Back with an update. It's been 8 years of seeing Flo regularly for the smoothing treatment Cezanne. My hair has never been healthier or stronger. My kinky hair is wash and go and it lasts for months. It does not remove volume, but reduces frizz, strengthens and helps my hair grow. Highly recommend!! read more

Flo did the Yoku treatment on my curly, frizzy hair and I am so happy with the results! I can finally blow dry my own hair. Go see Flo to Kill the curls! read more

She's good. No games, fair pricing, cool chick. She also will do her best to work you into her very busy schedule. Thanks for the great work, Flo! read more

Thank you from the bottom of my heart, Flo! I came in last min for a Japanese hair straightener and she still took me. She listened to my needs and gave me exactly what I wanted and I couldn't be happier. My hair has never looked so good, and I am very picky when I comes to who I allow to treat it. Also, she's a cool lady. If you book with Flo, you need to be honest about the condition of your hair, because you will damage it. Thanks for hearing me Flo, you're my person. read more

Flo...a miracle worker of sorts for kinky curly hair. She is known for her Japanese straightening. I was on the hunt to find someone who could do Cezanne smoothing treatment. For those who don't know, Cezanne is a healthier alternative to Brazillian blowout since it does not use formaldehyde which is known to cause serious health problems. Cezanne uses a silk protein to smooth out your strands. She understood my blasian hair which most hair professionals don't. I was rushing last minute to find ANYONE who could do such service and I found Flo through Yelp! Despite her already crazy schedule, she managed to squeeze me in and was so patient and meticulous with both my hair color and smoothing process which took us two days to complete. Cezanne is not a hair straightening treatment and it does not last as long as the harsher chemical smoothing treatments, but I loved the way my hair felt after the treatment. My hair is still really soft and it's been almost a month now. It has helped with taming frizz. She did an amazing job and if you are looking for straightening/smoothing treatments and have mixed hair like I do and need a stylist who gets your type of hair, I highly recommend Flo! read more

Hair By Flo - Hair Salons Near Me - West Hollywood, California

I went to Flo for the first time this week for Japanese hair straightening and came out ecstatic! After over 30 years of having the same hairstyle (poofy hair in a ponytail), I am finally happy. WIsh I would have found her earlier. Flo was very friendly and extremely knowlegeable in her field. My hair straightening experience (although long, which is to be expected of Japenese Hair Straightening) was actually fun and relaxing. Flo is located in a little salon (Marco Pelusi) on Robertson Bl. in West Hollywood. There is a public parking lot behind the salon (access through the park). Flo is the best! read more

I've gotten Japanese Hair Straightening treatments done multiple times throughout my life, so I'm aware that they are not the best for your hair and cause damage, but in my experience, Flo caused way more damage than should have occurred. I think this was primarily because she was on the phone during my whole appointment causing her to forget where she had already applied product, apply the product unevenly, and allow some pieces to be over exposed to the chemicals. This made my hair extremely dry, brittle, and damaged, but not all throughout the hair, but scattered throughout certain spots in my hair where the product was applied unevenly or for too long. It's taken over a year for my hair to be less damaged, but its still taking time. The typical process of getting a japanese hair straightening treatment is very long as you have to apply the treatment, allow the treatment to sit, wash the treatment out, blow dry and straighten the hair, and repeat the whole process over again. It normally takes about 4.5 hours and while I understand needing to check your phone and respond to clients, I think that checking her phone could have waited 30 minutes until it was time for the treatment to sit to ensure that my treatment was done correctly and in a timely fashion especially since this is a very costly treatment. My treatment took about 6.5 hours and I believe Flo could have easily cut off 2 hours of time by not being on her phone so much and also could have done a much better job. read more

I love Flo! She is so accommodating, responds quickly, is patient and explains everything, has so many different kinds of hair straightening options, great prices, she's quick and efficient. So happy I found her! My hair looks so amazing. Thank you Flo!!!!! read more

I had an appointment here on a Friday afternoon and had an amazing experience from start to finish. A couple of years ago I decided to "Yuko" my unruly hair and searched high and low for the right person to do so. I had heard the horror stories - from hair falling out, breaking or being fried to being charged inordinate amounts of money, but I knew there was someone who could help me. Low and behold, my quest sent me to Flo. She thoroughly examined my hair and made sure the Yuko System was right for me, truly concerned I use the appropriate product. Flo specializes in hair straightening and is an expert in all processes available. Without a doubt, Flo the most knowledgeable, friendly and generous stylist out there. She isn't going to straighten your hair just to make easy money unless the final result is perfection. She's is so sweet and makes you feel very comfortable, which is extremely important when someone is putting chemicals onto your hair. I would definitely recommend Flo for the job! read more

