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    Diju Jewelry

    4.9 (200 reviews)
    Open 9:30 am - 6:00 pm

    Services - Diju Jewelry

    Jewelry cleaning

    Diju Jewelry Photos

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    Recommended Reviews - Diju Jewelry

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    Reviews With Photos

    Front of store
    Dyanna Q.

    This jewelry store is such a gem (no pun intended). The lady that was helping us was so sweet. She introduced us to the three little dogs that hang out in the store as her "three musketeers". They had an excellent assortment of jewelry for sale and were able to handle our requests to fix a ring and necklace with authority. Definitely check it out if you're visiting the Latino Cultural District.

    Alejandro B.

    Excellent job my wife loved it! My wife had these old pearls from her grandmother and didn't know what to do with them. She couldn't be happier. Thank you Edwin!

    BEFORE: This is what my ring looked when I took it to Diju.

    I don't want to ding a small, local business too much here (hence the generous 4 star rating), but I think it's only fair that potential customers be made aware of the quality of work (or lack thereof) performed by Diju Jewelry. I dropped off my wedding band (a modern take on a traditional Indian wedding ring) to increase the size on the Friday before the Tuesday that I was supposed fly out for my wedding. I discussed with Edwin that he was to grind out the inside diameter of the ring and he said that he would do it over the weekend so I could pick it up on Monday. On Monday, I call about the ring and and an employee advised that Edwin had not touched the ring, and that he did not show up for work that day. As disappointing as that news was, I wish that is was true--instead, Edwin attempted to stretch the ring, resulting in the enamel flaking off. He then apparently tried to hide the mistake by painting over the flaked off enamel. Mistakes happen, and in retrospect, I should have confirmed that Edwin was familiar with working with enamel on jewelry (although it would not have been an issue had he resized the ring the way we had discussed). But Edwin's failure to communicate this to me, as well as his attempt to cover up his mistake--I'll never come back here, and I warn others from bringing any meaningful jewelry here for repair, especially when there's a deadline involved. Fortunately, I found a jewelry shop in Albuquerque (Silver Owl) that was able to nearly restore my ring to it's original appearance.

    Hours of operation
    Jess C.

    $5 for new batteries, replaced in 5-10 minutes. The manager went on and on about how great the quality of his batteries were and how mine was super cheap. Except... my watch still doesn't run properly. 4 stars because I'm going to give them the benefit of the doubt and blame my watch for just being faulty.

    Outside of shop...NO MASK--NO ENTER!
    Gloria O.

    Walked into this very clean, wide open jewelry shop after seeing BEAUTIFUL mask and inviting silver earrings and rings!!! Diana welcomed us as we saw her 2 great doggies!!! She asked if there was anything we were looking for and brought out the masks for me to look through. Safe and clean container. Lots of colorful art decorated the shop and SUCH a variety of silver and gold rings, earrings, bracelets!!! Had time restraint so was unable to take my time looking but I WILL BE BACK!!!! The prices looked VERY REASONABLE and the mask was $10... very durable, safe and fits great!!!! Nice find here on the Mission

    sarah l.

    Fantastic local shop with good-natured owners! Now my go-to spot for inexpensive jewelry repair. I found the shop on Yelp today and called in to see how much it would cost to have my new anniversary ring re-sized. Living in SF, I was afraid the cost would be astronomical but Edwin offered to do it within the next 2 hours for a very reasonable $80. He did great work and was super quick. I'm so glad this thing is not sliding around on my hand anymore! While I waited, I handed over a necklace that needed restringing and a pair of earrings missing a stone to Diana, who I assume is the co-owner. She was friendly and offered similarly reasonable pricing to repair both. Plus she complemented my style in jewelry. :) Lovely people, support this lovely shop!

    Engagement ring cleaned and resized by Edwin
    Jessica L.

    We needed an heirloom diamond ring resized so we brought it Edwin. He was able to resize it and polish it up beautifully within a couple hours! We were very impressed and incredibly happy with his work. He was transparent about everything he did with the ring and explained to us exactly how he expanded it. So happy to have found him!

    Watch repair counter!
    Juliana H.

    Needed to get a watch battery for my Granddaughter's last Christmas gift! Friendly, fast & great pricing! I'm so glad I found this little jewelry store ... I came for one thing & found so much more!!

    Ring
    Annie S.

