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    Fortitude Bakehouse

    4.3 (69 reviews)
    Closed 9:00 am - 4:00 pm

    Fortitude Bakehouse Photos

    FORTITUDE BAKEHOUSE ATMOSPHERE

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    bakery
    Imran S.

    Online we were told this would be a good bakery and spot to visit when we were in London so decided to check it out. the bakery was busy but we were served quickly. we got the brownie as well as the chocolate banana bread. both were good with good size and flavor - were they great, no; would i go out of my way to get these, no; are they a must have, no but if you are in the area and want a good party and coffee, definitely stop by

    Areeba Z.

    I actually found them on Instagram! Cute little bakery tucked away from the busy touristy streets. I'm not sure if it attracts a lot of tourists, but it definitely had a hidden gem vibe. They do their daily beignets. I got the strawberry cream one called "Eton Mess". It was absolutely delicious!! They have some benches outside if you can't wait to eat your baked good. 10/10 will be back!!

    Hurriyat G.

    Stood in a light drizzle, queued it out--and wow, totally worth it. These bakes? Melt-in-your-mouth, insanely fresh, and just pure perfection. Some waits are just meant to be. #FortitudeBakehouse #LondonEats #WorthTheWait

    Eunice C.

    Flat white here is amazing! Line moves quickly and the cinnamon bun is amazing. The rotating menu makes it fun. Would love to try everything once! Minimal seating inside and outside (think small benches)

    Andrea M.

    This spot was recommended by a friend who did her graduate studies in London who comes back to visit each year. So she seems to have the local spots down. The special beignet was huge! And that fresh cream. O.M.G. The hubs said it was the best cream he has ever tasted. But really. It was delicious! Honestly I was in a foul mood, but after taking a bite of this, my attitude changed (slightly -- haha). It was that scrumptious! Yes it was messy to consume. Like all over your fingers and mouth messy. The brown sugar sprinkled around the cream was the culprit, but it added an interesting layer literally and figuratively in flavor. But it's dessert. Nothing tasty is ever worth having using a spoon or fork. There was a small crowd hanging around enjoying their food, but the ordering process was quick and painless. Here's a hot tip: Don't go for the beignet thinking it'll be available for breakfast. It's actually available more like a lunch time item. You're welcome!

    There's usually a line, but it moves fast
    Daniel W.

    There's a reason there's always a line here (don't worry, it moves fast). It's because it's so darn good! Just around the corner from the Russell Square tube station, this bakery makes great pastries! The line concerned me but only too about five minutes. The staff is so efficient--and nice--that it makes it a pleasant experience. I got a peanut butter and chocolate croissant which was excellent--rich, flaky, full of chocolate--and HUGE. I also got the pizza Danish, an interesting invention of a flaky Danish pastry filled with tomato sauce and cheese. It was OK but maybe it's ahead of its time :) I'll go back again!

    Jes H.

    I loved the cinnamon bun! There is sometimes a small queue in the morning but it goes by fast. They have a variety of pastries and coffee. I ordered a hot mocha, cinnamon bun, and raspberry custard pastry. The raspberry custard was too sweet for me but the cinnamon bun was perfect. The hot mocha was alright as there were small chunks of powder chocolate in some sips. There is no inside seating but there are benches outside. It's a great casual coffee place with different pastries!

    rhubarb
    David Y.

    food: the pastries were super unique and tasted good, the rhubarb was very unique but unfortunately not my favorite, i like the chicken pot pie but it was hard to eat nicely haha. both coffees were good and were unique service: nice staff ambiance: have some benches outside to eat at

    @endoedibles on Instagram 11/28/25
    Michael U.

