A proper boutique! This darling shop has been around for 8 years and it's no wonder. They really…read moremaster versatility. The gals at the front tell me that they cater to the local market of 30-40+ women with cash to thrown down on comfortable threads. But I look around and all their clothes look so cute and trendy for the 20-something crowd too. They have tanks and tops that show plenty of skin and breezy sundresses with sultry slits. Oh fancy! Plus, there are lots of denim options and accessories too. I didn't purchase anything on my visit, although I was very tempted at the bling bar. What an eclectic mix of jewelry. They showcase a lot of metalwork rings, bangles and necklaces which I'm a total sucker for. I also have a huge thing for the rewined candles in the back. Fabulous! This place is pricey but that's what makes it a boutique. I'll have to ca$h in for my goodies another day.

Actually have never been to the physical store, but I found it online while preparing for a trip…read morethrough TN and I've been ordering online from them several times this month alone since I've discovered them. The clothing isn't cheap, but it is good quality and they always package everything adorably with a thank you message and even small gifts thrown in. The aesthetic is almost feminine edgy, hard to find and I've only found one other boutique that caters to this style so far besides Elle! Their sales section is always amazing online, I can't even begin to imagine how good it is in the store. I can't wait to visit in person!

Super cute shop with lots of great items. I loved seeing all the wacky UT themed earrings and…read moreapparel. They also carry regular, non-orange clothing and accessories, as well as shoes, gifts, home and bath items, books, jewelry and more. There's so much to see and this would be a go-to spot for me for gifts if I lived in the area. I went in twice while staying downtown and fell in love with this cute leather cross-body bag. I was curious to see if the brand/designer was local, so I looked it up online. It was not local and the bag was steeply discounted online (50% off) vs the price at Bliss, so I ended up ordering it online directly from the brand. I do love to support local businesses and shops, but I also have to consider my budget. That being said, this is a great place to stop for a unique souvenir or gift for yourself or someone else!

LOVE this spot so much. I honestly think I could spend a whole day here and would gladly spend an…read moreentire year's worth of my salary if not for, ya know...those pesky bills. This store is well-named and is bright, cheery, and beckons you inside from the street. Whether you are visiting or are a local looking for gift items or something for yourself, this store has something for everyone. There are clothes/shoes, games, jewelry, skincare, books, TN/Knoxville-specific goods, and knickknacks galore. There are many items that you don't even KNOW you need until you feast your eyes on them. The staff was welcoming and friendly without being overzealous. I need to go back in without my husband so that I can overanalyze the differing varieties of lip balms without judgmental eyes. ha!

Could not have had a better experience while traveling and looking for a few fun items to go home…read morewith. I came home with a new wardrobe and such a wonderful experience being assisted by this young woman who owns this popular boutique. She exudes style, dignity and grace as does her boutique. I thought the other day how I wished this boutique was all over the country! Some day, I expect. You won't be unhappy supporting this small business and with the quality of items you purchase at a very reasonable price!

From the owner: Update your wardrobe with Pretty Pop Boutique. We specialize in finding all the trends you love to…read moreshop for any occasion. We love fashion and putting together bold looks. We are here to help make your wardrobe stand out. In other words POP

The square is really cute and has shops and restaurants all along the perimeter. It has a stage…read moreand hosts lots of different types of events.

Love the vibe here at Market Square. Clean and vibrant with a variety of stores and restaurants. If…read moreyou are there when the farmers market is happening it's a plus. Large outdoor market with a huge variety of goods. The park nearby has an assortment of art pieces and is a great area to walk around. It's a block from Gay Street where Mast General Store and Tennessee theater are situated. A beautiful, clean touristy spot

What a cool store with friendly staff, fun local products, and just a chill vibe. Moderately priced…read moreshirts and primarily TN-themed goods. We especially liked the shirts that were based off of Knox neighborhoods with funny sayings.

Love the store, it was very warm and cozy as soon as you walk in…read more Lots of variety of shirts that were folded accordingly and lots of different designs to choose from. Staff was very kind and was very helpful. Shirts were a little much but the fabric being used was very soft and plush so it makes up for it. Will definitely visit again when I come to visit Knoxville again!

I walked into Mast General Store expecting a typical shopping experience... but was immediately…read morestruck by the sheer variety of offerings. The store is a treasure trove, offering high-end camping gear alongside a nostalgic selection of candy sold by weight. This wide angle creates a unique shopping experience that caters to a depth of audience. The aisles are stocked with university-branded apparel and an eclectic mix of knick-knacks and toys, blending modern and vintage elements seamlessly. Navigating through the store I found myself drawn to the carefully curated sections featuring well-known brands like L.L. Bean and Patagonia, each showcasing top-tier camping gear. The store's commitment to quality is evident in every product, promising durability and reliability for outdoor enthusiasts. The candy aisle is what is the most impressive to me having all of the old-school candy and the ability to buy what you want per the weight or even a separate bag for gifts later on to family member members makes this experience truly wonderful. Overall, Mast General Store offers a distinctive blend of functionality and fun, making it a must-visit destination for anyone seeking unique finds or quality outdoor equipment. I'll definitely be returning to explore more of what this gem has to offer. RATINGS & LOGISTICS: - Atmosphere: 10/10 - Exhibit Quality: 8/10 - Service/Flow: 8/10 - Value: 9/10 - Would Return: Yes. Will be back for sure.

