Back in October, we were driving to Mobile to look at buying a preowned Mustang Mach E. On the way, we saw one with lower miles and a lower price at BMW of Mobile. I messaged the dealer that I was on the way, Matt Snelson had it pulled up, we test drove, and I bought. I couldn't have been more happier with my purchase, and we had a truly great experience. They even had a cat inside the dealership! Great! read more

BMW of Mobile - Mustang Mach E - Car Dealers Near Me - Mobile, Alabama

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I took Beauty, my Mini Cooper S to BMW Mobile Alabama for her annual service, and honestly, it couldn't have gone smoother. I called on a Friday evening just before they closed, as soon as my service light popped on, and Heather in their call centre squeezed me in for the next day a Saturday afternoon --no messing about. I live across the bay, so I waited there and they didn't mind a bit. Reed, my service advisor, walked me through every step offering but not pushing extras. Got an oil change, wash, vacuum, full safety sweep--all for under one fifty so I feel thrifty! Communication spot-on, my car's running like a dream. Oh, and they even helped me pair Waze to Bluetooth when I couldn't figure it out. Comfortable waiting room too--free water, coffee, snacks, Reed lent me a phone charger which was handy because I forgot mine... and there's this adorable orange cat called Beamer who just melts your heart. They are dog friendly and my lovely whippet Twinkie got many compliments and lots of love even from Beamer, which puzzled her but made her roll her eyes. Ten out of ten, will absolutely go back. Highly recommend BMW of Mobile. BMW of Mobile also sell New and Used BMW's and MINI's as well as trade-ins. The employees seem friendly and helpful. The facility is modern and clean. It was nicely decorated for the holidays. My car was serviced for the estimated price and within the promised time period. It smiled as I drove home with Twinkie, they did an excellent job with excellent attitudes in a wonderful environment. read more

Reed in service is awesome! Super friendly and helpful. He does a great job keeping you updated on everything. This was my second visit and they took care of me and my car both times! I also enjoyed hanging out with "Beemer" the kitty while I waited. Everyone has been considerate opening doors, washing my Tanzanite Beemer, thanks!! I would highly recommend this dealership! read more

Very disappointed with my experience at BMW of Mobile. We brought our 2011 BMW 328i in for repairs and paid nearly $5,000 for work that included maintenance and repairs. Before service, the car was running. After picking it up, the engine immediately started shaking and idling rough -- issues that were NOT present before. We returned the vehicle for further inspection, and after additional service and an oil change, the car developed a new noise and completely locked up within about 20 miles. We were later told oil or debris may have entered the VANOS system, potentially causing engine failure. Now, after already paying thousands of dollars, we are being asked to pay an additional $6,000 toward an engine replacement that allegedly became necessary after the vehicle was serviced by their dealership. What is most frustrating is that none of the original repair estimates documented a failing engine or recommended engine replacement before the work was performed. We attempted to resolve this matter professionally with management, but no fair resolution has been offered. We are now pursuing complaints through the BBB, Alabama Consumer Protection Division, and legal counsel. Customers deserve accountability, transparency, and responsibility when damage occurs while a vehicle is under dealership care. read more

I took my car in for repair, and one hour later my car was on fire in a grocery store parking lot. The GM and service manager were awful to deal with. Please take your BMW's elsewhere. read more

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While passing through Mobile, I caught a nail in a tire and contacted BMW of Mobile. Upon my arrival at BMW of Mobile for service, the Service Advisor (Tyler Ford) asked me if I had any additional concerns (as I was traveling). I relayed that I recently saw white smoke coming from the exhaust and heard a squealing nose coming from the engine compartment. Tyler preliminarily indicated it may be the PCV, which is/was under warranty. Ultimately, the mechanic checked and confirmed that it was (in fact) the PCV. And, so I purchased two (2) tires and had PCV replaced (covered under the warranty). Thank you to Tyler and the BMW of Mobile team for a pleasant and positive experience in light of the circumstances. read more

We had an amazing salesperson (Alex) who was patient and helpful. The finance manager was so friendly! We would definitely recommend them.

