Discount Liquor prides themselves on their extensive selection of beers, wines, and liquors. And they're right to do so. I've found numerous niche products there. Five stars for variety alone! Unfortunately though, they and their distributors don't seem to remove old stock from the shelves. Too many times I've found beers over one year past their expiration dates. Now that I'm paying attention, I won't be shopping here nearly as much anymore. And while they advertise their low sale prices, they don't mention their everyday prices are actually a bit higher than other local stores. Charging more money than at other local shops for expired products is not a smart way to conduct business. If more people pay attention, the store's reputation will not necessarily keep the doors open. Please do better. read more

It's been a few years since I've been here and I am always astonished by the selection. On this particular day, I went in just to waste a little time and I ended up walked out with an excellent red blend from the sale shelf. $15 dollar wine for one that's retailed at $60. I'll be back looking at the shelf again soon read more

Went to Discount Liquor close to New Year's Eve but was happy to find there was plenty of the beer I wanted. Selections were simple to find and easy to get out to my car in the parking lot. Good experience! read more

The prices are often cheap than most other liquor store. The selection is a huge reason to shop the and you get help if you request it.

By far the best liquor store in the Milwaukee area. Wine prices and variety are the best anywhere. Old vintage wines for the same price as new vintages. The wine guy, Bob, is phenomenal and extremely knowledgeable. This is the best spot in the city. Whiskey selection is outstanding as well. I am not a beer guy but they have the largest selection I've ever seen. read more

I mean...it's a liquor store. No big, right?! Wrong. So, so wrong, my people. Let me be up front with the fact that my opinion could be a little skewed. I moved here from a state where liquor stores are run by the state. Which means, that the workers in them (from those choosing the stock to the cashiers) are state employees who may or may not know a single solitary thing about the product they're selling. Not so in Wisconsin! And, definitely not so at Discount Liquor. Discount Liquor offers one of the most expansive, comprehensive, and just plain fun selections of beer/wine/liquor I've come across in the area. It's one of those stores you want to leisure over. It's the type of spot that no matter what you go there for, you'll find the item you seek plus other things you didn't seek but are simply irresistible. The breakdown: Beer: Their craft beer selection is second to none. They carry an absolutely amazing variety of brands and brews. I was just in there this morning and their seasonal beer selection is top notch. If you're looking for a fun and hoppy addition to your Thanksgiving table, look no further. Wine: Their wine selection is wonderful. They have something to suit every palate and helpful employees who will help you find exactly what you're looking for. Liquor: It's hard to lump all liquor together, but for the sake of length I'm doing so. Their liquor selections are expansive from high quality top shelf to bottom shelf shooters. Their Scotch selection delights me each and every time I'm there. Their bourbon selection does as well. Both local distilleries and nonlocal are well represented. They also have a good selection of sodas, mixers, and garnishes (olives, cherries, etc). Plus, they sell ice. Final fabulousness? Their prices are also some of the best in town. Discount Liquor, you're like sunshine on a rainy day. Get to it! read more

Discount Liquor - Like a beacon in the night... - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

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I'm always looking for a good source to find those hard to get tequilas. I was surprised to hear that discount liquor might have Fortaleza in stock so I went in and I was pleasantly surprised to find it! I've since gone back and bought a 2nd bottle as well just in case it sells out and becomes hard to find again. The people that work there are great and very helpful as well. I always ask questions and they don't even seem annoyed! Lol read more

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Best variety of liquors that I have ever seen. Great prices. Helpful staff. It would be my go to place for liquors if I lived in Milwaukee.

So I'm talking to a guy at work and he is stoked because when he is done today he will be on vacation up north so I ask are you all packed and he says he has the important stuff, the blender and Margarita mix. I say Margaritas seem like a hassle with all the ice, mix, booze etc, etc to make them and he gets super excited and says nope, just ice and mix. So I'm like you still need a bottle of tequila and he is like nope, it's all in the mix. He tells me to go to discount liquor and look at there weekly add and he points out Jose Cuervo Margarita golden and I like a dope say again what about the bottle of booze. He's like it's all in there, Cuervo gold tequila is in the mix bone head, just add ice. So I finally stop at Discount Liquor and check it out and the store is amazing with all the variety and one cold loose track of time just checking everything out, after 20 minutes I kicked my self out and left with the margarita mix to try later. The place is obviously the place to go given all the non stop people and the hectic parking lot, more check out lanes open than Walmart, at least three that were all full. A sausage and dog cart was there for the first time in front and if the money is there he said it would be a regular spot, good luck man. read more

