The owner was super nice and helpful with our question & just overall very friendly. My mom,…read moresister, daughter & I were able to get matching cute rings! I can't wait to take my niece and sister in law!

Lovely selection of jewelry at a great price. The staff is so incredibly nice! Bought lots of…read moregifts. Shop local!

Pandora for my princess yes please! I love this beautiful store and their amazing customer service!…read moreWent in on Feb 13 with a desire to get my baby girl a pandora bracelet and charm! Thank you so much!

The large shaped employee with a weave was rude and unpleasant. The store was moderately clean and…read morethe selection was above the bare minimum one would expect when looking at small town discount jewelry stores.

Just left your shop with wonderful goodies. Maddie & Tayla couldn't have been more patient,…read more accommodating or helpful!

Very friendly courteous help quick to guide or recommend products. Very cute selection and nice…read morevariety from just beachy vibe which is over done in this area, no matter how appropriate it's nice to have some European flare for fashion in this neck of the woods the Italian style was a nice surprise! I only purchased some cute smaller items when I went but I'll be back!

Recently took my ring for repair. Asked that build up the band to make it stronger, said ok…read more Couple days later called to say finished. Went for pick up and was told they couldn't build up, but it needed redipping because of yellowish tone. So they chose to do that without calling me to ask or tell me of $58 cost! :( Overall I think I'll try elsewhere in the future.

I have stopped by several times for small repair jobs and the pricing has always been extremely…read morereasonable and the service prompt. The owner clearly takes a great amount of pride in his work and is always courteous. JR Dunn is the only name I think of when it comes to jewelry and jewelry repair in Morehead City.

Diamond Shoal Jewelers provided outstanding service in helping me with a special request on a…read morecommemorative piece of jewelry. I had visited 3 other local jewelers before visiting Diamond Shoal. All the others told me that my request could not be done...and gave me a phone number or two to try to figure it out myself. Wynn Hawley, of Diamond Shoal, took the initiative to explore my interests with his contacts and met my needs in both a timely manner and at a reasonable price. His efforts on my behalf were exceptional and i was delighted with the outcome. i will use Diamond Shoal as "my family Jeweler" in the future and highly recommend them. Further, they did not even request that I write a review. An action for which i am forever grateful!!

From window shopping, to gift shopping to selecting a noble steed to ride into battle this is the…read morestore for you! Recently I had to acquire the Soul Diamond to complete my quest into adulthood. The staff was beyond helpful. Being a fictional hero, I have only set amount of gold I can have on my person. That being said, I have a limited budget. This was no issue! The staff was able to help me make my selection without falling in love with something outside of my realistic rage of purchase. I was able to bring said diamond to my blushing bride and it exceeded all expectations. Now, I am happy, she is happy and I can devote my time slaying dragons and battling creatures of the night. Diamond Shoal Jewelers, you guys are a hero's best friend.

Great service and great fudge in many flavors!…read more Lots of remembrance, Christmas, pet, Knick knacks, and clothes for the beach.

My mother and I visited Elly's today while shopping, and she found two dresses she really liked…read more Both had purple dots on the price tags, so we asked a sales associate what the dots meant. She wasn't sure, went to ask someone, and came back saying the "boss" told her the items were not on sale. My mother decided she didn't want the dresses, but I knew she really liked them. I took them to the register and asked the cashier to scan them. Both items rang up at 50% off. Thinking it might be a mistake, I asked her to scan them again, and once again they rang up at half price. When I told my mother they were 50% off, another associate, Dee, abruptly interrupted and said, "No, they are not. Nothing is on sale." Even the cashier seemed surprised and commented that purple dots usually indicated sale items. Dee then said she would get the manager. When Susan, the manager, arrived, we politely asked to speak with her to the side. In a very cold, monotone manner, she told us nothing in the store was on sale and that the purple dot simply identified an internet item. I asked why the register was applying a 50% discount and why the cashier believed the purple dots indicated a sale. Her response was that the sale rack outside also had purple-dot tags. If that's the case, it's incredibly confusing and misleading for customers. I then asked if they would honor the price that was scanning at the register. Susan showed no concern whatsoever and simply said that someone would buy the items at full price and that they "might go on sale in August." The irony is...it is August. Before leaving, I asked Dee for her name and confirmed the manager's name, Susan, because I knew I wanted to share this experience. The store itself is beautiful, and the prices are what I would expect for a beach boutique. Unfortunately, customer service can make or break a shopping experience, and ours was disappointing. One of the other sales associates even apologized to me for how we had been treated. When I told her she had been wonderful and that my concern was with the manager's attitude, she quietly replied that Susan is "like that with everyone." That was disappointing to hear. I'm sure someone will eventually purchase those dresses, but after the rudeness and lack of customer care we experienced from the management at Elly's, I won't be back.

Found a beautiful Pinky gold cross ring, great people!! Would definitely go back if I am looking…read morefor any jewelry! Wonderful business

The new owner of this store is so nice and forthcoming. He is also very eager to share his…read moreknowledge with his customers, even when he's not gaining anything from it. His wife is also the sweetest and they both are very welcoming as well.