I LOVE Flo, I've lived in LA for almost 4 years, and spent 3 of those years going from one hair dresser to another to fix the mistakes the previous one made. . .the result. . . a whole lotta bad hair and never really what I wanted. Flo does great color, my hair is BLOND which should result in a lot of damage, but she's really kept it in great condition! She also listens to me when I say I want my hair to grow out LONG. . . before her I became convinced that my hair would never grow much past my shoulders but it was because my other hair stylists weren't listening to me. I am happy to say, my hair is now nearly down to my waist and people compliment me all the time, and I ALWAYS refer them to her :-) She's a fantastic stylist, I love this lady!! read more

if you want hair color that is natural and beautiful I strongly suggest you do not let Flo touch your hair

F is for FABULOUS, FRIENDLY, and for FLO! My relationship with Flo began over 15 years ago. Yes, 15! Every time I came out to LA to visit my aunt, I would accompany her to one of her bi-weekly blow outs. (She had high maintenance hair - curly, colored blond, extensions, Japanese hair straightener, etc.) So when I moved to LA for college 5 years later, there was no question as to who I was going to entrust my hair with. Being cursed/blessed with naturally curly hair myself, it's imperative that my hair stylist have tons of experience with the locks. As I've left many a hair salon with frizzy hair and tears in my eyes. So having Flo in my corner is a Godsend. She knows exactly how to cut curly hair - whether I want layers or to grow it long, and she can blow it straight like it's no one's business. I'm always fit into her schedule with ease, and always have fun when sitting in her chair. I can't imagine I'll ever go to anyone else, and fear what will happen if I ever choose to relocate. I guess I'll just end up like my aunt, who now drives 2 hours into the city for her hair appointments. Now that's what I call loyalty! read more

Had a bad experience while getting a Japanese hair straightening. The hairstylist kept pulling on the hair a lot. After one day, I am still in pain at the scalp. read more

I went to flo for a yuko touch up and unfortunately I had a bad experience. Flo is friendly but as far as the service and actual treatment I am less than satisfied and my hair looks awful now, I can no longer air dry it as it has varying textures all over my head and it clearly wasn't processed long enough. I've had excellent straightening in the past and I know how tedious the process is and how it should be done. overall it was sloppy, lazy and I can see that in the results of my hair. I am extremely dissatisfied and because of this I absolutely cannot recommend that anyone go here for the straight perm. pay the extra money to have it done right somewhere else. read more

I am a flight attendant and my schedule took me to LAX. Once again it was time to have my hair professionally straightened. I googled "japanese hair straightening" and Flo's website caught my eye. I called and was greeted with a pleasant "hello, this is Flo". I was asked a multitude of questions regarding my hair. We then discussed price and scheduled an appointment. One week later, promptly at 1:00pm, my appointment began. At the appointment, Flo evaluated the condition of my hair. We discussed options and my desired outcome, and then the process began. After a very thorough shampoo, there was a concern regarding the amount of product that had built up on my hair. Flo then took the time to STOP the process, remove the excess product, and then repeat the first step. I was impressed! During the steps that followed, she once again had to change the procedure. ( This time because my hair was quickly absorbing the straightener.) Not only was Flo a professional with a great deal of experience but, she truly cared. The process continued and was completed in 3:20. The outcome: AWESOME!!!!!! Professionals as dedicated as Flo are few and hard to come by. On a scale of 1-10 she's a 10 +++++. Thank you for a job well done! s.c. Cleveland, OH read more

Flo is amazing !! Not only is she a totally fabulous hair master... She brings such warmth, kindness and genuine caring to each client. She is a rare gem. read more

Flo is the absolute BEST!! I get the Brazilian treatment done and a hair cut every couple months or so, and it is always done flawlessly. She is tremendously talented and has an incredible personality. I HIGHLY recommend her :) read more

Flo is AMAZING!!! I got the Cezanne treatment for my hair last August. Flo did a superb job and I'm loving my hair every day! I highly recommend her! Thank you so much! I hope to see you again soon! read more

Always a treat to visit Flo! My hair had become unmanageable, and getting the Japanese Hair Treatment helped me feel good about my hair. Nervous about going to the salon due to COVID but the way the salon is set up and the protocol in place made me feel at ease. read more

Flo is a true gem! I love getting my hair cut, from the amazing shampoo and head massage (seriously amazing) to the unbelievable blowout she does that lasts me three days!! She's like this hidden treasure in West Hollywood - I recommend her to all of my ladies! read more

I had Flo straighten my hair back in early June '20 when we had that window of open indoor salons. I waited 3 months to write this review, because, as anyone who has ever had chemical hair straightening knows, it doesn't matter what it looks like when you leave the salon or even 2 weeks later. It's all about how long the treatment lasts. Flo asked for a photo of my hair before the appointment, then suggested the Japanese straightening. I was hesitant: my hair is naturally curly and more often frizzy, what do the Japanese know about hair like mine? But I love it! Pay attention to the rules for post-process maintenance! No, the salon isn't fancy and she isn't a chatty Cathy, but she is a real pro. She did the process out on the patio to mitigate the fumes, and we both wore masks the whole time. Will definitely be back! read more

Flo did my Cezanne straightening treatment last week and I am so in love with it! She's awesome!