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This is my neighborhood liquor store. I'm always pleased with the beer selection they have. There's always something new for me to try out. I'm not much of a wine drinker, but the few wines I do like what I am able to find. The owner is friendly and helpful. They also have a wine club for those of you who are really into wine! This place is my go-to. read more

Discount Liquor - store front - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

A hidden gem that is still old school for those looking for fine adult libations. If you are looking for a great selection of single bottles of imports -- especially dark beers -- there is an entire loooooonnnnng isle for you! There is a large selection of bourbons and whiskeys, with several special barrel strength choices. The staff is knowledgeable and very helpful. Tip: Ask the manager for available "hard to fined" bourbons. read more

Discount Liquor - single bottles! - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

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A variety of products! Stuff I've never seen at other stores! Very helpful staff. Good deals on liquor. Good prices!

I love Discount Liquor.. it looks like a liquor store, it smells like a liquor store, and there's knowledge and selection galore, like a true liquor store. Great specials, and friendly people. I really wish they survive the Total Wines of the world. read more

I absolutely love Discount Liquor, I have for years. I love this place so much, I lived two doors down when I was younger. That year was a crash course in boozing, I learned a lot about alcohol that year....the little I can remember of that year. I really should be the Duke here living less than a mile away, but with baby nowadays, I can't go here as much anymore. Too much money being spent on diapers and Disney Princess whatever. I spend about an hour in here every time I'm here. So very much to choose from, aisles and aisles of not only every kind of booze, but at least a hundred different kinds of every kind of booze. It's very intimidating, but don't be afraid to grab one of the guys working the floor, they know where just about everything is. Today's trip was spurned on by my wife, who tasted Spurgeon Vineyards Wisconsin Cranberry Wine at State Fair the other day and wanted to buy a bottle there. I told her to hold off, the almost $12 price tag was too high and I was sure Discount would have it for cheaper. Sure enough, there it sat in the Wisconsin Wine section with about a hundred other Wisconsin Wines. It cost a measly $8.99, and I just saved close to $4. Since I just saved so much money, it's time to reward myself. On to the craft beer section, with literally like a thousand different craft beers. I settled on a Potosi Gandy Dancer sixer today after much deliberation. You know Christmas is right around the corner, and my Dad used to be difficult to shop for. That's until I started getting his gifts at Discount. I already eyed up his gift this year, a nice bottle of Beer Barrel Bourbon. Perfect for any Bourbon lover. I love the free samples they had today. Most of the line of AleSmith Beers were out for tasting. It's nice to actually be able to taste some more of the craft beers out there. Wildwood soda. It's cheap, comes in six different flavors that you can mix and match and is perfect for when you have a party with kids in attendance. You can get it here. I don't know if that was the manager milling around the store, but I was at one point seriously contemplating buying a 12 pack of foreign beer that came with a really cool mug. When I was looking at it, he pointed out to me that there was an $8 rebate on the beer. Awesome customer service. Things I hate about Discount Liquor- The parking lot. I should not have any problem parking a Toyota Camry ANYWHERE. I hate the hipsters that hang around the free samples table, grabbing multiple samples and hanging around the beer aisle like it's Cheers. Get your ironic hat out of the way, I'm trying to see the selection of Rogue beers! Speaking of annoying hipsters, there was this one woman sampling who felt it was necessary to block up the aisles while she was giving her life story, and how she "got into beer" by leaving town and having some foxy bartender serve her up craft beers all night. Save your Sex and the City stories woman, they have no bearing. If you step foot in the Milwaukee city limits and you're over the age of 21, you are legally obliged to like beer, whether you are man or woman. But don't let my knit picking scare you away, this is the predominate place to get beer or booze in the Brew City. read more

Discount Liquor - Beer Nerdvana - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

If this review were based upon selection alone, Discount Liquor would be a solid five stars. They have a lot of great items that are hard to find in the city. Their beer and cider aisle is a thing of beauty. There is an abundance of liqueurs and other fun things. And the wine aisle takes hours to properly peruse. And prices on all are on the lower end of the local scale. But, as cool as the inventory is, sometime one may need to ask a question. Or at the very least pay for a purchase. And it's when human interaction is required that Discount loses one full star. If you are fortunate enough to find a human wandering the store, they will most likely be too busy (for appearances sake) or too arrogant to actually answer a question or assist a customer. And checking out is also an unfriendly affair. On all recent occasions I've been there the women working the register have been entirely too occupied in conversations with co-workers to even say hello. One even sighed loudly when I arrived because I interrupted her regaling her weekend plans to the employee across the aisle. The second full star deduction is for their Sunday hours, as in lack there of. This is not the deep South. The state allows for liquor sales on Sundays and I've been out running errands more than once to find Discount closed in the early afternoon. Overall, Discount Liquor appears to prefer to be a store that is not bothered by customers. So whenever possible I will certainly grant their wish and take my business elsewhere. read more

