The day before my daughter's wedding, we went in to panic mode as we realized the dress she was…read moreprepared to wear would not work. (Leaving out details on purpose.) While a friend was prepared to drive her dress over last minute we decided to make a stop at our favorite neighborhood consignment shop. When we walked in and asked Amber if they had a wedding dress, we were so relieved when she said there was one in back. It took our breath away as she carried it out!! When my daughter was in the dressing room, Amber astutely whispered the price but told us to just let her try it on. We're so thankful because our frugal daughter wouldn't have even put it on. We just had manicures so Amber helped button up the almost perfect fitting dress. My daughter looked like a beautiful bride! As we walked out the stores two ladies from our incredible community were there and offered to help pay for the dress. I didn't feel like I could accept such an offer and Amber recognized it needed facilitating. Again, her discretion as well as the ladies' went in to play as they worked out a donation toward the dress. Amber even contributed as well! I just had to share this experience to show Jet Set is not just another store, it's part of our community and the greater good... it's part of our lives! This isn't the first time we found just the piece we needed at the right time, but it's certainly the moment that will forever stick. Three cheers to Jet Set and our close community making good things happen in our lives!

The pieces here are limited and I messaged the owner before hand on Instagram to confirm there…read morewould be pieces in my size. I got there and there were about 4 to choose from. The shop keeper assured me if I went to their other location in Santa Cruz there would be more but getting stuck on highway 1 traffic was not in the plan for that day. Overall, it would be nice to have a larger more diverse selection. Most pieces looked like they were for people 45+

Love this shop! Always stop in when I'm close by to check out new items. Friendly and helpful…read moresalesperson. Fashion items not your ordinary styles, and most do not break the bank! Will be stopping in again soon!

Middle age woman's clothing store that has nice items but not always a wide selection to choose…read morefrom. Store owner is very, very friendly and very helpful. You might go here if you're looking for a pretty standard item that is slightly different than what you might find in a large department store. The shop is located near a great deli so if you don't find what you're looking for, go splurge on a great lunch!

I am consistently asked by strangers and colleagues/friends of mine when I wear outfits from Forget…read moreMe Not. I love the "wash and wear" clothing and look forward to each season's fashions! don't miss it if you are ever in the Santa Cruz area-worth a stop!

So snotty. My goddaughter and I had a girls date - mani-pedi, shopping and ice cream at Seacliff…read more FMN sales woman was so unpleasant-it added a sour note to an otherwise great day.

The best one stop shop! There are absolutely nothing but good things to say about the owner, Kati…read more She is the most welcoming, encouraging, and caring human out there. It's incredibly apparent how much intention she pours into her business and the people who support it. Go spend all your money there!!!!

I've been in a few times in search of an outfit for various events. This time I went in, the owner…read morehappened to be there. I was in the dressing room and overheard her make several comments about other women's bodies. I almost bought a dress until I heard her tell her own employee her "butt was getting tiny," to which the employee said she hasn't been able to work out after surgery. it was odd. This woman would be an HR nightmare in any other place of work. I won't be back, I'm not putting money in the pocket of someone who presents herself like that. No thanks!

I came here a couple weeks ago to get some Christmas shopping done, but also support some Santa…read moreCruz local shops. I walked in and it was pretty small and nobody was at the counter, but I walked around and looked around anyway. I wasn't totally impressed and from what I remember it was VERY overpriced for some of the most simple and basic items that I can get anywhere else for a fraction of the cost. I understand that it was local, but it didn't appeal to me and wasn't unique. I might give this another shot some time down the line.

Owner is very nice. Cute boutique. I had returned something m, and owner gave me store credit. When…read moreI moved back to SC 1.5 years later, I returned to the store and she still let me use the credit. Really appreciate that! I would shop there again when looking for a gift or something more unique.

Aptos' local apparel shop featuring all original designs for all ages at great prices…read more Family run by friendly locals who always provide great customer service. Located just across Soquel Ave from the entrance to Nicene Marks by Aptos village county park. The products are well made, not the cheap stuff you'd find at the other Santa Cruz county tourist traps. I've bought a sweater and some shirts and they're all high quality silk screen prints that have held up over time. Highly recommended, come stop by and support local businesses.

