Best place to rent boards in Encinitas. Walking distance to the beach. If you have friends coming to town, they also offer surf lessons, wetsuits, sunglasses, shirts, hats and dog bandanas. read more

Concept Surf Shop - Sophie rocking Concept schwag - Surfing Near Me - Encinitas, California

Their service for our group's surf lessons was incredible! They went above and beyond to accommodate our group's event.

We made it back this year and Concept Surf Shop is better than we remembered. Emily helped my son and his buddy get outfitted with bodysuits, and the surf camp they run is second to none. If you're looking for the best surf shop in Encinitas make sure you stop this family operated gem. Appreciated as always. read more

Always wanted to try surfing but don't know a thing about it start here. We were in town from Texas and my 12 yr old son decided last minute he wanted to try surfing and most experience we've had was tubing on the lake. Colin was our instructor, also my son's name, and his energy and communication with my son was perfection! My son has a condition that impacts his coordination but Colin was so patient with him and got just as excited if not more as my son excelled. Colin helped create a memory we will never forget. Only drawback is now we're back in DFW and my son keeps asking how quickly we can get back to the ocean waves not our TX lake waves read more

Concept Surf Shop - Practicing pop ups before going in - Surfing Near Me - Encinitas, California

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2nd time here with my son. Boards and wetsuits. Great staff very helpful and knowledgeable

Great for first timers or someone looking for great gear Location: so close to the best beginner and intermediate waves on moonlight beach Owner: Brent, super friendly and accommodating, runs a super clean shop with a changing room Equipment: wet suits are all brand new as you can see in the photos : warm too given the weather Lesson: personalized, cheapest lesson around for miles and the best most patient and knowledgeable instructor who used to be a pro ! He explained technique and wave patterns and the physics behind it along with the meditation and yoga aspect of being in the zone with the ocean Storage: comfortable place to change and store valuables Do it for the gram: great photos out there too read more

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Terrific experience Ease of reservation Kind support staff Friendly vibe I had a great private surf lesson I'm a beginner and felt so relaxed and comfortable with this pro surfer (Karch) teaching me the basics and fundamentals of the experience. He was kind and patient and very present for me. Seemed to be happy for me when I "caught" (was able to stand for a split second) my little baby wave. read more

Great little shop. It's a great location right by moonlight beach so very convenient for renting boards and bikes. We rented cruisers for a couple of hours. The bikes were nice and the service was great. Support this local shop! They are awesome. read more

Was visiting the area from out of state and wanted to spend a day at Moonlight beach. We rented a boogie board and 8ft soft board surfboard for the day. The girl who helped us and checked us out was very friendly. read more

First off, owner is a hottie and is fun to talk too. Great vibes and the absolute best attitude and customer service. Really good selection of boards to rent and choose from. They even have classes for peeps that are learning how to surf. Can't beat this place with a bat... AND Hammer can't touch that. Total gem in Encinitas. read more

I was referred to this place for surf lessons and board/wet suit rentals by two different friends in san diego. i'm so glad i took their advice! brent the owner is super fun and really nice. his wife and daughter were at the shop in addition to tons of kids who surf, skate, etc. making me feel that this place is super special to the locals in encinitas and a small business that's growing and thriving. my cousin and i stopped in for 1 lesson at first, and were paired up with steven and ryan, two awesome instructors. we had such a blast, both of us able to get up and ride tons of waves. we ended up scheduling another lesson the next morning and brent gave us a discount for multiple lessons plus free board rental the rest of the day and discounted rentals for the rest of our trip. what's awesome about this shop is brent has a TON of high quality boards of all shapes and sizes, and he's very open to letting his students try out any of them. if you don't own a board, you should come here to figure out what suits you. he's super knowledgeable. i'd definitely recommend this place. it's a quick 2 block walk to moonlight beach, and very accessible. they also have cruiser rentals available. love this shop! read more

Concept Surf Shop - our awesome surf instructors - ryan and steven! would be great with kids or adults :) - Surfing Near Me - Encinitas, California

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It was starting to become frustrating when I was looking for a place to rent bikes. Lots of places popped up in my searches but their websites mentioned everything except bike rentals. Finally found Concept. I called and talked to Brent who was very accommodating and helpful. When we showed up late in the afternoon and I mentioned their 2 for 1 yelp deal he even gave us a little better discount because of the time of day. I didn't ask he just offered. The bikes were almost brand new and we had a great time. When we returned our bikes there were people who were renting surfboards. I was very impressed with the service they received choosing the right stick for their skill level and the current conditions. The service, product and price were great and we love to support independent local businesses. Concept really delivered. read more

Our favorite surf camp!! The start of Charlie's 3rd summer at @littlegromssurfcamp and we always believe it's the best way to spend your summer. Learn about the ocean, water safety and of course to surf. My son started at 5 and had total comfort level in ocean because of this remarkable staff. Brent picks kind and gentle people to teach and I am happy that my son is here for not just one sessions but several all summer long! #endlesssummer #littlegroms #encinitas #encinitasbeach #encinitaslife @cityofencinitas read more

