Such a fun store full of knickknacks and trinkets. They…read morehave a good mixture of Texas pride and southern charm. I like how the store flows and opens up to the store next door from the inside. Be sure to check out the hat and sock room.

The selection of cute stuff brought us in. The DJ kept up dancing. A must stop by in…read moreFredericksburg!

Visited Hill Country Outfitters for the first time in October 2025. We had a fun time shopping, but…read morethe real highlight was Natalie. She was so friendly and gave styling advice without being pushy. We had such a great experience with her that we returned with friends just to visit her this February! There is such a big selection of nice clothes for men and women, but the sale section just makes the experience so much better! Great deals on great clothes and shoes. If you need styling help, be sure to ask for Natalie. She is a gem!

We love this store, it is well organized and has a great selection of high quality clothing and…read moreaccessories. The real reason we will continue to shop here each time we visit Fredericksburg is the salesperson, Natalie. She has made each trip very enjoyable and offers fantastic styling ideas and great service. We take our friends and family to see her when in town and she is always quick to help and just makes each trip feel special. Go say hi to Natalie and let her make your shopping trip special.

If you have a serious foot fetish this place is definitely for you. There are some shoe stores that…read moredon't have this many shoes. And in the back of the store they have a huge leather boot selection which impressed me. When I first walked in and I was expecting more of an upscale souvenir store but it is definitely much more than that. This is a great place to find some unique clothing finds along with numerous choices of leather jackets. Needless to say, expect to pay top retail dollar for everything. I decided to take a lot of pictures because words alone are not adequate.

I waited to write this review because I don't believe in posting reviews while I'm angry…read more In a very rare move, I am posting a 1 star review because I can't think of any redeeming qualities for any of the people I came in contact with on this visit and my original 2 star draft was too generous. I hate writing negative reviews, but I know there are people out there who can't stand one more thing going wrong in 2020 and those people deserve to know they should avoid this place. I will say that the thing that makes me the most irritated is that we made a purchase here and I completely regret it and wish we hadn't rewarded their bad behavior with our money. That's on us, as we were trying not to ruin our anniversary with a scene and my husband wasn't fully grasping what occurred until we left, and we had no privacy for me to explain it to him. This layout, like a few in the area, is 2 floorplans connected in the middle but with each one having its own entrance/exit. We originally entered the one on the left which had some clothing, jewelry, and boots in the very back. This side had a mix of higher end brands that are a bit expensive and items that are just plain overpriced, as is common in more touristy areas, but nothing outrageous. The right side had some trinkets up front that I didn't check out, so I can't comment on those prices. There was a bit of a babbling brook set up with goldfish and a little wooden bridge that crossed to the back of that store. I thought that was fun. There were handbags and women's clothing in that section that were ridiculously overpriced and marked up for the quality- enough to make me roll my eyes and lose interest in the store altogether. The first time we came in, we were completely ignored. Nobody greeted us, nobody approached me as I was considering several purchases. Not unheard of or my biggest concern, though I completely noticed. We left and went to several more shops. As we were about to leave Main St. we remembered we never purchased the Pendleton towels we intended to get. I wanted to go to Fredericksburg Mercantile, but my husband wanted to return here based on the selection. Well this time, we entered the store and headed to where the towels were so we could look through the patterns and select one or two. Instead of being greeted, we were profiled. A woman attempted to step in my husband's way while condescendingly asking if he needed something. He went around her, casually throwing out the product he came to look at. I was slightly behind him so she instead blocked me with the same tone. I stared blankly at her because I was completely shocked that this woman got in my bubble, her face was 7 or 8 inches from mine- at most, and her mask was below her chin! While I was aware of the profiling that was occurring, I was primarily distracted by how boldly she was ignoring the state mandate AND rudely in my personal space (remember, I said inches, not feet, it's never appropriate to get that close to someone). Since things were getting tense, a second woman (the only one wearing a mask correctly and seemed to be the manager) interceded and the first woman left. I specifically asked her if they just don't follow the mask mandate here and she played dumb at first, then looked over her shoulder at the the employee and shrugged and said sorry insincerely. She did not correct her behavior and there was a third employee wearing her mask in exactly the same way who squeezed between us and a rack to get a snack at the register. So no masks, no social distancing, no respect for customers- got it. I walked away to go look at patterns with my husband but couldn't focus on the task because this woman followed us around from an odd distance and kept interrupting our conversation. What's funny is when I actually inquired to my husband about the product, she had a chance to look like she was doing her job and cover up the profiling, but that was the only time she didn't chime in! I didn't get a chance to choose what I wanted, my husband felt rushed and weirded out so he grabbed one so we could just get out ASAP. At the register we were subjected to her asinine questions and chatter about "this stupid virus." She also went on about recognizing me from earlier based on my purse- I guess her way of softening the profiling??? I left out a lot of specifics due to limited space. The jist is, that after letting time pass I still do NOT think this was a weird, one time mishandling of a customer. I honestly believe the staff here makes biased assumptions about their customers and will continue to do so unapologetically without regard to how they are mistreating people, or for safety. They didn't deserve our money and they don't deserve yours.

Cute store with great prices! Not to mention selfies opportunities!…read more We stopped in to check out their apparel and got me a cute selfie with Frederick! Free beer! As well as souvenirs. The staff was friendly and quick at checking us out.

This place is amazing for anything TEXAS and Fredericksburg!!! Shirts, hats, bracelets, coozies,…read moreand free beer! This is your one stop shop for anything that says "I'm from Texas" or "Fredericksburg." The shirts are high quality and most are super soft!! Stop in here just to browse and to grab a beer! It's so worth it! Great items for guys, gals and the kids!!

Such a darling store on Main Street Fredericksburg. Staff was extremely helpful. Great selection of…read moreclothing and jewelry.

One of my favorite shops to visit when visiting Fredericksburg and probably one of the most…read moredangerous ones according to the fiancé because he has to make sure I don't try to buy the whole store. They have cute shirts and fragrances but the thing that gets me is their jewelry counter. They always have a sale of some sort for their Kendra Scott and Pandora jewelry lovers and I'm a sucker. I told myself that I will not buy a pandora bracelet because I would be suckered in to buy all the charms but who can resist a 50% off all pandora sale?! Add that with friendly and helpful staff and it's hard to leave empty handed. It's a cute store that is not as cluttered as a lot of the shops in Fredericksburg, more spacious, and the layout is much more straight forward than other shops that go up, down, and multiple rooms.

I love this place! Clothing is gorgeous and well priced. And the owners go above and beyond to…read moremake you feel welcomed.

Great store, but shocked by the lack of Eddie Murphy memorabilia. I really expected more. Got a…read morecute outfit though

This is a really fun place where you can make customized has with a variety of accessories. They…read morehave lots of hats for women, but we got some hats for our customized hats for our kids. They have cute women's clothing. The staff was great and the girl who helped us with our hats made some good suggestions. I did think of he prices for some of the hat accessories were a bit high.

Overpriced yet cute (I'll give that to them). I was charged $15 x2 for a silk /fabric hat. The hats…read moreare overpriced... $30 more than the same hat at Allen's. I recommend going to Allen's across the street and bring your own accessories to customize your hat.

A quirky store with a wide variety of products--an excellent place to pick up souvenirs. Huge…read moreselection. Staff is extremely helpful and nice.

We were so excited to come here for the nostalgia but were quite disappointed. It was so incredibly…read morehot in the store that made browsing uncomfortable and unenjoyable. The prices were astronomical such as $65.00 for a Rubik's cube. A lot of their candy boxes were empty. The guy working there had minimal interaction and personality.