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    Shine Little Diamond

    4.9 (106 reviews)
    Open • 11:00 am - 5:00 pm

    By appointment only

    Updated 2 months ago

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    Response time

    50 minutes

    Response rate

    100%

    Services - Shine Little Diamond

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    Recommended Reviews - Shine Little Diamond

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    Reviews With Photos

    Amy F.

    Excellent service~ Great communication, quick in response times, friendly, knowledgeable, and professional. There were 2 loose trillion cut tanzanites that needed to be made into earrings. It needed to be classic, secure, and understated. There's a factory onsite. Timelines vary based on high and low seasons. There is a willingness to work within customer's needs. Pro-tip: -Make an appointment -Allot extra time to find street parking -I visited during a weekday before lunch and after commute times. Pro-tip: -Appointments are a must -street parking only (I have gone mid-week and usually between 1-3pm: no issues) -Edwin is a small business owner and makes all his creations by hand. Please, give him ample time to deliver your one of a kind creation; especially, before holidays such as Christmas, Valentine's Day, and Mother's Day.

    The completed ring on November 24, 2025

    Let me start by saying that Edwin was kind enough to take us on as a client when we came to him with a low-value project. That being said, we had a stressful experience and will not be going back. On top of the negative experience we had, we recently came to find out that the stones he placed, which he said were diamonds, are actually cubic zirconia. This was very upsetting to learn as we were quoted and charged for diamonds. Below is our full account of what happened. We found Shine Little Diamond on Yelp, and, from all the positive reviews, we thought it would be the perfect place to do a custom ring. At the time, we had a fashion jewelry ring that we wanted to replace the center stone with a sentimental pebble and the side stones with diamonds, with the goal to cast the ring in gold in the future. We were in a time crunch and Edwin told us it would be done before our deadline and then neglected to communicate with us when the timeline changed. In short: if you need to speak with him, make sure you contact him via appointment through his website. He was an unreliable communicator over the phone. Timeline: November 7, 2025: We set an appointment to meet with Edwin the next day to review our custom ring request. November 8, 2025: We met with Edwin and he told us the job might be challenging as the ring was not gold and a prong was already damaged, he quoted us $155 to complete the work, and estimated that it would be completed on November 15, 2025. We told him that we needed the ring by November 20, 2025 so the 15th would work. We agreed and handed him the ring. November 14, 2025: I call Edwin twice with no answer, I leave him a voicemail inquiring if the ring is still expected to be completed November 15, 2025. November 15, 2025: 12:36pm Edwin returns my call and says that the ring should be ready by 3pm, we say great we will come meet you at that time. 2:27pm I call to check in, and he says the previously damaged prong on the ring broke off (which to be clear was not Edwin's fault, it was in bad shape when we gave it to him) and he was going to need more time to repair it. I said okay, we will need the ring ASAP. He said it should be ready by November 17, 2025. This was the last time he answered any of my calls. November 17, 2025: I call Edwin with no answer, I leave him a voicemail inquiring if the ring is still expected to be completed today. No response. November 19, 2025: I call Edwin with no answer, I leave him a lengthy voicemail about how we urgently need the ring back and if he could please return our call with an estimated completion time. No response. November 21, 2025: I call Edwin with no answer, I again leave him a voicemail about how we urgently need the ring back and if he could please return our call with an estimated completion time. No response. November 22, 2025: I call Edwin twice with no answer, I leave urgent voicemails both times. No response. I finally realize that his phone is not the way to get a hold of him, and schedule the next available appointment on his website for November 24, 2025 (4 days after our deadline, 7 days after our last promise date, 9 days after our original estimated date) November 24, 2025: We meet with Edwin and he explains to us that we should have contacted him via website appointment and his phone is not a good way to get a hold of him, to which I said we had agreed on previous completion dates that you did not stick to. Is it not your job to update us with a new completion date after missing two? He explained that he was busy with higher value clients, and he took a chance on us given that our ring was damaged and not made of gold. This I cannot fault him for, and I appreciate that he did the work even though it was lower value work for him. We examined the ring, and the center stone and broken prong were set with epoxy, which was not ideal but I guess he was running out of options, so again I did not fault him for it. He charged us $150 ($5 off for our inconvenience) and we went our separate ways. March 3, 2026: The reason I am writing this review today is because we finally had the opportunity to take the ring to a different jeweler to get it recast in gold, and we found out that the stones on the side were not replaced as diamonds like we had agreed but were cubic zirconia. Shine little cubic zirconia shine. I'm not sure if those were the originals and Edwin didn't get the chance to ever replace them in his haste to meet our appointment (this is what I hope happened) or if he did replace them but used cubic zirconia instead of diamonds. Either way, it was an unhappy revelation and we wanted to share our experience.

    White gold ring. Resized.

    Shine little Dimond went above and beyond my expectations. I have to admit after reading so many glowing reviews I thought it was too good to be true. I had be engagement ring resized from 6.5 to size 9 by another jeweler, but the ring was still the wrong size and they left multiple pits and imperfections. Took them over a month to resize and get the ring back to me. And they were very expensive. I took it to Shine Little Dimond where they measured me and found my perfect fit. He noticed the imperfections without me even mentioning them. He said he could easily resize it and completely replace the previous added white gold. I dropped it off at 4pm on Monday and just picked it up at 4pm Tuesday. And all for half the price of the last resizing. They are located in the mission but there is plenty of parking and I could not be happier with my ring. I will 100% be back and can't recommend them enough. Good to note they only take Venmo, no card.

