Had them install my first unit years ago, and eventually it quit working. The plumber that installed my new toilets offered to install a Whirlpool unit from Lowe's which was significantly cheaper. After going through two of them in just a few years I decided to go back to FWT. The cost of the system is definitely higher than the big box units, but I anticipate this will equal out as I only got four years out of my Whirlpool. The installation is much improved over the original Whirlpool setup, much cleaner and less cluttered. Instructions after install were clear, the water was tested prior to leaving, and suggestions were provided for the best type of salt to use. Shawn was very professional and informative and cleaned up after completion and made sure that all my questions were answered. read more

Got our first water bill since switching to kinetic September bill was 601$ November bill was 235$ I can't believe the money I lost because of this company incompetence and lack of knowledge Lesson learned read more

Amazing service, incredible staff. Not cheap - worth it. I would recommend them to anyone. read more

Like to give kudos to sales rep Chris, and also to Trevor and Sean who installed my system today (10/17/25). This company was my 3rd company I called for a quote in addition to two quotes from companies that showed up at my house unsolicited. Chris was a professional salesperson that was not trying to make a sale, nor using the lame sales gimmicks that other companies try. He tested my water, made recommendations, no hard sell, no upselling. For my situation the system I needed was 1/3 the price of the competition mainly because he wasn't trying to upsell me products I don't currently need nor want. Trevor and Sean were timely and efficient. After installing the system, they educated me on service, warranty, and features. read more

We contacted Florida Water after having problems another company. FWT people were knowledgeable, friendly, and efficient. I would highly recommend this company. Excellent. read more

**BUYER-BEWARE** we bought a home in 2016, Over the last month we discovered an increase in our water bill. After investigation, we discovered a silver canister near our pool equipment. The canister had Florida Water Treatment Dunedin FL on the device. We called to tell FWT Dunedin, it was leaking. The tech mentioned to turn two knobs on top of device to stop leak. We asked for removal of device on same call. A couple weeks later a person shows at our home and asks for $300 to remove device. We called Christine at FWT,. Christine was rude and hasty. We asked to speak to her manager Hilary. She stated Hilary was not available. She asked to put us on hold. Next, a person named Matt Zara, who identifed himself as the owner, takes the call. Matt Zara began to question our integrity immediately, by telling us the fee was discussed when we made the appointment. It was not. Matt Zarra stated his company has been in business for 74 years and we were, "Barking Up The Wrong Tree". Matt called us hypocrites. He said his company does not want our business. He also mentioned we could not afford to pay the $300 and questioned us on asking about the fee. At no point were we not calm, we only wanted a solution on the surprise fee his company sprung on us.This $300 fee was surprising and misleading to us. Finally, the tech spit on our driveway when leaving. Tried to disguise once he saw the camera. **Our advice, find another company for this service. read more

Florida Water Treatment - Tech spitting on driveway when leaving, disguising after seeing camera. We have live footage of spit then cover up with water cup. - Water Purification Services Near Me - Dunedin, Florida

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They have great customer service and take pride in their work. Always one time and DO NOT talk you into anything you do not need. But they do ask about your water, before they recommend any solutions. read more

Great install by Victor, a master plumber. Not a cheap unit by any means. Determined it to be the best value for my home. Replaced a similar unit installed by FWT in 2018 with a new unit rather than a refurbished. Repeat satisfied customer. read more

Florida Water Treatment - Best water softener ever! - Water Purification Services Near Me - Dunedin, Florida

Victor was exceptional in his installation and service. He went above and beyond in performing the job. He also did phone followup to make sure we were satisfied. Amazing!! read more

Being new to Florida I had to use my college education and researched water softener systems. I contacted Home Depot, Lowes, a few plumbers who claim to install water softeners, and a few water softener companies such as this one. Lowes never even called me, Home Depot deals with only one company in this area and they are a rip off as well as have disrespectful sales people. The Plumbers all wanted about $100 just to give me the privilege of of them coming out and considering their estimate. So if I call out 5 then I'm already out $400. If your product is good, your price is reasonable, and your sales people are knowledgeable and friendly then you should get the business. Florida Water Treatment is all of these things and to put a cherry on top they make their systems locally and back them up with a GOOD warranty. They weren't the lowest bid, but their price was competitive and they know their business. The finished product looked great. They came by and wouldn't leave until they knew everything was working just fine. There was a minor issue on install and they ended up giving me a free upgrade. All the way around I recommend you don't consider anyone else, but these guys. You won't be disappointed. read more

Update 12/10/18 We've started a claim with BBB.org due to them damaging our BRAND NEW WATER HEATER to the point where the rod cannot be removed. Their answer to BBB: It was like that when they went back the second time with the right tools to try to remove. THEY WERE THE ONES THAT FAILED TO REMOVED THE FIRST ATTEMPT. I am not even sure they are licensed plumbers to perform such work. This is unacceptable from a "reputable company" Please see what they did to our water heater. I feel like I was taking advantage by these people. That's why I would like to share my HONEST review about the happening. read more

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This comoany sels residential and commercial warer treatment systems, but also offers self-service water fills in your container. 5 gallons fot $1.00! A great way to get delicious drinking water while eliminating hundreds of small bottles. They are very friendly and polite as well. read more