BMW of Mobile has the best prices on car service. Staff are very knowledgeable and professional. My experience was to the point and they didn't try to sell me other services. read more

i took my car to a reputable German auto repair shop in August 2025 because I had a check engine indicator. I was told that the repair would cost $860. I checked the internet and found there was a limited warranty extension that would cover the costs of the repair. Because it was a limited warranty extension repair only an authorized BMW would be paid to make the repair so I took my car to the only authorized BMW dealer in Mobile which is BMW of Mobile. When making my appointment I was told by Service Advisor about my problem and was told since this repair was covered by a limited extended factory warranty that there would be no charge. However after their diagnosis I was told I had to pay a $200 software update before the repair could be made. But when I picked up my car I was told the problem did not exist. Noteworthy that I was not offered a loaner car and the total service experience was horrible. Immediately after leaving the dealership, I called the service manager and had to leave a voicemail. When service manager did not return my call I emailed the general manager but he did not return my call or email. On October 31, 2025, my check engine light came on again so I again took my car in to a reputable German auto repair and the diagnosis was the same issue that had been diagnosed in August and that was covered by the BMW limited factory warranty. At this juncture, on October 31, 2025 I emailed both the service manger and the general manager of BMW Mobile and asked that they reassess my check engine light and the diagnosis that I received on October 31, 2025 by a reputable German repair shop. Today is November 5, 2025 ans I have received no reply from BMW of Mobile. My hands are tied because BMW of Mobile is the only authorized BMW dealer in Mobile and they have refused to communicate with me so if I am to get rid of my check engine light I must pay $860 for a repair that should be free and is covered under the limited factory warranty. read more

Terrible experience, my car has been there a week n a half for a fuel pump. Communication has been subpar and am wondering about the competence and ability of its staff and how it operates. Lots of excuses for their own product! I pray I never have to come back to them for service. It's worse than Toyota on the other side of government, because one person is not at work is not a reason for progress on a customer's car should stop. I will be looking into service with some of the other local German automotive repairfacilities. Sad! read more

My experience at BMW of Mobile, was nothing short of amazing! I had been in the market to purchase a new BMW for about a month, contacting BMW dealers in Georgia and Mississippi. After dealing with some nasty and rude salesman at Alpharetta BMW and Galleria BMW of D'iberville, I am pleased to say I have found a new BMW home, Mobile! My entire transaction was so quick, painless and informative! Hands down THE best transaction E V E R and this is my 3rd BMW! During my transaction, I met and worked closely with Mr. Jeff, Mr. Arthur, and Mr. Jaron, all wonderful guys! The entire staff was friendly, helpful and assuring! My deal was complicated however THEY MADE IT HAPPEN! I highly recommend this dealership to all searching for their next BMW! Thank you BMW of Mobile for my new X1, the baby mobile! read more

BMW of Mobile - 2021 X1 - Car Dealers Near Me - Mobile, Alabama

I bought my BMW from a horrible dealership in Baton Rouge and promised after I got my tags that I would never give them another dime. Thankfully my first oil change was 300 miles within my trip to Orange Beach. I scheduled an appointment on BMW of Mobile's website and stopped on my way from BR to the beach. The only con was that I had requested a loaner so I could drop my car off and keep going, but there wasn't one available. However, they promised to take my vehicle in right away to get me back on the road ASAP. The shuttle dropped off at McAlisters for lunch. A soup, salad, walk around an i8, People's Court, and Family Feud game show later we were back on the road. They offered us ice cream and water. Everyone was friendly even the salesmen and mechanics. I got an oil change for under $75, a new run flat with a 1 year warranty due to having a screw in the old one, and a new fuse installed under warranty because something shorted my USB ports...ooh and a 5 star wash and detail in 3 hours flat. John was our service guy...it was his first day and he did great! Vicky is also pretty awesome. They have my business as long as I'm in the area! read more

