First things first: Most of us cannot afford to shop at Mrs. Howard's…read more Unless you've just won the lottery, or happen to be the beneficiary of a lovely inheritance, the high-end furniture, accessories and linens showcased in this impeccably elegant design emporium, located just outside of Avondale at 4128 Herschel Street, are just plain out of reach. Mrs. Howard's is unquestionably one of the premier home stores in the Southeast, and its prices reflect the rock-star status of its owners, interior designers Phoebe Howard and James Michael Howard. But even if you have to leave your wallet at home, it's well worth your while to explore Mrs. Howard's and its slightly more affordable offspring, Max & Company (the side-by-side stores are connected through interior doors). There's simply no better place in Jacksonville to soak up design inspiration and feed your passion for beautiful personal spaces. (And those of you who are savvy about design will undoubtedly take away ideas about how to rearrange your furniture, how to select sophisticated new wall colors that will totally revamp a room, and how to display that cool object you discovered at Fans and Stoves to maximum effect.) Founded in 1995 by Phoebe Howard, the store began as a place where her husband Jim's clients could find elegant and interesting pieces for their homes. But as Phoebe's own design instincts developed and she began taking private clients, the space evolved into a reflection of her uniquely Southern decorating style-something she characterizes as, "Keep it pretty." In room after beautifully appointed room (don't forget to check out the incredible moldings), modern pieces mix with antiques, colors are soothing and softly neutral, and stunning accessories such as starburst mirrors and William Yeoward crystal dot shimmering surfaces and unexpected nooks. The atmosphere is timeless and yet modern--just what you'd want for your own house if you had a couple extra zeroes in your bank account. Max & Company, opened in 2000, has a looser and more youthful design aesthetic. Here the feeling is upscale beach house, with lots of comfy, slipcovered furniture, sculptural lighting fixtures and appealingly tactile accessories like porcupine quill boxes, driftwood mirrors and mercury orbs. There's also a standout collection of bed linens on offer and an array of gorgeous chrome hardware for the bath. Clearly, the Howards are doing something right, because sixteen years and four locations later (Jacksonville, Jacksonville Beach, Atlanta and Charlotte), their stores--and legions of fans-have extended far beyond Jacksonville. A true GoLO success story, the couple has seen their work featured in Elle Décor, House Beautiful, Coastal Living, Cottage Living, Southern Accents, InStyle and Traditional Home. Mrs. Howard's may be out of reach, but it's not out of touch. Despite its unabashed elegance, the store's soft, lush, dreamy interiors are inviting and warm--and so are its staff. It's the perfect place to feather your nest . . . presuming you've got a couple of golden eggs to display.

I HAVE NEVER MET A MORE HORRIBLE BUSINESS OWNER!!! She belittles and puts down her staff…read moreconstantly. It is so uncomfortable to watch, I felt so sorry for them. I was lied to about prices. Was told one thing at time of purchase but almost double was charged to my credit card. When I tried to straighten the matter out my calls were never returned. They act like they are doing you a favor by taking your business. Later I found out Mrs Howard portrays herself as an interior designer but has never even graduated high school. Most classless family business ever. The only thing this store has going for it is unique products. Please save yourself some sleepless nights and do not give them your business. I have never felt more taken advantage of.

I love this shop! I want everything in it and I am never disappointed. It's my go to for gifts…read moreand pick me ups. Tracy is amazing! I am a sucker for all things blue & white and this shop never disappoints.

From the owner: We specialize in blue and white porcelain, including ginger jars, vases, bowls, foo dogs, and some…read more19th century pieces.

The owner was locking up but re opened so we could have a look inside and it was all very cool…read more They have something for everyone. There is a garden area in the back patio and the house itself is worth walking around inside

The Looking Glass is my favorite business in Riverside! Carrie is absolutely outstanding and prompt…read moreto help, and if she doesn't have it she will find it for you! Very honest and fair with the pricing! IF YOU SEE A BAD REVIEW FOR THE LOOKING GLASS ITS JUST NOT TRUE!

What an absolutely lovely store. I've driven past countless times and decided to go inside today. I…read morewas greeted warmly upon walking in and every associate I spoke to was helpful and kind. Their products are beautiful and there was a great selection of items that are perfect for gift giving. Two of the items I purchased were gifts for a friend and they were gift wrapped with such care. This was a wonderful shopping experience.

Can't say enough good things about this place. Not only do they have great gifts, they treat you…read morebetter than your family ever has! My gf and I are in town for the GA/ floriduh game and were treated to a bunch of sample lotions and a great environment. I wish I could have stayed to hang out with them for the rest of the night. Highly recommend!

We have been having a heck of a time finding unique, beautiful and tasteful art. We wanted…read moresomething that would be big enough to fit a larger area, with lots of color - and just "something" that would represent our idea of beauty.... We found it here :) There is a wide range of pieces both big and small, it is spacious and inviting, with a sweet welcome from Larry the pup! If you are looking to add that special piece that is missing, come check this place out!

Stopped by their plaza and noticed their cute window display so ran thru and found they display…read moreseveral locals art work. I love supporting Jax artist and will keep them noted for future purchase. The place was very interesting and the displays will definitely spike many ideas for your own home. Oh And the mascots are adorable and cute

A good variety of vintage and newer items. Everything is organized well and the space is great to…read more explore. Didn't find what I was looking for today but with definitely return in the future, especially for jewelry.

I have always loved Rusted! But when they have a Market in their back parking lot it's so good…read more The store is a staple in San Marco filled with treasures, plants and creative offerings. If you are looking for that special gift! Check out Rusted!

Castaways is a great place to visit for your vintage/antique experience. While it's not vast in…read moresize, every room has a great selection and there's something for everyone. The staff were also extremely attentive and informative. In my opinion, this is the best vintage location in and around Jacksonville to find quality vinyl and at a great price. I took full advantage of that, and I know I'll be back for more. If you're looking for a truly solid and eclectic vintage experience check out Castaways.

First time visit to this shop. They have a nice selection of quality vinyl and some other unique…read moreitems. Staff was kind and helpful and my husband was excited about his find and the price!

Cutie patootie vintage shop! Found a great summer skirt and earrings to match. Will definitely come…read moreback.

Many items did not seem to be vintage and the store was very cramped and loosely organized. Me and…read morea group of my friends went in because we all enjoy vintage selections and the employee started to lurk around us. We started talking to each other quietly about her following us and got slightly uncomfortable. My friend was shopping for a dress and was waiting for the dressing room which was the size fit to be a gnome's bathroom stall. As we waited and looked around a little more the employee inched closer and closer to us as we sifted through the racks. She finally broke her silence and told us to leave and said we were messing up the shelves when we didn't even remove anything off hangers or put it in a different place. We all put the stuff we were planning to buy back and left. TLDR ; The worker with black hair and tattoos needs to learn to not judge teens by their cover.