)

I stumbled upon this place while walking around Paia in Maui. I was so mesmerized by their jewelry…read morecollection. They have different lines that showcase different elements of the islands. For example, they have the Pineapple collection as well as the Mermaid collection. I got one of the rings from the Pineapple collection and I absolutely love it! The lady said their rings are gold plated and they're not going to tarnish. This store only has 3 locations and all of them are in Maui. I love supporting small businesses like this one, especially when their products are so beautiful and really showcase elements of the Hawaiian islands and tropical life.

I have always loved Keani's jewelry and clothes. They are a good quality and worth the extra cost…read more The staff is always super friendly and helpful. I love that they also do custom orders and will work with you to get you what you want . Just wanted to give a shout out to Lexi who helped me over the phone for this specific order. She was so kind and went above and beyond to work with me to get a pouch and custom earrings I wanted. Meant so much.

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The ring in the middle - Pineapple Collection

Simmer Hawaii

4.5(11 reviews)

In Paia you have plenty of shops to choose from, most of which sell similar items. Simmer Hawaii is…read moreyet another surf focused apparel store. What sets them apart is their service. They actually care about their customers, offer solid return / warranty policies on the clothing and shoes and just make shopping there a pleasure.

Super expensive. $119.00 for a sweatshirt is nuts…read more Majority of their clothes and items were pricey.

Tons of lycra and sun shirts

Great selection of swilm

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Great selection of swimwear

Lele by Adelina a Mare

3.7(6 reviews)

Went into this store today. They have cute stuff. I went to try on a dress and the tags were placed…read moreby the zipper. The zipper got stuck and the sales girl was incredibly rude and tried to make me pay for the "broken" dress. My friend ended up pulling the stuck zipper down for her and it was fine. I've bought a few things from this store but will never come back after very disrespectful Service.

Purchased a beautiful pair of golden hoops today , handmade from the owner . So many other…read morebeautiful things in the shop- will definitely make a return visit

LELE {Paia} 07.12.2018.

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Lele {Paia, Maui} 07.12.2018.

Lost On Maui

5.0(3 reviews)

The Best Surf Shop On Maui! Stylish and Comfortable Clothing…read more, Best Surfboards in the world, Friendly and Knowledgable staff ! Good prices and unique products you won't find anywhere else on Maui. Majority of my wardrobe and Surfboards come from here !

Great selection of comfortable, surf inspired clothing and more. Friendly staff. Easy parking right…read morebehind the store (access from Hana Hwy).

Tons of ...Lost boardshorts available with the classic cuts to the highest performance materials and constructions

REDD went to Las Vegas for a casino gambling heist

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Exclusive home of Lost On Maui apparel

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Daniel S.

8

4

8

17 years ago

Great boutique in Paia with really great clothes.

Biasa Rose Boutique - womenscloth - Updated October 2026

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Holiday & Company

4.5

(15 reviews)

Nice store for rich women. Quality clothing and accessories for the well heeled customer. Beautiful…read moreItalian leather handbags and shoes. Prices are beyond my reach, but I was lucky to have a gift certificate so I got to browse. It's nice to see non-polyester clothing featured. Good service. Cute shop.

Fabulous owner! Great designer clothes. Super hip. Makawao town is a great stroll. Places to eat…read moreand enjoy the charm of upcountry Maui.

Nuage Bleu

4.5

(28 reviews)

Such a gorgeous boutique filled with beautiful clothes and accessories for women and children. I am…read moreexpecting and I visited Nuage Bleu on our drive back from the Road to Hana specifically because they carry Coco Moon Hawaii, and their selection from that brand as well as others did not disappoint. Their selection of items are priced fairly for the quality and designs, and I'd love to come back to shop even more on my next trip to Maui!

This was one of my favorite store experiences! The ladies here made my shopping experience so much…read morefun! I remember picking up a dress and debating "do I want to try this on..." and right away, one of the gals came over and asked if she could start me a fitting room. It didn't feel like a salesperson pouncing on a sale. It felt almost like a slumber party atmosphere! The original sales gal and 2 other workers were now involved and they made it so fun! Once I got in the fitting room, it felt like a fashion show. But instead of everyone telling me "everything looks great/cute" (toxic positivity), they were using their expert language and asking ME how I felt or what I thought. I really appreciated that! They grabbed me other sizes and showed me other versions of outfits (wide leg pants vs. oversized button down vs. shirt dress). I actually wore one of the shirt dresses out! As I was checking out, I noticed another part of the store. I completely walked right past it! And that was their jewelry side! I fell in love with 2 necklaces on that side! By this time, the owner had come out and it was a full blown party. I recently lost my mom - out of habit, I went to call her to ask which of the 2 necklaces she loved best. I had to use the gals at the store to be my stand-in-mom-energy, and I ended up treating myself to both! Now those pieces were expensive (both 14k!) but I wear them every single day. They remind me of my trip to Maui

Driftwood

4.4

(17 reviews)

Love driftwood! My go to spot whenever I need a unique dress or travel outfit. The girls there are…read morealways so helpful and invested in helping me find that perfect fit. Probably one of the best jewelry collections on Maui as well if you are looking for a special gift. I love that Maui has a shop like this for curated cute clothes, gifts, shoes, fragrances and more. You can tell it is run with a lot of love.

