This is going to be short. Been here at least 3 times so…read morefar. I love frozen yogurt and I thought it was going to be a dying breed again but it's back. The yogurt is good and, there are plenty of toppings. This place is clean and staff is always friendly. I will continue to keep coming back and recommending it!

It was super busy when we met but the staff's smiles were genuine and made the experience nicer…read more The tart froyo was a little icy but the vanilla and peanut butter were creamy.

My family loves this place - You can taste the quality and…read morefreshness of the yogurt right away . The place is family owned and we love the small business feel to the place ,Very warm welcoming owners.

I love the concept, and frozen yogurt is always a fun treat. Everyone enjoys picking their own…read moreflavors and loading up on toppings, which makes it a great experience in theory. Unfortunately, the cleanliness really took away from our visit. The sidewalk and entrance were dirty, the front door was filthy, and the legs of the tables and chairs were covered in grime. The entire place felt like it was overdue for a deep cleaning, and it honestly made my skin crawl. With better attention to cleanliness, this could easily be a place we'd visit much more often.

Mikey's ice cream is the most friendly and fair ice cream truck in the area.. The ice cream man who…read moreusually drives around is cute and friendly and always makes the trip to the ice cream truck worth my time and money. They sell Blue bunny for affordable rates and my kids have never complained about a single ice cream they have bought from the truck. Good ice cream. Good service. See ya next summer Mikey

The place was closed during advertised open hours of businesses. Drove 45 minutes for nothing.read more

Prior to visiting this store I had no idea what Concept Sweet was selling. Was it an ice cream…read moreshop? Candy store? Retail? I guess you can say it's a combination of all of these, but if you look at the owners pictures, you weren't sure what you are walking into, because all his pictures are stock photos of what he is selling and you don't actually see the actual store inside and items sold. In a nutshell, Concept Sweet sells what ever the owner wants - ice cream, candy, sweets (some savory), and a variety of cute instagrammable merchandise . The description is very basic, but when you walk into the shop, you see there is much more than that! The ice cream can be served in many different ways. A variety of flavored scoops in a cup, scoop(s) on a cone, on a flavored cone, on a J cone, as ice cream nachos, as Dole whip, on a hot waffle, with or without toppings, with or without accessories, shaped like sushi, as spaghetti, shaped like pizza, etc. It's crazy, I know. They also sell ices, push pops, cake pops, Du's Donuts, chocolates, candies, cookies, cupcakes, and cute merchandise to make a parties more fun. I'm sure I missed something...just look at the Yelp pictures and you can see the 500+ pics the owner posted! There are the usual candies and chocolates you will find at many convenient stores. What's cool about Concept Sweet is that there are many unique sweets you won't find easily locally, such as Pocket Latte Chocolate bars, Pac man Arcade Candy, and Gumby Gummy candy. The owner has put so many unique sweets into this store! This includes the beverages (check out my pics). Another example are donuts from Du's Donuts in Brooklyn, NY., owned by the famous Wylie Dufresne. I actually came in looking to buy these! I purchased 4 Du's Donuts: the lemon matcha,coffee cake, chocolate caramel brownie, and blueberry crumble. I thought they tasted pretty good, but they are not that much better than a Duck Donuts or Broad Street Dough which are priced lower per specialty donut. While we were there, my daughter also ordered a plain scoop of pumpkin ice cream and she said she liked it. Despite the pricing of Du's Donuts, I like Concept Sweet and its er, concept. I didn''t really notice the price after purchasing, but I'm estimating over a couple bucks per - closer to three bucks. There are cheaper donuts but you'd have to drive further to get a specialty donut, especially Du's which is located in Williamburg, Brooklyn! I'm not sure when they get the donuts but they didn't taste stale at all. They even had Halloween donuts available. I'd like to see Concept sweets do well as it seems like the owner is really putting it all into his business. It's a fun store with many unique items. See for yourself!

Cute ice cream place with lots of options for soft serve or hard ice cream. It has its own parking…read morelot. One star off for cash only convenience issue. But I understand it's a small business. They also have sundaes and frozen drink options. It was very busy when I went last night and one of my friends had to park across the street.

Best ice cream in town ! I bring my grandchildren there all the time, it's their favorite place to…read moreget ice cream, the employees are friendly.

I love this place! The owner is so nice and welcoming it's my second home , fro yo foreverread more

Love this spot! One of my favorite spots in the local area. Always enjoy coming in with family and…read morefriends every so often. The employees are always super nice when they ring you up at the counter and are so welcoming when you come in . I would definitely recommend this place to anyone in the Matawan/Aberdeen area!

The BEST peanut butter twirl ice cream I've had. Completely packed with peanut butter unlike other…read moreplaces. I've tried other flavors, but this is my new go-to. This cash-only creamery offers quite a few hard ice cream flavor choices as well as milk shakes, soft serve, ices, slushies, and more. There is outdoor seating available, but there is no restroom. Service was quick and friendly, as always. In fact, we ended up at Jake's because the first place we went to took 5 minutes to serve a single customer and with 3 parties ahead of us, we would rather drive 10 minutes away than wait 15 or more.

I grew up coming here for ice cream and still find myself stopping by while in NJ visiting family…read more The ice cream has always been good and I recommend checking them out!

I had a smash burger on a gilled cheese and waffle fries. Just great! The waffle fries had some…read moreseasoning, not spicy, but flavorful. My wife had pulled pork sliders with crinkle fries. She loved it! Then we had chocolate lovers ice cream. My wife loved it, I thought it was good, not great. Nothing beats Belgian Chocolate by Häagen-Dazs.

I have been coming here for over 20 years. Its an all in one.meals on one side ice cream on the…read moreother. It can get very busy on both sides. They do have a dine in section and especially during the warmer weather outside seatibg with benches. They are always friendly amd very quick. Food is cooked to order. Burgers are delicious. Ice cream side. Never shy with sprinkles. Even put them on the bottom too. And who doesn't like sprinkles.

Family friendly local frozen yogurt shop. Fun flavors like dairy free mango and Tahitian vanilla…read more(dairy). Lots of options for toppings like mochi and bobas. The owner and his team is welcoming and the place is clean. You can sample as many flavors as you like which is great!

Very good froyo. Clean environment. Tons of parking. Tons of flavors. Dairy free options as well as…read moresugar free options.

We love soft serve ice cream but most places have the same frozen yogurt or the usual…read morevanilla/chocolate soft serve. This place just wins on all levels and my kid wants to come back everyday. First time he's said this for any ice cream parlor. You can choose any hard ice cream flavor, add toppings like various cereals, fresh baked cookies, other cakes like Twinkie's or candy bars and make it into a personalized soft serve. They also offer milkshakes or the standard hard ice cream scoops. The personalized ice cream customizations, cleanliness, friendly service and decor makes this place a great place for kids and adults!

Best Ice Cream around! Love the option of making any flavor soft serve. The retro decor is a vibe…read more The staff is always friendly and personable. If you are local to Colts Neck you must give it a try'