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A Milwaukee institution when you're talking about liquor stores, so that's saying a lot! Liquor: A DL has pretty much every bottled spirit known to mankind including weird flavored schnapps and high end vodkas. Beer: A+ if it's available in the US, they probably have it. From Natty Ice to obscure Belgians, they stock it and at a good price. Wine: B- Not as deep of a selection as Rays by any means. Short on italian, South American and Spanish wines. French selection is focused heavily on Bordeaux. If that floats your boat, you'll be happy. Prices: A It is DISCOUNT right? I have found some great bargains here. Rays stocks Cordiniu Cava for $18, and Discount has it for $13. Extras:A+ Need some Kinder chocolates labeled in Serbian? Canned fish products? Odd flavored sodas, again from Eastern Europe? They have all that, plus some regular chips, pretzels and sodas. And a small "barware" area near the front door where you can grab some brandy snifters or whatever. Parking: C It's a wonky lot and always packed. If you can park on the street, do that. read more

Great selection of beer, wine and Spirits. And very competitive prices and excellent customer service. Bob is the wine guy. He knows his stuff. He spent probably 45 minutes or more to help us fill our new wine refrigerator. read more

Great savings! This place has everything you could ever need if it's booze related. Super friendly staff and checkout is quick and painless. They even offer to carry your stuff out to the car for you! read more

Oh em gee, Batman. I sort of have this booze nesting thing that I do. Don't get me wrong, I drink. Yes, yes I do. I don't drink that much at home, though. But I have a cat and a boyfriend and I don't plan on "settling down" anytime soon, so when it comes to nesting, booze is my nest building ingredient of choice, apparently. I've got tons of the stuff just hanging out. I guess I like the idea of being prepared to have anything and everything on hand for friends/family/wayfarers should they pop in for a visit at my humble abode. Plus, how some people are comic book nerds or guitar nerds or whatever? I'm a booze nerd. My new colleagues were probably quite frightened of me on the occasion of a recent-ish work outing at a craft cocktail establishment. I went to my secret booze nerd place, but out loud. I don't blame them if they thought me moderately terrifying. Discount Liquor on Oklahoma is booze nerd HEAVEN. Seriously. Everything. They have it. Belgians up the wazoo. Crazy strange gins that are super hard to find. A bourbon selection that impresses even me. Their wine selection is even pretty great, too. Craft beers and weird apertif type vermouth-y things that you probably couldn't find many other places if you tried. Large formats and small formats and everything in between. Like Mark R said, if they don't have it, you don't need it. (Mostly.) Discount has another location, but the Oklahoma location is closer to my digs, so I tend to visit this one. Worth noting is the fact that their hours are strange on Sundays. I think they close by 2, so booze buyer: beware! Candy store is to children as Discount is to me. Yup. read more

When it comes to selection, I haven't found a better place in Milwaukee than Discount Liquor. I will frequently find beers I haven't seen or heard of before. The prices are fair and the staff is mostly friendly and helpful. When I need beer, wine or other spirits, Discount Liquor is always my first choice. read more

To paraphrase Young MC, if you want it, baby, they got it! Wine.....from any region on the globe! Beer......you can probably count on one hand the brands they DON'T have! Liquors.....lime vodka? Ok.... The only local vendor of the liqueurs served at German Fest. Schnapps....real schnapps, not Pucker (although they have that too)! Any bar tool you could want, shot glasses, beer steins, plastic bar ware, mixers, rim salts, anything and everything you could want to throw a raging kegger or a black tie cocktail party. Don't forget the ice; they sell that here too! 64/2014 read more

Hey, booze hounds! You want to save $10 a bottle on Genever, the obscure Dutch gin of my delightful Dutchman? And save the Cook County tax on booze AND pay less sales tax? And get some New Glarus?! It's worth it to zip up to Milwaukee on 94, exit on 27th street, and go south on Oklahoma Avenue to 50th Street (my old haunts!) to this place that has been here forever to LOAD UP THE CAR. I used to live two blocks away, and recently rediscovered what a gem it is. Adult candy store. They have everything you want to sip on. And specialty glassware! Do itt . . . read more

