Bought 8 CDs and one vinyl LP today. I browsed the store until my brain started to hurt and I only got to peruse about 30% of the inventory. If you are a music nut for baby boomer era rock, blues, jazz, soul this place is mecca in Placer county. I've visited other vintage vinyl shops around the area, Cherry is my favorite. As of Jan 2026 the store has been in business 43 years. Dedication, friendly customer service, inventory selection, fair prices must be the secret. I'm a new fan of Cherry records and will be a regular customer. read more

Super cool owner or worker. I've been to most all record stores in this region, Sacramento especially. They tend to be stuck up or unfriendly. These guys are cool and have something for everyone and well priced. They are fair w buying as well. I'll be back. read more

Al's a great guy. Wonderful to have a record store this friendly and stocked right here in Auburn.

If you're looking for a special place to go to fill the void in your heart from the demise of Tower Records and Dimple Records, Cherry Records has the cure for your blues (and a nice selection of Blues, too). This is a great little shop, and the owner Al is very knowledgeable and helpful and his prices are very reasonable (in my opinion, at least). Anyone looking for gems on vinyl/CD/DVD/Blu-Ray, or books, NEEDS to come visit this shop if you're anywhere in the Norcal area. read more

What a fun little treasure place to find. We recently have started to listen to vinyl records. They have a great selection of every genre you can think of. The play great music throughout the store. They let you browse without bugging you. We spent about 30 minutes just going through all the records we came to try to find and a little more. Their prices are fair, and on the open, used records you can listen to them and make sure they aren't scratched. So far every one we have purchased has worked great! I'd you need assistance they gladly provide it. We will definitely be coming back to expand our collection. read more

I found this store by accident while driving around. What a gem. I enjoy the atmosphere of an old school record store like it was when I was a kid. The owner is helpful and knowledgeable so don't forget to ask him if you can't find what you are looking for. He was nice to my mother who had Alzheimer's and I understood quickly what was going on with her. I'm be going back, with my wife, to shop next time we are in town. read more

Al is great. Very kind and approachable. I'm so grateful there's a record shop in Auburn as I just moved here and sifting through the bins is one of my favorite weekend activities. I only went in planning to spend around $15 but he had a sealed copy of Stop Making Sense and Talking Heads are my favorite band. I've been perusing record shops for a few years looking for this one so I could not pass it up. You can tell he is incredibly knowledgeable and loves what he does. That makes all the difference in the world. Thanks Al! read more

Great vibe inside. They've been in business for over 35 years! Even though they were closed, they allowed me to check out the shop. Great selection, great history. read more

Cherry Records - Music & DVDs Near Me - Auburn, California

Alan is great. He is always posting great condition used records, and stocks the best new records He will order anything you need. Cherry records is a great store to spend a while looking for all your favorites. Can't say enough about Alan. read more

Al is always helping us find records. He has learned our taste and always lets us know when new stuff comes that in we might like. The vibe is great in there and I'm always learning more by the conversations we have and those of others shopping. He takes great pride in the quality of his used records and I'm always pleased with how well they play. We are so lucky to have this gem of a store in Auburn. read more

Al is the Best. He listened to me and helped with all my questions for being new to vinyl. The 30 min motorcycle ride was worth it . Al even protected the album's in a cover for the heat. Thanks Al for helping me get that special gift for her Birthday. Ron Penn valley ca read more

A true example of a business owner that LOVES what he does. Al is quick to answer any questions and then continue the conversation. I bought a record player from him and it was acting a little wonky. Al guarantees all his turntables, so I brought it in, and he fixed it. The only downside is that he has so many vinyls (and cd's) that I'm predicting that I'll spend a small fortune here.... his selection is fun to go thru. Brings back many memories. Thanks Al! -Chris. read more

Great store! I'm new to vinyl and had such a great time getting lost in the stacks. Found a few great records and am enjoying them all. Great store, friendly staff- highly recommended! read more

I was impressed by their selection! Mostly used records but a very good selection of new records from RSD. Friendly and helpful owner.

Cherry Records is the place to go, if you're into albums and\or into certain types of music (Reggae, Grateful Dead, 60s & 70s, etc., etc.) The prices can be high on most of the harder to find stuff that he has, so traditional b&p trading might be in order instead - but if you want something without that hassle, Al has it ... Last time I was there I bought some old spoken word albums & some psychedelic stuff of different kinds that I didn't even know existed and are great for divination - if you're hep to that ... Parking is pretty bad and teenybooppers during lunch hours are floating around town pretending they're urban, or acting depressed and emo ... So, same as when I went to Placer High ha! read more

Awesome record store. The walls are lined with beautiful show posters and other cool memorabilia. Everything has been tastefully curated. Picked up a sweet dicks pick (vol 16). Great early dead show. So much other great records, cds, cassettes, and even live show DVD's. Will definitely be back! read more

Killer selection, amazing prices and the owner was extremely helpful! If you're passing through town and thinking about checking it out don't pass it up. read more

Driving home from Lake Tahoe, we were 15 miles from auburn when I phoned cherry records asking for Rufus wainwright cds. The owner found one and we got off highway 80. When we arrived at the shop, we were offered two Rufus wainwright cds. Now that's service! read more

Wow! I visited this shop this afternoon and was blown away by the selection and the help of the owner. There was a much deeper selection available than I usually find in this area, especially jazz and reggae. Very well organized store with many cool DVDs and rare CDs that I haven't seen at other stores. Who knew that such a fantastic record store would be sitting in downtown Auburn? Every disc was very clean and I have to say that I am incredibly satisfied by what I left the store with. Fantastic place! read more