    Based on the reviews here I took a family heirloom in to be transformed and I am thrilled with the results. I explained to Edwin that my natural gold nugget pin had been in the family since 1900 but that I never wear it. I wanted to change it into a ring. Edwin immediately understood how it should work and in 2 weeks I started getting texts showing the design coming to life. I picked up the ring yesterday and I am SO impressed! Edwin removed the pin and prong mounted the nugget so carefully, understanding the importance of the piece and hearing my fear it might be damaged due to quartz crystals in the nugget. I fully recommend Edwin: he is a craftsman, and rightly proud if his work.

    Beautiful

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    10 months ago

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    1 year ago

    Fast and easy jewelry repair. Support your local businesses, especially this place the owner is the sweetest person ever.

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    5 years ago

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    4 years ago

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    6 years ago

    Super friendly and quick service! The lady (I'm sorry I forgot your name!) took her time removing the links and cleaning my Rolex. $10

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    3 years ago

    All around wonderful! Friendly service, good work and good communication. I've found my place for jewelry repair.

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    7 years ago

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    5 years ago

    I needed a watch battery replaced. They did it in 10 minutes, no fuss. Great experience - highly recommended!

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    10 years ago

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    6 years ago

    I got the best service ever! They are super helpful and knowledgeable + extremely kind! I would definitely come back to this place

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    Page 1 of 5

    Ask the Community - Diju Jewelry

    Review Highlights - Diju Jewelry

    Diana and Edwin are a lovely team and I always feel welcomed and I love that no job is too challenging for them.

    Mentioned in 41 reviews

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    Derco Fine jewelers - Queen cut ring

    Derco Fine jewelers

    (1.2k reviews)

    $$

    Mission Bay

    I had a wonderful experience working with Shruti at Derco Jewelers on my custom engagement ring…read more She was incredibly knowledgeable, patient, friendly, and genuinely attentive to what I wanted. A few things that stood out: * Really listened to my preferences and helped bring my custom design to life. * Gave helpful, practical advice on durability, including choosing 14K gold and a band of at least 1.8 mm. * Never pushed me in a different direction; she balanced my vision with her expertise. * Was easy to reach by email, phone, and in person throughout the process! * When I wanted a small adjustment after wearing my ring (I'm picky!) Shruti & Derco took care of it at no cost, along with another complimentary resizing. My ring turned out beautifully, and the customer service at Derco has been wonderful even after the purchase. I highly recommend Shruti, especially if you want someone who will prioritize your preferences while making sure your ring is beautiful, high-quality, and made to last! And I cannot be more happy at a place like Derco.

    We had such a wonderful experience with Jack at Derco Fine Jewelers! We visited several jewelry…read morestores in San Francisco before finding Derco, and honestly, once we met Jack, there was no comparison for us. He made our wedding bands and my engagement ring, and we couldn't be happier with everything. Jack is kind, patient, honest, and truly cares about every detail. The quality is beautiful, the prices are very fair, and the service always feels personal. We are definitely staying with Derco, and Jack is officially our jeweler for life. We highly recommend him!

    La Bijouterie - Bands, bands, bands!

    La Bijouterie

    (336 reviews)

    $$

    Financial District

    My fiancé and I started our engagement ring search in SF's Diamond District, along with some of the…read moremore well-known places, and felt discouraged pretty quickly. Everything felt rushed, impersonal, and mass-produced. After doing a lot of research, we found La Bijouterie. From our very first appointment, the experience felt personal and relaxed. We came back multiple times, asked Set (the owner) countless questions, and he happily walked us through the entire diamond process so we felt truly informed. We also went back and forth over email, more times than I can count, to get every detail just right. I was initially a little hesitant because I wanted a fairly classic three-stone ring, and La Bijouterie specializes in custom work, but I had very specific preferences around proportions, and we wanted an experience that felt enjoyable and genuinely customer-focused. La Bijouterie was exactly what we were looking for, with reasonable pricing that kept us within our desired budget. We couldn't be happier with both the ring and the experience, and we now recommend La Bijouterie to all of our friends who are starting their ring search. Thank you, Set and team!