Left my car for service on a Sunday night parked outside the building. Monday morning at 8:08am i had an email from Mr Reed with the check-in slip listing the issues that needed to be addressed. All parts needed were ordered early that day. Was impressed how quick they were to attend to my car. After parts arrived the car was done in a respectable timeframe. I understand my car is not the only car being fixed. :) Mr Reed exceeded my expectations as i found out he went the extra mile to reach out to Carmax and have them deliver a fender liner that carmax was suppose to install afterwards and then had BMW technicians install it. This got my BMW M4 back to me even quicker. Due to working long hours i requested to m"Mr Reed if it be okay if he parked the car outside with the keys inside and locked and he said "ofcourse no problem". 2 hrs later in the evening i showed up to pick up my car with my extra set of keys and was again very impressed to see my black M4 shine so much like it never had before in the 5 weeks of ownership, not to mention it was night time by then. My car was detailed for me inside and out! Thank you very much for all your efforts! Car is perfect now! If im ever back in the area again ill make sure to stop for a maintenance check up! read more

BMW of Mobile - Car Dealers Near Me - Mobile, Alabama

Well just in time for Christmas one of my run flat tires wore out. $$$ oh the joy! Anyway we pulled into the dealership service bay with no appointment and we were taken care of by Carrie, one of the pro service representatives. I must admit that I had taken my service to another dealership when this one was so short on mechanics and staff just a year ago. I am happy to share that they are staffed properly once again and the morale is high! I would not hesitate to return for oil changes and more. There is a comfortable waiting area with coffee, water and snacks. Helpful staff and mechanics are willing to meet the customers and explain what is going on with their car. read more

My 3 series notified me that it needed brake fluid service. I called Becky Woodyard and she worked my car into a busy Monday service schedule. Excellent service every time from Becky. If you want a great service experience with your BMW, call BMW of Mobile and ask for Becky. read more

Excellent customer service from start to finish! After a two day search/communication with BMW dealerships in 2 other states (FL and GA), I located the vehicle that I wanted at BMW of Mobile. I contacted Jeff at/around 1500 on a Saturday and drove 2.5 hrs to finalize paperwork/pick-up my vehicle on Monday! Jeff was prompt and precise! Patrick was very knowledgeable and patient...he diligently walked me through the various features/settings ensuring I got the best out of my vehicle! I am VERY pleased! I would later have to bring the vehicle in for an issue with one of the tires. Jeff coordinated the details with Becky, who exemplified customer service/courtesy in accommodating me for any/all inconveniences! I would highly recommend this staff/location to any/all! read more

If we could give zero stars we would. Our 19 year old took her 2017 X3 in for an oil change and tire balancing. Service guy (Bradley McPhers) told her there was a recall so she called and ask us about performing that service. We told her yes because recalls are a no charge. They also discussed a head light problem and she declined that service. They mention that her key battery was low so she ask for the battery to be changed. Once she arrived to pick up the car they presented her with a $836.10 Invoice. She paid them then brought the invoice out to me. The service should have been $218.95. Once I went in and spoke to them about it they proceeded to tell me that my daughter agreed to those charges even with her telling him she did not. They have taken advantage of a 19 year old girl. This is a warning to all of you that drop off your cars to the service department. Make sure you look over your bill and know what you are being charged for because apparently they can perform and charge for things you did not request. I thought more of this company than that. My wife just purchased a $98k X5 and we plan to change our service to another dealer. It is sad that people take advantage of people. read more

This car service is a joke. I spent plenty money with them to service simple things that turned into my motor needing replaced. This is something that happened while in their care and not mine. Naturally they get their big lawyers and come with all type of bull$ to clear themselves. I won't stop until they pay for all the under handed things they done and lied about that they think I don't know about. If you need your car serviced, please find someone worthy of it and its definitely not BMW OF MOBILE! read more

