Both the brothers who work their good people, always welcoming, good selection of beverages and…read morealcohol, their uncle always putting smiles on people faces. 10/10 liquor store in Watson

I will never go back to this place to be harassed and treated like an "untouchable". I will also…read moretell all my friends and family to never go to this place. I bought snack food here in October 2017 on a morning break. I remember it because the woman behind the counter was really pushing me to return on my "next break". I think she even told me her name - like we were "friends now" and I "wouldn't let her down". Because it felt weird (when have I ever gone to a convenience store and gotten a high pressure type sale? It doesn't happen.) I specifically didn't return. Today I went again, but I nearly instantly regretted it. I took a photo of a strawberry candy flavored for online friends who grew up in Watsonville and miss the town and what it's known for (strawberries being one). I did it "for fun", but apparently taking a photo of it makes me some sort of a criminal. I was told not to take photos so I stopped. No biggie. But it didn't end there. The guy went *on and on* saying "if that is all you are here for I'm going to have to ask you to leave". Now he is pissing me off. DON'T MAKE ASSUMPTIONS. ITS NOT EVEN CLOSE TO "ALL I WAS THERE FOR". What am I? In the liquor store business trying to rip off their ideas? No. I'm on BREAK looking for CHIPS. If I were in the same business? I would do a FAR better job. I guess he didnt believe me that I was there for food. I guess it was "suspect" that I looked at all the stuff they had for sale to eat. At this point since he wouldn't stop harassing me I said I would just leave. And I did. So now I'm standing in the parking lot thinking "where can I go buy chips?" The same guy (maybe 30, tall, muscular, dark complexion) was on a phone and followed me out. It was quite the production. I didn't need a food break that bad. Now he says he wants to see my badge hanging on my keys. HELL NO. I put my badge in my pocket. He is acting really weird and I don't want some freak knowing my name. Call the police and have THEM look at my badge. I'm good with that. Him? No. He said he was on the phone with his boss (that should be reserved for a crime, just sayin.). Maybe he was lying. Who TF knows. The guy is going on and on asking me WHY I would take a photo. I told him ***more than once*** why. People like to see and talk about their home town. He wasn't getting it. I love history and enjoy making people happy by showing them pictures of their gorgeous hometown with crops sprouting up around here, or anything unique to the area like strawberries and old Victorians. Its not a crime. Last week I told the same friends "Super Max Grocery" closed down a few doors away. Why the 3rd degree? Because I'm female? Just post a clear sign and none of this would have happened. Because he was acting like I was here to rip off his "marketing strategy" (it just looked like your typical Hispanic liquor store), I made it CLEAR that my work has NOTHING to do with the grocery/liquor store business, I am not "moving in next door and trying to compete with their business". I just wanted some damn chips and a drink. I actually had to SAY this to him. Are you kidding me? Now he asks me to delete the photos in my phone and he wants to watch me do it. I deleted the photos AND DIDN'T LET HIM WATCH. I don't want a guy like him THAT close to me complete with the attitude of "I'm going to have ask you to leave". He was still going on and on. I told him !I JUST WANT LUNCH! Maybe he finally understood those words as he FINALLY left me alone. Had it gone on any longer you better believe I would have called 9-1-1. I guess now I can stand OUTSIDE and take a photo of the parking lot which has a strawberry on the sign which will make my friends happy. ..... I went to my amazing friends at Ace Hardware next door and got a chocolate milk, a Payday bar, and some hardware. I told my "friend" there what happened and he said "I'm not surprised." He said he had some sort of problem there also. He used the word subservient. There are lots of other liquor stores (ie: Manny at Aptos Village Liquors)- no need to give these people your money. He has the right to ask for no photos in his store, but he should ALSO have it clearly posted in the store to not take photos. He said there is a sign. I walked all over and didn't see ANY signs so he obviously didn't do a good enough job. I think that is a lie. I have never seen such a sign in that kind of store that sells Bud Light and Ding Dongs. His stance, insinuating that "all I'm there for was to take photos" (weird), getting on the phone, and wanting to see my badge was simply too much which IS my issue today. Keep walking. Seriously.

They rip you off on your change and prices, watch your money, I bought $110 in lottery and he tried…read moreto charge me $130, I can tell he does it all day long

Killer out of the way store just off Beach St The brews are…read morecold & that's all that matters

I just have to say Kim is the man, he Is super friendly and…read morereally cares when he sells his alcohol to you. He stops selling alcohol if he sees your unfit to continue to drink.

This place is now known as WATSONVILLE FIESTA LIQUOR. A big, bright neon sign on the building…read morepoints down Lake Ave. Brilliant advertising! Super busy small dirt parking lot. Many young folks in and out of the store. Store jam packed with all types of wine, liquor, sundries at a good price and several allocated whiskies (Blanton's, Hennessy XO) and others at inflated prices. Young clerk made a pricing mistake at the register, found it himself after I swiped my card, he refunded me in cash. Great honesty.

Great people always so friendly they always provide great service they have a variety of food…read moreand snacks love to always see happy faces when I go in

Horrible service, guy couldn't and would not look for any beer in his self. Said he has not idea…read morewhat's in stock and wouldn't help. Pretty said for a place that only sells liquor to not know what they even have. Sad

The reason for 3 stars is due to the way they are handling Covid safety measures and the overall…read morecleanliness of the store. There is a sign out front stating you have to wear a mask to enter, so I did, of course. Another customer came in and he was wearing a mask. The gentleman working behind the security glass counter had a mask on. A woman came in and she was NOT wearing a mask. The selection of alcohol and beer was impressive. But the store itself was messy and appeared as if it had been ramshackled by people searching for drinks. Despite this, if you are in the area and need a beverage of any kind in the alcohol department, you should find it it here. They sell wine, beer, hard liquor galore, candy, snacks, and ugh, cigarettes. It is a classic liquor store full of booze. LOL, Cheers and happy drinking.

Really great selection of beer and wine. Also some nice whiskeys Manager threw in a free glass with…read moremy purchase.

The best liquor store in town! The owner is really friendly and the store is clean. Valley Liquor…read moregets 5 stars!

Excellent, unpretentious service for fairly priced wines…read more After striking out online and at other stores, I went to Deer Park to find an organic red wine from Europe. They helped me find everything and taught me how to navigate the confusing world of European wine labeling. A lot of variety and good pricing. Will definitely return!

This place is great. They have some unique items, friendly staff, and good suggestions. I'm 42…read moreand one night the gal working said she thought I was in my 20s . So that right there was reason to go back lol . This week I picked up a festive gin and Spiced Pear liquor I'm super excited to try. I just moved to this neighborhood and I'm glad this place is so close.

Nob Hill is great. I read some of the other reviews and just have to wonder about the mental status…read moreof those who wrote them. For example "Robert" gives a horrible review based on the alleged actions of a single check out clerk..... this is beyond weird. Face it Yelp has become the domain of some seriously misguided people. I sign all my reviews Ben F Tarsitano, DDS, MD

I shop at the Watsonville store often but usually after noon when other checking staff come in…read more There is a mornings only checker that is horrendous and a total jerk. Rude as they get. Unfortunately he was the only checker available today. I was tempted to leave my full basket and walk out. Too busy gossiping and talking smack about another customer to pay attention to the customer in front of him trying to pay and leave. Why don't Nob Hill retire this fool? He's obviouly at a point where he despises the shopping public and his job. You need to write the AH up or get rid of him. Your other staff are top shelf.