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Great little shop. We stopped at another store and they recommended this little shop. We needed to purchase Sun Bum and we were told they carried it. Definitely will go back next year and try a surf lesson and rent some boogie boards read more

My 9 year old daughter just completed a week long surf camp and absolutely loved it. All of the instructors were awesome but Brian really stood out. He was so attentive to the kids, making sure they felt seen in the water even with over 15 kids out there at once. My daughter always knew if she needed help or wasn't feeling super confident he would appear and be there to reassure her. We had a great week and would totally recommend them! read more

This is pretty much the best surf shop on earth if not in the entire solar system. The owner, Brent, is always happy to take the time to lend his expertise to a novice surfer such as myself. I've heard great feedback about the surf camps that are run through Concept and highly recommend this path for kids wanting to not only learn how to surf but also incorporate safe water practices. If you're looking for a surfboard you can get some great direction to find what's best for your size and ability level as well as a board that'll serve you for the years ahead. I bought my latest addition here and it's the perfect board for me. Lots of cool stuff to rent here for your day at the beach with very reasonable prices. It's great to have a family business like this in the neighborhood! read more

Small little shop just off the main strip before you hit the beach. Great spot with some quality gear, if you're looking for a hat, sunscreen or tee. We've been many times- always greeted with a warm welcome but no pressure. Rented a body board once, will be back again for more rentals and interested in their lessons. Appreciate the strong local, authentic vibe of this shop vs the larger shops. read more

This is exactly what you want for a surf lesson! Warm, friendly and laid back staff. Incredible instructors and easy to sign up and access. My son had a great connection with Max and was up almost right away. He can't wait to get back in the water. read more

One of the best parts of our trip to Encinitas was this shop. Their rentals were great, surf lessons were awesome & they were so friendly & so helpful. Will definitely be back- love supporting small businesses who truly love what they do! read more

SEND YOUR KIDS HERE!!!! Thank you Brent and your amazing staff for teaching my girl how to shred the gnar. After just moving here and a big year of transitions learning to surf and be with the ocean was just what my 6 year old daughter needed. I can feel the care and love you all put into teaching these kids to surf and love our earth. read more

Brought my daughter to one of Concepts Kids surf camps and was thoroughly impressed. The instructors were very attentive to her skill level and fit her to the board size she needed and helped her get up on a wave for the first time. I highly recommend their instruction school and they even have a great selection of gear and rentals in their shop. Definitely worth checking out! read more

This place is amazing. I met Emily the owner and she set me up with all my rental needs for surfing and Boogie Board riding I highly recommend this place if you're in the neighborhood and you need to rent gear this as the place to go. Thank you Emily read more

Surf lessons? Look no farther. This is the place! I inquired about surf lessons via the website. Brent was very responsive and we set up the lessons for my three teenage boys. On the first day, there was a bit of confusion about where to meet other then that small snafu everything was seamless. The staff at the beach teaching other lesson for the younger kids were polite, helpful and knowledgable. These are the words three teenage boys used to describe the instructor: patient, personable, nice and a really good teacher. My recommendation is to do two days back to back. The boys were up surfing the first day and the second day they refined their skills. These Colorado boys are now comfortable surfing. read more

Concept Surf Shop - Colorado boys learn to surf. - Surfing Near Me - Encinitas, California

Great small shop run by a really nice guy and his dog:-) It's off the main street but still really easy to find. We were searching for a place to rent cruisers along the coast and other places we had gone to wanted $60 per bike AND a $1000 deposit. Don't think so. The streets around there are 2 hr parking but they have a spot or 2 next to the building that the owner let us use. Great prices, centrally located, and they let me ride a pink bike:-) read more

I love this place! The owner (Matisse) is an incredible little fluffy dog, who owns Brent (the lovely guy at the front desk!). The location is amazing, and the vibe is always positive. The bikes are all brand-spanking new, and the staff takes great care to take care of them to ensure everything runs smoothly for the people who ride them. I don't know too much about surf boards, but even as a novice, I can tell they have great variety and great quality. They have every size and shape to accomodate anyone's surfing ability/preference. But the main selling point? The SERVICE! Brent (the owner) is brilliant...and ridiculously good-looking too! Go there, bike somewhere, and enjoy a fabulous day on the beach :) OH and PLUS they are dog-friendly! two paws up from my baby- little fluffy Beans! read more

On a trip down to San Diego for a wedding, I was determined to fit in my very first surf lesson. Brent totally hooked it up! I had called several other places well in advance and was finding everything booked (I guess this was the busiest week of the year for all the surf camps). Anyway, Brent fit us in for a private lesson for me and my husband. We found the shop easily, checked in, and our surf instructor, Brandon, came up from the beach to meet us and walk us to their set-up on the beach. We got quickly situated in our wetsuits, had a quick on-the-beach overview of the basic mechanics and set off into the waves. Brandon was awesome! With his help, I was able to stand up on probably my third or fourth attempt. My husband picked it up pretty quick and was able to keep going on his own, while I got the attention and tips I needed from the instructor. Overall, an amazing experience. I have not stopped talking about it since I returned to the Bay Area. I would highly recommend trying surfing and especially this establishment to anyone! Thanks Brandon for the lesson, and thanks Brent for fitting us in! read more

Great instructors. Genuinely nice people who work hard and teach well. Great with kids.

