Jay listed and sold my home in Roseville in May 2015. I told him I wanted top dollar and though I was listing at a price higher than the area comps, he thought it was reasonable. He suggested I make two improvements to help the house show optimally. The improvements cost less than $800 total and were totally appropriate. One was a significant (longer than 6 feet) settling crack in a very visible place and the other was repair of dents in a garage door - which could affect curb appeal. He recommended a dry wall guy who repaired the tape joint that had cracked - and the guy did an awesome job of texturing. One of the comforting things of signing a contract with Jay is that he told me that at any point if I wanted to change agents, I could terminate the contract with no penalties. I told him I didn't want any open houses because I didn't think the open house would sell the home. He had no issue with that. Once the contract was signed, Jay sent his photographer out and the house was listed within 24 hours. I looked at the photos online and thought they were a bit distorted. I contacted Jay who followed up with the photographer. The photographer re-posted the photos with a different aspect ratio and they gave a very complimentary view of my home. I averaged one showing a day for 8 days. Throughout the process, Jay was available by phone, text and email. Texting worked well. He responded promptly. Roughly around day 5 I asked Jay if one showing a day was OK. I was concerned that no one showed enough interest to make an offer. He texted me back that it wasn't a fire sale. He was right - I was trying to get top dollar. My home was in flawless condition and I'd made many nice upgrades to it during the time I lived in it. On the 8th day, my first offer came in. It was $25K lower than my asking price. Jay agreed that I shouldn't take it, but that I should counter. He talked with the buyer's agent and got back to me. He suggested that I counter at $10K below my asking price. My counter was accepted and my house was sold. The buyers wanted in within 30 days and did not have a contingency. I felt very blessed. I sold the house at a price I felt good about. The buyers wanted to close quickly. Jay took care of all the details related to the sale. He touched bases and followed up well after the closing. And he stopped by to see my new house when I closed on it. He has continued to maintain contact and be a friend. I highly recommend him for selling your home. If you contact him, you'll find him to be genuine, unpretentious and intent on meeting your needs. You won't be disappointed! read more

My husband and I were fortunate enough to meet Jay more than two years before he would eventually help us find our house. Jay was initially recommended to us by a morgate broker we were working with in 2014 to assist us in relocating from Southern to Northern California. From the very first contact, Jay made us feel completely at ease. His personable manner and genuine love for people made him an obvious choice for our needs. Jay set up a portal for us right away and kept in close contact with my husband and I until we were able to set up a house-hunting trip some weeks later. Unfortunately, after spending an entire day house-hunting with us, due to unforeseen circumstances, we did not end up moving and Jay seemingly lost his commission. Still he continued to keep in touch with us periodically, even updating our portal and continuing to advise us regarding the local housing market for many months- going far and beyond the call of duty. When we were finally ready to make our move over two years later, we had no doubt Jay was our guy. Again, Jay began working for us tirelessly from the minute we re-initiated contact, this time devoting an entire Sunday (typically his day off!) to helping us in our search. Jay's connections through the relationships he cultivates, extensive knowledge of the local area and real-estate expertise were absolutely essential in helping us secure our dream home in a very competitive market. Jay's winning personality, phenomenal people skills, experience and professionalism made escrow amicable, easy and stress-free. He continued to check-out our property during escrow (as it was uninhabited), completed our walk-through on our behalf, and even assembled a care-package of necessities which was waiting for us when we moved in! We now consider Jay not just our realtor for life, but also our personal friend. Trust Jay as your realtor, and not only will you not be disappointed, but all your expectations will be far exceeded! He's the best! read more

Do yourself a favor and read this review. When we were ready to go house hunting in Roseville a friend suggested Jay Friedman as our realtor. We could not have made a better choice. Jay spent a lot of time with us and what started out as a client relationship quickly became a friendship. Our home on the Central Coast was on the market and expected to sell quickly. While we were "looking" we were fully expecting that we probably would have to rent for a while before finding the right home. We looked and looked. Jay suggested we expand our horizons. He thought there might be a home in Folsom that checks the boxes. When we arrived at the home we were pretty sure this was going to be it. We toured the home twice that day and the homeowner was available to talk with us. Jay and the home owner immediately hit it off. (we were almost invisible!) Later, Jay contacted the sellers agent to discuss making an offer. Apparently several offers had already been turned down because the seller did not like the buyer's agent's attitude. According to the agent "the owner had taken a liking to Jay". Offer was accepted. Jay's involvement did not stop there. Anyone that has had two escrows going at once knows the headaches and stress are just starting. The timing and dynamics are a continual moving target. Jay's response, "don't worry, we got this." Jay worked with my selling agent, lender and the new homes agent to assure closing on both properties to make a direct home to home move. No storage fees for furniture. Now, would we have been able to purchase our new home with another agent? Maybe, maybe not. I do know that Jay made the difference in this purchase. Upon moving in, a neighbor commented "you were lucky to get this home, you have a really good agent". I guess word got around. Yes, we strongly recommend Jay. Greg and Leslie Bacon read more

