We have been buying furniture at Forma in Fort Collins for a couple years now. We have always had Rebekah Loveland as our sales rep. We really enjoy working with Rebekah and LOVE our leather furniture. I highly recommend the store, furniture and staff. Thanks, Forma, for giving us nostalgic-retro options! :) We love your style. Willingham family read more

Lynn M. at the Forma Furniture Northglenn store is so informative and helpful. We have purchased numerous items through him for over 8 plus years and will not go anywhere else for our furniture and mattress needs. read more

Rebekah was amazing at helping me and my husband pick a couch for our new home! She walked through colors and even helped us match it to a rug swatch she was absolutely amazing and we are in love with the new furniture! read more

This was one of the most pleasurable shopping experience we've ever had. From Travis (owner) to Rebekah (our salesperson) to Tyler and Nate (delivery people) everything was outstanding!! We purchased two stressless chairs and every question we had was explained in great detail. Forma furniture in Ft. Collins knows their product in depth! I would recommend this business to anybody. Simply outstanding!! read more

I rarely (if ever) write a review...and I'm actually doing it out of being so very impressed with this business. From the start of our purchase experience, when we were at the showroom for HOURS with a 6 and 8 year old. Becky treated the kids like little purchasers instead of burdens. She gave them a snack and drinks and often even engaged them in on the purchasing decisions (so cute). We went back and forth on what to buy...weeks later we were still downloading spec sheets from websites and trying to lay out the couch in our odd space. As it turned out a month later we landed on a design...which matched exactly what Becky had recommended (we should have trusted her from the start!!). They kept us up to speed on the timing of the order (actually not too delayed due to COVID) and then the delivery came. The two gentlemen who delivered the unit obviously knew what they were doing and treated my couch with utmost care (it's expensive, to me, and they treated it as such). They put felt pads on each foot and balanced the entire unit. I would 100% use Forma again and would highly recommend leveraging their experience in design if you're uncertain (as we were). The unit turned out to be more than I ever imagined. Thank you!!!!! read more

We have had a wonderful experience with Bailey at Forma Furniture. She was helpful with color options and style. We special ordered a couch that arrived ahead of schedule. The company delivery men were great as well. Professional, careful and answered our questions. We live out of state and the couch was in perfect condition. We will definitely use them again. No complaints whatsoever! read more

These people have the worst customer service ever They don't care about their customers only the dollars they can get from them They've had so many employees over the past three years it's crazy First I bought from Travis And I bought from Harlan and they fired him They have a girl name Rachel and she's crazy and doesn't know anything the new one over there they had a guy name Sam he was good but he don't work there no more either Stay away this place is not worth it Rachel tried selling me a bed that I insisted I didn't like After Sam had showed me an adjustable bad I Ended up getting it at mattress firm since she / Rachel / told me he had been fired I would just like to post an update on my situation at this mattress store Turns out they are fly-by-night operation they're already closing their doors and going to be selling refurbished or cheap mattresses From their furniture store which is located two doors to the east of it read more

The drivers that just delivered my dining room, chairs were very courteous, very friendly, and I am willing to put them wherever I wanted. I greatly appreciated their help. read more

I love Forma Furniture! Wonderful furniture and amazing accessories! I got the nicest outdoor chairs imaginable! Connie always went that extra mile to tell me about great happenings of the store! I love it! I'm so thankful you're in Fort Collins! It doesn't get better than this! read more

Forma is an amazing store and the people are just as fabulous. To be clear- this isn't American furniture warehouse- the items are indeed pricey. That being said, the quality is top of the line and you really can't find anything better here in town. If you are looking for durable, extremely comfortable stylish and quality pieces- go here. If you want stuff that looks good for half the price, there are other places to buy but don't expect your furniture to last more than a couple years and don't expect the same level of comfort. There is a lot that goes into quality furniture making abs if you're in the market for new furniture, this is a great place to learn about what makes a price durable and comfortable. The sales people were very knowledgeable and not pushy. read more

