Danny is one of the most thoughtful people i know. He went above and beyond helping us through the…read moreprocess of my mother's wishes following her passing.

Dan was truly amazing to our family during a very difficult time. His approach to funeral planning…read moreis personal, genuine, and transparent. We felt he listened to our wishes, guided us when we had questions, and truly cared. He picks up the phone at all hours of the day and is always responsive via email. The quality of services he provides and overall value is well above others in the area.

I have used the services of Simple Choices twice now over the last 7 years. Each time, Roy and his…read morestaff have been professional and compassionate. I felt at ease from first contact that my loved one (and I !) would be treated with care and respect. I appreciated the prompt response from the moment I reached out. Without hesitation, I would recommend Simple Choices for end of life arrangements.

I'm a year late writing this review, but it was recently the first anniversary of the death in our…read morefamily and it reminded me that we intended to share our glowing review of Simple Choices but didn't get to it in the months immediately after. At the time, I called around to at least 4-6 different places in the Albany area to understand the cremation options available, at a very stressful time obviously. Roy was BY FAR the most compassionate, patient, responsive, and clear about what to expect. Seriously, you just don't want to deal with the impersonal or callous attitudes that came across in my first phone call with some of the other places that offer cremation services. There wasn't even the smallest hint of anything other than the ideal level of genuine helpfulness from Roy. On top of that the prices were extremely fair, and the environment and decor in the Simple Choices funeral home is very comforting. Looking back, it also feels good to have supported a business & team that is committed to doing the right thing for people at their worst times. They live out ALL the values stated on their website. Oh, and I should also mention just in case anyone's looking for this detail in a review - our family isn't Christian, and Roy was nothing but pure kindness and understanding on adjusting the decor in the funeral home for our small family viewing. Roy & team, from the bottom of our hearts, thank you so much for your excellence at serving us at such a difficult time. If we could leave you a 6 star review we would!