Buying a house was probably one of the easiest things my husband and I had ever done, thanks to Jay Friedman! I meant to do this almost two years ago, but I would absolutely recommend Jay to ANYBODY and EVERYBODY. Here's why: 1. He is so honest. When we walked through the house we ended up buying, he pointed out every flaw and possible thing we would have to spend money on if that was the home we chose. Things we may want to replace, things that would cause long-term damage, things that we may not like about the home, I mean EVERYTHING.. Including the good things. I valued that, especially not being very knowledgable about homes seeing how this was our first. 2. He is one of the most personable people I have ever met. He wanted to meet with my husband and I for lunch to talk about the home.. What would I say to this guy I don't know? How awkward is this gonna be? I mean even meeting for the very first time, it was just like we had already known each other. He was so nice! It was such easy conversation and he actually CARES what you have to say. Which leads me to 3. He will be your support system. I heard some unexpected news from our mortgage lender right at the end before closing (our one hiccup due to the lender side) and the guy had made me feel like it was a make or break situation and it may not happen... As I am crying hysterically in my car, the first person I think to call.. JAY! He solved every problem that was brought to us keeping so much stress, headache, and heart break from us! 4. He is absolutely one of a kind. Even two years after buying our house we still hear from Jay. He goes out of his way to show his appreciation for his clients and really makes you feel more like a friend. My husband and I can not express how happy and thankful we were to have been able to work with Jay! Thank you so much Jay. read more

When we decided to sell our home, Jay was there from the very beginning. He helped us get the house ready for market, connected us with great vendors, and put together a sales strategy we felt really confident about. Then, at the last minute, everything changed. The builder of our new home moved our timeline up by nearly a month, and suddenly we needed to sell much faster than we had planned. Jay immediately pivoted. He went to work and was able to negotiate a great deal with buyers who weren't even planning to purchase a home yet--all while making the timing work so we could move forward with our new home. Jay truly made this whole thing happen. From preparing our home for sale, to navigating a major change in our timeline, to getting us a great deal and keeping everything moving toward the finish line, he was there every step of the way. Somewhere along the way, Jay also became a friend. He gives you the kind of service where you get used to talking to him all the time, and now that this is all coming to an end, I think I'm actually going to miss our regular conversations. That doesn't mean I'm ready to buy or sell another house anytime soon--but I'll miss talking to him. The funny thing is, we didn't know Jay before any of this. We first met him a few years ago when we happened to walk into an open house he was hosting. That brief interaction made enough of an impression that, years later, when it was time to sell our home, we remembered Jay and knew exactly who we wanted to call. Looking back now, it's pretty incredible that a chance meeting at an open house turned into Jay helping us through one of the biggest transitions of our lives--and becoming a friend along the way. Jay has the relationships, experience, and ability to make things happen when it matters most. Jay is simply the man. read more

Jay Friedman is absolutely the best Realtor I have ever worked with. His professionalism exceeds all others. Without his help I would not have been able to relocate out of state. He helped coordinate repairs on my home and when issues came up he made sure that the work was done properly. In fact he came out to my house multiple times to check on the contractors since I couldn't be there. He shopped for appliances for me and then had them installed. He also purchased other items like shower heads, light timers, and CO detectors. When a large tree branch fell into my yard from the neighbor's tree he personally came out and cut it up and disposed of it. After the sale he sent me all the documents by FedEx along with a thumb drive. In addition he also sent me a follow-up letter including the Final Master Statement which even though it was already included in the original packet made it so much easier to do my taxes having it right in front of me so I didn't have to search for it. That was a very nice gesture on his part. He is not only the most kind and patient person I have ever met but he also became my friend in the process. He spoke with me numerous times when I was stressed out and gave me so much reassurance. He returned my phone calls and texts almost immediately. I cannot say enough good things about Jay Friedman. He was certainly worth way more than the commission he received. Thank you Jay from the bottom of my heart. read more