    Nathan F.

    Fixed and polished my silver ring quickly for an incredible price. I accidentally placed a ring in my back pocket while washing my hands, forgot about it and sat on it later. Won't do that again. I stopped by yesterday afternoon, dropped my ring off and picked it up an hour later. Polished and round again, amazing! One tip, the shop is usually appointment only. Edwin helped me out and was very nice, but I recommend making an appointment since that's how they usually operate. Very highly recommend this place. Thank you Edwin!

    My omega watch

    I brought my Omega watch to Shine Little Diamond after several disappointing experiences elsewhere. In the past, I had the battery replaced a couple of times, but each time the watch stopped working after just a month. When Shine Little Diamond opened it up, they immediately saw how dusty and dirty the inside was--it had clearly never received a proper service. They took the time to do a thorough, quality job, not just replacing the battery but carefully cleaning and servicing the watch. The best part? It only cost $50! It's now been five months, and the watch is still running beautifully. I couldn't be happier with the service and the value. Highly recommend Shine Little Diamond for anyone who wants expert care done right the first time.

    Michael V.

    Found this local shop online and brought in a charm that needed a new bail. Edwin was very polite on the phone and told me to come in person, which I did the same day. He added a bail I had already to the charm and it was ready the next day. He also fixed another broken chain on the spot for me. I really appreciate how easy and affordable this was! I feel lucky to have found Edwin as there are many jewelers and shops in SF who won't hesitate to overcharge you. Just make sure you go into Edwin's shop and not J&J next door.

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    7 months ago

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    1 month ago

    Reasonably priced jewelry repair. Very good workmanship. Easy appointment and pickup process.

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    10 months ago

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    27 days ago

    Edwin took great care of my items. I got my necklace and watch fixed with a 1 business day turnaround.

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    7 months ago

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    3 months ago

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    1 year ago

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    1 year ago

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    4 months ago

    Had a great experience here getting my ring reshaped! Great service and was done super quickly.

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    6 months ago

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    1 year ago

    Edwin is awesome affordable and does great work. I've been taking items to him for years now since he reset my engagement ring

    Business owner information

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    Edwin A.

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    Photo of Dina I.
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    1 year ago

    They wanted $50 to replace a watch battery. Too much. They'll ask what brand and charge you accordingly which u don't think is fair.

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    Edwin A.

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    8 months ago

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    3 years ago

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    1 year ago

    Fixed my bracelet clasp quickly. Easy to make appointment. Easy communication. Parking a bit tricky in the area so plan ahead of time.

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    Page 1 of 3

    Ask the Community - Shine Little Diamond

    Hi can you do a gold stick pin conversion to a pendant?

    Hello Yes we can do it on pendant or ring , you can booking on website on custom jewelry, thanks and have a great day.

    Hi, Edwin! I am wondering if you still use the same number? I texted a few times to check in and hope everything is well. Thank you!

    Do your services include gold plating and fixing jewelry with missing diamonds?

    Yes that's our speciality take care of antique gold,platinum diamonds jewelry

    Do they repair and clean watch?

    Yes

    Does she also replace batteries in very expensive watches?

    Yes we do and we do services to all kind of watches:)

    View All 6 Questions

    Review Highlights - Shine Little Diamond

    “Edwin replaced the band and offered to re-size it for free if it did not properly fit my daughter's finger.”

    Mentioned in 53 reviews

    Read more highlights

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    Such a great spot to fix a couple of shoes…read more They are super responsive on Yelp, and do the job extremely quickly. I had two separate issues with two different shoes and it only cost $25 bucks and they both looked as good as new. This will definitely be a go-to spot for any future needs.

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    La Bijouterie - Bands, bands, bands!

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    My fiancé and I started our engagement ring search in SF's Diamond District, along with some of the…read moremore well-known places, and felt discouraged pretty quickly. Everything felt rushed, impersonal, and mass-produced. After doing a lot of research, we found La Bijouterie. From our very first appointment, the experience felt personal and relaxed. We came back multiple times, asked Set (the owner) countless questions, and he happily walked us through the entire diamond process so we felt truly informed. We also went back and forth over email, more times than I can count, to get every detail just right. I was initially a little hesitant because I wanted a fairly classic three-stone ring, and La Bijouterie specializes in custom work, but I had very specific preferences around proportions, and we wanted an experience that felt enjoyable and genuinely customer-focused. La Bijouterie was exactly what we were looking for, with reasonable pricing that kept us within our desired budget. We couldn't be happier with both the ring and the experience, and we now recommend La Bijouterie to all of our friends who are starting their ring search. Thank you, Set and team!

    Updating my review since I did come back for my wedding band --- and an unexpected addition, the…read moreearrings for my wedding. Set, your craftsmanship along with your intuition, and your knowledge by far exceeds anyone in the jewelry game. When I mentioned in my earlier post that I will forever come back - I was serious. I found my forever jewelry store. I went in with the expectation of picking a band off of the case that I was satisfied with, and I ended up getting one custom made that fit to a Tee with My engagement ring. The engagement ring along with the band looks fabulous! My photos and videos don't do justice! Primarily, I was extremely impressed with the updates from you and just keeping us in the loop when we were getting closer to the date. Your ability to problem solve anything that came up was extraordinary, and much appreciated. Set, we are extremely thankful that we were able find you and create timeless pieces that will forever be used and get people continuously talking about. I'll be sure to refer a few people your way as they continue to ask about my wedding band. Thank you

    Shine Little Diamond - watch_repair - Updated September 2026

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