My boyfriend and his family love coming here every year for annual family beach vacations for the…read morequality of apparel at this shop (his dad grew up in Raleigh and came here every year in his childhood). It's the shop's 60th anniversary this year, and they had such great hoodie designs! I'm very picky when buying hoodies, but I picked up a pretty cream-colored one with a simple but aesthetically pleasing design. The quality is thick and durable, and the material outside is very smooth while the material inside is very soft and comfortable -- just the way I like my hoodies! I also bought a very light wash jean jumpsuit that was super cute and, luckily for me, the last one AND it fit! :) Staff was very nice and helpful. I tried things on in a fitting room, and the girls were friendly and talked to me there and at the register. The shop was also very clean, had a lot of different items to choose from (not just apparel, but beach equipment, too), and was set up very trendy. My only qualms are that everything is pretty pricey, and the women's clothing specifically were sort of unreasonably priced. My hoodie and jumpsuit in total were $146, which was a bit above my budget, but I hadn't seen anything like them before and having come from California, I just caved and bought them. There were a pair of olive women's shorts that were 40% of the fabric used for either of the items I bought that were $78. They were cute shorts but not really worth it for that price, and it was more expensive than any other individual item I had picked up in the store! Overall, I think it's a nice place to check out and treat yourself at once in a while. The styles are quality, cute, trendy, and very much beachwear/casual (i.e., shorts, crop tops, dresses, with some puffy jackets). They unfortunately don't have petite sizes (I'm 5'2"), so I'll be getting that jumpsuit hemmed (it was just too cute to pass up). I've also noticed that the sizes are much smaller compared to sizes I'm used to at other places in CA and even at some other souvenir shops at Atlantic Beach. I usually wear a size XS/S, but the M jumpsuit fits well and almost snugly on me. However, the hoodies are pretty oversized because they're in the men's section, so hopefully this information is useful to anyone who comes across this review!

Cannot say enough great things about our surfboard buying experience with Chuck and John at…read moreAtlantic Beach Surf Shop, Inc. Chuck spent over an hour walking us through our purchase process. He treated us like we were buying a high-end car. Will never shop anywhere else! Thanks guys!

We loved this store and went to it 3 or 4 different times to buy things we saw elsewhere more…read moreexpensive. There is a huge selection of clothes and they weren't out of any sizes that we needed. The employees are friendly and are always working to make the space better and more appealing.

One of our favorite places to shop when we are in town. Large variety of clothing for all ages…read more Check the back for the kids section - cute and functional beachy items for your kids and grandchildren. A little pricey, but all brand name clothing (if that is important to you). Lots of fun stickers here too.

Manager helped me located zip front hoodies. She was very nice. The store had a lot of merchandise…read moreto go through so her help was much appreciated. Buy one get one free hoodies. Basically came to 20.00 a hoodie which was a good deal.

Fake Needohs, refused to refund the ones my kids got thinking they were real since they said they…read morewere

This boutique is larger than expected - with two expansive rooms that go further back than I…read morethought. It is filled with expensive name brand ladies beachwear and resort wear clothing and had some fitting rooms in the back. Accessories and shoes and belts and some coastal decor was also available. The other side had some nice men's clothing as well. The clothing in here is pricey - like Tori Burch and other brands - think between $150-300 per item you select. There is a small sale rack in the back of the store near the fitting rooms. Staff weren't especially friendly but they were busy - so no biggie.

This is a great store if you're looking for high quality clothes! They sell most of the high end…read morename brands you'd think to see at the coast, and some I'd never heard of but liked. They have a men's side and a women's side, and I think the men's has a better selection than the women's. Whoever their buyer is for men's clothes does a really good job!