    Founded by Jorge Fernandez and Dee Rettali in 2018 Fortitude Bakehouse has been considered by some to be London's best Bakery, the queue on Friday at 08h00 attesting to a strong following including at three dozen bicyclists occupying the benches outside. Just a block from the Russell Square Tube in Bloomsbury, a tiny space entirely dedicated to Baking and pleasant customer service, guests will find ideas both traditional and modern including Sausage Rolls or Pain au Chocolate seated adjacent a decadent Peanut Butter Frangipane & Chocolate Croissant. Experts in Viennoiserie, the cobblestone streets behind Kimpton Fitzroy a hotspot for Pigeons hoping to snag flakes and crumbs, it is just outside tall blue doors that the Cardamom Croissant Swirl shines brightly with Butter and aromatics while a seemingly-simple "Morning Bun" is actually somewhere between a Brioche and Mochi Donut filled with Custard and pureed Raspberries.

    Heath P.

    Delicious baked goods. Looooooong line. Once inside, options are well labeled for allergens like gluten and lactose. Ask for vegan options if you want them, as some might not be visible. Some are available but off to the side, like the yummy vegan raspberry muffin I had, picture attached. On the day I went, no options were both vegan+gluten free. I enjoyed my muffin and my partner really liked their savoury lamb merguez roll - packed with flavour. Their cherry almond bostock was good too but we both it looked a bit better than it tasted. Hot drinks are available. No indoor seating, but plenty of nearby park seating if the weather is good.

    Chocolate peanut butter croissant, chocolate hazelnut pain suisse, apple crumble tart
    Lily B.

    Cute little walk up window, serving good pastries including croissants, morning buns, danishes, etc. I came on a weekend and was hopping to try a special item but they didn't have it. Also they are known for their beignets - which are a fried donut sliced open and jam packed with cream. These come out at 11 am. I wasn't super interested in the flavor they had the day I went so I skipped it. I got three pastries - a peanut butter chocolate croissant, a chocolate hazelnut pain suisse, and an apple crumble tart. All were tasty, our favorite being the apple. The laminated pastry is really crispy due to it likely being baked twice.

    Black Forest beignet
    Catherine B.

    Really kind service and great selection! Not overly expensive. The line can get long but moves quickly. Beignets come out at 11 am -- when I was there the flavor was Black Forest! Totally delicious. I also got a blackberry breakfast bun, which was good but felt very egg-y. It definitely had egg in the pastry, very egg-forward.

    Karen N.

    Saw this bakery on Instagram and knew we had to visit! The line moves quickly and only took about 10 minutes. We got a beignet (it was Black Forest the day we were there) and a cinnamon roll. Both were great but the beignet is what you come for! Not overly sweet, the cream was perfection with a few cherries mixed in, and then just lightly dipped in chocolate. incredible!! We only got one because they're so big (we split it), but get more! Save some for later. Kicked myself after we inhaled it! Would definitely return on any visit to London!

    Blueberry banana sourdough

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    I am from overseas but when I visit London I will definitely be coming here and trying!! Best customer service I've seen on social media!

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    Sweet Boulangerie & Patisserie

    Sweet Boulangerie & Patisserie

    4.0(25 reviews)
    0.7 miClerkenwell
    ££

    Sweet Boulangerie & Patisserie is a simple bake shop along the Exmouth Market. I stopped in for a…read morecanelé and quite enjoyed it--it was fluffy and custardy with a great caramel-vanilla flavor. Check out the shop if you're hankering for a sweet baked treat, too.

    Today I decide to take in Sweet, a boulangerie & patisserie in Exmouth Market. I have walked past…read moreSweet for at least a year and often admired the pastries, but just never had the time to go in. Today I made the time. When I entered Sweet I was greeted by the staff and quickly took in a few silver tables and several wooden tables with stools. I ordered a goat cheese pastry puff and cappuccino. I was a bit annoyed that rather than ring me up, allow me to sit down and bring me my cappuccino, I was made to stand and wait until my drink order was finished. As I sat down, there was a mini rush. I was glad to have a seat because Sweet wasn't meant to hold a large crowd. The goat cheese puff was good; with each bit I could taste the goat cheese, meaning there was lots of goat cheese, yummy. The puff also had large tomatoes and a bit of basil, which added a nice flavor. The crust was light and flaky and I am sure I would have enjoyed the puff even more if it had been served warm. The cappuccino was also very good, but had a bit too much foam and not enough liquid for my taste. I like just a bit of foam and lots of liquid, next time I will request it that way. Overall Sweet was not bad, I would visit again, but doubt that I'd make it my regular boulangerie.

