Super fun shopping experience complete with champagne and unlimited customizations! Staff are…read morewelcoming, friendly and very knowledgeable. Various colors and textures of hats available for men and women. Wonderful customer service - I joined a gal pal while she selected a hat for her rehearsal dinner. We spent quite a bit of time here. So many things to check out adornment wise for hats. Beads, feathers, pins, stamps, and so much more. The store itself is classic western style making it fun to walk around. Loved how the even the hat rim could be customized as well with just a little heat. There's a sister store in Aspen as well - which is very popular with locals and visitors alike. Recommend if you are looking for something truly special and unique. As with most things that are well made and custom you can expect to pay a bit more.

A classic Colorado pit stop for all your customizable hat needs. The store is dog friendly too, our…read morepups loved visiting!

A lot of fake reviews, written the same, usually using the word "cute"…read more The truth is, the owner is very rude. Her attire is not appropriate for customer service. I couldn't bring my kids in the store due to her see through yoga pants.

Favorite clothing store in Vail! Great selection and very warm and friendly staff. I made some…read moregreat purchases and I'll definitely go back.

The owner was so personable and engaging to help my daughter find exactly what she was shopping…read morefor! She buys wonderful items and a lot of diversity! Definite must stop and shop!

From the owner: Luca Bruno, a locally owned clothing boutique in the heart of Vail, brings fashion to everyday…read morelife. We carry a wide selection of European clothing and accessories for modern men and women. Our collections defy categories and combine form and function for active lives -- casual, chic clothing to get you from the hiking trails to an evening on the town. Style is a way of expressing who you are without having to say a word -- find your voice here.

Everything about Blitz is wonderful. The cozy chairs near the fireplace, where my husband can sit…read moreand thaw out from skiing, while I shop. The staff is exceptionally warm friendly and knowledgeable. They seemed to know what would look good on my frame and kept me within my budget. I love the go to piece I got there. A sage velvet jacket. I wear it out to lunch or dinner, I throw it over my yoga clothes if I have to grab groceries, it packs well and looks good out of the suitcase. I am really delighted with this piece. I ended up splurging on cashmere socks which are to die for. They are putty soft and delicious to wear. I forgot how warm real cashmere is. I have not had success buying them on line. Sometimes you actually have to feel something to know the quality.

Lovely place. Not a lot of cute shops around in the area so we were excited to stop in. The prices…read moreof these brands are so marked up. I couldn't even finish looking through the shop. Brands that are online at Nordstrom or amazon for half the price. Not one thing was 2 digits. For JACK and Daniel Rainn and BB DAKOTA should never be this expensive. Consumers have too many choices for a boutique to up charge this much. Cute store. Cute owner. But I can't support someone when you're ripping off the consumer....

Hi there I bought the most beautiful burnt colored soft short jacket from this store this past…read moreFebruary and managed to leave it in an Uber I know the brand name of it started with a "B" Wondering if you could help me find it to repurchase!!??

I love this store and when in vail always stop in to see the amazing clothes... and always end up…read morebuying something. From the cutest clothes, socks, Broncos fashion, I always find something. Most recent visit, the manager Hannah was so helpful and found me the perfect outfit which I have worn in different arrangements 3 times this week. Love love love.... go there

Beautiful selection of high country fashion essentials and accessories from jeans to the more…read morerefined, more tailored items. Perfectly located just off the center of Vail Village. Very nice owner and great value all around.

One of my favorite stores to visit! Amazing selection of denim pants and snap shirts! Every piece…read morein Axel's is super unique. The Wilhelmsen family who own and operate the store are so genuine with lots of history in Vail Valley.

Stopped in on a whim when we were heading to a different store in the area. The ladies working were…read moreboth friendly and helpful whenever we had questions. They also were more than happy to check for items in other colors. I left with a cute dress, but loved all of the simple and wearable jewelry they had. Will definitely stop back in the next time I'm up visiting my friend. Thankfully they have a location in/close to Denver as well so I don't always have to trek up to Avon.

Love, love, love this place! One of my favorite stores in Colorado- it's merchandised really well…read moreand they have a great selection of clothing and accessories.

Service!!! I have…read morepurchased all of my goggles the past 10 or so years from Eye Pieces. My fiancé wanted new goggles. She was going to order some online, but I convinced her to wait until we got to Vail and buy them from Eye Pieces in case the goggles did not work as expected. Well, that is exactly what happened. She bought a pair at Eye Pieces. They fogged. She took them in, they had a new lens brought in from another store, and they replaced the lens. No questions asked. They fogged again. And they replaced the goggles with an entirely different style. Again, no questions asked. What a great store. I even bought myself a new pair and they worked perfectly. But if they hadn't, I am sure they would have made it right. If you are going to buy goggles, this is only place to do it.

Took a gnarly spill snowboarding today. Fell on the back of my head. Helmet snapped my glasses in…read morehalf. Came to EPoV and we found a frame, slightly smaller, to put my lenses in. Got it all done in about two hours. Nice people! Great service! Very impressed!