Happy customer here. We interviewed several companies and went with FWT. Service was great, installation was smooth, and maintenance is on autopilot. So nice to have soft water again! read more

Ok, let's start from the beginning, installing a water filter and water softener at my house was almost an enjoyable experience! The whole process, from ordering to installation was top notch! Florida Water Treatment went the extra mile, they were on time, courteous and experienced! The best is they have a salt delivery service too! Thank you ! read more

We are new to Florida and had researched water treatment with two other companies here in Pinellas county. When those other companies could not answer very basic questions about the equipment that they proposed installing I kept looking. All that changed when I called Florida Water Treatment and Matt came out to evaluate our situation. It was immediately apparent that Matt was formally trained and is an expert in the field. He has been involved with this multi-generational business for may years and he could answer the questions that his competitors could not. In addition he explained to me the strengths and weaknesses of my city water so we could address exactly what was needed to make our water the best it could be. We purchased a whole house system from FWT and are very pleased with our new soft water. We are also taking advantage of their "salt delivery program" with is extremely convenient and cost effective. I give my highest recommendation to Florida Water Treatment. read more

I was having an issue with iron in the well water and they came out to inspect everything. I'm not an expert with water but I have done enough research that I am a bit informed. This company was professional, timely, and most importantly, honest. They explained the issues clearly with options to solving the problem. They did not try to upsell me, but instead gave me really great advice. read more

Elite service and expertise in such a niche market. If you are looking to add a water system in your home, look no further. Matt, the owner, along with his long time installer Jason, provided us with elite service and expertise. We added a home water softener system to our home, and ever since it feels as if the water is so pristine. The system is running so beautifully, and the water is simply amazing. Along with the water softener, Matt added a tank containing anti rust stain chemicals which is attached to our well sprinkler system. This way, the iron stain all along our property is gone. We have recently gone through so much home improvement projects, and this one, by far, has been the easiest and most rewarding. Our skin, hair, countertops, etc have never been happier. The water the softener provides is simply the best. Just like the personnel at Florida Water Treatment! read more

Just purchased a water softener and whole house water filter system. The price was fantastic and we know from past experience. We received a quick quote and the crew showed up on time the day it was installed. Courteous employees who cleaned up when they were completed. We recommend this company highly. You won't be disappointed. read more

Never realized how much I was paying in bottled water monthly (not to mention I drink high Ph - Alkaline water), until I calculated the price and it blew my mind!! So I decided to reach out to Florida Water Treatment for some help! They were able to install a reverse osmosis - high ph water filtration system in my house so now I have endless amount of high ph water to drink! I am so excited that I do not have to worry about the hassle of going to the store and buying bottled water every week or two. Not to mention what it does for the environment! Thank you so much Florida Water Treatment the service was amazing and was quick to install. Would definitely recommend this to anyone in need of water purification/filtration or water softening needs!! read more

FWT just replaced our system that really needed to be replaced because it was installed by a scam artist. FWT's water treatment system IMMEDIATELY made a complete difference in our house with our clothes washing, dish washing, bathing/showering, etc! We greatly appreciate their system and look forward to many years of service from them! HIGHLY RECOMMENDED! read more

Matt Zara and his staff at Florida Water Treatment have previously installed a water softener at our home and a RO system for our orchid greenhouse. In the past few years, they have maintained the systems so that they are always operating at a high level. We are extremely pleased with their knowledge, dedication, and their outstanding customer service. They always go the extra mile to see that we are happy with their products and services. They even assist us with some water-related issues that are sometimes not in the mainstream of their typical services. Just yesterday, Matt installed a new water flow meter and solenoid that controls our hydrofogger in our greenhouse. It was tedious work but he stayed with it it until it was perfect. I have operated a number of companies in my career and know what it takes to deliver great customer service. Matt and his team understand customer service and always do their utmost to please us. read more

I have been using this company for water softeners for many years. I am really impressed with how nice and helpful the technicians are that visit your house or business. You can totally tell that they love their job and are looking out for what's best for your situation. I recently had another softener installed after many years and I have been so satisfied with the whole process! Thank you, FWT!! read more

Although we didn't end up using this service they are great. They really know their stuff and customize systems for every home.

I had really great service from FWT. Steve came out and looked at my old water softener and it was a goner (partially my fault). Gave me some info and recommendations for new softener. Got the softener installed by Jason yesterday. (There was another gentleman with him but I didn't get his name). They were extremely nice and did the work in an appropriate time frame. Cleaned up nicely too. I've had a lot of work done recently on the house and none of it has been as easy and pleasant as this. Thank you. read more

Got a well water system installed today. Guys showed when I was told they would and they did a VERY clean job. Going thru the initial start-up now. Tomorrow night, I will disinfect the house with chlorinated water, then I should be good to go. Great job on a VERY clean install dispute all the roots they had to cut through just underground. Great job guys. read more

Our water tastes incredible! First, I can't say enough about the customer service and experience we had setting up installation. Secondly, the water is so clean and taste amazing and our customers immediately commented on how great it was and what a difference it made. Owning a gym it was imperative that we found the best water for our members and we couldn't be happier with the results! I highly recommend Florida Water Treatment! read more

