My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

There are very few times I write reviews - but when people are so blatantly RUDE, it just gets away…read morewith me!! My daughter and I walked in earlier today and two clerks, who were 'folding' shirts, treated us like we were scum of the earth! They shifted in their heels and acted 'busy', trying to not breathe the same air as us, much less speak - OH! The horror!! Eye contact? Ewe. Twice we passed them --- and it was so obvious they did not think we had the 'money' to spend there. Guess WHAT - I would rather Google your brands and order from a stranger across the country then bless them. I HOPE they work on commission! My packages will arrive first of the week :)

This place is by far the most well stocked store on the coast, be that it is well stocked with both…read moregreat products and great service. I could not have asked for a better experience here. The workers were attentive and assistive as I browsed the store. Thank you to whomever is running Island Outfitters, because they are handling business the right way. It was truly a refreshing experience, 10/10!

Every year we go to Wings to get souvenirs for friends/family/coworkers back at home. They just…read morerecently (within the last year) rebranded to Breeza. They have a really wide collection of beachwear and comfortable clothing: hoodies, sweaters, crop tops, dresses, sweatshirts and sweatpants, shorts, t-shirts, swimwear, things to put over swimwear, and more. They even have hats and bags. Some of the prices honestly aren't too bad, especially the special deals on shirts, shorts, and swimwear. I liked the hoodie that I got last time -- it was very soft and comfortable. My only complaint is everything keeps falling out of my front pocket, but it was decent for the price. If you're looking for good souvenirs but picking clothes out for people is a bit too hard, they have a very wide array of shot glasses. Some of the shot glasses are very creative, such as the double shot glasses that look like Stanley's and even come with a little metal straw. There are also a lot of little knickknacks such as snow globes, glass bottles of sand and shells, magnets, lighters, saltwater taffy (and samples!), paperweights, and so much more. They also have jewelry, but they're the cheap kind that will rust so I usually buy other things. They have a lot of kids' beach-themed toys. Overall, there's a lot that you can choose from and it's a good place to go as a one-stop shop for souvenirs if you're in the area. The prices aren't bad and they usually have some deal going on, like 3 shot glasses for $20. I think they could use having some more semi-casual clothes that can be used as souvenirs for office workers. The employees were cool and interacted with us more this time around so it was a better experience than before, and the store was tidy and clean. Other than that, I really like coming into the store to see what's new every year!

(This visit was made during the times of Covidious back in June & October. When things return to a…read morelook of normality - your experience likely will vary.) Coming from PA down to the Crystal Coast area, it's always a refreshing reminder that unlike visiting beach towns in NJ or MD where everything is so loud and overdone, down here it's far more simple. You cross the bridge over to AB and I think there are four shops right at the main intersection that sell touristy crap. After that, zip unless you're driving considerably further away. Out of the four there are two Wings locations nearly across the street from each other. If you've been to the OBX area then you know Wings as they are everywhere even with Super Wings, some of which are massively large stores. This one...not so much. First noteworthy thing is that aside from one person none of the staff are wearing masks and the bulk of the incoming clientele are not either. If things bugs you, shop elsewhere. Second noteworthy thing is that their selection, quality and pricing are all mostly a horrific shit show. $50 dollar stained hoodies in XXXS or XXXXXXL that will never sell yet are full price and even after the main season is over everything overall is not discounted. After about 10-15 minutes we didn't find what we were looking for and moved on to the other Wings across the street to mostly the same inferior results. In the future...pass.

Manager helped me located zip front hoodies. She was very nice. The store had a lot of merchandise…read moreto go through so her help was much appreciated. Buy one get one free hoodies. Basically came to 20.00 a hoodie which was a good deal.

Fake Needohs, refused to refund the ones my kids got thinking they were real since they said they…read morewere

Flashback to New Years Eve 2010... Auld Lang Syne is all set to play at the Arendell Room and the…read morewaitress has on a "crush-worthy" sequin little black dress. This LBD had major star power and made me do the unthinkable, "Excuse me. Where'd you get your dress? It's super cute." She unreservedly replies and points, "Oh, across the street at James like a few hours ago." I was taken aback that quite possibly the cutest little sequined number I'd ever seen hails from across the street. "Really!? Hrm...." Flash-forward four months to Easter weekend with some time to kill, I stop at James on a lazy, Saturday afternoon. I was immediately greeted by the 70% off rack and a chic but simple L. Space burnt orange bikini for $20! Score! As I browsed some more, the sticker shock set in as even on the 70% off rack I began seeing dresses for $60 or more. Whoa, I thought we were just casually browsing here... James specializes in high-end contemporary fashion with great, contemporary designers (and mostly American) like Black Halo, Hudson, Tart, and Ella Moss. Speaking of Black Halo, they had an ultra chic, sharply tailored Rouland Mouret-esque dress that was calling my name, except for the $340 price tag. I thought James is an incredible find, especially in Morehead City - all the fashions were unique and stylish, however just a bit overpriced. I know that's their typical price point (elsewhere) and there were several pieces I wanted but just wasn't prepared to drop $129 on a blouse or $200+ on a trendy one shouldered or drapey summery dress; maybe for a few key sought after wardrobe staples, but James isn't that kind of store in my opinion.

From the owner: Providing the Crystal Coast with the latest women's fashions since 2007.read more

Like most beach shops narrow aisles , difficult to reach merchandise. Hard to find help. Won't be…read moreback

Fun, cool, and packed out place to grab some souvenirs while visiting the beach! Service was great,…read moretons of things to select from to include heat transfers to add to whatever shirt you choose, and the prices were very reasonable for the items we bought. Check em out whenever you are in the area if you want something to help remember your trip besides pics.