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    Fortitude Bakehouse

    4.3 (64 reviews)
    Closed 8:00 am - 4:00 pm

    Fortitude Bakehouse Photos

    FORTITUDE BAKEHOUSE ATMOSPHERE

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    Eunice C.

    Flat white here is amazing! Line moves quickly and the cinnamon bun is amazing. The rotating menu makes it fun. Would love to try everything once! Minimal seating inside and outside (think small benches)

    Andrea M.

    This spot was recommended by a friend who did her graduate studies in London who comes back to visit each year. So she seems to have the local spots down. The special beignet was huge! And that fresh cream. O.M.G. The hubs said it was the best cream he has ever tasted. But really. It was delicious! Honestly I was in a foul mood, but after taking a bite of this, my attitude changed (slightly -- haha). It was that scrumptious! Yes it was messy to consume. Like all over your fingers and mouth messy. The brown sugar sprinkled around the cream was the culprit, but it added an interesting layer literally and figuratively in flavor. But it's dessert. Nothing tasty is ever worth having using a spoon or fork. There was a small crowd hanging around enjoying their food, but the ordering process was quick and painless. Here's a hot tip: Don't go for the beignet thinking it'll be available for breakfast. It's actually available more like a lunch time item. You're welcome!

    There's usually a line, but it moves fast
    Daniel W.

    There's a reason there's always a line here (don't worry, it moves fast). It's because it's so darn good! Just around the corner from the Russell Square tube station, this bakery makes great pastries! The line concerned me but only too about five minutes. The staff is so efficient--and nice--that it makes it a pleasant experience. I got a peanut butter and chocolate croissant which was excellent--rich, flaky, full of chocolate--and HUGE. I also got the pizza Danish, an interesting invention of a flaky Danish pastry filled with tomato sauce and cheese. It was OK but maybe it's ahead of its time :) I'll go back again!

    Jes H.

    I loved the cinnamon bun! There is sometimes a small queue in the morning but it goes by fast. They have a variety of pastries and coffee. I ordered a hot mocha, cinnamon bun, and raspberry custard pastry. The raspberry custard was too sweet for me but the cinnamon bun was perfect. The hot mocha was alright as there were small chunks of powder chocolate in some sips. There is no inside seating but there are benches outside. It's a great casual coffee place with different pastries!

    @endoedibles on Instagram 11/28/25
    Michael U.

    Founded by Jorge Fernandez and Dee Rettali in 2018 Fortitude Bakehouse has been considered by some to be London's best Bakery, the queue on Friday at 08h00 attesting to a strong following including at three dozen bicyclists occupying the benches outside. Just a block from the Russell Square Tube in Bloomsbury, a tiny space entirely dedicated to Baking and pleasant customer service, guests will find ideas both traditional and modern including Sausage Rolls or Pain au Chocolate seated adjacent a decadent Peanut Butter Frangipane & Chocolate Croissant. Experts in Viennoiserie, the cobblestone streets behind Kimpton Fitzroy a hotspot for Pigeons hoping to snag flakes and crumbs, it is just outside tall blue doors that the Cardamom Croissant Swirl shines brightly with Butter and aromatics while a seemingly-simple "Morning Bun" is actually somewhere between a Brioche and Mochi Donut filled with Custard and pureed Raspberries.

    Heath P.

    Delicious baked goods. Looooooong line. Once inside, options are well labeled for allergens like gluten and lactose. Ask for vegan options if you want them, as some might not be visible. Some are available but off to the side, like the yummy vegan raspberry muffin I had, picture attached. On the day I went, no options were both vegan+gluten free. I enjoyed my muffin and my partner really liked their savoury lamb merguez roll - packed with flavour. Their cherry almond bostock was good too but we both it looked a bit better than it tasted. Hot drinks are available. No indoor seating, but plenty of nearby park seating if the weather is good.

    Black Forest beignet
    Catherine B.

    Really kind service and great selection! Not overly expensive. The line can get long but moves quickly. Beignets come out at 11 am -- when I was there the flavor was Black Forest! Totally delicious. I also got a blackberry breakfast bun, which was good but felt very egg-y. It definitely had egg in the pastry, very egg-forward.

    Chocolate peanut butter croissant, chocolate hazelnut pain suisse, apple crumble tart
    Lily B.

    Cute little walk up window, serving good pastries including croissants, morning buns, danishes, etc. I came on a weekend and was hopping to try a special item but they didn't have it. Also they are known for their beignets - which are a fried donut sliced open and jam packed with cream. These come out at 11 am. I wasn't super interested in the flavor they had the day I went so I skipped it. I got three pastries - a peanut butter chocolate croissant, a chocolate hazelnut pain suisse, and an apple crumble tart. All were tasty, our favorite being the apple. The laminated pastry is really crispy due to it likely being baked twice.

