We have been going here forever, the drive up service (we are elderly) has always been extraordinary. The variety, the service, the staff is top notch. Never once has there been a problem of any sort. read more

Distilled liquor: check Macro beers: check Micro beers: check Craft beers: check Wines: holy shiitake!!! Holy Grail! Discount Liquor. Two locations and this one in Waukesha I am reviewing. Family owned and operated. If you aren't from the area than you don't realize what this liquor store offers. If you are from this area or the one in West Allis, then you probably are spoiled with what they have to offer! I rarely go in and not find what I am looking for (except at times beers and sometimes wines). That's not a knock... what place provides you with any wine you want? What sets Discount Liquor apart is the knowledge experts in wines. They were voted as 50 best wine stores in America... you have a question, ask and you shall receive. Price is good on most, cheaper than some but the variety is unsurpassed... maybe besides Total Wines. If you can't find something talk to an employee and they will help you with ordering it or find a close replacement. I have been looking for Rombauer Zin and they made a suggestion to go with Truett-Hurst Zin and we agreed, it is a close match. I love how they divide the store and categorize sections and again, you will find it difficult to find a better value and service. read more

tl;dr Great selection, great prices, and helpful employees. What else could you ask for? Discount is a local business that has it all. Low-end to high, common to obscure, you'll find what you're looking for at Discount. On the off chance that they do not have what you are looking for, talk with an employee and they'll do their best to place an order for you, or find the closest match available. My wife loves to drink moscato d'asti, and I'm amazed they have more than one brand available. On top of that, it's priced well below the standard you'd find at Sam's/Costco. For craft beer, the selection is amazing. There is almost always a brewer there sampling their goods. There is an aisle dedicated to just Wisconsin craft. They stock some of the most in demand/toughest beers to find. They are simply on top of their game. We've also ordered a few kegs through Discount, and their terms are great (they'll even deliver). They'll refill certified Co2 tanks. They'll even put together a gift basket for you. If I were to nitpick, I wish they'd offer more of the craft beer as singles, but I know that can be out of their control. Also, the aisles can be a bit tight, but seriously, it's hard to find a real fault with Discount. read more

Discount Liquor - A partial view of the Wisconsin craft beer aisle. - Beer, Wine & Spirits Near Me - Waukesha, Wisconsin

I used to make a booze run to Discount Liquors on the South Side of Milwaukee once a week when I was in my prime. Going back, this time to the one in Waukesha, is quite the exhilarating experience after moving to the alcohol phobic state of Utah. With great prices, a wide selection of well known brands, the DL is a great party source. It does lack the expensive, high end wine labels, but Discount Liquors has what most folks want. It is an iconic part of Wisconsin's identity and purposeful good cheer. read more

Discount Liquor - A Discount Liquors booze run - Beer, Wine & Spirits Near Me - Waukesha, Wisconsin

We were in Milwaukee for a bachelor party and we're in need of alcohol. This place was the best place. It's a bit outside of Milwaukee but for the prices it's well worth it. Had a great selection of alcohol and wasn't way over priced like some of the other businesses on the area. Purchased 5 bottle from them and had great experience with the folks working. They were very knowledgeable in answering our questions. Great place. Will have to visit again when back in Milwaukee read more

My poor girlfriend was fishing with me on the river and she really had to go to the bathroom I told her that there's a Pavilion right next to us. All the pavilions on the riverfront were closed and she couldn't P in the woods because there was two cops across the river looking at us and she felt very uncomfortable we finally made it to the car and we pull into discount liquor. She walks inside she was practically crying and the clerks at discount liquor could obviously see that she was in a lot of pain and discomfort and she asked to use the bathroom and they said they were out of order. I'm putting this out there because Covid is over and done with people need to start opening up their bathrooms and stop being completely inhumane about letting others use the bathroom! Unbelievable discount liquor you should be ashamed of yourself she ended up pissing herself in the car on the way home. Masks are not mandatory small businesses are open to the public they should make the restrooms available for us! We pay enough and property taxes around here where they should have no problem opening an extra bathroom for the public! You got a grocery store of alcohol to sell to every person in Waukesha and you don't even have a bathroom available for people that really have to go? Wow! read more

