Worth the money!!! Such a great tour. There are all sort of different activities. You get the normal (boring) pictures on the wall, with the explanation on timelines, then you get a 4D movie on how the beer is made, from production to packaging. Which is very fun, since you get a moving platform that replicates some of the operations runing in the video. You also get an explanation on the ingredients and on the special A-yeast that they (discovered?) use. They will also explain how to drink the beer and why you should never (at least not in Holland) complain about the foam :-). Ow and during that explanation make sure you have paid attention to the ingredients one and learn how to say cheers in Dutch. They might as and you get extra (yes, extra, beside the 2 ones you will get at the end) beer for that. Maybe the part I liked the most was at the end, when you get to the bar, they served bitterballen and had a Dj going along with the beers. This was another first one for me, most likely not doing it again. It is as good as it gets but for one time only. read more

Heineken Experience - Indeed - Museums Near Me - Amsterdam, New Hampshire

$ tips (October 2012): You can purchase tickets in advance online at a discount through their heineken experience website. Just print out the voucher take it there. I believe it's good until the end of the year. You get to save 2-3 euros and bypass the line to pay for tickets. When you're in the big room right before the souvenir store, use your smartphone and wifi (take out the sim to avoid roaming charges) and play that game of rock, paper, scissors through facebook. If you win then you get 10% off. I went back in March 2005 and again in October 2012. It's a must visit if you're a first time tourist there. They re-modeled since the last time I visited. It's better. Their souvenir back in 2005 was a heineken glass in a tin can. You tour the museum, go through the room "ride", and go to the bar area. What's fun this time is you can pour your own beer with the bartender at your side. Then there's a souvenir shop at the end. This time they give you a voucher so you can go to their other souvenir store to redeem a stamped can opener prize. read more

This was fun and very interactive...right down to the ride which simulated beer being bottled. There were cool interactive areas where you could personalize/bottle your own Heineken...or make music videos or take pictures, etc. We were a bit tired and skipped a lot of these things but overall enjoyed the tour and the 2 free (well, not really, you paid for the tour) Heinekens at the end. read more

On our recent trip to Amsterdam we decided to check out the Heineken Experience. Its a self guided tour through their old brewery and there's a lot of history to the building/brewery, it was interesting. Towards the end of the tour you get a little glass of Heineken and then again at the end you receive two small glasses of Heineken. Towards the end it was starting to feel more like a night club than a brewery tour, super loud music and a lot of young people. It was just ok, I probably wouldn't recommend the tour to friends. read more

preparation// bring your thirst! it's hard to miss the huge brick building with HEINEKEN lettering...so we hopped off the bus and began the experience// admission includes 2 beers at the end...BUT you might just luck out for more it's a self-guided tour where you walk along and learn of the family business that has grown into this multinational label use your five senses to learn about the beer and at the tasting session you might just score an extra beer or two so after the educational bit through well lit halls decked with pictures and docent like experts...you end in style like a party *think* a dark room w/ glowing bar, lounging seats, and loads of touch screens to experience a little more high tech interactions while everyone socializes over a beer it's a fun atmosphere to lounge as you sip on your beer...and as always there's a souvenir shop before you exit ps. i had fun pulling my own mock draft =) see how high you can score!~ read more

we did this cuz the van Gogh museum sold out for the day and boy was it great! learnt so much about the company, ate a few pieces of wheat, had my good share of beer and enjoyed the brewing ride very much! it was really fun and the whole place was interactive. lots to learn, lots of play, complete with drinks, can this tour be any better? a must do in amsterdam. read more

I learned one very important thing here - Heineken tastes a lot better over here than it does back in the US. Must be the green bottles letting the sun in? I always thought that was bullshit but I guess it's true. read more

I really like the fact that this is place is set up more like a museum with exhibits rather than a guided tour. I hate guided tours. Though I know quite a bit about the brewing process and have been to several, I was able to skip most of that and go straight to the tasting. Afterwards they had some cool exhibits at the end such as a soccer one that I enjoyed. Overall not a bad deal and you get beer at the end! read more

It was fun and very well organized. It's VERY touristy but it's done well enough for you not to feel like falling into a tourist trap.

