We needed a nice shirt for a luau that week, and read great things about this shop, so we drove all…read morethe way from Kailua-Kona to check them out. The womens' selection left a lot to be desired, but the shirts look great.

I love Sig Zane shirts! I've bought shirts for my husband, son, future son-in-law and co-workers…read more I receive emails on latest arrivals, and the shirts sell out so fast. The material and sewing are top-notch. The shirts are one size larger than average brand, so my co-workers who normally wear x-large will fit large, and my son who normally wears a large fit the medium. I used to go to the downtown store with a co-worker but it is easier to order online. There are more sizes and designs on-line, and shipment is super fast!

This store is pretty neat. It has some good original hawaiian prints. The shirts are stylish too…read more They have options for guys and girls. They have some cute Hawaiian dresses for girls and purses too. Few accessories like water bottles, decals and what not. Totally recommend you stop by to check it out. They also had a couple Hula skirts with nice prints for adults. Will be back!

I visited there a few months ago when I was on vacation. Wonderful selection of clothes and…read moreaccessories as well as a wonderful staff.

It's a must visit for me whenever I'm in town! High quality and great selection and serviceread more

You won't find artistic clothing like this anywhere else. Very unique and very bold. Very much the…read moreother side of aloha. Highly recommend.

Love this shop every time I come to Hilo I stop in to get something. We are always greeted with…read moreAloha and talk story with the staff.

Super cute store! I…read morecame here specifically to purchase a gift for a friend. Free parking out front is always convenient and appreciated. We were warmly greeted upon entering and had a wonderful time browsing all the merchandise for sale. It didn't take me long to find the perfect blouse for my friend. The fabric was nice quality, the design was fitting, and best of all, she liked the lehua graphic! In addition to the shirt, I also bought one of their automobile license plate holders because I thought it had a great message, "Aloha...live it and give it." Especially on our road ways folks, be nice. It only takes but a few seconds :)

Amazing Art! These images created by her brother are absolutely stunning. After I purchased mine…read moreour group had to go back to get some. The combined stories and imaginative flow of the design is unbeatable. Definitely worth a trip to the big island Hilo Market.

Most creative Hawaiian designs I've ever seen. Messages behind the art are what assists in making…read morethe products unique. Jeramiah White is definitely a gifted artist with a bright future ahead of him. 2nd option for these designs would be blank writing cards which could double their sales, as one can only wear so many tshirts. I'd purchase dozens of the images.

FMHI is always a vibe! From the moment you walk through the doors the music is always fun, the…read morestaff is friendly and the merch is always fresh. I'm excited to see each week what new stuff they put out. If you're looking for a local streetwear brand to rock/support look no further than Farmers Market Hawai'i & Broken Hardened!

From the owner: Famers market is a stand alone street wear brand in HAWAII that blends several types of musical…read moreinfluences ranging anywhere from HIP-HOP to Hawaiian slack key into a world of fashion unlike anything else on the market. The inspiration is curated and guided by Keoni "@painkillers" Payton who used lifes toughest lessons and losses as a library in which he pulls many of his capsules and design ideas from to create streetwear in Hawaii through the lens of an actual indigenous persons who was both born and raised in the islands.

We were visiting from Oahu and stopped in to see what they had. I saw some really cute shirts for…read moremy girls and they were on sale! The workers here were soo amazingly friendly. I absolutely love HILO and the genuine Aloha!!! Thank You HIC Hilo!!

Very similar to other HIC locations. Price and sales are consistent with other locations as well. I…read morewouldn't call it cheap but it's also not terribly expensive. They carry all the standard surf brands with great selection for men and women. We come for the accessories like their bags, belts, hats, etc. and they have great variety. The style is geared toward a surf and skate lifestyle. Staff was really friendly and helpful. They're consistently approachable and chill, which blended right into the feel of the store. We got exactly what we were looking for with the staff's help. They even helped us get a better deal by recommending some of their current sales.

Mahalo...mahalo...mahalo Darlene! I received both of my custom outfits and they fit perfectly! I…read morelove them! Darlene was very helpful with our granddaughter's pink dress (which she loves) and my two outfits! She measured me so the outfits fit perfectly and I was able to choose the fabric color/design/style! That's what I call awesome customer service! I'll definitely stop by again when I'm in Hilo town! If you're looking for local Hawaiian attire, made well, and great value, check out Darlene and she'll be more than happy to assist you in finding a beautiful outfit!

I've had several bespoke shirts for my husband and dresses for me made. All have fitted us…read moreperfectly and the fabrics and designs are amazing. I'm looking forward to my next order

I lived in Hilo in the early 90s, and have come by over the years. It's my first time here and it…read moreis IMPRESSIVE! It's your 1 stop shop for everything Hawaiiana - men and women's clothes, stickers, hats, books, posters, gift type stuff, jewelry, etc. They support everything Hawaiian. They have an open space next door for workshops. Looking for Christmas, birthday or any kine gifts? Come here!

i guess I was invisible. Walked past employee at the counter who was so engrossed with her laptop…read moreshe didn't bother to look up or say "Aloha". I was going to purchase some Mothers Day gifts but changed my mind. I will shop at a business that appreciates their customers.