I had been to Bunny's Shoes in Santa Cruz twice, and they were out of many styles of boots in my…read moresize (anything between 6-7) and I've always gone home empty-handed. When I stopped by this past weekend to be disappointed again, they called the Aptos store which happened to have my size in the boot I liked, and the Aptos staff was able to put it on hold for me. When I arrived, I was pleasantly surprised to find that that the place was more than just a shoe store. It was an entire gift shop, with clothing, puzzles, and quirky items of all kinds on display. I explored the merchandise they had in the store, from unicorn themed books & ornaments to cozy pajamas made of the softest material ever. It was tempting, but I purchased my lovely new black comfortiva boots and was on my way. If you can look past the outrageous pricing, there's much to appreciate about this cute lil shop. A nice variety of unique products and designs, friendly service, and free & easy parking.

So many gifts, trinkets, interesting things here! Lovely to shop at for yourself, also for others…read more They decorate where there are so many things to look at so even though it seems like a smaller boutique, you can stay here a long time if you truly browse and shop. You feel welcome here and you feel happy looking around or purchasing.

Cinnamon Bay Clothing in Aptos is such a gem! The selection is incredible -- beautiful,…read morehigh-quality clothing, the most unique jewelry, and so many special gifts you won't find anywhere else. Everything is thoughtfully curated and absolutely gorgeous. We adore the owner and the heart she pours into this store. If you're in Aptos, this is a must-visit!

Cinnamon Bay is one of those small boutiques that always seems to have that something special you…read moredidn't know you needed until you saw it there. The customer service is outstanding - just an all-around great shopping experience!

Let's support locally owned Santa Cruz business! They have taken a beating over the years with…read moreCovid, online shopping, and prolific shoplifting. This store has somehow survived it all and manages to be a fun place to shop and a local's favorite. There are always plenty of sales associated to help, and there is a solid inventory of everyday minimalistic casual California-style quality clothing. You just CANNOT go wrong picking anything out here. Yeah, it is costly, but anything you buy will last you for years and not go out of style.

My 5 star Yelp review is primarily for the outstanding inventory…read more As many years as I have been coming to Gayle's Bakery in Capitola, Pacific Trading Company has been next door. Talk about a great location for them! Gayle's is like one of the busiest businesses in Santa Cruz County, so yes, potential customers are plentiful. When the time factor is right, I do enjoy popping in and doing a walk through. This is a hip and trendy shop full of cool items. Classy and quality cool stuff. Expensive cool stuff:) Clothing, jewelry, accessories, and shoes. I have to really love it to make a purchase. Today, I really loved two particular hoodies and bought them immediately. It was just cold enough in Capitola to justify these cute little numbers! Photos included. And btw...it is fall with winter not far behind. Service has always been luke warm. Nothing memorable. Unfortunately, I feel a walking on eggshells type of atmosphere during my many visits. Not sure what's up with that. (I know the return policy is pretty strict.) But today, a young woman, Isabel, greeted me immediately and came over to assist. I really appreciated that! She was helpful with her advice on which size to purchase. Thanks, Isabel. All in all, this is not a large store, but it is organized and packed with great stuff. There are always a few racks of sale items...so there is that. Next time you are in the hood, take a peek! I know you, too, will find something you just can not live without. Yeah!

This was a lovely store that had so much to offer. This cute shop was packed full of clothing, home…read moredecor, and other wonderful items. After reading previous review reviews, I was a little apprehensive, walking in knowing what many others had experienced with their customer service. I will say when I walked in there was somebody who promptly greeted me and my husband, when we walked in and made some small talk. As we peruse the store, I did experience a little of what other people were saying as the employee seemed to keep popping up to chat with us as we per the store. I can understand why some customers may think that it may come off as the employees are watching you while you shop. I don't think that was what was happening at all. I think they were trying to definitely just be more friendly and welcoming, but I think they do need to tone down how many times they pop up while you are walking around the store. All of the items they have to offer are a fabulous quality and definitely a great spot to pick up gifts for others. When I'm in the area, I will definitely pop in and shop again.

This store has a ton of unique items that are PERFECT for gifting. I wish I found this shop before…read moreChristmas. The price point is expensive but expected at a small boutique store such as this. I could spent hours in here looking at all of the different items. My friend was coming in to exchange an item or swap it out for another item. After shopping around and finding another jacket that she liked we inspected the jacket because it was white and we wanted to make sure it was free of damage. We came across black marks on all of these white jackets and brought it up to an employee at the front. They attempted to clean it with a paper towel and maybe water? But unfortunately no luck. They mentioned that she could try to clear it with upholstery cleaner after she purchased it but at the price point of over $100 my friend decided to pass. She ended up returning her item and receiving store credit. The reason for my 3/5 rating is due to the expensive clothing being stained and the awkward exchange. Overall, I would come back and give this place a chance when in need of a unique gift.