This is an amazing tour and you get to find out so much about Heineken and how it all started. We went on the VIP tour which was well worth it. Thank you to our amazing guide Abdi who took care of us every step of the way. We were the last group of the night but in no way we were rushed out. I felt like a guest in someone's home. Thank you Abdi for your amazing tour. read more

Worthwhile - corny but as you go further you can appreciate the silliness more. One room has a beer tasting and then your admission bracelet has two Pegs in it for more beer- makes the cost worthwhile. read more

Das Beer is excellent, the tour is only okay if it's busy. I could see smaller tours being slot better but I'd skip Heineken unless your a fan of the beer. The tour has lots of tourists and it not intimate at all unless taken off hours when there is not so many people. read more

"Free beer was a nice touch, but quite overrated if you ask me. 'PRODST'" - Ansel Ponce Diama

this was my first tour of a brewery. I was quite happy with my experience. And is definitely worth a visit for beer enthusiasts. there are a lot of things to see/experience/learn for beginners and the curious types. And the staff is very well educated on what they are talking about! ..and cheerful... but not more than disney land (thankgod) I actually started liking heinekin.. just a tad bit more after visiting here. read more

This far exceeded our expectations. We paid 18 Euros per person for the tour and it was definitely worth it. The tour is pretty extensive and you get to learn a little about the history of the beer, you get to see where it's brewed, and it's also very interactive in that they let you stir the ingredients as if you're helping to brew the beer. You get to see the Heineken horses, which are a part of their tradition. There's an interactive "ride" where they take you through the process from start to finish of making the beer. And then there's a bunch of games like foosball, and many others to have fun with. You get a small beer during the tour itself, and then you have tokens for 2 full size beers at the end of the tour, so like 2.5 beers included in the admission price. There are plenty of fun photo opps along the way, too. We've been on many brewery tours and this was by FAR the best one we've been to, the most extensive, and the most fun. We were definitely impressed and had a lot of fun here! read more

I am not a Heineken fan but my boyfriend is so of course we had to visit when on vacation in Amsterdam. We visited in early April and made it in right after opening without having to wait in any lines. The tour was fun and I liked that it was self-guided and interactive. As I stated earlier I am not a Heineken fan but the beer at the Heineken Experience tasted a little better than usual ;-) I am glad we visited! read more

No guided tour. Crowded and if you are unlucky like my group was, it's very easy to miss all presentations. The bit of speaking we were able to hear was difficult to understand . Luckily I have been to other (better) breweries so I was familiar with brewing process. However after you get your two complimentary Heineken beers the fun begins. You get to participate in some fun interaction activities. So in the end the tour went out with cheers...as long as you ignore the rough start read more

This was the worst part of our experience in Amsterdam. I'm writing this review after waiting 45 minutes in a line while on the tour. I've been to many breweries and this is the worst one AND the most expensive. If you enjoy waiting in long lines with no exhibits - this is the place for you. A staff member came down and said 20 minutes but they should have offered beer. My husband says he feels like he's being held hostage. read more

It is an interesting place to tour. With the price of the ticket my husband and I received two free pint of beer which I thought was very generous compared to other breweries that we have toured. Although it is a self guided tour the crowds can slow you down. We were stuck there for much longer than we would have liked. read more

I went to the Heineken Experience really excited to see what the fuss was about. Initially it was great, it talked about the history and part of the brewing process (which was great). However, the history was very short and it immediately jumped into a stupid party scene. Which continued all the way to the end. It was terrible. Definitely not worth the money I spent and I wish there was more history on how they became one of the biggest brand names in beer. Drop the cheesy party scene and this tour will be a lot better. Not going back any time soon. read more

Bought ticket in advance. Long lines, boring AF.

Not a bad way to spend a few hours, you can also get your own custom printed Heineken bottle which is fairly cool souvenir to take home. I wouldn't advise going on a very busy or hot day as it's a little warm inside the building and you spend a lot of your time standing around in lines waiting to move to the next section. read more

My favourite museum ever, you get to drink beer while you're there and there's a Champions League room!

Amazing! Did not expect much, thought it would be cheesy but it was so fun! Worth the 18 euros.