Great beer selection(obviously), craft soda selection, great prices, and the checkout lanes move really quick. It's only a short 3 block walk, to the #14 MCTS Forest Home bus(which I took out to here, and thankfully MCTS has introduced bus tracker to this route). I totally agree with the 5 star reviews, what more do you want? ETA: The only negative I can think of is that they close early on Sundays at 2pm, which I obviously wish wasn't the case(usually close at 9pm otherwise). Otherwise, an absolutely great store. Also not sure what days they do sampling on(it wasn't going on, for a Saturday late afternoon visit I did barely before 6pm), but it seems per their facebook page that they're usually on Friday mid to late afternoon hours. read more

Discount Liquor - An amazing selection of Sprecher! - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

Oh Discount Liquor, you have everything that a girl could ever want. Love their craft beer selection, since it is probably the best around! The staff are helpful and can always give you a good recommendation depending on what you like and they also have a parking lot with carts which makes it really easy to stop by and pick up some goodies. read more

Discount Liquor - Can't miss the huge sign. - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

So this store isn't aesthetically pleasing like some chains stores in the area. They do cram a lot into a not so huge space. But the customer service is worlds apart. Their employees seem to be subject matter experts on most products. If they don't have something they will order it for you if possible. I got to sample two bourbons on a recent visit. I love to shop here just because they are so nice. read more

This is Nirvana for a drinker. Excellent and varied beer selection, including imports and exclusive micro brews. The liquor section is almost jaw dropping, it's so large and varied. The prices are excellent and the checkers are skilled at getting all your booze into one box. What? You don't buy enough to fit in a box? Then you're doing it wrong. The aisles are small and on a Saturday afternoon it can get very cramped in there. The staff are fantastic at answering questions and guiding you to the perfect beer or liquor. They might do the same with wine, but I don't drink wine so I can't speak to that. read more

Every year I look forward to Crafts & Drafts, hosted by Discount Liquor! When I find beers that I love, I stop by and they always help me find what I'm looking for. Last year it was a mead called Planet of the Grapes. It can be overwhelming because they have such a large selection, but ask for help and someone will point you in the right direction. read more

Discount Liquor - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

Luckily for me Discount Liquor is somewhat near my house. My doctors might say otherwise, but I am glad that my favorite craft brews and whiskey choices are all under one roof. The staff is willing to point you in any direction, regardless of your knowledge level. There are a select few that will be arrogant at times, but it comes with the territory. Prices are what you would expect, sometimes a little bit on the high side for select beers. They do have many sales/deals and when you walk into Discount Liquor turn to the right. They have various bottles and gift sets in a separate section. These allow you to get something a little extra such as shot glasses with the bottle for the same price of just a bottle. There is a private parking lot which helps quite a bit with how busy Oklahoma Ave. can be. Their cashiers move quickly to get you in and get you out to go enjoy your evening with some new brews to try out. read more

This place seriously rocks. If they don't have the booze you want to drink, you probably shouldn't be drinking it....... When I think of a great Wisconsin liquor store this is it for sure. They have alcohol reps from time to time, which set up displays and offer free samples and swag, and we all know how I feel about free swag, especially cute branded hipster glasses. love those. If you are into wine, you will be very pleased at the selection and they actually know what they are talking about. Its hard to find Charles Smith, or Mollydooker wines around here, and they of course have them both. Boom Boom! read more

Rude. That about sums it up. Shopped here several times. Never friendly. Today just outright rude. I'll shop elsewhere if the future. Happy to give one star. read more

I really enjoy a good craft beer. So, to me, when I am here, it is like being a kid in a candy store. There are many...many choices. When I am looking for something new, this place immediately comes to mind. Unfortunately, I had an issue the last time I was here. I noticed an ad in the local paper that said there was a beer deal at this location; I believe it was buy two cases of high life (or something similar) & get one free. I was stocking up for an event and I figured this was perfect. I headed over there to get the deal. I was confused as to what exactly was included in this deal. I asked a nearby person, who was standing there, if he worked there. He did not but he tried to help me nevertheless. Next, an older man (I would say late 40's) walked by and the guy asked him if he knew what was included in the beer special. The employee stopped, and gave me the most irritated look and stared me down like I was some sort of idiot. With an incredibly condescending tone of voice he scoffed and said "beer deals...what beer deals..." and then walked away. As he walked away, I said the one that I clearly just saw in the paper today. He had nothing else to say and walked in the back. Mind you, I am always very polite and friendly. I did nothing to be treated that way. I was simply a customer, asking a question. And funny thing too, when I walked out I looked at the window...and what do you know... the deal that I saw in the newspaper was in the window on a board. I'll most likely be back because I like the selection and I've never had an issue aside from this one extremely rude and unprofessional person. read more