To preface this review, Forma does have a nice selection of Scandinavian made furniture and the sales people are fairly informed and nice. Now for my horror story..... I bought three chairs as the manufacturer was running sales. We received one chair that day and we were told the others would take a little while. 3-5 weeks was possible, but very rare. The day after we placed the order I got a call to confirm the chair colors. I asked the salesperson if I could change the base on one of the chairs, "no problem, I haven't even entered the order yet" she said. Then weeks went by with no phone call or communication. When I would call, no one could ever find my order. Because my business (I'm the owner) had ordered the chairs, they had put the business name as a first name and my first name as a last name. No big deal but I pointed this out THREE times and they never corrected it. I was also told it was impossible to find an order by phone number, yet ALL three times I spoke with staff I eventually had to coerce them to use the phone number to eventually find my order (often to a large amount of pushback). Their CRM system and the training the staff goes under is seriously lacking. No one seems to know anything. They couldn't tell me where my stuff was, if it had been shipped or when they would get it. As a business owner shipping product s around the globe, I found this concept both incredible and pathetic. After my third phone call in a couple weeks, I was told by the owner he would track down my order and call me that week. No call that week so I called again Saturday. He then told me he would call me Monday with info. NO CALL MONDAY. I called Monday after hours and left two messages (with the sales staff and owner). No call Tuesday thru Thursday, so I called Friday angry. They offered no apology or explanation on not returning the promised call but my order had magically appeared. When my girlfriend arrived to pick up the two chairs that were part of our three chair order (total of 5k with taxes) they had the nerve to tell my girlfriend none of the men standing around could help load the chairs so she had to do it with another very small (90lb) elderly sales-lady. This was a horrible experience. I would advise everyone to stay as far away as possible. I don't feel that they tried to rip us off, but I feel that the general incompetence of this business is borderline ridiculous. read more

Forma Furniture has a beautiful selection of furniture and the show room is clean and neatly put together. I really appreciate the customer service I received. I know that Travis goes above and beyond to meet all of his clients needs and expectations! read more

Forms furniture has the worst customer service I've ever experienced from a retail store. My father in law passed away unexpectedly half way through buying a couch from here. When we went in to tell them he will no longer be needing the couch because he is literally dead, they said there was nothing they could do for us. Not a single thing. We couldn't even pay shipping and restocking fees and return it. We are stuck with an $8000 couch for a dead guy. read more

Forma has such a wonderful collection of furniture, and the staff is super friendly and easy to work with!

I purchased a mattress from Forma Furniture that was absolutely outstanding. I was able to pick it up on clearance and got an insanely great price. Customer service was top notch. I love the mid century and Scandinavian style they carry and will definitely be purchasing from them in the future. read more

I LOVE Forma! We just purchased the most beautiful couch with chaise and a chair. The furniture is comfortable and seems well constructed. The staff were very friendly and helpful. We will definitely go back! read more

I rarely write reviews but feel compelled to do so due to the exceptional service I received from Forma furniture and their knowledgeable sales staff. I have been having low back troubles for years with little relief. I strolled into Forma Furniture seeking to try this STRESSLESS recliner I was drawn to mostly for its beautiful design. The sales staff was open, friendly and not the least bit pushy each and every time l went in, I went in 3x before I made my purchase. Each person I spoke with made certain my needs and comfort came first and foremost. They really listened to me and with their help I was able to make an informed purchase that I will be thrilled with for many years to come. Their follow up and delivery was flawless. I was/am so pleased with my experience and so will you be. read more

My wife and I recently purchased some nicely made Italian sofa's from Forma at an excellent price ($1400 each)--very sophisticated and understated modern design--which is very hard to find in Colorado given the more traditional and 'clunky' designs we've seen at many other stores. I have been a big fan of European contemporary furniture for years--having purchased a number of very high quality items from several different stores around the country--inspired too by our travels on the continent. Forma provided my wife and I a very pleasant shopping experience, in line with what I have come to expect given my previous experiences working with similar stores. I tend to buy what I see first hand and can touch--and dislike ordering anything sight unseen unless it's particularly special. If you are like me, and are having difficulty finding something unique that can be taken home that day, Forma might be a good place to go check out. My only observation is that some of their offerings gives a person like me a feeling that they are trying to satisfy too many people with competing tastes and budgets that don't align with what they clearly do very well--which is to appeal to a smart, 'design discriminating' customer that understands good quality when they see it. I'd really like to see them focus upon the excellent European contemporary items they offer and eliminate the lower quality and 'generic brand' distractions. If they did, I'd give them 5 stars! read more