The worst BMW dealership on the planet. I only needed to order a key for my wheel locks and I have the old one with the number on it. I couldn't even get the lady in parts to look it up and see if they had one in stock before I took the hour drive. She kept telling me how there were many different keys, and how she haven't seen one of those locks in years. Just because my car is an 07, you still should be able to find and search for parts lady. read more

Very pushy sales employees. They don't get the hint when you say you'd like to explore the lot and come find them when you need assistance. Instead they keep trying to get you inside the building to look at cars online. The sales guy must have asked us four times within fifteen minutes of being there. Quite frustrating and we didn't stay long because of this. read more

BMW of Mobile - Car Dealers Near Me - Mobile, Alabama

Becky in Service ROCKED! She was very thorough and knowledgeable. This is the best BMW dealership that I have dealt with since owning my BMW. I had an issue with my CCC unit after the warranty ran out and they took very good care of me after I relocated from OHIO. I will buy my next BMW from this dealer. read more

Had a great buying experience there. Friendly and courteous from GM and staff. No hassle, just honest and easy to deal with.

This dealership is the best BMW dealership I have been too. I drove from Ft Walton Beach Florida to Mobile to buy my X 5 from them. They treated me the best and gave the best deal. My local dealership called me back 2 weeks later after I already bought from Mobile. Plus Ft Walton Beach will give you a Toyota to drive instead of a BMW when your car is being fixed. Mobile only loans BMW's. They definitely have my loyal business from now on. read more

Probably one of the best service experiences I've ever had at a dealership. My wife's X5 had the water pump go out and we had it towed in. The Service writer Shay Mathers immediately called me with their plan and took care of all aspects (warranty claim, etc.) of the repair. I had the vehicle back quickly, cleaned and running great. Thanks Shay and BMW of Mobile! Enjoy! read more

I've moved to Nashville and I want you back! There is no other BMW dealership that has what you have, I own 2, a 2007, which I've had for years, and a 2015. So, trust me, I know what I'm saying. I've been to BMW of Montgomery, galleria in Biloxi, the one in Metairie,La and now both here in Nashville. I'm trying to figure a way to get there on a regular basis to service my vehicles! This just ain't gonna get it! read more

No communication! Contacted dealership about a 7 series they had listed with a substantial discount. Prompt reply at first from internet person. Then was told the managers had sent me the deal. Replied back said I never got it. Then nothing.... Don't waste your time with this place! read more

Fake Site! They keep taking my review down. Worst place to get a car serviced!! Why take down what you know is the truth and happened???? Live up to your reputation or make the customer experience better!! "0" Stars!!!!! The WORST experience I have ever had was at BMW of Mobile. First off, I live in Biloxi where we do not have a BMW dealer. I have a 97 BMW Z3, which had a single lightbulb out behind the A/C control console. I called and explained the problem to the parts dept. They argued that I had only one lightbulb in that cluster (per their diagram) yet I could clearly see there was more than one because the other half of the same console was illuminated. They refused give me or anyone a part numbers so I could verify that is what I needed (yep stupid policy). This should have been my first indication not to take the car there!! I had to call Peake BMW in Kenner LA, who readily gave it to me. Thank you Peake!!! After a little research I reluctantly ordered the part from BMW of Mobile as they were about the same price as on eBay. They also wanted to charge me $10.00 shipping through UPS for two lightbulbs that weighed less than an ounce combined if it came to my house. My research (through YOUTUBE) showed a guy pulling out the radio to get access to where I needed to be to change the bulbs. I decided to have the dealer change the bulb after the parts dept put fear in me about how much it took to change the bulbs getting into the console, delicate a/c cables, blah blah blah. I then called BMW of Mobile back to schedule service for Saturday because I work M-F 8-4:30 and they were closer than Peake. Service wanted to charge $500.00 if their non experienced tech worked on it or if the guy that knew about the car worked on it, it would be $250.00. They also stated it would take two hours to do the job. Saturday I arrived, service never gave me an exact quote and their tech spent 2 hours before he figured out he was too scared to get into the car stating that old parts break, "I" not him, would be responsible if HE tore up anything, and he was not comfortable working on an 'old" car. I then spoke with the dealership manager who was very rude, unprofessional, and could not explain several questions... (1) Why can't the DEALER work on the same brand car that they sell and if the tech works on BMW cars, why shouldn't he know how to access the area to work on? (2) Why was I not given an exact price for the job? (3) Since YOUR service scheduled me for a job, why was the right technician there and who is going to pay for my fuel for a wasted trip? (4) Service said a loaner car would be available, where was it? (5) Why can the DEALER not change a simple lightbulb? (6) why are your parts diagram not up to date and correct? I ended up leaving, took my car to Empress Stereo in Gulfport MS, where in 20 minutes the lightbulb was changed and they only charged me $34 labor!!! I feel that the only job BMW of Mobile could handle is cleaning the windshield!!!! I will NEVER take my car to them again!!!!!!!!! read more

