Only store I know of in Phoenix area specializing in zero drop shoes with natural toe boxes. They have a wide variety of styles to try on, as well as different stack heights (essentially the amount of cushioning in shoe) so some are close to "barefoot" and others make transition easier. I was new to this type of shoe and ended up with a pair of Lems which seem like a good choice. The young lady who waited on me seemed knowledgeable and answered lots of question. Other places like REI or Sole sports carry one or two shoes from one brand, but know relatively little about the category of shoe, so having a store that specializes is really good. So this part is 5 star.
The less clear part is the value of the fitting choices. I choose the Signature fit session, but I suspect that there is really no real difference in the fitting session with the free session (another guy walked in while I was there). They took a few videos of my walk and foot mechanics and a podiatrist will supposedly review it, but that was 1 1/2 weeks ago, and I've heard nothing yet, so don't know how valuable that is. They had me do some foot excercises by watching a youtube by Dr. Emily and the info seems to be useful, but also readily available on Youtube without paying for it.
Bottom line seems like a good store, one I would readily visit again, but did not find a value proposition for the signature fit session. The web site descriptions that the normal fitting is only trying on 3 shoes in 15 minutes didn't seem very welcoming, and my experience suggests that the actual experience is much friendlier than this description so don't be put off by those descriptions. That is why I gave 4 stars instead of 5. read more