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Dare and Dazzle

4.8 (19 reviews)
Closed 10:00 am - 6:00 pm

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The wedding dress in action!

I would recommend this shop to every bride there is! My husband and I eloped in December and had a very tight schedule for getting a dress and any necessary alterations. I managed to get into a cancellation spot and was able to pick my dream dress with the owners help. She was very kind and patient with my son being present in the stroller. Her greatest kindness she did me was never actually telling me what size my dress was. I was still pretty freshly postpartum and seeing myself in that mirror to try my dress on was my first real view of my postpartum body and I felt insecure. But the owner immediately made me feel better by helping me envision my wedding day and how beautiful I'd look. She was also an absolute rockstar who got the alterations done quickly and well! My experience couldn't have been better!

The dress from behind at city hall

I absolutely love this place. Hein, the owner, is so kind and supportive. I went to try on plus-size dresses during the off season and with a shorter time window than most brides. I still had a large selection to choose from and she put a lot of care and consideration into my appointment. In total, I went there two times to try dresses on before finding my perfect fit - off the rack! In total I think I tried on about 7 dresses in my bridal size 20 (16-18 regular). The third time I visited was to pick up my dress for the big day as well as a veil, and did one final look with the dress on in the store to ensure everything looked good and fit well before my big day. Here is why you should go here for your wedding: 1. Very communicative staff. Any question, comment, concern was answered promptly and thoroughly. 2. Local business that carry cute, affordable, and size-inclusive dresses! 3. Sustainable business practices good for both budget-friendly brides and eco-conscious ones. 4. The set up of the fitting area. Hein will help you into your dress on the podium in the dressing area, and there are thick blackout curtains that surround the dressing area. It is not a separate room, meaning once you're laced into your dress, you just pull back the curtain! This means you can continue the conversation with the loved ones you brought with you to your appointment, and it's not as lonely getting into your dress and walking to the viewing area. 5. Along the above lines, since they carry a variety of sizes, each dress you try on is completely zipped/laced/on your body to give you a much better idea of what the finished product looks like. This helped me feel confident in the dress I was choosing as the back was laced up instead of left open like in other bridal shops where you have to try on dresses that aren't quite large enough. 6. Customization! As I tried on a beautiful corset-back sleeveless dress, Hein showed me the options I had if I wanted to accessorize and personalize the dress (which I ended up choosing!) She sewed in small snap closures where I could easily put on or take off the decorative sleeves of my wedding gown for ultimate customization All in all, I would rate this higher if I could go above five stars. My experience with the fashion industry is tumultuous at best as a plus size bride. Hein at Dare & Dazzle made me feel welcome and loved, and most importantly like I belonged and deserved a beautiful gown that fit well and made me feel good about myself. I couldn't recommend this store enough.

Janet B.

I am honored to have been able to celebrate both my Vietnamese and American Heritage. Hien was able to help make it possible to get both an Ao Dai and the American wedding dress at the same place! I am incredibly appreciative of Dare and Dazzle. My goal this year was to not add waste to the world by keeping a dress that may or may not be worn again. Hien helped find the perfect dress for my wedding as well as for my bridesmaids, it was beautiful. I was able to purchase a custom made Ao Dai from her (one to keep as a momento). With a busy schedule and with practically no time to shop, I was able to pick out a wedding dress within the day. Hien has such a calming presence and it has been such a wonderful and worry-free experience. Everyone at the wedding loved the dress and I didn't even have to change into my reception dress (where I've forgotten a few items for the reception dress) so I was able to dance in it the whole night!!! After the wedding, I was able to just pack the dress back in a back and shipped it back. It was so convenient. I can't say how appreciative of Hien and making this option possible.

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Review Highlights - Dare and Dazzle

Hien was able to help make it possible to get both an Ao Dai and the American wedding dress at the same place!

Mentioned in 11 reviews

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I visited Novella bridal on a whim yesterday after having spent the day in the city. I had gone…read morebridal dress shopping twice previously, with two different entourages in two other cities, and I was feeling discouraged about what I wanted, and pleasing others. First of all, PLEASE make an appointment with them. They have a small staff, and are quite busy accommodating brides! I was incredibly lucky to be greeted by Seneca, who after listening to my sob story offered to squeeze me in for an afternoon appointment to try a couple sample dresses I'd seen listed on Stillwhite. She was such a sweetheart, and when I returned for my appointment, had the two dresses I'd requested pulled, as well as a few others of the similar style. Although I didn't have a group with me, Seneca was incredibly patient and supportive while I mulled over the dresses, and hyped me up to fall in love with my original vision. Some of the sample dresses being sold are quite affordable for the budget conscious bride which was a huge plus! Additionally, I've seen fantastic reviews about their in house alterations. Highly recommend whether you're lost in your wedding dress search, or if you want an exceptional experience picking exactly what you want!

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Dress and Veil by Novella.
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My husband and I are so glad that we chose A Savvy Event (ASE) as our planning team, but more…read morespecifically, Kimberly Rosen, as our wedding planner! We initially spoke with several other planners, but after our first call with Kimberly, we knew we wanted her to be the one helping us plan our event this past October in Sonoma. We insisted that Kimberly was our go-to with ASE. ASE has several levels of planning packages depending on what you are looking for. My Husband and I decided to go with the partial planning package and it was the perfect balance for us. We are from the Chicagoland area so having a planner in California where we were getting married was essential. Kimberly is also well-connected in wine country/the wedding industry and has relationships with many of the vendors who ASE has worked with over the years. This is a major perk, since she was able to point us in the direction of some of the best vendors out there! We always felt like we were in the right hands and were provided high quality recommendations by Kimberly. Throughout the past year of planning with Kimberly she was always kind and had such a positive attitude. Aside from being our wedding planner, Kimberly felt like a friend. Not only did we hear from several of our vendors how much they loved working with Kimberly and how organized she was, even several of our friends asked who she was because they noticed how on top of everything she was at the wedding. Everyone tells you how stressful wedding planning can be, especially since our entire planning process was virtual and during covid, but ours was carefree and fun! You also hear "something is going to go wrong the day of" but my husband and I can say that our day was flawless. If something did go wrong, it was nothing made known or visible to either us or any of our guests. When my Husband and I returned to our hotel room at the end of that night, Kimberly and her assistant had already returned all our signs and personal belongings to our room. They laid out my veil on the bed with our welcome sign so beautifully (see pic). Although this was a small gesture, we felt it was so thoughtful to walk back to at the end of what was already the perfect day! One final touch if you will! I have said to my husband on numerous occasions recently that I wish our wedding planning wasn't over and how I want to experience our day all over again and he agrees! Thank you, Kimberly for helping make our wedding one we'll always treasure and never forget! It was more magical than we could have ever envisioned!

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Dare and Dazzle - bridal - Updated July 2026

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