The BEST customer experience! I was looking for a compact SUV. Jeff Gogal, Sales Manager and Travis Pettway, Client Advisor assisted me. They listened to me then got me into my 2018 X1. Love this car. If you are looking for a compact SUV with a fun, sporty driving experience, the 2018 X1 is perfect. I am small so I love the support of the sports seats. The front wheel drive provides extra control in rain and it can turn on a dime. The back seat has substantially more leg and head room (verified by my 15 yr old son) than the Jaguar E Pace or Land Rover Discovery Sport, has a fully operable full sun roof and I am getting better gas mileage than my 2012 VW Jetta. Could not be happier. I strongly recommend BMW of Mobile and BMW. read more

BMW of Mobile made the buying experience pleasurable, but really fell off when it came to the service department. If you need anything done you should plan on being there all day. They are also very quick to place the customer at fault. When you leave they will start talking poorly about you, and I have witnessed them do it to other customers. You are better off not buying a "Certified Pre-Owned" BMW from here because they are no better here than a "regular" used BMW with an aftermarket warranty from anywhere else. This is the only dealership that has ever left a bad taste in my mouth. I love my BMW, but I will buy the next one elsewhere. read more

I went into the service area just to get my windshield fluid topped off and the service mgr did not once ask for name, VIN or type of BMW! He immediately told me to go next door and purchase the windshield washer fluid. It was not until my cousin told him he was wrong for that! This is not the service a owner of a BMW should receive at anytime. read more

BMW of Mobile has proven to be a trustworthy car dealership to me. I recently purchased a CPO BMW and had a wonderful experience with the purchase from Glenda White. Glenda was both, professional and knowledgeable about the 6 series Gran Coupe. There were a couple of items that needed to be repaired, but the service department stepped in and took care of them within a timely manner with no questions asked. This was the best car buying experience out of the four that I have purchased. I have been away from BMW for about 4 years however, I could not have asked for a better experience and would definitely recommend BMW of Mobile. read more

We go here for service. Yeah, they will hit you up to buy a new car while you wait, but they are not pushy or rude. We have been coming here for four years. Our first visit was a little bumpy but now they rock. They said our work would take an hour and a half and that is exactly what it took...with a wash included! We'd buy a car from here. read more

Went in for a factory recall. Complimentary inspection was done on my vehicle which was a solid piece of mind since I purchased it used from another dealer. They delivered the car back to me washed and vacuumed out which was a plus. They could have done a better job drying it though. Its the little things that count... read more