Jay is AWESOME!!! We are so blessed to have such an awesome realtor/friend/family. I love how Jay is always available, goes the extra mile and fights for us. Jay is the man of his words, he will make it happen. Jay is a one-stop shop and knows everyone, if you need help with something, he knows someone who can help. Jay is honest and very knowledgeable all around. We were living in an apartment and were ready to make that leap to be homeowners. We wanted to be in a great school district and be in a community with a park. Jay found us the perfect home for our small family. Jay listened to what we wanted and made it possible. Eight years and three kids later, we reached out to Jay for help to sell our home and search for a bigger home. He made suggestions to do a little remodeling which I was very hesitant at first. He advised me of the pros and cons if I chose to leave the house in its current stage. So I gave in, I am so HAPPY that I did. With Jay advice, we accepted an offer within 2 days on the market and made a record. Our house sold more than the other homes sold in the community. We're so happy that Jay is there to help us with our firsts. Jay helped us buy our first home. Jay helped us sell our first home. Jay did it again; he helped us buy our maybe forever home. IF we decide to sell again, no doubt I will call Jay again. Without a doubt I have my trust in Jay, I know he has my best interest in mind. read more

We have had many experiences with real estate in the past, and have worked with a lot of agents. However, we never met someone like Jay Friedman, a devoted, marvelous and professional real estate agent. It is not easy to live in the Bay Area and try to sell a home in Lincoln. Then our property manager referred Jay to us to be our selling agent. Looking at the reviews on yelp, he seemed like a great agent so we decided to work with him. Regarding his work ethic, we do not have enough good words to say how wonderful he is! Based on the way he handled each issue with the house sale, we are confident that he is an excellent agent. He never missed our calls. That was the most important thing we like about him, the fact that he always communicates. Whenever we requested anything, he was always able to solve problems smoothly. He chose buyers very carefully and made sure we get the top price for the house. We got an offer ten days after the house listing. Jay is also a very nice man, and he tried to make sure things went well for both sides us and the buyers. With Jay's help, we sold the house! Since the house was listed on the market until now, we haven't driven to Lincoln to deal with anything since Jay took care of all the logistics. We never met Jay in person, we just communicated by phone and texts. How interesting! Thank you so much Jay!!! Hope to see you in the future! read more

I cannot thank Jay enough for the great work he did for us in selling our old home and buying our new "forever home". When we started our most recent home selling and buying process (we had a few experiences from different states as we moved around a lot), we were not even looking to move. It just felt right to do so as we look forward to our family's future. Jay gives the most unbiased, in our best interest advice he could. He looks out for the best for his clients and treats you like you have known each other for a long time. We sold our house in the "not so ideal time" in the winter time and still sold our old house within 3 days, 10K over asking price! Aside from that, he helped us negotiate really well on our new home purchase without over extending ourselves. It was a multiple contingency deal but we closed on time and seamlessly! He has a great reputation with other real estate agents and that makes it easy to make a deal in situations like ours. He is truly the best in his business and I'm mighty glad we found him when we first moved to California. He goes above and beyond his job. He is also a good resource for our home needs. Best of all, he creates this important friendships with his clients in the process. We do not know what our future holds for our little family, but should we need his help again in home selling and buying, I will not hesitate to give him my business. read more

Jay is an extremely experienced and knowledgeable real estate agent. He is a customer focused agent who will put his customers needs as a priority every time. He recently helped us sell our Downtown Lincoln family home and he set us up for success before listing this home with valuable information necessary. Within days of being listed onto the market we ended up with multiple competitive offers, and each one was well over our asking price. He guided us through each offer and assisted in the decision on selecting the perfect buyer, evaluating each buyers offers and credentials to select a deal that was solid. Jay can handle all kinds of Real Estate complex transactions. He was also our agent we hired last year to sell our late grandmothers estate while handling it through the Probate Courts. He is such an experienced professional, he knew everything that needed to be done and executed. Such a smooth experience with Jay at the helm. I would highly recommend Jay for anyone looking for sell or buy any kind of home. Whether it's a light fixer, a million dollar estate, or greater. He was very knowledgeable of our local Lincoln,CA market and carries that experience all around the region. He is driven to please and he will always succeed for his client. Stop reading reviews and call him directly, once you meet him you will know that he is the right choice. -Nelson & Saisha Medeiros read more