I recently wrote a review for a Chicagoland liquor store in which I was blown away. One week later, I stumbled (not in the inebriated way) upon Discount Liquor. Though somewhat crammed into a small space, this place is packed with variety. Wine, whiskey, vodka... I could name them all but that would take up the entire review. Beer selection is stellar. Tons of single bottles to try if you can't commit to a 6 pack. I went in looking for beer, but came across a bottle of the new Great Lakes Distillery Pumpkin seasonal release which I picked up immediately. I was definitely excited to see this gem outside of the distillery. I also came across some Aberlour whiskey, which I can't seem to find anywhere but here. Chances are if you're looking for something specific, you'll find it at this store. The parking lot is a little tricky. People are always coming and going which can sometimes cause confusion. Street parking is also available. This place is most definitely worth the trip if you're willing to drive an extra few minutes. read more

Let's just say if it's liquor beer or wine you want they'll probably have it in stock. If not they'll get it for you. The people that work at Discount have a great knowledge of the products they sell. If you have a question of what wine or beer would be best suited for your need just ask. Everyone is quite helpful and kind. Marie is the best of the best and has never let me down with any of my selections. Great place and prices. I love Discount and say thanks for the help and great selection. read more

Discount Liquor - Where the fun begins. - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

This is one of those reviews that I almost feel odd writing because it seems so obvious to me. Discount Liquor is fabulous. No matter what your poison they seem to have it...And in a zillion different varieties and price points. I love the craft beer selection. Mostly because there is always someone there who knows their stuff to help you pick something new. And there is usually someone there giving out free samples. They also have a really solid Gluten Free and Cider selection. It's totally a Mil-town staple. read more

I used to love going to the Waukesha location as a kid because they give you pretzel rods at check out. The incentive of knowing that salty treat was at the end made sitting in the cart while my mom shopped, all the worthwhile. Now as an adult the Oklahoma Ave location is my go to. Like everyone else has said, both the selection and prices can't be beat. There are liquor stores closer to my house and I've been known to run in them to pick up a bottle of wine or a sixer on my way home, but they never have the selection I want and I know I'm paying more. The staff here is knowledgeable and helpful. If I'm looking for a certain seasonal beer, I know I can just ask the staff and either they'll take me to it or let me know when it's coming out. There's always someone in the wine aisle waiting to assist with my novice questions like "I want to try a new Cab. I like Caymus, but not Caymus price, what's your suggestion?" The bottles at discount often have mail in rebate offers. I'm not normally a coupon person, but some of these are in the $5-10 range if you're stocking up. Thus, I'm the person at the register asking for 5 copies of my receipt. I joked about registering here for my wedding. Well I said I was joking, but I really wanted to. read more

Nothing fancy, and definitely pretty squished inside. But the prices are about as good as Woodman's, and in some things the selection is better. Great place to browse if you're looking for something new or if you're not sure what you want. They always have gift box sets at the front door, even when it's not the holidays. As with all liquor stores, try to avoid buying mixers here. Don't miss the imported snacks and foods on one of the endcaps near the back coolers. Mostly eastern European treats, and very interesting. read more

Good to see total wine open in the area. Last time i stopped into discount in December, I was surprised and disappointed to have to wave off the aggressive salesman multiple times while simply browsing for affordable wine. He seemed offended at my casual approach to price shopping. Instead of simply leaving me alone, he channelled a used car salesman personality to offer his "expertise". Thoughts and prayers. read more

Vast selection...great prices...and low tax (we're from out of state). I know I should say more to make this a "good" review but what more do you need to know? read more

Discount Liquor - Beer, Wine & Spirits Near Me - Milwaukee, Wisconsin

They've got just about everything here, if not, there's a good chance they can order it for you. Great selection and prices on beer and spirits. Very knowledgeable and helpful staff. Even the vendors (they don't work for D.L) are often helpful. Check out the store flyer on your way in for specials and promotions. I recently scored 2 free tickets to the Lakefront festival of the arts when I bought 2 twelve packs of beer. The damn beer cost less than what the tickets go for. There have been similar deals for other festivals as well. They often have rebates on beer or liquor that are just too sweet to pass up. They've got just about everything you could possibly need to throw a party. The only thing they seem to be short on is space. read more

Good luck getting in and out of here with only what you came for (that's what she said?) I love that right inside the door to the right, is a whole area of gift sets. For the price of a regular bottle of booze, you get a free item as well. For example, I got a bottle of Russian Standard vodka, that for $19.99 came with a free copper cup for moscow mules! Also, buying the set got you a free sixer of Gosling Ginger Beer! The selection is great, the prices are great. Just go. read more