The Heineken Experience is great! It is informational as well as it is fun. Tickets are 15 Euros, but it absolutely worth it. The staff is always friendly and very entertaining. You will also have the chance to send your family a unique video message, which is really cool. Additionally, you will receive 3 complimentary beers inside (Two at the end of the tour and one as part of the "Heineken Experience"). I would not leave Amsterdam without experiencing Heineken! read more

The staff was exceptional. I don't normally write reviews but my dad was in a wheelchair and they created a mini VIP experience. There is a special tour available for accessibility patrons. I do suggest weekdays to visit with smaller crowds. What made it fantastic was at every opportunity staff introduced themselves and offered help. Even in the bar a team member saw us in the middle of the room, asked us if we would like beers and brought them to us. Really made this trip special for father and son and I wanted to recognize their efforts. read more

You cannot beat the low price of admission and learning about how great beer is made. Also, loved the samples. When I was there we were all given a small tin with a beer glass in it as we were leaving. You really want to visit here if you are in the area... read more

Well worth the tour, even if its touristy. You get a couple complimentary beers and a very small tasting glass included in the price. There is a part of the stage where you get questioned on part of the tour, here is where you earn extra beers. Pay attention like I did and you will end up with 4 free extra beers. read more

This is one of the best breweries that I have been to. There are a lot of fun activities unrelated to beer brewing that were enjoyable. You can make movie videos, simulate soccer skills, and dance. The beer at the end lets you make friends and also do a pouring competition rated by experts. Definitely a great time if you have a few hours to kill. read more

Add this to your list of stuff to do. A trip around the old brewery which is now a museum. Very close to the Albert Cyp street market, do both in one afternoon. read more

I was only able to do the boat tour portion. It was great chatting with Erik. He's is super friendly and a great tour guide!

I remember this was one of my favorite things we did in the Netherlands. I was here for Spring Break about 4 years ago. You get a custom bottle with your name printed on it, and the facilities had some interactive moments that were quite fun. If I remember, the prices were reasonable especially given the free sampling and length of time spent in the experience. I'd recommend checking it out. read more

This is a super commercial brewery tour with 10 euro sampling of Heineken beers at the end of the tour, and no, nothing odd or special is served. Just regular Heineken products. All commercialized, this is a place to go if you are a tourist, not a beer traveler. Less interesting than the Guinness Museum in Dublin I thought. Beers at Guinness were much better and they have snacks for you along the way to boot. read more

One of my highlights while in Amsterdam. I would definitely recommend for everyone, beer drinker or not. This is a very cool, fun, and interactive tour. They give you beer and gifts! I learned a lot about the Heineken family and company, I love to learn about some of my favorite items, companies, et cetera. Being turned into a beer was very fun. The museum wasn't to far from the Van Gough museum either, in walking distance. read more

The beer lovers in our group loved this - the non-beer drinkers were bored senseless. Some of the cultural/marketing stuff was interesting, but it was basically a 2 hour ad for Heineken (which makes sense, I suppose). I couldn't wait to leave! read more

It was a nice experience; the people in this tour are entertaining and friendly and the space is immaculate. However, I would not consider this a "must-see" in Amsterdam as it actually feels extremely American. There are so many other spots to visit instead! read more

I was a little weary of visiting a major brewery for a tour because I figured it would be really silly and insanely commercial...you know, with 50 gift shops or something. I was completely wrong. The Heineken Experience is a must visit tour in Amsterdam. It was tons of fun, very, very interesting and trust me, Heineken tastes completely different from the tap in Amsterdam than it's skunky counterpart in the USA. Cheers to a great tour! read more

Good times. Went there in 1998 and it was all the free beer you could drink in 45 min. Now you just get a couple of beers during the tour. Probably wont go back unless they go back to the unlimited beer thing. read more

So happy I went here. The walk through was the best and the video was fun as heck. Had a great time in there that will last forever. Highly recommend you visit this place!! read more

Fun tour, you'll learn a lot about how beer is brewed, and there's a bar at the end. Back in the day an entry ticket to the tour would buy you all the free drinks you could down in the bar. Unfortunately tourists started taking advantage of that by going in the morning and spending the entire day hanging out in the bar getting drunk. Boooo! You still get free beer at the end though, but I think it's only 3, not unlimited. read more