Bang for your buck: 10/10 Quality: 10/10…read moreService: 8/10 Ambiance/Location: 10/10 Overall: 10/10

Crazy busy place! Sit at the old school soda fountain counter so you can watch them makes shakes,…read moresundaes, and cones. If you sit outside or at an inside table you order at the counter. At the bar, they take your order. Staff is extra friendly and they do a great job of checking on you and keeping your drink full. I ordered a chicken Philly. Their Ruben must be extra good because several people have ordered it. The fruit I had with mine was very fresh and good. Don't miss Payne's if you're near the area. You won't regret it.

The ice cream and cake was awesome! Atmosphere was very unique. The server was kind and well spoken.read more

One of the best ice cream and dessert spots I've visited in the country!…read more The ice cream is made from scratch using locally sourced ingredients. The variety of flavors is impressive. We tried the caramel brownie, New York cheesecake, butter pecan, banana pudding, and butter finger. All were delicious and creamy! We also noticed that the flavors were incredible without being too sweet. If there's a perfect ice cream on earth - this is it! They also have amazing brownies and cookies. We took home some cupcakes to eat later, too! The staff were very friendly and kept the line moving smoothly. We absolutely loved the decor of this shop. It is creative and quirky. They have used bicycles, pinball machines, tractors, etc to create tables! It's so artistic and fun! We spent so much time walking around looking at all the detail that they included in the furniture and artwork. What a gem of a place!

This place has amazing ice cream. The owner is amazing. I just can't say enough about how…read morewelcoming they make you feel. A lot of favors.

Best ice cream experience HANDS DOWN!!!…read more If you are in the area the ice cream is Amazing, so many flavors, and The owner is an incredible woman who has been there for over 20 years! She and her family are such nice people! Every year we go down south and look forward to eating ice cream & visiting with the lovely woman and her fam.

Cute ice cream shop, easy to drive by if you're not careful. Ice cream was delicious, simple menu…read morewith a couple add on options to make your order custom. The staff were friendly and patient. I loved my milkshake! Giving 4 stars because their business online presence is not up to date and I called 2 wrong phone numbers listed to see if they were open that day (Mother's Day Sunday). We decided to drive by and glad we went in because their ice cream is yummy, business info just needs to be updated online. On a nice day, don't forget to sit outside on the bench and draw on the sidewalk with their provided chalk. Will be back :).

I wanted to love this place, but the experience wasn't what I expected. We stopped in for a late…read morenight treat during our stay in Tullahoma. The girl behind the counter did not greet us at all because she was in a conversation with her mother and another woman. She never asked what could she get for us I just started talking. The ice cream was tasty but wasn't better than our Blue Bell from Texas I'd say try it out, this rating is more about the staff and lack of customer service.

It's delicious and the inside is nice to sit and eat your ice cream without the heat melting it!…read moreThe workers are super nice and the candy isn't hard where you can't chew anything. The cotton candy ice cream is delicious! The brownie Sunday is huge!!! It's also warm and filling!

Stopped in for ice cream on a fall afternoon. Many choices, friendly service and a place to sit…read moredown and enjoy.

So looking for a treat to tide us over until we were able to get seated for lunch, we found…read moreourselves at the Village Ice Cream Shoppe. Quite a few people seemed to have the same idea as us. Wait was a few minutes at the walk up counter, but the gentleman running the place was very nice and sociable as he was fixing/taking orders. My gf had a scoop of ice cream in a cone (she thought it was amazing), one of her sons had a root beer float which he seemed to enjoy. Her other son had a shake and I had one as well. Neither of us were impressed because they had way too much milk and very little ice cream. The Butterfinger Crunch, had virtually no butterfinger flavoring. He said his was the same way. So, I would recommend for the scoops in a cone or the root beer float, but not for the shake.

Cutest little ice cream shop with blue bell ice cream. Very generous portions and great prices. He…read morealso has a large variety of sodas which was nice as well as food options.

