So, my fiancé and I went to Diamonds Direct to look at engagement rings. Well we found one that I loved. So when the time came my fiancé went back to purchase the ring. It's absolutely beautiful. Two days after wearing it is where it all went down hill. Two days after he proposed and me wearing the ring a stone fell out of the setting. This was September 7, 2015. Well he took it back to have it fixed around October. We both work crazy hours and that was the soonest he could get it back to them. He specifically told them if they were not comfortable with fixing it to please send it back to Verragio. Well our sales representative that helped up while we were looking, and helped him with the purchase told me "we have the best jeweler in Charlotte." Oh boy, was that a lie. My fiancé dropped my ring off and when he got it back out sales representative looked at the ring and told him it looked beautiful. He looked at it didn't really pay much attention to it. Noticed the stone was replaced and went on about his day. Well when I got home and he gave it to me, of course I'm going to inspect it. Well I notice that there are gouges and dents in the halo of my ring. My guess being from whatever vise it was placed in to replace the tiny side stone. Well we immediately e-mail our sales rep with this discovery and concern. She told him that when ladies get their rings back they are far to critical of them. That she gave it a look over and it was perfect. Well no, I'm sorry that it wasn't in that condition when you got it. Second, if that's our idea of perfect you need a reality check. People don't spend that kind of money on a ring for them to get it back in that fashion. Mind you this ring is probably about a month old at this point. Well she tells him to have me bring it in because she doesn't understand what I'm trying to explain via e-mail. Well Friday November 20, 2015 I bring the ring back to Diamonds Direct. I waited until they had their showcase again and I knew a Verragio representative would be there. So we get there in the afternoon. I've got my maid and matron of honor with me. I walk in and explain to the girl at the door what I'm here for. She doesn't seen concerned with it and sends me to the service desk, There I meet two more people, who don't seem at all concerned with it either. I explain what is going on to the guy behind the counter, his only response is "we don't put the jewelry in vises." Okay, so you're telling me your jeweler holds the ring while he tried to replace the tiny side stone. I doubt it, I'm not stupid. Well then he leans over to the girl beside him and says "see those tiny little dents." She looks at me and says are you talking about this. I said yes, well when did this happen. It happen the last time it was in here for a repair. They looked up the repair log. I then told her we emailed the sales rep and she is aware that is happen. So the girl again goes to find the sales rep. She gets the ring and looks at it with her magnifying glass, "those don't look like tool marks" "that looks like it was dropped." Yeah, I don't think so. So your telling me I dropped my ring and made symmetrical dents on each side of it. You are out of your mind if you think I would believe that. First off I've never dropped my ring. My bet is when she got the ring back from the jeweler after the original repair she knew it was damaged. She just didn't want to draw attention to it, that it would fall back on her. Well she takes it to the Verragio rep and I explain to her what happen. Is was extremely apologetic. She apologized for their mistake and had it overnighted back to Verragio to have it repaired. Through this whole process not a single Diamonds Direct employee that I encountered apologized for their mistake. Another thing, while my friends were in their store not one sales rep spoke to them. Never asked if they needed any assistance or if they would like to see anything. They had one brand rep speak to them. To sum it all up, if you're looking for a great selection in jewelry they have it. I you're looking for customer service they are lacking greatly in this department. If you buy anything from them, send it back to the designer you purchased it from. It will save you the hassle, and you will know your jewelry will be well taken care of! read more

Go meet with Robert Thomason at Diamonds Direct, you will not be disappointed! Robert assisted us in finding an engagement ring and wedding band set. I personally have no idea what I'm looking for in regards to particular styles. Therefore, my very indecisive girlfriend and I decided to shop for a set together. Robert introduced himself to us and patiently walked us through the stores inventory. Robert was very accommodating and understanding to our needs. . Approximately 2 and a half hours later, my girlfriend and I decided on a set. My girlfriend had her heart set on a particular style for years, but Robert introduced a style that fit her hand comfortably and was of great quality. Robert went above and beyond our expectations. He was not pushy, he was not trying to sell, just to sell. When we were torn between 2 different sets, he encouraged my girlfriend to go with her gut instinct, which happened to be at a cheaper price. With all that being said, I highly recommend Diamonds Direct. I also highly recommend Robert for assistance! read more