I visited Discount Liquor in Waukesha for the first time recently and was a little skeptical because the place is a little old and it can be challenging to find what you want but then I thought about it. It's a challenge because they have so many varieties of absolutely everything. The place is packed with hard-to-find stuff you can't get at your local liquor store. If you want a 6-pack of mass-produced beer, you can get it anywhere but if you want to try something different or just feel in awe of the immense selection, then Discount Liquor is a place for you. Their prices are either similar or lower than other liquor stores for the same product. I needed some advise on a specific craft beer and was helped by the beer manager. He knew exactly where to find it and also had some suggestions for me based on my taste. He was friendly, as were the ladies on the checkout registers. This place has definitely earned my patronage. read more

Very disappointed to find the employees not wearing masks. Apparently they have a very low regard for the safety of their customers. You might want to try Sendiks, pic and save or worldwide wines for your liquor purchases if you want to reduce your risk of picking up COVID. read more

Great selection and location. Parking is easy. I found a nice bottle of Lagavulin to wet my whistle.

Happened upon this store as I was cruising around the area (I'm new to Wisconsin, so I've been exploring). I can only comment on their wine selection, because that's the only thing I looked at. I'm far from a wine expert and I only drink whites, so forgive my limited ability to review the reds or other sections of the store. The employees here are very friendly and the prices are reasonable! To give you an idea, Matua Sauvignon Blanc was on sale for $8.99 (normally $11.99). The non-sale items are still priced lower than I've seen at a lot of other places. They have an impressive and large inventory. I noticed that they carry a lot of South American wines - a region many wine stores tend to overlook. These wines are great, because you get a lot of bang for your buck in terms of quality (I'm guessing they're cheap to import), so it was a pleasant surprise to see a variety of them on the shelves. Discount Liquor carries an ample supply of New Zealand wines, as well. Their selection of French wines is also not lacking - in fact, they carry one of my favorites, Louis J'adot Steel Chardonnay. I've had enough trouble finding this wine in the past to have actually persuaded wine store owners to order it, so seeing it here was a major bonus. I didn't see any Picpoul de Pinet, but I rarely see it anywhere (and perhaps they have it and I didn't notice). There are more South African wines here than there are at most other wine/liquor stores. (I'm guessing most people haven't caught onto this perpetually underrated wine region, because some of the stores I've visited don't carry ANYTHING from South Africa.) Chenin Blanc is probably my #3 or #4 favorite wine. There is a good variety of Gruner-Veltliner, which I've noticed is a hit-and-miss when it comes to what stores carry. It would be great if they carried more than one Gavi. In their defense, some stores don't carry any Gavi. I'll explain why I only gave 4 stars, and it's in no way an attempt to bash the business. Like many wine stores, there's a huge abundance of California wine - it's, by far, what they carry the most of. I understand that stores have to carry what sells in order to stay in business, and California wines are hip 'n happenin' right now. Unfortunately, I'm one of those grumps who doesn't understand the hype. I think they could easily make shelf space for more imported wines - but it's not my store, and my complaint is trivial, because I had no trouble finding things I like. I'll definitely be back here! read more

This place has the largest selection of beers I've ever seen! On top of that their prices are really good! You want more.... The owner Frank helped me load my purchase in my car! read more

I went hoping to find a seasonal 3 Floyd's beer and found many others that I couldn't find anywhere else. There's a only a few liquor stores I'd go to for hard to find liquor and/or beers. This is one. read more

Best liquor store around, they have everything! Or they'll order it for you! The amount of wine and beer to chose from that they have crammed into this buildings my is awesome, and so many different varietals to choose from. And then, there is the WALLS of liquor, ANYTHING that you might be looking for. read more

