I love this place. They always have the best deals in town when it comes to athletic apparel and…read moreshoes.

No. I'll never visit…read morethis place again. "Come for the deals!" There are scant deals. Maybe I'm mistaken, but pricing wasn't much more than retail sales. I believe everything in here comes from Dick's Sporting Goods, but Dick's isn't known for great pricing. I haven't been there in a hundred years it feels like, and the last time I was in one I left - per usual - empty handed. Hardest part of retail is getting the customer through the door. GOTTA CONVERT! Not me. Never convert me. Gotta have those deals on deals on deals... Maybe I'm cheap? Maybe I'm smart? Whatever. My wife got a pair of shorts, Columbia, for $8. We also got some Chief's gear for $7. But it's mostly a sad Nordstrom Rack. 80% of this place is clothes, the other 15% is Shoes...and the remaining 5% is sporting junk. It reminded me of Sears Outlet, or any of those sad places you shop when you were tiny and poor: Flourescent lighting; Too much floor; HOSPITAL TILES; Carpet stolen from 1988 Macy's. I don't know, felt like a really nice thrift store. I hated it. Put up better signs, clearly convert me on the true price of things, maybe label each thing. I saw full retail tags everywhere and just left. My wife thought there might have been 8x11 paper tags on the end of isles, but the kids running this place could honestly care less, so there's that. Tried it.

Sheels offers far more than your regular sporting goods store!! If you ask me, I can send every…read moreweekend here and never get bored because it's more of a local attraction than a store lol.. haha! The main attractions for me are the Ferris wheel, the aquarium entry area and the cafe (+ sweets store). However, they have so much more to offer. It has departments for all sorts of team sports, all types of outdoor and adventure sports like fishing or hunting, fitness, footwear, games, toys, apparel, home goods and more. Do not forget to have the pizza and fudge at the cafe after a long stroll at the store. Also on the second floor they have beautiful taxidermy animals areas which is a fantastic site. It can get busy on the weekends so plan your visit accordingly because it's hard to get parking outside the store. Overall it's a clean, huge store with super friendly staff and a must visit if you're in the area!!

An amalgamation of Dick's Sporting Goods, Bass Pro, and Great Wolf Lodge given birth to a…read morelove-child named Scheels. It's totally one part corporate, crisp, functional retail goods store, and another part taxidermy animals, rides, fudge, and hunting & fishing gear like you'd find at Bass Pro. We took our kids here on a winter break, gray day and it was a lot of fun. First off, there's a mini aquarium when you walk in -- it's nothing to write home about, but it gets the kids attention and they realize right away this is a fun store. From there, you can't miss the gigantic ferris wheel in the middle of the store. Gonna be real, it's fun and worth the wait but also a bit nerve wracking. Something is just odd about quietly swaying at the top of a department store quietly for such a long time. My daughter was like, "Dad, I'm scared to look down!" and all I could think was, "so am I, kid, so am I." We both agreed it's pretty fun once it gets going. There's also a little bowling area where you get five frames for a buck, and ditto to a little arcade game area as well. There's toy stores, outdoor goods, quality brands of clothes and outfitting, and really a nice answer to online shopping. In fact, it feels like malls used to feel in the 90's but a modern spin on everything. We did eat here but I'd say skip it. I didn't find anything I wanted and when I went to finish off my kids chicken tenders I was super underwhelmed and ended up pitching them. I will say at this time they carry Sylas & Maddy's ice cream (best IC in the city IMO) so that was a nice surprise treat. What more could you want if out shopping with the kids?! It's a great spot to kill a quiet afternoon.

Outstanding service from extremely knowledgeable, patient professionals who ACTUALLY ISE the…read moreproducts they sell! Not cheap Chinese junk! Quality products from kind professionals who live the outdoor life!

I attended a Camino de Santiago seminar on a Sunday. After the seminar the staff was extremely…read morehelpful in discussing and fitting backpacks. I ended up ordering one online with free shipping to my home. Even though the prices may be a bit higher, the 1year return policy and knowledgeable staff is worth it. I went to a competitors nearby and no one offered to assist me. The store selection was not overwhelming and a good cross section of what you can get online.

Gear store with great equipment! Love the gear, love the…read moreservice and terrific advice.

Good service; solid selection of all types of field clothing. Both men and women sport clothingread more

I placed a online order for curbside pickup on the same day as my order was placed and the online…read moreshopping was simple. Once I received my confirmation that my order was ready for pickup, I was sent instructions on where to park and a link that notified them I was there for my order. My purchase was brought out to me and I just had to show I.D and on my way. Best simple experience ever. Had to share.

We were shopping in the store one day, and noticed a good price on a kid's bike. My son's was…read moregetting worn out, so we purchased it and took it home. He got on it and rode, then came right back and said the brakes do not work. Sure enough, they did not. I looked online, and there were reviews even on Academy's site saying the same thing. I took the bike back to the store, but they would not return it. They said I had to deal with the manufacturer. That turned out to be a nightmare, as they give you the runaround filling out forms, taking pics and videos, etc, only to what they said was them wanting to send me some parts so that I would have to work on it myself. I looked at Academy's website after being fed up, and it turns out that their policy says that the store should have returned it. The bottom line is that Academy is selling merchandise for kids that is dangerous and defective, and they know about it. Then they refuse to return it. Stay far away from this company. I'm still dealing with the issues months later, and they could care less.

Great selection of gear and supplies! The staff is knowledgeable and helpful. I would recommend…read morethis company highly. Rob

From the owner: Survival, Hunting, Camping Gear, Rifle Scopes, Water Filtration, Dehydrated Food, Books, Berkey,…read moreLifesaver, Athlon, Vortex, Sightmark, Jeep Gear, and more.

The customer service here is incredible here EVERY time I come here, the team here is amazing I…read morehave never left this place without a laugh. They are passionate about the sports. The products are awesome and wide selection.

Great people doing great work. If you ever need to get set up for skiing then you should check this…read moreshop out. The shop is very fun, lively and they know what they are doing. We got 3 sets of ski's and boots, My wife got a jacket and pants as well... Long story short we couldn't be happier. I had a problem with my boots so we went back, they figured out what the problem was and took care of it no problem. I ended up going back a week or so later to get a helmet and the guy remembered me and asked how the boots fit! I always have a great time dealing with this shop.