I took two of my timepieces to have links installed on my bracelets and the staff was the warmest,…read morefriendliest, most courteous, and attentive service. I have been to many jewelry stores around the world to include some of the finest in Amsterdam's Diamond District, Mayfair London, and Paris but; I must say this store in Douglasville, Georgia had service rivaling those. I would recommend this store to anyone for their service and selection of fine jewelry at an affordable price with prompt and attentive service no matter what type of jewelry you are in the market for or having serviced.

Visited for the first time yesterday to have some Pandora pieces cleaned.. the ladies were so…read morekind.. I looked around at all of the different vendors.. everything was so pretty and sparkly.. lastly I looked at the Pandora case and it was terrible.. I realized in that moment that that jewelry is gimmick product. I have definitely decided to leave that brand for the younger generation. I will be visiting this place again to buy myself something sparkly that will last

You can always find the most interesting things at pawn shops, and the nice old man who runs this…read moreshop has the largest amount of vintage and antique items I've seen anywhere. And we have frequented pawn shops for years. He's basically sitting on a little gold mine. Recently, someone must've sold him a doll collection because suddenly the tiny store has been flooded with vintage and antique barbies from decades ago. There's also a nice motorcycle sitting in the front and plenty of hunting equipment from rifles to bows. There's also a handful of nice guitars, acoustic and electric and old electronics. Old, old. Like ye olde printing press. Okay maybe not that old, but older than me! And the man working the shop is so nice and sweet and he's very honest and gives you a good price on everything. My husband and I have developed quite a soft spot for him. I highly recommend this shop, whether it's to sell, pawn, or buy.

I love this place absolutely helpful the gentleman goes out of his way to help you it's a shame the…read moreoriginal owner is unable to help with the shop anymore. I definitely will be going back for all my shop needs

They sized my 14k white gold wedding band from a size 6 to a 7 for $60.00. Atlanta West Jewelers…read morewanted $345.00 to size the same ring. I will always go to them for my jewelry needs. Thank you Diamonds forever.

Absolutely AMAZING!!!! Let me just say that I have waited years to write this review and my…read moreexperiences have been spot on again and again and again! This is where my fiance bought my engagement ring from and since then I have been hooked! I have gotten many casual rings, unique statement rings, fancy bracelets, a tennis bracelet, and so much more from them (many that will be my forever pieces that my family and in laws got me for my wedding) and they keep delivering the best quality and price point I have ever seen for jewelry and diamonds! I am absolutely in love with their unique selection! I fall in love with pieces every time I am there! They have so many things that I have not will ever see on people and knowing that it is a more rare piece makes me feel so special and inclined to buy! Let's talk about service. I am extremely picky with where I put my money and am patient when it comes to bigger purchases, especially when it's something I'm buying or investing in for long term use and service is a big factor I consider when spending my money anywhere. I have bought a couple hundred dollar pieces for myself and presents for others from here, all the way to few thousand dollars investment pieces for my wedding that can be eventually passed on, and each and every time, regardless of what I spend or buy, I get treated like royalty! Not people pushing a sale, but people actually helping me find what I am looking for even if I am not spending much! That is so hard to find in a diamond store! They are not just trying to make a sale, they actually care about helping you find something you'll love and if they don't have something specific that you're looking for they create it for you! Every experience here has been amazing and I absolutely cannot wait to keep buying jewelry from here! I live in Chicago and they're in Douglasville, but every time I visit Atlanta I swing by! I get compliments on any piece I wear from Diamonds Forever, especially my engagement ring! For some reason every single diamond catches any light and just creates an out of this world sparkle! I definitely keep all of the jewelry clean to maintain it optimally, but don't take my word for it, just go in and check them out, I swear you'll be just as hooked and in love as I am! After all, diamonds are a girl's best friend!! ;)

Social distancing and masks are required…read more Dapphenye greeted us at the door, and also assisted us. My husband purchased my ring back in February, so it was time for me to get it serviced. She's very knowledgeable about the quality of every piece of jeweler at the store. She's a Diamontologist and Gemologist. She's also a Member of the Diamond Council of America. Her credentials are on her business card. :-) The specialist also talked to us about the cleaning, and inspection, that she will perform. We waited for her to take care of everything. When she was done, the ring was super clean, and sparkling. I love my ring.

I Love this Location! My husband has been doing business with this location since 2017 when we got…read moreengaged, he purchased my first ring. we will celebrate our 5th wedding anniversary on 5/5 and let's just say this rabbit has plenty of carrots! The staff is so very friendly and helpful. Thanks for helping my husband make me happy Ladies'

Omg READ the reviews. These people are not cheap or NICE. Came in to get an idea of repairing a…read moregold bracelet. It needed a new clasp. 14k gold lobster claw $265. Not a new bracelet, a new clasp. And the 2 jewelers that were doing the repairs must have thought they were Brain Surgeon's or something. They couldn't have been ruder. They obviously thought it was above them to get me a quote. One said we're really busy right now. You should come back. I drove there, walked all the way to the store and they wanted me to come back. . All the time remarking how the owners should be there when their supposed to be, so they didn't have to deal with this. Do yourself a favor . If it needs to be repaired, just throw it away and buy a new one. It will save your sanity.

I mistakenly lost my receipt and box. Thankfully I had my ID and I knew everything about my pickup…read more Both gentlemen were helpful and quickly found my order. Th ring they sized was absolutely perfect ! I feel it was a bit pricey about $89.00 but the customer service was nice both times I went in so it wasn't as painful to pay the amount. The ring looks beautiful ! Thank you

Visited 4/4/19- This is a great location and normally I am in and out with everything I need…read moreaccomplished and at times with a new purchase. I've attended an event of jewelry trade in here before and I recently purchased my Husbands prized Movado Watch lol. The level of Customer Service is always good, I'm acknowledged when I walk in and if all the Sales Associates are busy they will let me know someone will be be with me. My upgraded wedding ring that I received for my 10 year Wedding Anniversary is approaching 2 years old and needed to get the diamonds/stones reset, dipped and cleaned. For whatever reason I was questioned beyond my understanding to verify the account that my Husband has. In the past I simply removed my ring and gave them the name on the account. This go round they needed to know the exact date of the purchase? Ummm it was a surprise gift so I don't know the exact date. The Sales Associate that assisted me did not seem sure of her self but I am hoping and praying that the transactions will be smooth and my rings are ready for pickup on the 18th.. Fingers Crossed!

Came in to get the battery changed on my Movado watch they inspected my ring while I waited…read more Great service!

Very good spot. Owner is super honest and helpful when it comes to any selection you are trying to…read moremake!

What a great store it's palatial in there and the selection is so good we had very he pod…read morepersonal service and he helped us pick out the prettiest ring for our anniversary very fair and friendly

BUYER BEWARE!!!!! My husband purchased my 10 year anniversary ring from Marks and Morgan and was…read moretold that with 20% down payment we would receive free interest for one year and it has been 2 months and we are still fighting with them trying to get interest free. We were told by the jewelry store that we would have to dispute it which we did and was able to show proof that we put the 20% down and they still haven't changed it to interest free. I contacted the store to let them know that the finance company said that it was the jewelry stores job to input everything correctly and when I try to talk to them about it they just put me off and never call me back.

Rude and dismissive customer service, this was my sixth time in this establishment and I've bought…read morejewelry for my wife several times (3 times) to the point where both the associates there this day know my face. They have never had particularly good service but are usually able to hand simple questions but this day (05/15/17 the day after Mother's Day) they came across extremely rude, so I went to their sister company kay jewelers ups stairs and got the same piece for the same price.