    Updating my review since I did come back for my wedding band --- and an unexpected addition, the…read moreearrings for my wedding. Set, your craftsmanship along with your intuition, and your knowledge by far exceeds anyone in the jewelry game. When I mentioned in my earlier post that I will forever come back - I was serious. I found my forever jewelry store. I went in with the expectation of picking a band off of the case that I was satisfied with, and I ended up getting one custom made that fit to a Tee with My engagement ring. The engagement ring along with the band looks fabulous! My photos and videos don't do justice! Primarily, I was extremely impressed with the updates from you and just keeping us in the loop when we were getting closer to the date. Your ability to problem solve anything that came up was extraordinary, and much appreciated. Set, we are extremely thankful that we were able find you and create timeless pieces that will forever be used and get people continuously talking about. I'll be sure to refer a few people your way as they continue to ask about my wedding band. Thank you

    Yadav Diamonds & Jewelry - Yadav Diamonds and Jewelry - New Showroom - San Francisco, Union Square

    Yadav Diamonds & Jewelry

    (425 reviews)

    $$

    Union Square, Financial District

    We had an incredible experience working with Yadav to create my custom engagement ring. I want to…read morepersonally thank Antonio for his patience, expertise, and guidance throughout the entire journey. He was thoughtful, attentive, and made us feel supported from start to finish. We never felt pressured to choose a bigger stone or go over our budget. Antonio focused entirely on creating our perfect ring within our means, regardless of the customizations. We visited the showroom three times: the first visit was to look at stones, the second to compare stones and finalize our custom vision, and the third to pick up and admire the final piece! The production wait time from approval was just under 7 weeks, slightly longer than we initially expected, but if you want a custom piece that feels uniquely you and turns out absolute perfection, the wait is 100% worth it. We couldn't imagine a better engagement ring, and we couldn't be happier with the outcome! You will be so happy you chose Yadav (and Antonio)!

    Working with Maytal and the Yadav team was truly an exceptional experience from start to finish…read more They were incredibly educational, informative, and patient throughout the entire process -- taking the time to walk me through every decision and ensuring I felt confident at each step. What stood out most was how collaborative the experience felt. They offered thoughtful design guidance and expert recommendations, while also really listening to my preferences and incorporating my feedback in a meaningful way. It never felt transactional -- it felt like a true partnership. Beyond that, they made the process genuinely fun and exciting, which made such a difference given how many details go into designing a ring. I couldn't be happier with the final result -- it's exactly what I envisioned, if not better. I'm so grateful to Maytal and the entire Yadav team for bringing it to life. Would highly recommend to anyone looking for a thoughtful, personalized, and high-quality experience.

    Fiat Lux - Ear piercing & ear styling curations

    Fiat Lux

    (116 reviews)

    $$

    Mission

    I've been to this store a few times now and they have a great selection of jewelry…read more Over the weekend I came in to purchase a bracelet I was eyeing online and to get a permanent bracelet. They don't have any prices for their permanent bracelets so I had no idea what to expect but I knew I wanted 14k gold, and I was most interested in a Cuban chain. This could have been a case of miscommunication coupled with the fact I don't like confrontation, but when I asked about the price I swore I was told ~$250. That seemed reasonable to me, I've been looking into Cuban chains and that was the price point I was seeing for about that size in 14k. When it came to checkout the price was $2,450 for just the permanent bracelet.....I was in a rush and again, don't love confrontation, so I paid and left but I feel like I seriously over paid for this tiny light weight chain. I was planning on getting more bracelets and jewelry plus some new piercings but after this I don't know if I trust their prices. I think I may use them to find cool jewelers, but purchase elsewhere. It's my fault I didn't double check the price, I take ownership in that. I would just caution against the permanent jewelry, at least learn from my mistake and get the price in writing not just verbally. Update: wow that was a super fast response! They reached out to me after seeing my review. Thank you so much Nadia for your call. I can tell you all really care about your customers. Looking forward to coming back this weekend. Additional side notes, I really appreciate the care they put into fitting the jewelry for customers. I've also have had things shipped to me and their packaging is lovely with nice presentation. Even their shipping box feels lux. Those little details and the quick response to my post has brought me back around and I will absolutely be a repeat customer. Can't wait to get more unique jewelry and piercings with friends! :)

    Great service! Beautiful Ring with custom engraving. A very nice anniversary gift for my boyfriend.read more

    Brilliant Earth

    Brilliant Earth

    (1.2k reviews)

    $$$

    Union Square, Financial District

    My fiancé and I stopped by Brilliant Earth this evening on rather short notice, not realizing this…read moreparticular Brilliant Earth location was by appointment only. Mari was more than happy to accommodate our visit, and was very knowledgeable about the selection they had in their showroom. She asked us what we were looking for, what our budget was (their selection accommodates a wide range of budgets, if you were wondering), and made great recommendations based on this information. Within about 30 minutes, we both had our rings picked out! Mari made our experience this evening seamless and enjoyable. I cannot recommend her and Brilliant Earth's services enough!