Wonderful experience in both Driftwood & Coast (sister store just a minute walk away @ 1160 Makawao…read moreAve - Makawao). Both stores are beautiful collections of all things woman: jewelry, dresses, suits, house decor and more. These shops are not only aesthetic with great women working within each location, but also thoughtfully curated with many unique, hand-made and handpicked items that match the price. These are the types of shops you want to support! In Driftwood, the owner was lovely to introduce herself and gently educate us on the items we were interested in - most of which supported other women/ small businesses. In Coast, Kirra kindly chatted with us and answered all of the questions we had. Mahalo!

Serendipity Maui

4.6

(23 reviews)

I'm a plus sized girl who didn't pack well for the Hawaiian humidity. This place came through…read morebrilliantly! Reasonably priced, unique and really cute clothes. The staff person was so genuinely helpful. I'm so glad I found this place. Recommend 100%!!

As soon as I entered the store, I got excellent assistance from Lorna…read more She came over and asked if she could help me find anything. It turns out that she really knows her merchandise and what approximate sizes fit just by looking at your body type. She was able to access and quickly find me several outfits that fit perfectly. I ended up buying several outfits and came back later and bought a silk wrap that my husband liked on me. I would highly recommend the store and sales associate, Lorna.

The Bikini Market

4.0

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Expensive store with subpar staff and an inane return policy. No returns accepted, only exchange…read morefor store credit, and you can't do it in store. You have to email the owner so if you go back to do your return or exchange, jokes on you. You have to first send an email, and then if you get a response, go back a third time to actually do the exchange. Wild policy.

yaaaassss!!! stopped in randomly and found the absolute cutest bikini! great selection overall,…read moreprices felt reasonable. easy shopping experience. zero complaints. love this shop!

to & from

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This is the cutest store in Waikapu! Close to the Maui tropical Plantation abs next to Waikapu on…read more30. The service here is amazing such kind, friendly sweet gals work here. We came in on a Saturday after lunch and we were ready to shop. They have such a variety for everyone is so cute. Plus the value of the clothes is very reasonable. We got something everyone wanted that day. We had to return something and we did the next business day which is today Monday. We walked in and exchanged it for a different size and we were done. Thank you too the kind girl who was working today. You made it so easy. Plus Cheryl and Chelsea(I think that's her name) you guys rock. You're all the best.

I see this boutique every time we're on the island because we love Waikapu on 30, but I decided to…read morego in, while waiting for our order next door. This boutique is super cute. Nice, curated selections by the owner. While I didn't buy anything, I loved the vibes in this store and enjoyed chatting with the owner.

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3.9

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My favorite bikinis and people and brands--all in one place. Everything from unique jewelry and…read morehandmade leather goods to staples and hats. Quality options, classic and truly timeless.

My family and I came into this establishment today and got a very unpleasant vibe. I shop this…read morearea every time we visit and have never felt so uncomfortable. Every move we made the shop keeper followed us as if we were going to steal something. It was very obvious and disheartening. So after a short look around we left. Went right across the street to Mahina and had a lovely experience. The only reason I don't give 1 star is because many of the items were cute and I would have definitely been interested in making a purchase if our patronage was welcomed.

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Hands down one of my favorite spots in Maui - such a cool collection of artists' creations, vintage…read morejewelry and pieces, vintage luxury bags, cowboy boots, books, kitchenware, records, etc. etc. etc. This place is just a serious vibe - and the people that work here are so fun and friendly and creative and have such fabulous taste. They are such a fantastic addition to the Wailuku area.

super cool, eclectic / elevated pieces. lots of dresses,…read morevintage wedding dresses, vintage coach purses, & kimonos

Brown Eyed Bella

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This is such a cute store. They're our i should say she's located on Market Street. We went here…read morelast night during Wailukus First Friday. Boy, was it busy. She had the crest clothes to choose from. She also sells Aliha Collection Bags, so many cute prints. Go here if you want cute, stylish clothes. The Owner( i think) she helped us last night she's very sweet and kind. The service here was awesome. I love supporting local business. The prices on some clothes are affordable on others they were a little high. But, hey that's okay we still will support them.

I LOVVVVE this shop on market street!!!! They carry Tori Praver swimwear which is one of my…read morefavorite brands, and a BUNCH of other brands. Everything is super cute and I love the decor and the way the store is set up. Parking is street parking and is usually easy and available. Super cute, totally worth checking out if you're in downtown Wailuku. Total up and coming area of shops, bars and restaurants. LOVE!!!

Heart + Sol Boutique