My husband and I went to diamonds direct for a 25th anniversary ring and wedding band. Lotte provided us with fantastic service and helped us select beautiful rings that were exactly what I wanted. We left with Lotte's cell number and a promise to help us if we needed anything further. Despite their tremendous efforts to make the ring fit my finger properly when we picked it up, I was not able to get comfortable with the top heavy style I had selected, and I was very unhappy. They truly do stand behind their 30 day guarantee. I returned the ring, and Lotte helped me find something much more suitable for my thin fingers with large knuckles. She was fantastic and understanding and spent 2 hours with me on the exchange on a busy Saturday when she could have been helping new customers. Lotte went above and beyond to help us find something that I would love in the same budget. I can not say enough good things about the service we received! We are sold on the prices and the service and will not go anywhere else for future purchases. read more

There are no words that can express how happy my fiancé and I are with our experience at Diamonds Direct South Park this past weekend. We visited the store with intentions only to buy our wedding bands and take advantage of a special the store was offering. We worked with Kim Tu-Chau, she showed us a variety of bands and answered the thousands of questions we had with no hesitation. After trying my band on with my engagement ring, my fiancé and I were unhappy with the color of my center diamond compared to the band. Kim offered to show us some options as far as upgrading it. We did not think we were going to find anything in our price range worth upgrading to but Kim found us an amazing diamond and got us a great deal too! Never in a million years would we have thought I'd be wearing a diamond like it on my finger. We couldn't be happier. We will be customers for life with Kim! It would be in everyone's best interest to go see her next time you are in the market for diamonds/jewelry. She really takes care of her customers! read more

My fiancé and I have been going to diamonds direct for the past four years. Every single time we have ever been in the store we have been wowed by the customer service and wonderful atmosphere. Our relationship began when my fiancé started ring shopping. He met with Dave Lee and he spent over an hour just educating him about diamonds, certifications, and the company itself. Then he helped my fiancé select a gorgeous stone for me and not once was he pressured to go a dollar over budget or to buy that day. Dave Lee has turned us into loyal customers, with other jewelry and watch purchases. He has been absolutely fantastic, finding us the best options and price range, treating us like VIPs every time we go in, even if it's just for a cleaning. Ask for Dave next time you're in there or in the area and want to check it out! Just tell him Austin and Maedchen sent you and you are guaranteed hands-down the best shopping experience Charlotte has to offer. read more

In making one of the most important purchases of my life, Diamonds Direct made it the most rewarding! When I started my search for the perfect ring I knew Diamonds Direct had a great reputation but I still considered another store so I could compare/contrast my options and get the best ring experience possible. Although I would recommend the other store to anyone as well, Diamonds Direct was just that much better!! Christy Hill did a PHENOMENAL job! Everything from reading my fiancé (still getting used to that) and knowing exactly what she would like to looking everywhere in the country for it. She was very genuine about providing me with the ring of her dreams. I enjoyed the quality of diamonds they offered, prices, customer service and after purchase relationship. If you have a Diamonds Direct around you, then you shouldn't go anywhere else for your perfect ring! read more

What can I say?! This broad loves baubles! Or as my grandson calls it, blah-bling blah-bling baby! After hearing so many commercials about this joint on the radio, I finally hopped into my Corolla to see the selection for myself! The first thing that threw me for a loop is the entrance! I couldn't find the ding dang place! The staff is RUDE! I told them I was looking for something sparkly for my Boy Toy to buy me! As soon as they realized Charice wouldn't be pulling her personal AMEX out of her Tory Burch pocketbook, they lost interest in helping me! They really expect a broad to buy her own diamonds?! That's just poor business! Any jewelry store worth its salt knows you woo the woman so she sends her man back to seal the deal!! I hopped right back into my Corolla and drove across the street to South Park to find something else for Mr. Charice to buy me!! read more

I have never written a review before; however, I felt compelled to do so after the service I have received over the years from Sherry Gilmore. Not only is she extremely knowledgeable about the jewelry and other products at Diamonds Direct, she is the ultimate professional and always kind and patient. Sherry has been my jeweler for over 10 years. My first purchase was a ring for my pre-teen son. I had no idea what to buy him nor what was age appropriate. She asked my budget and went to work on our behalf. Needless to say, my son was well pleased. Since that time, she has sold me watches, earrings and necklaces. Her vast knowledge of the gamut of jewelry is amazing. So, if you're looking for a kind, professional and knowledgeable professional, ask for Sherry Gilmore. read more

EVAN was OUTSTANDING! My sister and I wanted to have a fun afternoon together and decided on a whim to go look at engagement rings. This was our first time AND we had her 1 year old with us so we knew this could've gone either really good or really bad. As soon as we walked in, everyone was so excited to greet us and Evan immediately came forward to help. We told him we wanted to get sized and get a good idea about what looks good, etc. He was so personable and made us laugh throughout our consultation, it was like talking with a friend you haven't seen in a while. By the time we walked out, I felt confident in sharing what I learned from Evan with my boyfriend and that we will absolutely be working with him in the future! read more