My husband and I (engaged couple during the time) worked with Jay Friedman to purchase our first home. We were on a time crunch since we were in the middle of planning our wedding (it was a hectic time for us) and really wanted to purchase our home before the big day, and Jay made it happen..... quick and easy! We found a home we truly fell in love with that had the majority of the things we were looking for in our first home and was also within budget. We loved that the home was also recently remodeled and was turn key ready to move it, MAJOR plus for us considering we had a lot on our plate already with school, work, and wedding planning. Well Jay made it all happen without an additional task on our plate to worry about. He did a great job of locating all the homes within our price budget that had the amenities we wanted in our home. It was very easy sorting through the list via his portal and simply selecting all the homes we wanted to see. He truly did all the work for us and took a lot off of our plates. I could not have asked for a better experience than the one we had with Jay. With everything that was going on in our lives, he made this be the best experience EVER! I don't think anyone else could have done a better job. If you want to purchase an amazing home that you will love, within your budget, quick and easy, then go with Jay Friedman as your realtor! read more

We heard about Jay from a previous coworker who had a good experience with him a few years ago. It was around 2018 and when we contacted Jay he got to work for us right away and we got into escrow on a house we liked at the time. Unfortunately, after sleeping on it we realized we weren't ready and asked Jay to back us out of escrow and he thankfully got us out. What really impressed us was how understanding Jay was and how he did not pressure us to stay in escrow on a house that just didn't feel right for us. Fast-forward 4 years later and we worked with Jay again recently since we are in a much better position financially. He did his magic to get us the perfect house for a reasonable price in the terrible buyers' market of the summer 2022. We are so happy we stuck with Jay and will refer him to all friends and family going forward. Some pros about working with Jay: * He's extremely knowledgeable about houses and not just "door opener". * He's very quick about setting up viewing appointments. * He loves his job (I asked him this once). * And most importantly: he will treat you as family and look for your best interests. Also, he recommended us a great broker (Mike Landrum) who has access to many mortgage lenders and got us to close on our house quickly. In our opinion, there is no better realtor out there for the Sacramento/Roseville area! read more

Jay says "We get it done." And how! In my case, the sale was of a rental house. I had a property management company managing it, and there was a tenant in the house. I was selling due to changes in my situation, but was sensitive to the disruption this caused the tenant. Well, literally within a day of signing with Jay, he had met with the Property Manager to establish rapport, and with the tenant to establish a process which would allow them to find a new place and move in a respectful way. To fast forward, there were 0 issues I needed to address with either tenant or property manager...Jay coordinated the whole process. As far as the sale goes, we set an aggressive asking price, yet from the day the sign went up to the day I deposited the check was just 36 days, and the selling price was above what a couple other agents had suggested as an asking price! The process of clearing the inspection issues went very well, between Jay knowing who to work with to complete work, and Jay working through the buyer's agent to agree on a reasonable level of fix-its. So bottom line, based on this experience, if you want to sell a house and there are a lot of moving parts along the way to getting it done, Jay is the guy to "Get it done", and fast, with respect for all involved. read more

Buying or selling a home is typically the largest & most significant monetary transaction one makes in a lifetime. I have considered myself as "being fortunate" to have had the opportunity to work with Jay Friedman in the purchase & selling of several homes in both Sacramento & Natomas. There is "no greater testament" as to the confidence one places in the hands of a real estate agent, ( such as Jay ), than repeat, multiple home listings & sales! I had the privilege to have had three (3) homes sold by Jay, (the last 2 in July 2015 - both receiving above asking price!!!). I have to mention that in one of these recent sales, the home was in need of major renovation & repairs prior to listing / sale. Jay took it upon himself & orchestrated the repairs with multiple contractors, (7), & tirelessly & effectively brought the house to market. Jay went above & beyond & has consistently exceeded my expectations. Jay has always worked proactively, professionally & expeditiously with my best interest in all of these sales. Jay is a consummate professional who's experience, knowledge, work ethic, integrity & commitment to his profession is beyond reproach. Jay is an exceptional real estate agent whom I would not hesitate to recommend 100%. Daniel K read more