    Karen N.

    Saw this bakery on Instagram and knew we had to visit! The line moves quickly and only took about 10 minutes. We got a beignet (it was Black Forest the day we were there) and a cinnamon roll. Both were great but the beignet is what you come for! Not overly sweet, the cream was perfection with a few cherries mixed in, and then just lightly dipped in chocolate. incredible!! We only got one because they're so big (we split it), but get more! Save some for later. Kicked myself after we inhaled it! Would definitely return on any visit to London!

    Blueberry banana sourdough
    Anisya N.

    Little bakery tucked in a corner. Got an oat milk latte with vanilla syrup and their blueberry banana sourdough. Their coffee was alright- didn't really taste the vanilla syrup that I paid for. Loved the sourdough though, it was moist, not too sweet and the blueberry was soo nice with it. Props because it was vegan!

    Spinach and Feta, Black Forest Beignet
    Nicolas L.

    Fortitude Bakehouse serves phenomenal freshly baked pastries! My wife and I happened to visit a few minutes before 11am when they start serving their famous Black Forest Beignets. Of course we had to try one. This soft airy pastry was more like a donut than a beignet and was filled with a super airy and creamy filling and a flavorful jam. The beignet was also topped with rich flavorful chocolate. The pastry was super addictive and lived up to the hype. We also tried a Spinach and Feta pastry which was super flakey and filled with soft spinach and creamy feta. Another phenomenal pastry.

    Almond coconut little cake
    Robert Z.

    I wanted to love Fortitude but was quite let down, though it was a mix of good and bad. Its a sort of larger window type shop with some benches outside but no indoor dining or sitting space. Staff are all super friendly and they had quite a bit of options on a Sunday morning. I'll start with the good, the almond croissant, favorite in London so far. Perfect mix of crisp exterior, soft interior with a wonderful almond marzipan filling that actually tastes of almonds and was spread throughout the croissant, to me, a perfect almond croissant. The lemon thyme polenta cake was also really great, super moist, subtle thyme scent/flavor that went well with the lemon (i like herbal flavors so i personally wanted more thyme but it was still wonderful). The orange blossom honey latte was also great and had a strong floral orange blossom throughout. The rest of the pastries I had were alright or essentially inedible. The morning bun with blackberry and custard didn't taste of much, just had a lot of custard with visible blackberries but just sort of bland. The almond coconut little cake was a bit too sweet for me but very moist interior with a rather crunchy exterior. The sausage roll was a major letdown, my cousin and I both got one, expecting to finish them for breakfast and we both couldnt get past a couple bites. It was extremely salty (another cousin who loves salt conferred after we brought it home, cause I hate wasting food), it also oozed oil/butter so just sat heavy even with just a bite, and it also seemed as if the sausage may not have been fully cooked through? Either way, I wish I had said something cause they were just awful and we were both so sad about it. Overall, Fortitude had some highs and some lows. I'd highly recommend their almond croissant and they definitely seem to do sweet better than savory. For the cost and hype, I just expected things would all be knockouts.

    Baked goods
    Huai E.

    Had the cinnamon sticky rolls, ham and pickle sandwich, sausage rolls, and spinach and feta rolls. They were good and had a crusty crunch top. Service was quick and popular with locals and tourists alike.

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    10 months ago

    I am from overseas but when I visit London I will definitely be coming here and trying!! Best customer service I've seen on social media!

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    Sweet Boulangerie & Patisserie

    Sweet Boulangerie & Patisserie

    4.0(25 reviews)
    0.7 miClerkenwell
    ££

    Sweet Boulangerie & Patisserie is a simple bake shop along the Exmouth Market. I stopped in for a…read morecanelé and quite enjoyed it--it was fluffy and custardy with a great caramel-vanilla flavor. Check out the shop if you're hankering for a sweet baked treat, too.

    Today I decide to take in Sweet, a boulangerie & patisserie in Exmouth Market. I have walked past…read moreSweet for at least a year and often admired the pastries, but just never had the time to go in. Today I made the time. When I entered Sweet I was greeted by the staff and quickly took in a few silver tables and several wooden tables with stools. I ordered a goat cheese pastry puff and cappuccino. I was a bit annoyed that rather than ring me up, allow me to sit down and bring me my cappuccino, I was made to stand and wait until my drink order was finished. As I sat down, there was a mini rush. I was glad to have a seat because Sweet wasn't meant to hold a large crowd. The goat cheese puff was good; with each bit I could taste the goat cheese, meaning there was lots of goat cheese, yummy. The puff also had large tomatoes and a bit of basil, which added a nice flavor. The crust was light and flaky and I am sure I would have enjoyed the puff even more if it had been served warm. The cappuccino was also very good, but had a bit too much foam and not enough liquid for my taste. I like just a bit of foam and lots of liquid, next time I will request it that way. Overall Sweet was not bad, I would visit again, but doubt that I'd make it my regular boulangerie.

