I totally agree with Niki that Frances Jaye is like an even more unique Madewell. The vibe is super…read morecool but not so cool that I felt uncomfortable there. I didn't really browse the clothing but I could tell that the things I saw looked well-made and fashionable. A quick check of the Frances Jaye website let me know that they appreciate and support sustainable and ethical brands, which is always awesome to see. The prices may be higher than your average mall, but you get what you pay for. They have men's and women's clothing, accessories, home goods, cards, books, and gift items. I particularly loved the Holland shirts that were modern and stylized. I ended up buying a fancy wick trimmer as we seem to have a surplus of candles these days, as well as two cute holiday cards featuring cat illustrations, because #crazycatlady I loved this little shop and will absolutely stop in every time I'm in the area!

This store is my dream closet…read more It's essentially an even-more-unique Madewell, with carefully curated items. Everything is a bit pricey, but it's clearly well-made and styled. They have amazing jewelry, clothes, and accessories here. I got a really cute star choker that I wear constantly. I always stop in this store when we're visiting downtown Holland but haven't been able to purchase anything else.

LOVE this jewelry shop and the employees. I cannot remember her name, but an employee was so…read morepatient with me (and my boyfriend) when I took a long time and wanted to try on quite a few things. She unlocked ton of cases and happily answered our questions. Sometimes, at other stores, I feel like I am bothering employees when I ask them to open cases so I can browse, but I did not feel that way when I was shopping here! I ended up getting a beautiful new ring at a reasonable price, and after I left the store, my boyfriend and I walked two blocks in the POURING rain (we were absolutely soaked) back to our car. After we got in the car, that same employees was knocking on my window and holding an item of mine that I had accidentally forgotten on the counter when I set my things down. She actually ran after me for two blocks to make sure I got it back! I felt so bad because she was also soaked, but I am very thankful she took the time/energy to run after me. She was so friendly and definitely went above and beyond.

I recently visited Holland. I wished I lived there. The citizens are definitely proud of their city…read moreand it shows. It's worth the visit. There are small hotels on the main street. While there I shopped at Silver Fox Jewelry. Kim, the owner was a joy to meet. You must stop there. Eclectic and unique jewelry awaits you. Prices are reasonable. I look forward to returning.

This store is my kind of store except my boy is no longer a toddler so the pickings here were slim…read morein his size. I loved seeing all the bamboo pjs I usually only see on a website, in actual person so that was good. My boy would've had a blast if we took him here, in that tree house. If I hadn't just spent a ton of money around the block I probably would have tried out one of the brands here for my boy, since they did have some more stuff in brands I hadn't heard of. Of course I knew Kyte baby and Patagonia though. At least they had plenty of boy stuff here too, lacking in most other stores.

A selection of alllllll of my favorite brands for my toddler son! Kyte baby, Patagonia, Noodle and…read moreBoo, Tea Collection and tons more! I got the world's cutest holiday sweater for my little guy (mayoral baby)!

A nice shop that I visit every time I come to Holland. It is full of unique merchandise and unique…read moregift items. Puzzles, board games, purses and bags, jewelry, toys, kitchen items, cards, and lots of stuffed animals and plush toys. Just to name a small percentage of the merchandise in this store. Apothecary has good sales and often a large clearance section. If you are looking for a gift or unique souvenir this is a great place to shop.

~ Jellycat's ~ -…read moreMy daughter loves the selection of jellycat's at this store! They have reasonable prices compared to other stores. 100% recommend!! -

A lower priced boutique shop in town…read more Clothes inside was not what I was expecting inside. Casual and maybe for a younger customers. The crocheted sleeveless tops reminds me of the blankets my mom made when I was a kid.

Looking for summer dresses? Lots to be found here. For all ages of women. There is a unique vibe…read morehere. Not found in other boutiques around here and prices are very reasonable.

It was excellent! The clerk was very profesional and patient as my husband and I both tried on…read moreseveral shoe options. There was no pressure to buy, but we ended up purchasing several pairs, and we will definitely look to Boris when we need good quality shoes in the future.

The salesperson took her time with me making sure I got a shoe that felt great! I'll be going back…read morefor all my shoes purchases!