    I bought my wife's engagement ring about 10 years ago from Brilliant Earth. It is an antique circa…read more1910s. Unfortunately, the ring sustained some damage after about 10 years. We wanted to pay to get it repaired by Brilliant Earth, since they did a great job refurbishing it to begin with. My wife called on 8/5/26 and was told that we can send it in still fused to a wedding band that was not purchased through Brilliant Earth. We offered to have them separated if it would be an issue. Again, they said this won't be a problem. We were provided the shipping label which I appreciated. We were told that we would hear back within 2-3 business days of Brilliant Earth receiving it. We shipped it on 8/10/26 and it was received 8/12/26. After a week (8/18/26) I had to call as we had not received any updates. I was given the run around on why we had not been contacted, and was told someone will call us in 24-48 hours. No one called, and I once again had to call back only to be told that I had to schedule a call with someone from their repair department and that there was confusion on the wedding band that the engagement ring was fused to. Then I finally got a call on 8/25/26 saying they couldn't repair it because it was fused to a wedding band not bought from Brilliant Earth. Our options were for them to send it back and look elsewhere for repairs or send it back, unfuse them, and send it back to Brilliant Earth. They also asked if they wanted me to have the ring shipped back now or wait for our scheduled call with the repair person. I asked to have it shipped back and that we would look elsewhere. I then had to call two days later as I was not provided a tracking number. All in all the customer service was horrible and they had my wife's ring for about 2 weeks and Wouldn't fix it. Such a shame as everything went so smoothly when i purchased the ring. They lost business on two fronts, not repairing the ring, and I will not be buying from them ever again.

    No 3 Fine Jewelry - Custom Jennie Kwon Designs Ring for a special client

    No 3 Fine Jewelry

    (82 reviews)

    $$$

    Russian Hill

    I cannot begin to express my gratitude for No. 3. The team at No. 3 has helped me in jewelry design…read morefor some of my life's biggest milestones: getting engaged, married, and then designing a bracelet for my oldest best friend for her own wedding. The story behind my best friends gift: She and I have known each other since we were 5 years old, and in high school, we always used to swap rings with one another - me with my grandmother's aquamarine, and her with her grandmother's diamond ring. We loved to swap rings and have joked for most of our lives about our finger sizes being the same. When I got engaged, she tried my ring on and said, "it doesn't quuuuuite fit" in which we laughed because I retorted with, "Well. It shouldn't. It's mine!" When she got engaged last summer, I knew I wanted to make something special for her and I knew an aquamarine had to be involved. I went to No. 3 in search of something, but I didn't know what. I spotted a gold bracelet made my Melissa Scoppa that showed the phases of the moon on one side and had diamond stars on the other. After chatting with Lily for a bit about the bracelet, she suggested I could swap out the diamond for an aquamarine on the piece of the bracelet that was our birth moon phase - me, with a waning crescent and hers with a waxing gibbous. Genius! We decided to go forward with it, and had two beautiful bracelets made by Melissa with a little wink to our life long friendship. I couldn't be more pleased with the result, and neither could my friend. I love No. 3 so much because whoever you work with truly cares about what you're making and truly cares about beautiful jewelry. I could not recommend No. 3 enough for any sort of gift you had in mind, whether it is for an engagement ring, or just a gift to say I love you to someone. Thank you Lily and No. 3!!

    Bought the Gold Hinged Hoop Earrings (in-house brand) - unfortunately, the hinge on one earring…read morefailed and fell out while I was wearing it. I assumed it was a one-off defect, so I ordered a replacement. The second pair fell out too, within 10 minutes of putting it on, during a short car ride to my destination. Two separate units failing doesn't seem like bad luck - seems like poor quality / lack of security in the hinge feature. Because this happened with two separate earrings, I asked the store to allow me to return the remaining earring in my possession, since it would be of no use to me without the second earring. The store declined, citing an inability to inspect the earring(s) that fell off (which, ironically, I'd have gladly provided if they hadn't both failed and fallen off so quickly). I'd expect better quality from an in-house line, and importantly, better customer service when a clear pattern is reported.

    Diju Jewelry - jewelryrepair - Updated September 2026

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