Flo is a gem of a human being. Her skill far outweighs her prices and I'm happier for it. I initially went to Flo for hair straightening, and while I didn't love the hair straightening solution (it was my first time trying a new procedure and I felt it didn't last due to the texture of my hair), I've gone back for hair cuts and I've loved them. Flo also gives the best blow dry! Parking is available for $5 across the street or you can try your luck at meter parking. Flo will even give you quarters to feed the meter. read more

Washed hair for first time 4 days after getting Cezanne treatment. My puffy hair that usually takes at least 45 minutes and a round brush, was blown dry in 5 minutes now and totally silky! Thank you Flo! read more

Love going to Hair By Flo!!! She is great with my hair and I love the end results of Japanese Hair straightening. I have been going to Flo for my hair for over 4 years. My sisters are also happy clients. I have always been more than satisfied with the results. I highly recommend her to anyone who wants amazing results for fair price. read more

Hair By Flo - Hair Salons Near Me - West Hollywood, California

DO NOT GO TO FLO. I got the Japanese Hair straightening done by her and she literally burned 25% of my hair off! I've gotten my hair straightened by koreans at least 4 times before, and NEVER had a problem with them burning CHUNKS of my hair off. I don't want to give any stars, but the only reason i'm giving one, is because she eventually gave me my money back, but it wasn't easy. first she tried to deny that anything was burnt, but when i showed her HUGE CHUNKS of missing hair, fried to the root, she finally caved and gave me my money back. I will NEVER go back to her since my hair til this day is barely growing back more than a couple inches. it will NEVER be the same. read more

Flow is the best and have great customer service. I advise anyone in West Hollywood who is looking for a cute boutique and fast service to go here. read more

I found Flo searching on Yelp. I had a very curly hair all my life and I wanted a dramatic change with my look by making a Japanese hair straightening. I chose Flo for this job for several reasons: 1st- Flo had great reviews on Yelp. 2d - Flo gives THE BEST price in Los Angeles. 15% less than the "lowest" price in LA and 60% less than the "highest"! I can't compare her to others, more costly stylists, and I do not want to try anyone else because Flo did a great job straightening my hair, using one of the best products on the market for the best price possible! 3d - Flo understands the client. I am not a person who enjoys chatting during my hair visits (I do not like random questions-answers conversations just to feel the gaps), but I love to be quiet and relax and usually bring a book with me (since it is a 3-hour process). Flo respects my views and does my hair in silence, fully concentrating on her job and letting me BE. I am definitely will be back for touch ups with Flo because no one in LA can beat THE BEST PRICED, GREAT QUALITY Japanese hair straightening that is done in RELAXED and PLEASANT manner. I love my hair now! A. read more

Worst Experience . 1. The lady is extremely rude but still that is okay if she does good work 2. I paid $350 for my hair straightening . 3. I was very happy the way it came out because it was my first visit to her based on reviews I went 4. I had the procedure done on Wednesday and I washed my hair on Sunday and the hair was back to normal curls with first wash 5. I just cannot imagine that it could ever happen 6. I had been getting my straightening now like 5-6 years (Approx each year) and the worst experience. 7. On an average it lasts 6+ months which is still considerable but within first wash it is back to normal curls 8. The only difference I could find in my hair is just the impact of hair spa. 9. Waste of money and unnecessary use of chemicals. 9.Even Keratin had worked for me for a month this is disaster. read more

I have now seen Flo twice for Japanese Hair Straightening and she is awesome! Located in a nice quiet salon on Robertson, her prices are incredibly reasonable and she does an incredibly thorough job. She does it all herself, so everything inch of hair comes out perfect. Personally I have extremely thick hair which is always a handful to deal with and both times she has handled it like a champ! She is very friendly and sweet. For me the straightening lasted a year the first time which I thought was very good. I have seen salons that charge twice as much as Flo and it wouldn't be possible for them to do a better job! read more

