Took my 15 year old here to get a board for his birthday. The gentleman behind the counter was…read moresuper helpful and friendly. He helped put a board together and was very knowledgeable, my son was very happy with the finished product. Highly recommend this place

Brotherhood is everything you could want in a skate shop. Variety, product knowledge, random 80's…read moreskate trivia, they've got it on lock. (BTW...I see someone else posted a review with the same initials; apparently AW's know what's up!)

This place is incredible! They went above and beyond to make sure we had a wonderful time at the…read morecoast. Their customer service and knowledge was top notch!! We will definitely use them again next time.

From the owner: One-stop shop for all of your surf, skate and extreme sport needs. Cool clothes, cool shoes, cool…read morestories- come check us out for yourself! Also offered: musical instruments, surfboard sales, wetsuit sales & hard goods.

Legit shop!! Hella impressed with the customer service!! Dope gear ! Thrasher and Santa Cruz fear…read morefor dope prices!! Just moved here and was not expecting the great selection and prices!! A must stop for your hyped gear! Justin the owner helped my daughter get her Santa Cruz board all together with all her requests !! We were absolutely grateful we were able to get everything cheaper than online or at the other shops father away. Will mos def keep coming back ! Thank you Justin for making my daughters day!!

Came to the store to buy a shirt of some sort around 1:00 pm and there was a sign on the door that…read morestated, "Back at 2:30". We showed back up later than 2:30 and had to sit outside and wait for a good 30 minutes. Was really looking forward to buying something from this store, but obviously the employees here aren't caring enough to stay and treat their customers. Or the owner of the store doesn't care enough to hire employees that care.

Decided to rent some bikes while we were staying in Mendocino. The shop is cute with it being right…read moreon the water. Definitely debated renting a canoe as well but we just didn't have enough time. The bikes were perfect to get us around town and down a trial close by. We had them reserved for 3 hours but they weren't worried about our time limit as long as we got them back by 4:30. The owners of the shop are super chill and relaxed. We felt very welcomed in their space. It was easy to book online and they're very responsive and flexible. I will say the breaks on the bike were a little worn but didn't pose any issues for us. We felt safe riding around and had no trouble.

We got the outrigger canoe for three adults and one pet and it was such a fun experience doing this…read morewith our dog! I was a little bit nervous because our pup doesn't exactly love water nor do we canoe often, but Rick via email and the staff on site were so helpful in answering any lingering questions. Rowing away from site was easy and smooth, and we floated off the side for a bit to take in the view. Once the wind picked up, rowing back was harder since we were going against the current, but still manageable! Everyone had a great time. We didn't use up the full three hours we were booked for, but nonetheless made it quite the way before turning back. We also respectfully from a distance, saw many seals! Our pup ended up enjoying her time on the canoe, and was all smiles. She was so relaxed that she actually fell asleep on the way back while we worked to paddle against the current. I'd say totally add this to your itinerary and make sure you bring a hat, sunscreen, and water for hydration!

Our family and friends had a great paddling day on the river thanks to Sean at The Family Store. He…read morecouldn't have made it any easier by carrying the boards down to the beach and helping to collect them when we were done. He provided life jackets and offered us cold waters after a hot day. The paddle boards are big enough to comfortably accommodate an adult and a kid or two teens, making it an excellent value for our big group. Our kids had a blast on the property feeding blackberries to the goats and playing a few rounds of corn hole after our paddle. We grabbed burritos from the taco truck outside the theater, and Sean even had a table set up in the shade where we could eat. I love supporting local businesses, especially when they are run by good people. Highly recommend this as a fun day on the Russian River!

From the owner: The Family Store is located behind the historic Monte Rio Theater. We're open year round as a surf,…read moreskate and gift shop and we also rent paddle boards, call for availability and reservations.

Mike ordered my OOFO sports sandals for me and we were on our way. Mike is very knowledgeable of…read moreeverything in the store and he is a pleasure to work with when I came in today. I came in, I came in, giving him a big hug

I dropped off my beach cruiser to check the tires near closing time. They were friendly and prompt…read more Turned out they were fine and they didn't charge me! Great service.

Great customer service and really good bikes. My wife and I…read morerented Trek e-bikes for the day and it worked out visiting wineries along Dry Creek Road. Call or book ahead online

There are not enough stars for this review!…read more Every bit of this outfit is outstanding. The staff is friendly, informative and patient. The equipment is ideal for the area, with plenty off choices for more intense rides. The options for "trails" are urban for the local area, and north and south for the Wineries. We had a package deal that has a guide for the first day and on our own for the second day. Our guide, Taylor, was way cool. A local farmer/roadie/ San Fran local, with keen intel on the farming/bio-dynmic/ foodie/ family history. He clearly has a great history and relationship with the folks we stopped at and every bit was personable and flexible. He had an excellent read on the strength and weakness of the group. Overall, we did a gentle 20 miles on cushie bikes and drank a touch more wine then is good for willfully concurring the hills. We had a group of 6 and took a north loop that peaked at Quivira with the most spectacular bio-dynamic gardens. I mean bees, pigs, chickens and just the coolest raised beds I have ever seen. Seriously, I could happily retire and intern here. Our second day, was on our own on the southern route, me thinks just about 23 miles. My Aunt made it to Porter Creek (not on purpose) but I peaked at Thomas George Estate. We followed recommendations and lunched at Arista. Worthy!!! This is another heaven on Earth spot. It is not over rated. My only small complaint, on the second day (far beyond the control of the good folks at Wine County Bikes was the aggressive construction truck drivers. Mind you...there is a consistent "you're going to get hurt bad if you come off the road" with no clear bike lane. With that said the greater majority of cars, albeit fast, are very good about dealing with "tourist bike riders". Highly recommended!!!!!!