Almost anything you are looking for it is very likely that they will have it. Beers, distilled liquor, micros, macros, crafts, wines, mixers, helpful staff. It's not the newest shiniest liquor store you will stop in but boy do they know what they are doing. Everything is laid out and sorted well with like liquors by like liquors. There are frequent tastings, sales, and events and it is always an enjoyable stop. read more

Three Haiku's for Discount Liquor I wander the aisles Imagining the cocktails I'd make with this booze. Must all this liquor Be in a store so shabby? But I do not care. I settle on gin But it's hard; what I want is To buy everything. read more

Where else are you going to find a 2009 Chateau La Nerthe Chateauneuf-du-Pape in Waukesha? It paired nicely with venison tenderloin!! Producer: Chateau La Nerthe Style: Red Wine Grape Type: Rhone Blend Origin: France Region: Rhone Appellation: Chateauneuf du Pape read more

Up until 2 years ago, I used to nickname this place the "Evil D" because I worked for a competitor and we always tried our hardest to match prices. But ultimately, DL would always get their 2 cents ahead of us and due to economic downfalls, my store had to close. So now Discount is my go-to liquor store in Waukesha. They have almost everything that I could want and if they don't have it, the owners will take the request and see what they can do. It helps to have a good relationship with a few of the employees and ask them to put in a good word on a product. They have an amazing beer selection, but I do wish they had more beers available by the single bottle as 6 packs can get pricey for the good stuff! And I do find their wines to be a little high-priced from time to time. read more

I talked to the "Beer Guy" about beer alternatives to MGD that I can get in a 1/4 barrel. His two suggestions, I bought in bottles to try, were both excellent! Discount Liquor is a pro shop for wine suggestions also. Keep it up. read more

Best liqour store EVER! Knowledgeable, helpful and friendly staff, what more could you ask for!

If you're looking for it, this place will have it. Extensive selection, reasonable prices, convenient location - and they have their own parking lot which is nice in downtown Waukesha. read more

By far, the best liquor/beer/wine store in southeastern Wisconsin! They have absolutely everything! I really like that they have a very good gluten free beer selection and they very visibly mark which beers are gluten free. The best selection of of Wisconsin beer (which is the best beer in the world)!!!! Fantastic selection of wine and liquor as well, and the staff is very friendly and helpful when you're looking for that just right bottle of wine. Very highly recommended, worth checking out! read more

If you love wine but appreciate help on selections, Bruce is an incredible resource. Time and time again he has offered sound advice to help us with food pairings and to introduce us to new varietals! read more

This is a fantastic liquor store with great prices, selection, and expert employees to help you make decisions on what to buy!!

This is where I go if I know I need to stock up on some alcohol at a great price. They have an incredible selection and everything is priced as about as well as you're going to find. read more

The best liquor store in Waukesha...maybe even Waukesha County! The outside is nothing like what you will find on the inside. I have found craft beer and specialty wine in here that I cannot locate anywhere else. Some hidden treasures! And if you are overwhelmed with the amazing selection of beverages just ask one of their super knowledgeable staff to help - they know what they are talking about! I have gone with a few suggestions now for wine and I am so impressed with my purchase every time! If you like alcohol then you will love this place. read more

The only reason this isn't a 5 is the store is so full of stuff and cramped isles that you miss things and struggle pushing a cart through there. Otherwise it's good. Everyone is always super helpful and they have almost anything you would ever need to buy in beer, wine and liquor. Prices are great and they always try to get you rebates and coupons if they have them. read more

Great store. Great staff. Great prices. Great selection of single malt scotch. They are very knowledgeable and incredibly helpful. Every time I ask for a wine suggestion for my wife, they come up with something that she absolutely loves. Enough of the critical commentary...the building is old, and the floors are...who am I kidding...this store is incredible. read more

prices good selection good wish it is a little easer to get around the store {If you go you will know why}