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    Sweet Boulangerie & Patisserie
    Sweet Boulangerie & Patisserie
    Sweet Boulangerie & Patisserie

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    Fabrique - @endoedibles on Instagram 11/28/25 Cardamom Bun

    Fabrique

    4.6(10 reviews)
    0.4 miHolborn

    A part of Stockholm since 2008 Fabrique has since expanded to London and New York, a focus on…read morequality and authenticity part of the promise across Sourdough, Breakfast Pastries and Sandwiches like the Croque Monsieur. Utilizing stone ovens, owners Charlotta and David Zetterström committing to use local Ingredients whenever possible, Swedish backing ensures Kardemummabullar are made correctly with a tight wind and bright flavors while a version imbued with Saffron is no less memorable. Higher-priced than other London Bakeries, the Croque toasted-to-order light on both Ham and Cheese, Fabrique's Cookies fair well with a crisp edge and soft center dotted by Milk, Dark and White Chocolate.

    Cute little bakery, perfect for some morning treats. They seem very bun focused, with many…read moreflavors. Don't sleep on the cardamom bun! Cinnamon Bun: A lot more strands than a typical cinnamon bun. Not as gooey, but had it's own unique flaky texture going on. Cardamom Bun: Very unique. Not sure I've ever had anything like this. Instead of the standard cinnamon, they had warming cardamom. Found this really delicious. Carrot Cake: A comfort standard. Lots of great creamy frosting. And nicely spiced cake. Chocolate Globe: A bit dense. Heavy on the coconut and heavy on the chocolate.

    Photos
    Fabrique - @endoedibles on Instagram 11/28/25 Triple Chocolate Chip Cookie

    @endoedibles on Instagram 11/28/25 Triple Chocolate Chip Cookie

    Fabrique - @endoedibles on Instagram 11/28/25 Saffron Bun

    @endoedibles on Instagram 11/28/25 Saffron Bun

    Fabrique - @endoedibles on Instagram 11/28/25

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    @endoedibles on Instagram 11/28/25

    Arome - Miso apple tart

    Arome

    4.6(18 reviews)
    0.7 miSoho

    Came to Arome after hearing lots of great things online and it did not disappoint! My only regret…read moreis I wish I had more people with me or I wish I was hungrier cuz I really wanted to order ALLLL the pastries! My husband and I decided to try for a table and we ended up waiting about 45 min - 1 hour to sit. There was a super short line for to-go pastries (and sometimes there was no line), so if you're pressed for time, definitely do that! I love how the Arome workers help move the line along and help people in line find tables. Also speaking of Arome, the AROMA was fantastic! It smelled to buttery and fantastic both inside and while waiting in line. I ended up trying: the iconic Honey Butter Toast, Black Sesame Mochi Cookie, and Almond and Chocolate Croissant, a Savory Croissant (I think Sausage and Cheese), a Chai, and a Matcha. Everything was SO GOOD. All the pastries were amazing. I'm glad we got a mix of sweet and savory things. Everything we had was buttery, flaky, intentional, and made with love. What you'll like the most will depend on your personal flavor preferences! Definitely give this place a try!

    Arome produced pastries both beautiful and divine!…read more On the recommendation of friends, we made a stop by here for a Monday breakfast. According to their website, they deliver "European excellence with Asian flair" which is really a great way to describe their pastries and the experience! Definitely the quality that you would expect with some of those Asian flavors. Here is what we tried: Chocolate Pistachio Escargot (5/5): Shaped in a snail shell, in between the flaky layers of pastry were luscious chocolate sprinkled with pistachio for nutty texture. Really enjoyed this one! Honey Butter Toast (4/5): Touted as their signature, I had high expectations for this. It is exactly as described which that slightly sweetness from the honey in a perfectly toasted milk bread. I did enjoy this a lot but also felt like it would benefit by having something else for texture or contrast. Chicken Butter Croissant (4/5): The croissant had the nice flaky layer with chewy interior. I loved the savory chicken sausage with the slightly sweet soy glaze that provided nice contrast and that Asian twist. When we got there a little after opening, there was no line but all the seats were taken as the place is quite limited on seats. While we were asked to wait for a little a bit outside, we did not have to wait too long. However, the line did end up getting longer as we were leaving and some ended up eating outside. Overall, if you are interested in tasting some tasty pastries, I would recommend Arome!

    Photos
    Arome - Sausage and Cheese Croissant

    Sausage and Cheese Croissant

    Arome - Honey Butter Toast

    Honey Butter Toast

    Arome - Matcha and a Chai

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    Matcha and a Chai

    Fortitude Bakehouse - cafes - Updated June 2026

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