Update: Cherry Records has moved across the street. I cannot find the address online. Last time I was there the new arrivals section was chockablock with mint 80s music - Sparks, The Jam, Visage, Roxy Music, Heaven 17, Haircut 100. read more

I'm not really inclined toward drama, but this place may have changed my life. Music is a passion for me, but it's got to be part of a balanced life. Right now, I'm in transition, thinking about where I want to live my remaining days. Auburn was always one of the "it'd be okay" places. It's got some stuff and it's near some more stuff and, without too much effort you can get to even better stuff. ("Stuff" in this context means all those things that give life pleasure and meaning, not just material stuff.) So I'm wandering around thinking how okay it is. I pop into Winston Smith Books (Winston Smith!) I like books and that shop is better than "okay", so Auburn becomes okay-point-3 (OK.3). Across the street for coffee at a place with some vegan delights. (Auburn = OK.4). Cherry Records. Dang! This place is way better than just okay. No, it isn't Amoeba, but Auburn isn't San Francisco/Los Angeles/Berkeley. Cherry Records is - not to be denigrating toward Auburn, an okay place - way better than Auburn merits. Suddenly, Auburn's at about OK.9. And I'm thinking "I could seriously live here". The store's got a really decent, well-curated jazz selection. (I've got 12,000 jazz items already, after 40+ years collecting, so probably enough. But I comment, since it's what I really know.) I'm looking through the other genres...yes, I could be happy shopping here. And the inventory wasn't stale. New merch comes in. It'd be worth visiting regularly - like if I lived in... read more

From Frank Sinatra to Judy Garland, from The Monkees to Disney "picture records", this record store has quite the selection! The owner was a pleasant fellow that has been selling records for over 20 years. He seems to have a real passion for what he does, and boasts that all his records are guaranteed playable and scratch-free. A fun store to look through and marvel at. Now, I just need a record player! read more

Cherry Records is by far the best small town record store i've ever been to. Alan was very helpful, since it was my first time visiting and i'm from Southern California. The prices for the vinyl that I saw and bought were more than fair. What I appreciate about both Alan and his store is that he only puts out and sells vinyl that is mint or near mint. You don't have to inspect every single vinyl. He is very knowledgeable of what he has and is fairly organized. He even went to the back to get me a record i've been looking for and gave me a killer deal for a 1st pressing and original sticker! He ships out anything you want and does it with care, he chooses not to sell online or charge ridiculous prices. Give this local record store a chance next time your in town. read more

Nice store with good selection to look at. All the records I looked at were in good condition. They aren't trying to sell junk. But....I would say the prices were high so I passed up some LPs that I wanted. If the prices were $5-10 instead of $10-20 I may have bought a lot more than just one LP. read more

Best place in Auburn to find vinyls - and at a great price, too! The guy that runs the shop is there almost every day of the week, and he's the only employee. He has vast music knowledge and is really cool to talk to. He helped me pick out the right CD set for my mom's Mother's Day gift. She was ecstatic! I also love finding good deals on used vinyls and CDSs. Everything he has is always well taken of, and he doesn't sell stuff scratched or in poor condition. read more

Wonderful old record store with lots of hard-to-find records. The owner really knows his stuff and it is great fun to chat with him about the "old days". I also appreciated that he was able to record old vinyl to CDs for me and at a reasonable cost. read more

Love this place. Every time I visit Auburn I stop in and snag some great finds. Alan gets rare pressings and always has something in there that makes me spend my money. read more

Bought my first album from Cherry records in1986. This is the best place to find anything. Plus Al is so super cool. Anyone who is anyone knows that Cherry Records is the place to get all your music dreams fulfilled. read more

Al totally rocks! He has a great selection of great quality LP's at great prices, some of which are very obscure. Al is very friendly, knowledgeable and ethical. If a record has too much surface noise, he'll take it back. Highest recommendation! No problem with parking. read more

Stumbled upon Cherry Records on my way to drop my son off at Summer Camp. This is a clean, well maintained neighborhood record shop. CDs are also available, but the records fortunately have an awesome "new arrivals" rack center stage as you walk in the door, and browsing these in the limited time I had available was serendipitous and fruitful. Cherry's owner, Allen, is friendly and helpful, and quite knowledgeable about his inventory, letting me know the Tom Verlaine record I found was from a collector who had quite a few seminal NY early new wave and serious geek worthy bands in his collection. An exploratory question regarding Tony Joe White LPs also yielded helpful tips and one reasonably priced, hard to locate release. Price is a bit of a hindrance here, but supporting a guy like Allen, in a small enclave like Auburn is a worthy cause. Helping me overlook the 3-4 dollar inflation on some titles, and I can give Cherry Records a very high recommendation for serious buyers on an adventuresome bender. read more

I bought a two-cd album at Cherry Records recently. Fresh out of the cellophane, I discovered that the company had put two "disc 2"s in the album instead of "cd1" and "cd2". I took it back, and though the owner couldn't send it back for a refund, he replaced the bad album with a complete album. He ate the cost. I will go out of my way to shop at a place with that kind of integrity. Plus, they have a great selection of the type of music I like, both cd and vinyl. read more

If you love music and buy music, Cherry Records is the best record store you will find in Northern California. You can peruse thousands of used records and CD's that are in the store or Al (the owner) can special order that new or hard to find CD/LP that the chain stores never stock. I have personally found 100's of great CD's from the 60's and 70' that were out of print and that I thought I would never see again, let alone be able to buy them at a great price. I always check out his blues CD section also as Al has a gift for stocking the best musicians and their best work. If you have never been to Cherry Records you need to check it out. Stores like this have been disappearing over the years and we are all lucky to still have Cherry Records around. read more