I've been trusting Flo with my hair for 6 years! She knows what she's doing! I used to go to her for Japenese Hair Straightening but now I do the Brazilian Blowout. I got my last blow out in August and now in November it's still doing well! (Hint: Follow her advice to use sulfate and paraban free shampoos and conditioners.) Flo also does a great job at coloring hair and highlighting it. I just tell her the color I want my hair to be like and she mixes the best hue of it that will look great and also compliment my skin tone. I've gotten so many compliments for my hair cut and color/highlights since I last went to her. read more

Came to Flo for the Japanese Straightening. We did a strand test and she was very thorough in the whole process and answered all of my questions. She really knows what she's doing and understands hair. Her knowledge, customer service, and after care is what will keep me coming back and I've recommended her to my friends who want this treatment done! read more

Came here twice. The first time for a haircut to check out what the hype was about after reading her reviews. She seemed knowledgeable and the cut was ok. A lil hesitant to cut my hair shorter than I wanted to but I listened thinking she had more experience, which turned out good anyways. I had good feedbacks from friends and family which is why I decided to come back to get my Japanese hair straightening which she was her speciality according to her reviews. I have been getting my Japanese hair straightening in Northern California but since I relocated to SoCal I decided to find a good salon I can start going to. It would have been this one but after getting my hair straightened here my hair looked dull and always getting tangled. Which is the opposite of what I wanted for my hair to look like. I have been spending more time with my hair washing and putting conditioner on it to make sure it doesn't tangled up but every morning it takes more time to try and fix my hair which is the opposite of the reason why I wanted to get my hair straightening so I can save time getting ready and wash n wear my hair. I'm not sure if she was just tired since my appointment was late in the afternoon or she is just not competent as she claims in doing hair straightening. Will not be coming back and this can serve as a warning to all... and good luck read more

I've been Flo's client for almost 10 years. Always lovely and pays attention to detail. My hair is hormonally temperamental and Flo really manages to deliver each time. read more

Due to fallout and breakage from chemical straightening, I had been seeking an alternative for many years. Several years ago I came across Flo and her Japanese Straightening technique and couldn't be more delighted with the results. Not only were the two issues above resolved, but my hair has never been more manageable or looked more healthy. Equally important is the time saved by not having to deal with hair dryers or curling irons. I strongly recommend Flo to all those wishing straight hair. In fact, I travel to her from Scottsdale to have her straighten my hair a couple of times per year. read more

This place is truly a gem. Flo really knows her stuff. I went to her for the Japanese hair straitening, for hair coloring, and for multiple deep conditioning treatments as well. She is working with me to get my hair back in shape from a bad bleaching job I had done at a different salon. She is always on time and never keeps me waiting long. A lot of stylists at other places will do anything to make you break the bank.. Not Flo. She is honest and upfront. She takes into consideration the overall health of your hair. She wouldn't further damage it just to make profit. I trust her completely with my hair! read more

Flo is amazing!! I got my hair straightened by her for the first time the other day (my previous stylist relocated to Japan). She was so flexible with my appointment and came in early so I could make it to work. She got started immediately and really took charge. She was quick but thorough. Her experience with hair straightening was quickly apparent. She made sure I was comfortable the whole way through. She offered me hot tea since I was cold and even turned on the heat. She was very friendly and has reasonable prices. I was a little nervous to go to a new stylist after 6 years with my previous one but was put at ease right away. Flo, you got yourself a new, dedicated client! Thank you!!! read more

I just got my hair straightend by Flo and it came out great. Her rate is very very reasonable and she did a very thorough and professional job. I drove up to her from Orange County and it was definitely worth it. There is parking in the park behind the salon which can be reached off San Vicente. Flo is highly recommended! read more

I've been getting my hair cut and colored by Flo at Marco Pelusi for a few years. I first went to see her after admiring the gorgeous haircut of another one of her clients. She is a great stylist and colorist, and very reasonably priced for that part of town (West Hollywood). I have difficult, "Jewish" hair, and Flo transformed my hair with the right cut and an expertly applied Brazilian Blowout treatment (the BBs have been the subject of controversy lately--many of the formulations contain formaldehyde, which is toxic--so sadly, I personally won't be using this wonder treatment anymore.) Brazilian Blowouts aside, if ANYONE knows the ins-and-outs of taming frizz-prone hair with the right cut, it's Flo. I've had both long and medium-length styles since I've been going to see Flo, and her cuts add movement and texture to the hair without making it hard for you to style on your own. Check Yelp, sometimes she offers deals to new clients. Flo is the best! read more

I found Flo on line. At the time I was looking for someone whom was familiar with working with asian hair, and at the same time give me a nice hair cut, and color that was fitting to my corporate environment during the day, and casual during the eves. I have to say I was very much satisfied with the work that she performed on my hair. Most of all it was exactly what I was looking for. read more