I went to Diamonds Direct with my wife to purchase a Bridal Ring for our 27th Wedding Anniversary. We had an excellent shopping experience. Kim Tu Chau served us and the experience was a delightful one. She had a selection of rings, in our budget, picked out and showed them to us. She educated us to the ring buying process. She showed us how to look at a diamond, educated us about the 5 Cs etc. She suggested two rings to choose from. We selected our ring she took us through the purchasing process and we were through in 30 minutes! Vanessa is constantly looking at the ring and thanking me for buying it for her. We appreciate her service and look forward to the next purchase. read more

I had no idea where to start when looking for an engagement ring. I was living out of state at the time and was referred to Sherry Gilmore and her team at DD in Southpark. Sherry was so patient and knowledgeable, working with me over the phone (and text!) to find a quality diamond within my budget. Once able to visit the store, Sherry had the diamond on hand and several band options laid out for me to choose from - the customer service and final product couldn't have been any better! Sherry came to the rescue again when it came time to purchase both of our wedding bands. Hands down the person to see and place to go; their passion and professionalism cannot be beat! read more

If you are looking for the 5 star experience, at an affordable price... Diamonds Direct is the place to go! I thouroughly enjoy having a sales person take the time to earn my business and that is what happened throughout my entire experience with Diamonds Direct. Most recently, I worked with Linsay on re-designing my engagement ring. You can tell that she loves working there and to me, that says A LOT about a company. Not only do you have this huge selection to choose from, you get the same service as you would by going to a "mom 'n pop" jewelry store. I cannot wait to return to pick out wedding bands. I will never use another jewelry store again! read more

I wanted to give a review for Kim Tru sales representative. She is excellent... I no longer have a direct store here in my area so I was directed to Kim to find me a bracelet for my 50th birthday my husband said to find what I wanted he would get it for me. She was excellent I was not able to see in person so she sent me pictures which was great to make sure it was what I was looking for. I have bought several pieces from diamonds direct and love everything I have . Thank you for having Kim as a perfect addition to your family . I love my bracelet I wish you would head back to Utah with a store. read more

Could not have asked for a better experience than what Diamonds Direct has to offer. I came in with little knowledge about diamonds and how to select the right one for my fiance's ring. However, they were able to break it down for me and explain to me what to look for in a diamond. After I selected the ring, Joey went to the back, found a better quality diamond and was able to sell it to me at an extremely reasonable price. I am very pleased with the help of Dovy, Joey, and Diamonds Direct read more

Diamonds Direct is the only place I choose to purchase a quality diamond or statement piece. I've worked with Sherry Gilmore for 10 years and she is a consummate professional. Not only does she provide sound advice, she has my best interests at heart every time I've inquired about a product. She is very knowledgeable about all of Diamonds Directs merchandise. And the fact that I can upgrade my diamond at equal value in the future is a bonus. I highly recommend Diamonds Direct! read more

We recently purchased our wedding bands from Lana Casper at Diamonds Direct in South Park. It was such a great experience! We are so happy with our purchase and would go back to Lana in a heartbeat in the future for any other jewelry. She was nice and attentive and even responded to my questions when she wasn't working. She went above and beyond with helping us and we would recommend her to everyone looking for that perfect piece of jewelry. She is highly recommended!! read more

We just had a wonderful experience with Frank Staffieri of Diamonds Direct! My diamond had inclusions that I always would fixate on and he gave us options of how to hide it and options on other diamonds. He took the time to explain the whys behind what was important to consider and never made us feel rushed. My fiancé and I left there feeling confident in our decision and so thankful for Frank's expertise and patience. Thank you Frank!! read more

My fiancé and I went in to pickup my wedding band. Morgan Quatrano helped us, she was super sweet, helpful and fast! Originally I wasn't going to get my ring cleaned or re-dipped but she assured me it wouldn't take long. It was December 18th so they were crazy busy, but it took maybe 30mins. Which was super fast! I love this company and they have great deals and such nice employees! Highly recommend Diamonds Direct! read more

I have been a client of Trace Honeycutt for close to 3 years now. I have purchased my wife's engagement ring, both of our wedding bands, and a one year anniversary band from her. Trace spent a ton of time with us in the beginning helping us determine what our needs were, adhered to our budget, and provided us great education on our purchases. I will forever be a client of hers for future bling bling purchases! :) read more