I continue to trust this dealership and it is because of little stories like this one. The front of my 300 series is low to the ground and I keep forgetting to avoid those concrete blocks that limit parking spaces. The combination of my inattention, the blocks and the low front ends up with me tearing up the plastic lower edge of the bumper. This last episode tore the screws out of the supporting under cover to the front end engine compartment (I do not know the technical terms...but it resulting in some shuddering at high speeds as air got in under the undercover). So I called Becky again, and she said bring it in for me to look at it. She advised me to drive around to see Danny in the body shop who she called on my behalf. This guy (I think he is a manager or should be)...... looks at it...puts it on a lift and proceeds to fix it with these little clips etc. I ask about changing the whole front end bumper and he says.....if it becomes a problem sure...but for now since this is an old BMW not really worth the money. I have trained surgeons for my whole career. This guys hands are surgeons hands...definitive movements, knowledge and confidence inspiring. I was singularly impressed. I was also impressed that when I asked for the charge he said there was none. Wow....as I have said before these guys are truly the real thing and they are expensive. I guess quality costs. But, when they can save you some money, they clearly try to do the right thing. I have purchased 3 cars from them and only service my baby (my old 300 series "toy") at this dealership and would highly recommend them. read more

Will probably try D'Iberville Ms for my next purchase and repairs.

The service department is great if you get Carrie King to take care of you. Being a woman and walking into this department the guys look down upon you for mentioning if you think there's a slight chance the rotors are needing to be changed like I don't know my own vehicle. Carrie keeps me updated the entire day about what all is going on and needs to be done. As for sales Jaron Ledbetter had gone above and beyond last year as I ended up buying two vehicles from him. The manager at the time Drew made sure to keep an eye out for what I wanted and kept me in the loop always. Matt on the other hand is the complete opposite. He's a tire kicker. Why would you want a male salesperson to come to you and say why would you want to buy a vehicle where you have to change the tires every 25k miles? Some people don't mind because you get what you pay for sir. Just because you got a 13k piece of junk from Ford not even supporting your product speaks immensely for you. I wanted to trade my vehicle in after it was finished being serviced but wasn't offered what it is worth on NADA or Black Book. The new manager wants to scam you as well. Ended up keeping with I had with them and buying a work vehicle for my long commutes at a much more finer establishment with someone who was willing to work with me. read more

My boss locked his keys in his rental car while on a business trip. Long story short National roadside assistance sent two locksmiths and a tow truck all failed attempts to unlock the rental car. I called BMW of Mobile and spoke to Randy the service manager who was kind enough to personally drive to the hotel where my boss was staying and get the car unlocked. Totally saving the day. Randy was so kind and professional. This kind of service is so hard to find. Thank you Randy for your help and kindness read more

If you are looking for an expensive junk vehicle that will fall apart after one year, a dealership that makes up bullshi+ reasons not to honor their warranties, mechanics who lie about repairs (and probably fake damages to void warranties), and dishonest customer service to match, then you can find it all right here! read more

I would NEVER buy any vehicle from this dealership, and here's why: Yesterday (08/22/2018), I went in to look at a particular car I'd seen on line at BMW of Mobile's web site. The initial salesman with whom I dealt (Tom) was very pleasant & laid back, but was new, and had (at least seemingly) to frequently check with someone else to get the answers to my questions. Then the salesmen started "tag teaming" me. I was AGGRESSIVELY pressured by Jeff to buy this particular vehicle, which I wasn't sure I wanted. They had the keys to MY car, and I was there for FIVE HOURS! When I asked about a similar vehicle I'd seen on line at another nearby dealership, they said they wouldn't bring the car to Mobile at all. Period. The closest one they said they could find was in Austin, TX, but they wouldn't back off the MSRP on that one even if they transported it here (for $1,000). When I went on line to check the price after I got home, I saw the dealer in Austin had it listed for significantly LESS than the MSRP. I know it was the same car, because the VIN was the same. Their sales tactics are DEPLORABLE and unethical. It's dealerships like this that give car salesmen a bad name. read more

Just recently bought a car from this dealership. Christopher Forehand was a great help. He was there from the start when I sent him an email and spoke with him on the phone to the moment that we gor to the dealership for the test drive. I was greated as soon s we got to the dealership. It took longer for me to drive from FL to AL compare to the completion of transactions. It was a smooth transactions. The vehicle was cleaned twice with a full tank of gas. No pushy salesman and very professional people with great working atmosphere. read more