If you're a 'Merica flag waving southerner (or a patriotic northerner) you're gonna LOVE this…read moreplace. My husband and I love faith, family, freedom and firearms and live in Tennessee. My sister and niece are from Minnesota but are patriots. We stopped by on a road trip and we are absolutely in love with this place. Where else can you eat in what looks like your husband's man cave, shop for firearms as well as local vendor goods, get a great burger, listen to Christian music and have some tasty desserts all whole being served by some great, friendly locals. Everything about this is a 5 experience. Great service, great ambience, great everything.

Have to give this a 5+ rating due to the fabulous selection of food for people with dietary limits…read more- generous gluten free and dairy free options. It is deli style menu but had plenty of options. While we enjoyed the unique atmosphere, the seating options are very limited and the only space for a 6+ group was very warm.

Drive by this place often and finally stopped. We have definitely been missing out!! Cute, clean…read moreand friendly. We are self avowed ice cream snobs so when I say, this place is delicious, I mean delicious. My husband said it was the best salted caramel ice cream he'd ever had! I had the Jacked up Tennessee. My only regret was getting the kids cup and not a bigger size. There are several other flavors I can't wait to try so we will definitely be back. No photos - we scarfed it down too quick.

What a great surprise in the middle of some beautiful country!! We stopped for the second time…read moreafter hiking and my husband got peach ice cream both times. They have generous portions, great young ladies working the counter and a great value for quality Ashbys ice cream from Michigan. The ambience is a cute ice cream shop as well . We will definitely stop again when we are in the area !!

Cute little shop in downtown ringgold. The praline pecan is…read moreamazing. Really friendly young guy working there.

It's a cute ice cream spot, I wouldn't say it's overly unique. They have your basic ice cream…read moreflavors. And the ones that kids love that turn their hand and mouth blue. Pretty run of the mill ice cream shop.

What a candy store!!!! And ice cream!! And friendly staff!!! And they have sugar-free also!! No…read morereason not to stop by Here's a couple of pics. (They were a little busy for me to take very many pictures)

I stopped here for a treat last weekend to top off a conference in Guntersville. It was...fine…read more This new treat shop is located in the fashionable City Harbor. It's bookended by restaurants and shopping and you get a really nice view of Lake Guntersville. Parking is, theoretically, ample -- though on a busy Saturday afternoon, spots were a little sparse. Just goes to show how popular this locale is. The shop is large and spacious and smells good. It was very clean looking inside. I was greeted nicely upon entry. They have caramel apples, chocolates, fudge, and bonbons galore, and of course ice cream and milkshakes. Ice cream was what I visited for, but the other treats looked delicious. They have a goodly number of ice cream flavors. I was miffed to have a very hard time telling what was what. The square placards that describe the flavors are quite small, and I didn't even realize that flavors were layered two at a time (ie, one carton of ice cream on top was one flavor, below was another) until after I'd placed my order because the placards are smushed so close to the top/bottom of the glass. Fortunately, I scanned these options while the employee scooped my treat and didn't see one that really I wished I'd gotten instead. I was looking for a coffee flavored ice cream and was disappointed to not find it. Could be user error -- as mentioned, the flavor cards were not eye-catching to me -- but still. I wound up with the sea salt chocolate caramel. I ordered one scoop. The employee passed it my way and I went to check out. There were too open registers and I stood facing them for a moment or two. Both employees working them made eye contact with me and then went back to looking at the register, despite me being the only person in line/needing service. It was like they weren't sure what to do. I eventually picked one and said something to the effect of, "This is it for me." The employee wordlessly rang me up and I paid. It didn't feel like she was trying to be rude, but it was...weird and uncomfortable. My single scoop was ~$7 before tip. Now mind you it was a fairly sizeable scoop...but I'd so much rather have a smaller scoop at a lower price. The ice cream itself was good, albeit not mind-blowing. Very rich and creamy. I enjoyed the sea salt caramel and small chocolate covered caramel hunks in the scoop, though I do wish the actual chocolate part had been a bit more deeply chocolatey, if that makes sense. Overall, I think this is a good fit/concept for the space and I'd be down to try it again. If I visit again, I'd look for that coffee ice cream, or maybe try a caramel apple.