Hands down, Jay is the best in the business! We've purchased several homes in the past with other realtors, but our experience with Jay was exceptional! With my husband's upcoming deployment and school starting soon for the kids, we needed to find a new home closer to family and fast. Jay was our guy! He provided many options for us, ALWAYS returned our calls (promptly), and even worked on weekends. From the start, we knew Jay was different. He's not in this business to simply make a sale. Our happiness was his priority, and it showed. He really listened to our wants/needs and CARED. Some realtors might hesitate showing you a listing that's not their own. Not Jay! He will work harder than anyone to find you the home of your dreams. That's just what he did for us! With that being said, I feel it's important to comment on his character. Jay is very down to earth, charismatic, and made the entire experience fun! Our time-crunch stress seemed to vanish while working with him. His accessibility and hard work gave us peace of mind--allowing us to relax and enjoy the process. We did not know Jay prior to this experience. But I'm happy to say, not only did we get the home of our dreams, but also a life-long friend:) THANKS, JAY!!! read more

This past summer we moved from DC back to Lincoln, CA. We were going to rent a house but decided to buy after our rental option fell through. While still living in DC, we needed a home and we needed it fast...as our move date was quickly approaching. I posted our need for a RE agent on FB and a local friend of mine tagged Jay Friedman in the comment. My husband and I talked to Jay on the phone and felt comfortable with him right away. He listened as we described our situation and what we were looking for and he quickly got to work seeking out our home. He went and looked at homes for us and sent back pictures along with verbal descriptions of each home he toured. He offered sound advice and was helpful in steering us toward our new home. Throughout the purchasing process he was quick and efficient to get the deal closed on time and in an orderly fashion. And when we finally arrived at our new home it was PERFECT!! He left toys and treats for our kids to enjoy while we moved our stuff in the house. The whole purchasing process was so easy for us and was a great experience. I'm still surprised by the fact that we bought our house site-unseen and it worked out so well for us! Thanks to Jay and his attention to detail! read more

We met Jay in the summer of 2006 when he helped our daughter and son in law sell their starter home in Citrus Heights and buy a nicer home in Antelope. Jay hadn't been a realtor for very long, but my daughter insisted we would LOVE him. We noticed how hard working and sincere he was. He was very successful at negotiating a fair price for both homes, the one they sold & the one they boguht. Having bought and sold a number of homes ourselves over the past 40 years, it was very refreshing to find a realtor who we felt we could trust. So, we hired Jay in the summer of 2009 to help us sell our Fair Oaks home and buy a home in Sun City Roseville. Within 29 days, we had a buyer, offering our asking price and two days later, we found our Sun City home & the seller accepted our offer the next day. Jay gives you hands-on, quality personal service. and, he doesn't just make a sale and walk away from you. He has remained in touch with us over the past 4 years, remembering our birthdays and checking in with us to see how we are doing. Never in our 40 years of home ownership have we had a realtor like Jay. We highly recommend him to anyone looking to buy or sell a home. Kathy F read more

Several years ago I put my house on the market. I enlisted the help of a realtor and while she was initially informative & nice, she became very aggressive, so I dropped the listing with her. Fast forward, I put that same house up for sale this spring & listed it with Jay Friedman. What a difference! Jay never pushed me to do anything I didn't want to do. He suggested nicely some things that I might do to enhance the beauty of my home. I appreciated that. Whenever I had a question, he always answered my calls! Being the seller of my home, he also helped in the negotiations with the eventual buyer of my home. Jay also found my new home for me. I was very specific about some things, some not so much. He brought me to see a home that fit the top specifics on my list. I purchased it. He knew what I wanted. I would highly recommend Jay Friedman to anyone who wishes to sell or buy a home, and needs a realtor to guide them through the process, show them listings and who stays in constant touch with his client. After 37 years in the same house, the move was daunting, at best. Thank you Jay for reassuring me all along the way. You're awesome! read more

If you're here on Yelp looking for a real estate agent, and you've been fortunate enough to be introduced to Jay... stop looking. You just won the Real Estate Agent lottery, in my estimation. Not convinced? Read on... I moved my family of five from Omaha, Nebraska to Roseville in Summer of 2013... during a ridiculously hard time to purchase a home in Northern California. Working 70+ hours per week made this chore even more difficult. After "trying out" two other agents (w/o signing) - we finally found Jay. Jay was such a positive force working for the good of our family, and his care for us was 100% genuine. He focused on understanding what we wanted, and guided us along the path to a great home purchase. Specifially, Jay - Always kept us informed every step of the way. What was next, what we're waiting for, and if there was anything we needed to do. - Made sure we understood our options at every turn - Made a molehill out of a mountain of paperwork - Was always positive... a very motivating force in what can otherwise become an exercise in drudgery - Actually cared. The kind of care you feel when you're with family Thanks again, Jay! read more