Great experience! My 6 year old daughter wanted to learn how to surf and requested that a female surf instructor teach her. Concepts paired my daughter up with an amazing surf instructor and she helped build her confidence to get out on the surf. My daughter has gone back to Concepts for a few more lessons and now my daughter and I go out weekly together. She is standing up and riding the soup all day long. Best experience a dad could ask for thanks to Concepts. read more

Was in Encinitas back in May and wanted to get a surf lesson since I hadn't been in the water for 5 years. After looking at all the options I decided on Concept and was psyched I did. Brent is the real deal. Very knowledgeable and genuine person with a great shop. My girlfriend and I got a lesson and then rented boards for a couple of days. Our instructor Casey was awesome as well. Beyond the stellar service and very reasonable prices, Brent seems to be very invested in building community and promoting positive things. If you are lucky enough to live in the area, or lucky enough to be visiting, I highly recommend stopping by Concept Surf Shop. read more

The Instructors are great here and you get a wetsuit too. When I was new, James pushed my board across the wave and when I stood up, the feeling was like surfing across glass! The heavens open up, you hear the surf music, (like from the videos) and it's a surreal experience each time. I learn something every time I take a lesson here. They have a variety of boards to choose, the location is perfect, a short walk from the beach. Ive also had great lessons from Nick and Skylar. This place rocks!! read more

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Concept is truly a one stop shop! Anyone gearing up for the beach I will make sure to point in Concepts direction! You really don't find to many local business that care about each customer like this place does. From bike rentals to surf lessons, Brent's got you covered! read more

I was just recently down in Encinitas from SF and didn't wanna pay the ridiculous 100$ board fee. Fortunately, Concept Surfboards was there for me and was able to save the day. The demo board collection at this shop is stacked bro they have a great selection. I rented Kelly Slater's Firewire Tomo Board and it was a ton of fun. If you are traveling from North to South in California and you need a slate head to Concept. Don't Waste $ Logging Your Board on the Airplane; Concept Surfboards is the Solution. read more

I was very happy with the complete experience with concept specialty board shop. The owner was very nice, he helped us adjust our seats to our perfection and even gave us a little more time for free....I'd rate this establishment a 5plus and will be back very soon!!! Great bikes with gears for the huge hills here :) read more

Excellent experience. Ken was a great instructor. He worked really hard and was very patient and knowledgable. The wet suits were brand new and the boards were in great shape. It was well worth the money. I'd recommend them to anyone. Ryan read more

We love Concept! We have used them for lessons each summer for at least the last 3 years. The owner Brent, Emily, and the entire staff are very friendly and helpful. (They also have cute little friendly dogs that hang out at the shop.) The instructors are really nice and knowledgeable (we have had lessons with Karch, Shane, and Greyson). They are great at teaching to your highest potential and customizing the lesson to you (our daughter started as a beginner and is now learning more advanced skills). I also took a lesson this year and loved it! We will continue to come back to Concept each year because of the amazing instructors and wonderful customer service! On a side note they have a great small section of hats, tees, hoodies, and Sun Bum sunscreen products. read more

Had a great surf lesson yesterday. The guy was super chill and patient. Helped me catch my first waves ever. I would recommend it if you're looking for lessons here in Encinitas. Not the cheapest around, but it was definitely worth it for me. read more

Family owned and operated local business. The owner is a great guy. Runs the Encinitas Rec Dept surf camp. He's all about introducing kids to surfing. He'll get all my surf related business. read more

Shop owner, Brent is always very welcoming and down to earth. He actually remembered me from a previous visit last year. I like that they educate you about the parts of the boards and their purposes. I also appreciate the time they take to help you try to read the waves/anticipate a good one, rather than doing that for you. They actually try to teach you so you'll be better experienced next time. Looking forward to coming back to visit next year! read more

I had the best time! My instructor, Sam was so Awesome, she helped catch at least 30-40 waves! They provided a wet suit and fun board. The beach is just down the street from surf shop. Very professional And personal. Highly reccommended. read more

On Presidents Day we rented three bikes from Concept Specialty. Brent, the owner, was terrific and personally made sure the bike seats were at the appropriate level for my two daughters. We had a great ride based on Brent's suggestion as to a route. read more