    Photos
    Sweet Boulangerie & Patisserie
    Sweet Boulangerie & Patisserie
    Sweet Boulangerie & Patisserie

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    Fabrique - @endoedibles on Instagram 11/28/25 Cardamom Bun

    Fabrique

    4.6(10 reviews)
    0.4 miHolborn

    A part of Stockholm since 2008 Fabrique has since expanded to London and New York, a focus on…read morequality and authenticity part of the promise across Sourdough, Breakfast Pastries and Sandwiches like the Croque Monsieur. Utilizing stone ovens, owners Charlotta and David Zetterström committing to use local Ingredients whenever possible, Swedish backing ensures Kardemummabullar are made correctly with a tight wind and bright flavors while a version imbued with Saffron is no less memorable. Higher-priced than other London Bakeries, the Croque toasted-to-order light on both Ham and Cheese, Fabrique's Cookies fair well with a crisp edge and soft center dotted by Milk, Dark and White Chocolate.

    Cute little bakery, perfect for some morning treats. They seem very bun focused, with many…read moreflavors. Don't sleep on the cardamom bun! Cinnamon Bun: A lot more strands than a typical cinnamon bun. Not as gooey, but had it's own unique flaky texture going on. Cardamom Bun: Very unique. Not sure I've ever had anything like this. Instead of the standard cinnamon, they had warming cardamom. Found this really delicious. Carrot Cake: A comfort standard. Lots of great creamy frosting. And nicely spiced cake. Chocolate Globe: A bit dense. Heavy on the coconut and heavy on the chocolate.

    Photos
    Fabrique - @endoedibles on Instagram 11/28/25 Triple Chocolate Chip Cookie

    @endoedibles on Instagram 11/28/25 Triple Chocolate Chip Cookie

    Fabrique - @endoedibles on Instagram 11/28/25 Saffron Bun

    @endoedibles on Instagram 11/28/25 Saffron Bun

    Fabrique - @endoedibles on Instagram 11/28/25

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    @endoedibles on Instagram 11/28/25

    Arome - Miso apple tart

    Arome

    4.6(20 reviews)
    0.7 miSoho

    Came to Arome after hearing lots of great things online and it did not disappoint! My only regret…read moreis I wish I had more people with me or I wish I was hungrier cuz I really wanted to order ALLLL the pastries! My husband and I decided to try for a table and we ended up waiting about 45 min - 1 hour to sit. There was a super short line for to-go pastries (and sometimes there was no line), so if you're pressed for time, definitely do that! I love how the Arome workers help move the line along and help people in line find tables. Also speaking of Arome, the AROMA was fantastic! It smelled to buttery and fantastic both inside and while waiting in line. I ended up trying: the iconic Honey Butter Toast, Black Sesame Mochi Cookie, and Almond and Chocolate Croissant, a Savory Croissant (I think Sausage and Cheese), a Chai, and a Matcha. Everything was SO GOOD. All the pastries were amazing. I'm glad we got a mix of sweet and savory things. Everything we had was buttery, flaky, intentional, and made with love. What you'll like the most will depend on your personal flavor preferences! Definitely give this place a try!

    decent pastry, expensive and popular, line forms out front if you want to sit in (order at the…read morecounter still) the honey toast was ok but really only needed a bite, good texture and not sweet but just a bit boring. I had a seasonal tomato pastry that had good flavor, but the pastry itself was on the dense side, missing the buttery airy lamination. hojicha latte was decent

    Photos
    Arome - Sausage and Cheese Croissant

    Sausage and Cheese Croissant

    Arome - Honey Butter Toast

    Honey Butter Toast

    Arome - Matcha and a Chai

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    Matcha and a Chai

    Fortitude Bakehouse - cafes - Updated September 2026

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