My favorite Magic shop in Santa Cruz! (Well, they are in Soquel Village) Not too witchy, but…read moredefinitely witchy enough. Not too pagan, but definitely pagan. They have an amazing selection of goods from cultures around the world! Boomerangs! African sculptures, Asian goddesses, lots of Celtic stuff, drums, flags. It's a perfect place for a gift shop, books, local clothing vendors and unique items. It also is a spiritual shop, so they carry lots of tarot and oracle decks, have astrology and psychic readings, and do fairs the 2nd Sunday of the month. A good place for herbs, crystals, jewelry & candles. A super fun stop whether you're just visiting or local to Santa Cruz. Not to be missed!

We had Gwen and Avalon Visions do readings for our wedding and we couldn't be happier with their…read moreamazing skills!! They had a station set up for tarot and everyone was able to get a reading, they even stayed later then agreed upon which was so kind! Everyone made kind comments about their readings and time with Gwen. It was a huge hit! We are so grateful!

5 star I called Toshi Flowers and gifts shop. I explained to the Florist what I wanted and asked…read moreher if she would be able to help me out mind you I called the day I wanted the bouquet delivered. She said yes and also gave me some suggestions that were great Thank you very much

My son called me yesterday (Sunday) to tell me that my daughter-in-law, Marisol, had appendicitis…read moreand had had an appendectomy on Saturday (11/04/23). We had heard from Jim the week before (10/28) when communicating by e-mail and he had mentioned that she had had food poisoning that week from a taco . . . but when he called us yesterday, apparently it was not food poisoning but appendicitis! So it was really bad to go on so long but thank goodness she got to the hospital (Watsonville Community Hospital) and we understand they are taking excellent care of her as she recuperates after that emergency surgery, although she spoke to me for a moment on the phone and did say she felt like she had been run over by a truck. With all that happening to the poor girl, I hoped I could get some flowers to her hospital room to cheer her up a little bit. Looking up florists in the area, my daughter Susan and I found "Flowers by Toshi" in Watsonville and I called their number and spoke with Ryoko. As it turned out, I decided to send an orchid plant. Ryoko said it would be at the hospital before 1:00 this afternoon. I spoke with my son a while ago and he said the plant arrived this morning while he was visiting Marisol and "they were beautiful" so that made me really happy - that they were beautiful and apparently there well before 1:00! I strongly recommend Ryoko and "Flowers by Toshi" if you are someone who is also out-of-town wanting to send flowers to someone in Watsonville! I wanted to cheer up my dear daughter-in-law who is the sweetest girl!

Tammy made our wedding florals an absolute dream, and working with her was genuinely one of the…read morebest parts of the whole planning process. Her pricing and à la carte menu were completely transparent and easy to understand. She came in with real knowledge of our venue and even knew which flowers would likely be in bloom around the time of our wedding, which made the whole conversation feel so much more thoughtful and grounded. I came to her with very few preferences and no strict theme or color scheme in mind, which could easily be a florist's nightmare. But Tammy took that open canvas and ran with it beautifully. She sent photo examples of different arrangements so I could actually visualize options, and she responded to every question and concern I had throughout the process. When last-minute seating changes and table layout shifts came up (as they always do!), she adapted without missing a beat. The flowers were absolutely breathtaking. Even better than anything I had imagined. Tammy is just a genuinely lovely person. Vendor coordination can feel exhausting, but I truly looked forward to every exchange we had with her -- she was thoughtful, supportive, and made the whole experience feel warm and personal rather than transactional. If you're looking for a florist who is talented, knowledgeable, communicative, and an absolute joy to work with, look no further than Tammy. We are so grateful for everything she created for our day!

No place to pick an arrangement on website. They ask for…read morepersonal info but there's no where to choose a bouquet. No one has called me back

Helpful on creating the prom party experience for us. Our friend was having a 50th birthday party…read moreand we needed flowers. We needed carnations for authenticity and it was a success.

Darcy and her team created absolutely beautiful arrangements for a family memorial service. They…read moreeven whipped up one additional centerpiece the morning of the event because we added an extra table. They incorporated our favorite flowers (lilacs and sweet peas) and each centerpiece was stunning!

I came to Aurina when I was stressed out and questioning a lot of things. I wasn't really sure what…read moreto expect having never been to a psychic tarot reader before but Aurina explained the simple process to me, calmed my anxiety & gave me both a career & general reading that was really accurate & resonated with me. She's very gentle & kind & I would return to her again. She also sells amazing healing crystal jewelry! Aurina has wonderful healing and calming energy. She has a very serene nature which really comes through in her readings. I felt an amazing relief of stress after my reading with her! Highly recommend!!

Very accurate psychic reading by Auriana she took her time to explained things so well to me and…read moreshe really did connected to my situation . Her last prediction came True and this one i am hoping as well in a few more weeks love her . she offered very affordable prices and she went above and beyond to help me thank you. God bless

I love this place!! Unlike a lot of other plant shops, crimson feels curated with love. I have…read moregifted (and bought for myself) plants, ceramics, and jewelry everything they have super cute and unique.

Clean well maintained shop with friendly employees, but I feel like the name is quite misleading. I…read moredidn't see much of anything here that was truly unusual or rare. Their inventory is dominated by your typical cultivars of philodendrons, anthuriums, pothos, etc. Most of these plants are widely available at garden centers and other plant stores. Even the carnivorous plants and staghorn fern they had are varieties I've commonly seen elsewhere. They also carry spray painted tillandsias, a practice I dislike because it obscures the plant's natural appearance and is something I generally associate with novelty retail rather than horticulture. I visited hoping to find some unique specimens, such as uncommon orchids, metallic leaved begonias, rocklike pseudolithos, or other harder to find collector plants. Casual indoor plant owners would probably find this store adequate, but I'd recommend those looking specifically for rare or unusual plants to skip this place. Update: Soon after writing this review I got a very emotionally charged message from the owner who mentioned that my review is a "public dig" and asked "Is it your goal to damage a women owned and run small business?". It leaves a bad taste in my mouth when I leave an honest respectful review (all I did was highlight who this store would be good for!) and I get a response like that. Especially ending in her saying "I hope you have a better day than I now will have". It's all very unprofessional.

The most gorgeous bouquets from the best florist in the Bay Area!…read moreFlowers are fresh, vibrant, and arranged so nicely. Love the colors and the elegant wrapping. Highly recommend!

just recently got a bouquet from her and it was beautiful! the flowers are so so pretty and well…read moreput together, I would definitely recommend for people looking to get flower arrangements!

Expressions Florals was seriously one of the best decisions I made for my wedding. Lisa was amazing…read moreto work with--so attentive, easy to talk to, and really took the time to understand exactly what I wanted. We went back and forth a lot to fine-tune everything, and she was always patient and helpful throughout the process. On the wedding day, everything arrived right on time and was set up so beautifully. It honestly exceeded my expectations and made the whole space feel exactly how I had pictured it. I couldn't have asked for a better experience and would highly recommend them to anyone. I absolutely loved everything they did

Expressions Floral was fantastic. I told them the general idea I wanted (white flowers, lots of…read moregreenery on the arch, classic and timeless, etc) and they NAILED IT. I couldn't even imagine it being better. And they were super professional and accommodating, arrived perfectly on time, and worked within our budget!