Great folks. Got top of line system for my house well. Matt help selected system. I did lots of research and this guys where best and cheapest too. Had littl problem two months later but they fix it in no time and added extra filter with no extra charge. Water is great now. Don't waiste your time with getting 5 estimates , just go straight to this folks and be done! Highly recommend . read more

I purchased a full home system and a Reverse osmosis system for my own home, I loved what it did to my home, hair, laundry, dishes that I purchased one for my rental home also. Working with the staff at FWT was wonderful, the response time was GREAT, they were friendly, and met all of my needs. Truly and HONEST company would recommend to anyone.. Thanks FWT read more

This company did exactly as they said they would and our water has never been better. Kudos to Matt and the installation team. The team was on time and took less time to install than they anticipated. Our dishes no longer are spotted and the shower water is great. read more

FWT repaired my softener today, I can hardly live with hard water. Steve came promptly, as scheduled, got the job done in half an hour. Friendly, knowledgeable. You couldn't ask for better service. read more

Our whole house system has been in place for several years now. The water is great and it's been worry-free. Matt was a pleasure to deal with. So when our rental house showed problems with hard water we asked Matt for a water softener and, just curious, how much a filter system would be. It wasn't much additional cost at all, so our delighted renters are getting soft and healthy water for their family. Lee M read more

Being a Real Estate Broker - I understand the importance of good water... I purchased a system on my primary home which is on a well... I purchased a system on my secondary home which is on public and two systems on my rentals in the last 4 months... These guys get it... they understand service, they understand customer service... They ROCK! I highly recommend them. read more

Marketing and customer service very confusing and pricing quotes very confusing. They came off very condescending and customer service indifferent towards my inquiries and concerns on pricing and products. read more

Such a great company with great people! They have provided a quality water softening system for me and my mom's home. They have also helped us move this system when we purchased a new home. The people are so helpful from the time they answer the phone, through installation and service calls. Highly recommend this business! read more

Matt (the owner) came to my house for an estimate and to locate the best place for installation. He was very professional, courteous, and didn't try to oversell me on things I didn't need (what a great concept!). My system was installed in about two weeks and everything went smoothly. My water is now fantastic; no water spots, no smells, tastes great. The service men come out on a regular basis and only deliver salt when needed, this is very much appreciated because I have dealt with other companies in the past that have said salt was needed when it wasn't. I have nothing but great things to say about Florida Water Treatment and I highly recommend them! read more

I had a Florida Water Treatment system installed and my waster is amazing now!! I called their office asking questions about hard water because we were getting terrible white stains on our dishes and fixtures. Matt (the owner) came to our home he was knowledgable and courteous. We decided on the Rainbow Elite Plus and scheduled an installation date. The installers were timely, polite and very neat! We did shop their prices and equipment and no one came close to being as knowledgeable and the price was the most reasonable too!! We couldn't be happier with our choice. read more

I went to their store in Dunedin seeking some simple everyday water filters and was met by two females in the front office who were, how shall I say this, not exactly welcoming to a new client. They were surly and unhelpful. When I asked if they had this filter, the one employee reluctantly went ' to the back' 'to check'. She then returned with a possible filter but stressed that I should go back home and bring the used filter, even though I had carefully measured the used filter (2 1/2 " x 9 7/8"). It truly felt like I was bothering this person and that she wanted me to leave the store asap, which I did in short order. I tried to snap this obviously unhappy with her job clerk out of it, but she was not at all interested in trying to assist me find the proper filter. Too small a client I suppose. At some point in the future, I will be buying another home and installing a full water purification system and I will under no circumstances be calling Florida Water Treatment for their services. read more

I have been doing business with FWT for over 10 yrs! Whether I have an issue with my unit, or just stopping in for a bag of salt, I am always provided with GREAT CUSTOMER SERVICE! Will recommend to anyone!! They are very honest people! read more

We purchased a home that had no water softener system. It was brutal. We called Florida water treatment on the suggestion of our neighbor. I knew it was the right call from the moment Hilary answered the phone. They were punctual, knowledge and, we felt, reasonably priced. The owner came to our home explained everything, answered all our questions, no pressure sale. Our installer,Jason, was courteous, professional and installed our home system very quickly. Do yourself a favor, call FWT. Our water is wonderful, even our cat drinks it! read more

I called 4 companies late Saturday evening in a total panic, we had no water pressure and I didn't know what to do. Out of those 4 companies Florida Water Treatment is the only one who called back that evening, in fact the guy called back with in a few minutes. I was so grateful for the speedy service. He walked me through a few things over the phone and had me shut our unit down. He offered to come out that night but we opted to wait until Monday. Yesterday the tech came out and assessed the situation he was very knowledgeable and friendly. The water softener was not installed by them, it was from Home Depot and only s few years old but the inside was already bad and clogging our pipes. He explained our options and was not pushy at all. We decided to have a new system installed next week. By the way out of those 4 companies one called me back yesterday and the other 2 still haven't even called back!! The customer service I received was top notch! read more