What a fun store! I love that they are pet friendly! It was nice to be able to visit a new area and…read morebe able to take my pup in with me. Mast General store is larger than meets the eye. There is an entire downstairs that offers clothing brands like Columbia, Vuori, and more! There is some camping gear and camping shoes. It was an unexpected surprise to find that section. Above, there is a selection of clothes, candies, gifts, and other goods to look at. It is fun to walk the store and see everything they had to offer. I was looking for a Christmas ornament. They did have some, but they were generic. I wanted something more specific to the area. There is a parking garage nearby. The area is super busy and you may have to walk a ways to get to the store. Stay pet friendly, this is a lovely perk to visiting!

I am so excited that Knoxville has a Monkee's! I have shopped at Monkee's when traveling in…read moredifferent places and always found some of my favorite pieces. I have So was so excited that we will get to have one here in town. And Monkee's of Knoxville is so nice! I have been in many times now and always greeted by the nicest and most helpful women, it is fun just to go in and look and be surrounded by all of the positivity in this store. And i have been able to get some of my new favorite things right here in town. Would definitely recommend.

From the owner: The ultimate in women's clothing, shoes and accessories. Stop by to experience boutique shopping as…read moreit is meant to be - fun and personal!

This shop is next to Kaizen in Old City and is super cool! I was drawn in by the window display of…read morehand crafted bags and hats and was immediately greeted by the smell of both leather and creative vibes. The back half of the shop is a workspace for crafting goods and the walls are full of both merchandise and bright murals and quotes. My fave was definitely the Mean Girls quote. Thanks for that smile. There were so many items from local leather, clothing, and jewelry artisans. Coasters, keychains, hats, and gorgeous bags galore displayed throughout the store. Friendly service from behind the counter, and she let us peruse without lingering, which is appreciated in a shop with many unique items to explore. Can't wait to come back. This is a great spot to grab gifts or a quality bag. Support local, y'all!

So FUN! A charming shop full of beautiful handbags (made just down the street) alongside trendy…read moreclothing and accessories from women owned companies. We love to see it!

Wonderful little shop downtown and always so perfectly arranged. Unfortunately for someone my age,…read moreonly the lip gloss, accessories, undies, and the housewares apply. I really like their clothes, but the sizes that they have in the store always look like they're made to fit a Barbie doll, or a budding teen. The good news is that they can order anything in store for you from their online catalog, to avoid the shipping fee online. The value is rather high for some of the clothing items, but they're always running sales, and when I visited they were running a 40% off sale. The sales associate that assisted me was very helpful and friendly. I ended up picking up my favorite lip gloss here, Smith's rosebud salve and a beautiful lace choker because apparently 90's fashion is back. What I like is that they have all three flavors of the lip balm in store (original, mint and strawberry), which they don't have online.

I was very pleased with the service I received from Brian and Sydney at this store. I had an…read moreexchange on a shirt and they were kind and helpful. I am a senior probably don't shop at this store all the time. but now with this service. I am hooked! Great assortments of men and women clothing styles.

Surprised by the service Selection: Great variety of items…read moreto purchase. The soaps were so cool and very uniquely made. We enjoyed perusing the shop looking at all the fun Knick knacks and gift ideas for Christmas. Great items for little kids to put in their stocking. My 4yr old nephew likes the stuffed animals and cute pens. My daughter came in to look for a sticker that said Knoxville TN which she found. I would have loved to buy something but I didn't because of the rude service. I give the shop selection a 5/5. Service: We were never greeted or even given a courtesy hello at the register. While we were perusing toward the back of the store we heard someone coughing and struggling with breathing. I am CPR trained and recognized she was chocking. I went to the front where she was located. I then asked her if she was chocking and she gave the universal sign grabbing her throat. I helped her take her back pack off and did the Heimlich. She was still struggling to breathe. After the first attempt I did it a second time she was still struggling to breathe. I turned to the workers tell them to call 911 but they didn't even move or look at me. And then did one more attempt, and she was able to spit out what was in her throat. She was crying and able to breathe after. She thanked me and I went back to my family. When I got to the register, I was telling my daughter that the woman was OK and what I had done. The workers at the register didn't even say anything they didn't say thank you. They didn't say is she OK and I know clearly they could hear the whole conversation if I could hear her coughing when I was close to the register. We purchased what we needed and we left. Disappointed at their reaction. I'm sure if there is cameras it was caught, as I was at the entrance. Again the rating would be less if just the service!!!! 2/5 Great shop, bad service!

Great local business with lots of cool and unique items. I wish they still had Havianas.read more